Entrepreneurship show: Backhanded acquisition of judges' company

Chapter 34 Taobao Announces APP Launch Time!
A day passed in a blink of an eye.

On this day, Ali Group held a press conference as scheduled.

At the press conference, Ma Yun gave a speech in person, saying that the Taobao app will be launched in one day, and you can log in with your original Taobao account.

At the press conference, industry elites and reporters gathered to broadcast the event.

at the same time.

Advertisements of Ali app are overwhelming.

After the appointment is successful, log in to the Taobao mobile app, and you will get various coupons and full discount activities!
Soon, the news of the launch of Taobao app spread in the industry.

For a while, netizens also discussed this matter one after another.

"Taobao is a shopping website. With such a small screen on a mobile phone, what can I see?"

"I think so too, but why bother so much, I heard that coupons are universal, we can download them and use them on the website."

"That makes sense. I fell in love with a cosmetic product and wanted to buy it for a long time, so I took advantage of this event to buy it."

"My mobile phone is not a smart phone. I can't download Taobao. Who can help me get a coupon?"

"Go buy a Xiaomi phone, the latest Xiaomi is cheap and a smart phone."

The most talked about Taobao app by netizens is the coupons. I heard that the amount of coupons is very large this time, and everyone is thinking about it.

As for those who are optimistic about the Taobao app, there are really not many.

at the same time.

Tiansheng International, in the office of the president of Dream Chasing Company.

Several executives are reporting the situation to Lin Yan.

"Mr. Lin, the Taobao app has already started to promote and build momentum. I never expected that Taobao's action is so fast, and it will be launched on the same day as ours."

Hu Hongbo said anxiously that he proposed to start publicity in advance yesterday, but Lin Yan rejected it.

Of course, Lin Yan did not expect this point.

However, Lin Yan was not worried at all, and even looked forward to it.

He looked at the anxious state of the executives, smiled and shook his head: "Don't be so anxious, are you so unconfident in our products?"

Pinxixi was originally launched in 2015.

At that time, the Taobao app had matured, and Tmall was also established.

Not the same was robbed of a large part of the market by Pinxixi.

Can gain market share in such a mature Taobao.

Are you afraid that you can’t beat the early Taobao?
Can you kill me?
Both Hu Hongbo and Liu Wei were a little worried: "We have confidence in the product, but it is Ali after all."

"What about Ali?"

Lin Yan sat on the boss chair and said calmly: "Don't worry, I have already made arrangements."

After finishing speaking, Lin Yan took the phone on the table and dialed: "Hey, Ye Qingxue, ask Liu Kai to come to my office."

[Shock value +20 from Liu Wei]

[Shock value +20 from Hu Hongbo]

[Shock value from Wang Tianlong +20]

Everyone in the room looked at Mr. Lin in surprise, why did Mr. Lin remain so calm.

The competition or suppression from Ali didn't even care at all.

The performance of people like myself, some emperors are not in a hurry to eunuchs.

But Mr. Lin didn't seem to have any intention of advertising at all.

If you don't advertise, how can you let users know?

Just when everyone was in doubt.

tuk tuk tuk —

There was a knock on the door of the office, and then a young man pushed the door open and entered.

"Come, come and sit." Lin Yan greeted quickly.

"Boss Lin." Liu Kai hurriedly sat down, and the others stared at Liu Kai curiously.

What kind of medicine is sold in this gourd?
Isn't this Liu Kai from the show crew?
We all stayed up late and worked overtime to shoot once, and no one could be seen behind.

It turned out that Mr. Lin had other arrangements for him, but what does this have to do with the competition between Pin Xixi and Taobao?
After Liu Kai sat down, Lin Yan smiled and said, "How was the filming going?"

That's right, Lin Yan did ask Liu Kai to shoot a video.

Since discovering Liu Kai's advantages, Lin Yan has new thoughts on how to promote Xixi.

That is video marketing.

In the future, when Douyin becomes popular, many Internet celebrities will become popular on the Internet because of a video.

Videos that can go viral all have a catchy point: funny, conflict, cognition, reversal, emotional stimulation, truth, etc.

And Lin Yan is planning to use a short video to make Pin Xixi popular first.

The three points he explained to Liu Kai are: emotional stimulation, authenticity, and reversal.

In addition, I simply wrote a small script, and then asked Liu Kai to modify it and shoot it.

In the past few days, he just went to shoot such a short video.

Liu Kai took out the USB flash drive, nodded and said, "Boss Lin, the filming has already been done, please take a look at it."

"I saw you right." Lin Yan took the video and shook it in front of everyone.

"Actually, we don't need advertisers at all. With the things in the USB flash drive, we can defeat the effect of any advertisement." Lin Yan made a fool of himself.

Hearing this, everyone couldn't help being surprised.

What is in the U disk?
I couldn't help showing a little more admiration for Mr. Lin in my heart.

Mr. Lin can always use things from other fields in the enterprise.

"Everyone, please watch this video. Although I haven't watched it yet, I believe in Liu Kai's strength."

Lin Yan inserted the USB flash drive into the computer, turned the computer monitor in front of everyone, and clicked on the video.

The screen appears.

The name of the video is: "Grandma Picking Up Bottles"

[The scene begins with an old woman on the street, hunched over and staggering, struggling to find plastic bottles in the trash can and putting them into snakeskin bags. 】

[The time flow of the camera picture, from the changes in the sky environment, it can be seen that the old lady has been busy from morning to noon, sweating profusely. 】

[At noon, the old woman sat under the big banyan tree to rest, took out a steamed bun from her pocket, and swallowed it with plain water. 】

Seeing this, everyone in the company couldn't help feeling a little sad.

This old lady is so pitiful, she has to go out to do these things at such an age.

Lin Yan was also a little moved. I have to say that Liu Kai's shooting skills are really good.

In just ten seconds, the life dynamics of a poor old man were captured.

This is one of the elements of the must-fire video: emotional stimulation and authenticity.

Because if you think about it carefully, it seems that you can always see such old scavengers in your daily life.

Everyone looked down with a sad feeling.

[At noon, several college-looking youths walked towards the old lady and said, "Grandma Li, we are here to see you again today."]

[These young people are wearing red vests and red hats.'Youth Volunteer' is engraved on the vest. 】

[The old grandma smiled happily when she saw the young children: "Oh, thank you, thank you, thank you for coming to see me again."]

[It can be seen that this seemingly lonely and helpless old lady is extremely happy at this moment, with a smile on her wrinkled face. 】

[One afternoon of practice, the young volunteers helped the old woman pick up several large bags of plastic bottles, and the old woman smiled from ear to ear. 】

[Scrap station, a bottle costs 80 cents, and a few large bags of plastic bottles are exchanged for [-] yuan. The young volunteers stuffed the money into the hands of the old lady.The old lady was grateful and said to buy water for everyone, and everyone said they were not thirsty. This scene was very touching. 】

Seeing this, several people in the office started wiping tears.

There is still truth in the world!
【"Grandma, we're leaving. I'll see you next week." Under the setting sun, the young volunteers waved goodbye to the old grandma. 】

【After parting, the old lady looked very lonely again.When I got home, the house was very dilapidated, with bare walls, a simple tile-roofed house, and only a broken bed with a paralyzed wife on the bed. 】

[The narration of the video tells everyone that this is the life of the old lady: no children, the wife has been paralyzed in bed all her life, the room is full of musty smell, only the old coal stove can add some fireworks to life. 】

At this time, the video has been played for 2 minutes.

People watching this video are all in heavy and complicated moods, they really hope that the old lady can change their lives.

[Gradually, as time goes by, day after day, year after year, the old lady's health is getting worse and worse.On the way, the old lady fainted, and the volunteers sent her home, only to find out that the old lady lived in such a place. 】

[Volunteers worked together to renovate the grandma's room. It didn't cost much, and the room became clean and simple. 】

[Volunteers saw that the old lady was too old to burn coal, so they proposed to buy a rice cooker for the old lady. 】

【The old lady is very grateful, but she firmly disagrees with everyone giving money. The volunteers also know that the old lady is a person with self-respect. Although she is poor, she doesn't like being handed out. 】

【Grandma took out a red plastic bag from her pocket, which contained a handkerchief. After opening it, it was fifteen cents, and handed it over. 】

[Outside the door, young volunteers started to discuss with 9.9 yuan in their hands. 】

【"This money is not enough, why don't we secretly post some money and buy it for Grandma Li."

"No, Grandma Li's self-esteem is too strong. She will be very sad when she finds out."

"That's right, but where can I buy a 9.9 yuan rice cooker?"

After thinking for a long time, a young man suddenly patted his head: "By the way, go fight Xixi!"

"Fighting Xixi?" Everyone asked in confusion.

"Yes, Pin Xixi! There are tens of billions of subsidies there, and you can buy a rice cooker for 9.9 yuan."

"There is also a red envelope event, let's help Grandma Li get a red envelope!"]

Seeing this, the stone in everyone's heart finally fell to the ground.

This is one of the elements of the must-fire video: reverse!
Although this reversal is suspected of shooting an advertisement, it is also a bit embarrassing.

But when I think of the lonely old woman in the video who can receive a red envelope, I am very happy.

[In the following video, with the help of everyone, Grandma Li received a red envelope of 800 yuan and bought a lot of home appliances. 】

[Free shipping for rice cooker 9.9 yuan; free shipping for induction cooker 9.9 yuan; free shipping for hair dryer 9.9 yuan.]

[With the help of young volunteers, the students also helped Grandma Li cut a knife and got a big bed with Simmons for free. It looks very comfortable and high-end! 】

[At the end of the video, Grandma Li lives in a comfortable room, picks up her mobile phone with the volunteers, smiles happily, and says together: "Fight Xixi, fight Xixi, the more you fight, the more you save!"]

【End. 】

As the video ended, the office fell silent for a while.

Needle drop can be heard, and everyone's breathing can be heard in the room!
a long time.

clap clap clap clap
There was a burst of intense applause in the office.

Everyone's eyes were full of tears and they applauded warmly!

This video is so well done!

(End of this chapter)