Entrepreneurship show: Backhanded acquisition of judges' company

Chapter 6 Sinking the Market!

Ma Yun is a giant in the field of e-commerce and a master of marketing.

The success of Double Eleven is inseparable from the behind-the-scenes driving force of the Taobao team. At first, it meant a festival for bachelors, and was spread virally by online bachelors, and finally became a feast for the whole people.

Double Eleven successfully overshadowed JD.com’s 618, which is an extremely successful marketing case.

But marketing is not the whole of a company. Ma Yun looks deeper and further. This sinking market should be the key to fighting Xixi.

"Contestant No. 101, what you said in your project is to accept the fringe products abandoned by Taobao, then screen and transform them, and deepen the deepening of the sinking market again!
What does this sinking market refer to? "

Under the signal of the host Song Wan, Ma Yun got up and asked this question.

It can be described as soul torture, Ma Yun directly asked the core of the question, and everyone stared curiously at the young man on the stage to see how he would answer.

As we all know, Taobao targets the middle and lower classes of online shopping users. In Longguo, this group is the largest and the fastest accepting online shopping group.

It is the foundation of Taobao.

Prying this part of the group is undoubtedly prying the foundation of Taobao.

I don't know if this so-called deeper sinking market is among these users.

"Lao Ma is worthy of being a giant in the e-commerce industry. Looking at the essence through problems, Pinxixi's original group buying core is aimed at this type of users and sinking the market."

Lin Yan muttered in his heart.

I recalled a few articles in Later Zhihu in my mind, organized the language, and then picked up the microphone and said:
"It is to seize the market at low prices. More people can enjoy low-priced and high-quality products.

In fact, this sinking market is the mainstream market. Let me first talk about the characteristics of this group of people:

1. They are very sensitive to price, saving money and cheap is their goal.

2. The consumption power is low, and the product continues to be downgraded. Although it will lead to a decrease in quality, this group of people doesn't care.

Can wear leather shoes, who cares whether it is real leather or artificial leather?At least fight Xixi so that they can wear leather shoes.

2. There is plenty of time and more time for leisure and entertainment.

3. Strong sociability, socialize with acquaintances. "

After the words fell, Ma Yun's heart skipped a beat.

This group of people has indeed been noticed in Taobao's market research.

For example, young people in small towns have low spending power, but they have plenty of time. After developing such users, they will solve their family shopping through online shopping.

But if you want to get a market for this group of people, the first thing you face is that their spending power is too low.

It is even said that some people don't even have access to a computer and can only surf the Internet through counterfeit mobile phones.Most of them use mobile phone QQ.

The second problem we face is that if we use low prices to accept these users, it is inevitable that the counterfeit storm that has subsided before will not come again.

After all, low price is the endorsement of fakes.

But if the group buying proposed by this young man becomes a reality, it will further reduce the cost of merchants.

Lower the price to accept these users, forming a benign closed loop!
As for the first question, it only needs to be solved with the development of the economy and the popularization of computers in the future.

That being said, the project is doable.

It is not only Ma Yun who has the same idea, but also Ma Benteng.

His flat-rimmed glasses reflected a rippling smile.

Penguin, which has a social domain, seems more suitable for such an e-commerce project.

Small town youths like this type of consumer group use Penguin's QQ the most.

Those who are willing to grit their teeth and spend ten yuan to buy a QQ show are not without spending power, but are persuaded by the high price.

If the price can be brought down, it will be a huge market.

Unearth more new user influxes and get a lot of traffic.

The people in the audience had different thoughts. After Lin Yan finished speaking, the shocking news started rolling again.

Lin Yan frowned, then said with a smile: "In addition, low prices are not only aimed at the sinking crowd, but also have a strong appeal to the middle and low-level online shopping.

In the past, when buying a piece of clothing, you may pay more attention to the quality and whether it is durable, because a piece of clothing needs to be used for multiple occasions.

But with the change of lifestyle, people began to have a clear functional allocation of clothes, such as home wear, professional wear, casual wear, sportswear, mountaineering wear, formal dress...

When the demand increases, the unit price spent on each piece of clothing will decrease.

It looks like a consumption downgrade, but it is actually an upgrade, because the types of clothing have become richer. "

When Lin Yan finished speaking, the audience fell silent again.

Although the young man in front of him is young and a college graduate, every point he said is a very critical node.

Coupled with his calm response and stable mentality, this made everyone look at the young people on stage with admiration.

Lin Yan comes from the future, and what he talks about is the result of facts.

Low prices are naturally attractive to many users in third- and fourth-tier cities. They pay more attention to price when buying things, and save money if they can.

And Pinduoduo has captured this kind of price-sensitive crowd. It can be seen that Pinduoduo's successful user positioning is one of the important reasons for its rapid rise.

Hearing this, Ma Yun had a plan in mind, and this project must not be passed on to others.

But looking at the current situation, someone should be tempted, right?

Ma Yun inadvertently saw Ma Huateng's serious expression next to him. According to his understanding, Ma Benteng should be thinking about something.

"Young man, I appreciate your innovation and spirit of daring to challenge. I am very optimistic about this project."

"Actually, I still have a lot of things I want to talk to you about. But today's situation is special, and we have the opportunity to talk privately."

Ma Yun nodded with a smile. He was sitting in the first row of the judges' seats.

"Mr. Ma, it is the dream of many young people to have the opportunity to ask you for advice." Lin Yan replied politely.

As soon as this remark came out, everyone else on the field began to be shocked.

what's the situation?
Is Ma Yun interested in contestant No. 101?

Chat privately. Seeing what this means, it means to start throwing olive branches.

Lin Yan raised the corner of his mouth, the old horse knows the way!

Another wave of shock value has been successfully harvested, and the current shock value is close to 1000 million, which is [-] million when converted into venture capital!

At this time, Ma Yun, who was sitting in the judges' seat, noticed that Ma Benteng squinted his eyes and glanced at him, so he looked at Xiao Ma jokingly: "It seems that President Ma also has questions to ask?"

"Yes."

Seeing Ma Yun being so direct, Ma Benteng smiled and looked at Lin Yan: "Contestant No. 101 has attracted the attention of many people. Regarding this project, I also have a question."

After the words fell, everyone in the audience was stunned.

Suddenly feel that there is a good show to watch.

Everyone knows the heart of Sima Zhao.

Ma Benteng has long wanted to get his hands on the big cake of online shopping.

This cake is not only amazingly profitable.

It is equivalent to mastering the traffic paid by countless netizens. These traffic will be one of the best ways to realize cash in the future.

The qq mall he founded was to compete with Taobao, but it ended in failure.

Looking at the situation, Ma Benteng doesn't mind setting up a new enemy for Ma Yun!
It is still a company where the injected funds can be controlled!

(End of this chapter)