Sports Almighty King

Chapter 670 Give You the Same Conditions as Jordan
As we all know, Nike is recognized as the world's number one sports brand, and it has signed a large number of top athletes all over the world.

The top players in the NBA are naturally the high-quality spokespersons that Nike is vying for.

Active NBA stars like LeBron James and Durant are the spokespersons of Nike.

Of course, Nike has also missed several giant stars in the past two years due to vision problems or really unlucky. For example, Curry and Harden are not the spokespersons of Nike.

What Nike regrets the most now is because of a moment of negligence, it missed a superstar spokesperson like Wang Fei.

It's not that Nike has never had contact with Wang Fei.

That was after Wang Fei and Li Ning signed the endorsement contract, and Nike also found Wang Fei. However, Nike was obviously not sincere enough at that time.

Also, Wang Fei does not want to give up Li Ning and sign with Nike.

This also led to Wang Fei's current endorsement brand, which is so popular that he is currently No. 1 in the NBA, it turns out to be a Huaguo brand.

If we say that before, Nike could justify their mistake by not being optimistic about Wang Fei's NBA prospects, after Wang Fei led the Rockets to win the NBA championship, Nike was really a little anxious.

Nike has called Wang Fei's spokesperson Alisa many times, and they hope that Wang Fei can give up Li Ning and sign with them.

Of course, Nike also said that if Wang Fei wants to fulfill the agreement with Li Ning, it is not impossible. They can wait for the end of the agreement between Wang Fei and Li Ning, and then sign Wang Fei at that time.

They also made various moving promises to Wang Fei: For example, the endorsement fee is 2000 million US dollars per year. In addition, they can also give Wang Fei 3% of the sales of Wang Fei's signature shoes and so on.

But Wang Fei was not moved by the conditions promised by Nike.

Because, Wang Fei is very happy to cooperate with Li Ning now.

Because the first generation of Feiyi sold well, Wang Fei has already earned more than 1 million yuan just for the sales share.

Seeing that the sales situation of Flying Wing 2 is also very hot after the launch, and his share will only increase, Wang Feixin said, how hard am I to think about it, so I will give up the current benefits to cooperate with Nike?

Is it just because you are the world's number one sports brand?
But in Wang Fei's heart, he still feels that he should help national brands rise and grow, which will give him a more sense of accomplishment.

The day after Wang Fei led the Huaguo men's basketball team to the finals, Nike's vice president Jonathan Green called Wang Fei again.

It was not long after Wang Fei had had breakfast, and he had just returned to his room, intending to take a good rest and play two games, when his cell phone rang.

Wang Fei took a look and found that the caller was Jonathan Green, Vice President of Nike.

Wang Fei felt tired for a while.

He knew that Green wanted to persuade him to abandon Li Ning and choose Nike.

Wang Fei still connected the phone.

"Hello! Wang, good morning! I'm Jonathan Green, do you still remember me?" Jonathan Green said with a pleasant smile.

Wang Fei shrugged and said, "Mr. Green, of course I remember you. However, it must be dark at your place right now? Why did you ask me good morning?"

Jonathan Green smiled and said, "Haha! Wang, it's because I flew to China yesterday, and I'm in your capital now."

"So, do you have anything to do?" Wang Fei asked.

"Of course! I want to have a good chat with you, do you think it's okay?" Jonathan Green said.

"Well, I'm afraid it's inconvenient. You know, I'm preparing for the World Cup final," Wang Fei said.

Wang Fei really didn't want to see Jonathan Green again.

Goodbye is meaningless.

Might as well not see.

"I know, of course I know! Congratulations Wang, congratulations to you and your national team! You played really well in this World Cup. Every game of yours is exciting! Wang, I am now Outside the hotel where you are staying, I won't delay your time too much, if you would give me about 10 minutes to chat, I would be very grateful!" Jonathan Green said.

Wang Fei hesitated for a moment.

He thought to himself, as soon as we see each other, we will see each other.

Anyway, I will not cooperate with Nike.

But even if you don't cooperate, you should maintain a relatively good relationship.

"Okay! Then I will spare a little time to meet you." Wang Fei said.

"Thank you! Thank you! Wang!" Upon hearing Wang Fei's promise, Jonathan Green was overjoyed.

"Where shall we meet?" Wang Fei asked.

"How about, is it convenient for me to visit your room?" Jonathan Green said.

Wang Fei thought to himself that the national team didn't fully occupy the hotel, but only the first floor of the hotel.Because the national men's basketball team played well, the enthusiasm of the fans was greatly mobilized, so from time to time, some fans sneaked into the hotel, wanting to have a close contact with their idols.There are also a large number of reporters coming in and out of the hotel.

Meeting Jonathan Green elsewhere in the hotel is really private at times.

Easily disturbed by fans and reporters.

Wang Fei thought about it, and said, "Okay! Do you know which room I am in? Just come here."

"Yes, of course I know, Wang! I will be there soon." Jonathan Green said.

Not long after, there was a knock on the door.

Wang Fei went to open the door, and he saw Jonathan Green standing outside the door, smiling at himself.

Besides Jonathan Green, there was another person standing beside Green who surprised Wang Fei.

This person is Wang Fei's own agent Alyssa Prince.

"Alyssa? Are you done with your work?" Wang Fei asked in surprise.

"Yeah! I'm done. Wang, I've been taking care of some business matters for you. Jonathan Green hoped that I would accompany him to Huaguo to see you. I thought about it and thought I should come. "Alyssa said.

"Okay! Then come and sit." Wang Fei shrugged and let Alyssa and Jonathan enter the room and sit down on the guest sofa.

The room Wang Fei lived in was a suite.

This can be regarded as a little preferential treatment given to Wang Fei by the Huaguo men's basketball team.

Sit down on the couch.

Wang Fei said to Alisa: "Alisa, why don't you call me in advance?"

Alyssa said a little coyly: "Actually, I just planned to come over quietly to take a look at you. I didn't want you to know that I was here."

"Oh? Why?" Wang Fei was taken aback.

"Because I don't want to affect your life. Your family and fiancee are here. If I appear by your side, will it cause misunderstanding?" Alisa said.

It turned out that she was thinking about herself.

"Haha! What are you afraid of being misunderstood? You are only being misunderstood by being evasive, right? You are my manager, and the relationship between us is clean, so you don't have to worry about other people's gossip!" Wang Fei said with a smile .

"Oh? Really?" Alisa was obviously a little surprised.

"Of course it's true! It's better to be open-minded." Wang Fei said.

"Oh! I see." Alyssa let go of her heart.

Wang Fei looked at Jonathan Green: "Mr. Green, what are you going to say?"

Jonathan Green said: "Wang, I want to share with you the story of Michael Jordan. You know, Jordan is the most successful basketball superstar in history, and at the same time, he is also the most successful brand spokesperson signed by our Nike! He still receives more than 1 million dollars a year from Nike! What I want to say is that if you are willing to reach an endorsement agreement with us, you can also be like him in the future. million-dollar return on investment.”

Sure enough, I still use Jordan's example to try to subdue me!

Wang Fei was a little tired.

"Mr. Jonathan Green, I seem to have told you very clearly: I will not abandon Li Ning Company." Wang Fei said.

"I'm talking about waiting for you to fulfill your contract with Li Ning. You signed a five-year contract, and it will be over soon." Jonathan Green said.

"Then let's talk about it in five years, okay?" Wang Fei said.

No one knows what it will be like 5 years from now.

Jonathan Green was taken aback.

He smiled wryly in his heart. If we don't talk about good things now, I am afraid that Wang Fei will still not be able to sign after five years.

For a superstar like Wang Fei, it should be done in advance.

Moreover, 5 years later, Wang Fei is only 24 years old, and he is at his peak.

According to Nike's assessment, Wang Fei has already replaced LeBron James as the active No.1. Moreover, with Wang Fei's current strength, Wang Fei can still dominate the NBA for at least ten years!

This is why Nike hopes to re-sign Wang Fei as soon as possible.

Even if you sign a commitment agreement first, it's okay.

"Wang, why can't we rush to sign a secret agreement now? We can talk about the cooperation agreement in five years' time." Jonathan came over and said.

Wang Fei shrugged with a smile, and said, "Then, what conditions will you give me?"

"We can give you the same endorsement deal as Michael Jordan." Jonathan Green said.

"Sorry, I don't know what kind of agreement Michael Jordan signed with you." Wang Fei said.

"I can tell you that we have great sincerity. Wang, we can give you an endorsement fee of 3 million US dollars per year. At the same time, we are willing to establish a sub-brand 'Flying King' named after you. , the sales of this brand can give you 5% of the sales share. Do you think it can?" Jonathan Green said.

Wang Fei smiled.

This condition is really good.

Back then, Jordan and Nike signed a five-year, $5 million endorsement contract, and Nike also promised to establish a sub-brand named after him for Jordan.

$1984 million in 250 is really not a small sum.

Nike was also struggling at the time.It is said that Nike was already on the verge of bankruptcy.

They used such conditions to sign Jordan itself is just a big gamble.

They ended up betting right.

It was after Nike cooperated with Jordan that it began to quickly get out of trouble. A few years later, they grew into the world's largest sporting goods company.

And the sub-sports brand that Nike established for Jordan has brought billions of dollars in profits to Nike over the past few decades!
This cooperation model between Jordan and Nike is actually very common now.

The endorsement cooperation agreement signed by Wang Fei and Li Ning is the same as that one.

Wang Fei smiled and said: "This condition is really good. However, unfortunately, because I have enjoyed working with Li Ning, I have no plans to change the endorsement brand for the time being."

Wang Fei still refused.

(End of this chapter)