the great gatsby

Chapter 187 The Contemptuous Nike
"Sister Yu, which one do you think is better for me to sign with?" Gatsby asked.

Li Wanyu smiled: "Nike is an international brand spread all over the world, and the signature basketball shoes launched by Nike are all big-name superstars. 68% of the players in the league have contracts with Nike. If you count the Jordan Brand Inside, the coverage rate reached 74%, and Nike has a great influence in the league, which is beneficial to your future development in the league. If you want to gain greater influence, signing with Nike is a good choice.

Adidas is also good. Although Adidas has more influence in the football field, they can do it if they have money, because they don't have many stars under their umbrella, and more resources will be concentrated on you.

As for Under Armour, there is no need to consider their influence in the alliance, because they are a new brand after all, and they have only been established for more than ten years. When they are the most generous, from the perspective of making money, signing them Not too bad. "

Gatsby nodded. It was indeed not a good choice. If he signed with Nike, then his future honor selection in the league and so on. Nike can indeed provide some help. Adidas does not have many stars signed in the league. Excellent, they are likely to use most of their resources on themselves. Although Under Armor is weak, it is a gold mine that can be developed. If they establish a deeper relationship with Under Armour, Under Armor will take off in the future When the time comes, he can get more, but he is not in a hurry to make a decision now, he wants to see the sincerity of these brands.

Kevin Plank was born into a middle-class family in Kensington, Maryland, the youngest of five brothers.His father was a real estate agent who died when Kevin Plank was 18 years old. His mother was the mayor of Kensington. It was her training that gave Kevin Plank good qualities and social skills.

Kevin Plank liked football very much when he was a child. He would also help his neighbors mow the lawn in exchange for pocket money. He has shown his sports and business talents since he was a child.But in high school, his academic performance was not outstanding, and he changed schools because of fighting, and no matter where he went, football was his inseparable love.

Kevin Plank studied business administration at the University of Maryland, where he worked on a variety of marketing projects. "Cupid's Valentine's Day" is one of them. He provided boxed rose delivery business on Valentine's Day. The simple concept also brought considerable income. The money also became the start-up fund for the establishment of Under Armour.His girlfriend Desiree Jacqueline, who was working with him at the time, has also become his current wife.

In 1995, Kevin Plank was 23 years old. His excellent physical fitness and fighting spirit made him the captain of the University of Maryland football team. When playing, Plank often wore a pure cotton T-shirt underneath. Being soaked in sweat made him very uncomfortable, so an idea sprouted in his mind: there must be a better choice.He wanted to create a more breathable T-shirt.

Under Armor was founded because of this opportunity. After years of hard work and good luck, the brand has grown rapidly. Planck is not satisfied with this. He wants to make this brand a rival to Nike and Adidas. Big Mac!

So he set his sights on the NBA. In January of this year, under the auspices of Plank, they have developed the first basketball shoes, but if they want to sell sneakers, they can’t do without star advertisements, but now the league is famous. Most of the players were snatched by Nike, and those who slipped through the net were also picked up by Adidas. The rest of the players were not well-known, and their signings did not have much effect. In the eyes!
Because Gatsby was an undrafted player, he reluctantly entered the NBA. At that time, no one noticed him, let alone the big brands looking for him to endorse him, but Plank noticed that Gatsby was special, and Plant was always there Pay attention to him, and sure enough, Gatsby rose very quickly.

Planck is still hesitating. After all, the time is too short. Who knows whether Gatsby will fall. After such a hesitation, Gatsby's rise speed suddenly accelerated. Planck regretted it and reported it quickly. A sky-high price was given to Li Wanyu because he knew that Nike and Adidas would never let go of a player with such great potential.

Located across the street from Madison Square Garden and Penn Station, the Hotel Pennsylvania was lit up at night, where Nike rented a conference room and invited Gatsby and his team to discuss sneaker endorsements.

But the meeting was not very pleasant. Nike only came with a low-level employee. When negotiating the price, he said that this was the best price for the rookie. Although his tone was not as arrogant as a store boss bullying customers, Gatsby had already seen it. When he arrived at Nike, he was not taken seriously. Gatsby did not make any promises and left directly after the end.

When Plank heard that Gatsby participated in the Nike meeting, he couldn't help being very nervous, because Gatsby was the best opportunity, so he hurriedly called Li Wanyu regardless of the night.

Li Wanyu was comforting Gatsby at this time: "Xiaobi, Nike is like this. They have a lot of influence, but sometimes they are a little arrogant. There are two more. We can look at their opinions next."

Gatsby smiled and said, "Sister Yu, it's okay, it's just a little depressed. Nike doesn't take it seriously, so naturally there will be times when they regret it."

Li Wanyu nodded gently, and was about to say something when the cell phone rang suddenly. Li Wanyu saw that it was an unfamiliar call, so Li Wanyu pressed it down. Unexpectedly, the phone rang stubbornly again, and she answered it with a frown .

"Hello... eh? Mr. Plank from Under Armor, everything is okay. We haven't rested yet... ah? Now?" Li Wanyu covered her phone and said to Gatsby: "Under Armor's boss Plank. Ke wants to meet you now."

Gatsby asked in surprise, "It's so late?"

He thought for a while and said, "Promise him!"

Plank arrived quickly and single, so Gatsby quickly brought Kevin Plank into his home.

"Mr. Plank, welcome. I don't have a match tomorrow. In fact, we can do it tomorrow." Gatsby said.

Kevin Plank said with a smile: "Mr. Gatsby, I can't wait, I'm not afraid to tell you, I must sign you! I must be ahead of Nike and Adidas."

Gatsby was very surprised. Sgatsby knew about Kevin Planck's fortune. He was not a reckless person, but his behavior was reckless enough. When he came to visit late at night, he gave all his cards Show it, this is not a good way to negotiate!
(End of this chapter)