Hong Kong comprehensive special police

Chapter 164 Marketing Plan
In order to create a high-end brand atmosphere in the store!
This guy Li Feng not only spent money to find someone to register more than a dozen different clothing brands and trademarks urgently, but also threw them in the store after OEM production!
He even paid a high price to register a number of brands and trademarks in Western countries such as Sun Never Set, America, and Gallic Chicken in the name of overseas companies!

After letting the clothes OEM, we successfully realized the perfect leap from exporting the brand to domestic sales, and the price increased by 600%+! !

Although when making these, this guy didn't think much about selling such high-priced OEM products...the price is too high!

This product hangs those high-priced OEM products in the store, mainly for the purpose of creating a high-end feeling in an alternative way!

There are not many high-priced goods in the store, how to create a sense of high-end!

Much better now!

The clothes in the surrounding shops are all produced in Hong Kong, and the clothing store in Luanna not only has a variety of brands with different styles, but also has many brands from overseas countries!It's from well-known countries!

Although they are all overseas brands that I have never heard of before, but the trademark registration certificates are all real...that's right!

In this comparison, Luanna clothing store is obviously much more upscale than other famous brand clothing stores around!
The sense of hierarchy came out all at once!

Besides, if you are lucky, some rich man happens to be shopping with his little secretary, and he happens to enter the store...

If one piece is sold, the cost of more than a dozen pieces will be returned!
Anyway, the space in the store is big enough, so you are not afraid of wasting space by hanging it!
At this time, Li Feng never expected that after opening the store, there would be quite a few people buying these OEM clothes!
In the few stores in Kowloon, the sales of OEM clothing alone accounted for about [-]% of the total turnover!
It's a pleasure to earn this money!

Li Feng, who saw the income statement at the time, was amazed and couldn't help but plan to strike while the iron was hot and kill them all!
On the basis of overseas brands, make some high-end version, elegant model, collector's version, hand-made custom model, etc., and then let the price of the product rise with joy!

People who have the money to buy thousands of dollars a piece of clothing will not mind spending about double the price to buy multiple sets of high-end versions!
If the customer base can be stabilized, it will be a huge profit!

Will it be a gangster?
Anyway, for these overseas brands, the user groups Li Feng targets are middle-class young people who want to catch up with foreigners.

This group of guys are just asking if there is that brand when they go abroad!

It is expected that there will be no leisure time to go to the place where the brand is registered to check the information and study whether the overseas brand is really a local brand!
Even if other clothing companies are jealous and want to expose him, it's not that easy!
Li Feng chose all the remote places with history but inconvenient transportation for the brand registration places!
This era is not the age of the Internet, how can it be so easy to check the information!

After a few years, when the brand is booming, he will go to the remote villages in those countries and spend some money to find a few old tailors as trustees.

Get a story about a century-old store that has been passed down in the family and has no successors, and the old master reluctantly sold the brand.

All of a sudden the sense of history came out!
If you are lucky, you may even be able to apply for a cultural heritage project!
Or if you have enough money, you can directly find a declining nobleman with no money as a guarantee, saying that this is a family brand inherited from a certain nobleman...

What?You said why the people around you don’t know about the same brand?
It’s said that it is an aristocratic brand!
The main service is of course the nobles of the family!

How can you ordinary people who don't have noble blood know about the affairs of our nobles!
Put some money in and give a unified confession to the declining nobles around you, and the problem of brand history will be perfectly solved!
In a capitalist country, if you have money, what else can’t you do?
no money?If you don't have money, you still get a fetter! —— Harmonious language, civilized you and me!
Don't say anything too exaggerated, even in the [-]s, many companies did this, and the operation method was much rougher!
Just get a name that looks like a foreign country, and go straight to it without even checking the place of registration!
There are still a lot of people who regard them as genuine overseas brands and pay much higher prices than similar products to buy their products.

Don't be afraid even if you are discovered, anyway, the news will not be known to everyone all at once!
The leeks are cut in waves!As long as you don't make it known all at once, you can still make money!

Even if the limelight rises and the netizens ridicule, after the limelight passes, the money is still being made!
This can be done in the internet age!
Playing this set in the 80s is no problem at all!

And it’s much safer than later generations!
Not to mention that Li Feng's playground techniques are much more refined than those of later generations of enterprises!

At that time, I will go to Macau and find some beautiful blonde ghost girls who are traveling to act as models to take some promotional photos.

——Why Macau?Because it's close!A few dozen yuan by boat will solve it!And there is a certain distance between them so that they won't wear out!

Besides, he actually didn’t tell any lies!

Anyway, in the product introduction, he only said that this brand is a famous local brand in a certain country... He didn't say which place it is, or how big the local area is!
As for being famous, it is considered famous if there are only seven or eight people who know about it.

The brand introduction is full of specious and metaphorical words.

He just said that these brands are very famous in a certain country and place, the model is also a blonde ghost girl hired, the brand legal person has an English name, and even the brand name is very similar to the naming style of ghosts... But he didn't say that this brand is not Made in China!
Not to mention that the English name is my other name!
The law does not stipulate that a person can only have one English name!
He does as the Romans do, so it is no problem to take an English name in every country!

You can't figure out the misunderstanding yourself, so how can you blame him!
Not to mention counterfeiting brands, even if you want to sue him for false propaganda!

These are all routine business operations, not even commercial fraud!

Of course, these are things for later.

…………

The economic development is different, the target customer groups are also different, and the clothing styles inside are even more different!

The seven stores in Yuen Long District focus on convenience clothing and mid-to-low-end clothing brands.

The three stores in Kowloon District mainly sell various mid-to-high-end brand clothing.

The entire store will be offered [-]% off at the unified opening, as well as small gifts and other activities.

It’s just that what Yuen Long delivered was water basins, kettles and other household necessities.

Kowloon sent exquisite trinkets such as crystal trinkets.

As for the well-known discounts, free gifts, lottery draws, membership cards and other things that are well-known in the future, Li Feng plans to use them after his factory opens to produce customized clothing.

People in the film and television world are not stupid!
It is impossible to know that your business method makes money and not copy it!
If all the big killers were used from the beginning, with the shrewdness of the business people on Hong Kong Island, it would take less than a week for imitators to come out!
This kind of store marketing method that cannot be registered as a trademark can be imitated by business people on Hong Kong Island without any moral pressure!

…………

Let's go back to the opening day of Luanna Clothing Store.

On that day, the thousands of ringing firecrackers in Yuen Long District formed several circles of red snakes at the entrance of the store, and the sound of firecrackers, gongs and drums resounded even more into the sky.

Dozens of young people wearing long T-shirts with the name of the clothing store printed on them on a hot day, with tattoos faintly visible between the collars, were holding leaflets and handing them out around Qijian Luanna clothing store.

After blocking the tattoo, ordinary passers-by didn't notice anything wrong when they received the flyer. —— Few passers-by have the leisure to look at the contents of Paidan's man's clothes!

There are also two vans patrolling around the seven clothing stores
This group of people are the young and Dangerous boys under Li Feng!
And among those two cars, one is driven by Dafei, and the other is driven by an airplane!

As for Datou and the others, in the previous incidents, Li Feng discovered the secret actions of these guys.

At Lei Yaoyang's time, the other club bosses who received the message from Li Feng and wanted to come to see the play all lay in ambush near the entrance of Yuen Long Hall.

The police and plainclothes officers arranged by Li Feng also ambushed nearby and arrested people when there was a conflict!
It was these two guys who tipped off the news, and Boss Lei could find them accurately, and make a good plan go to waste!
For Li Yunfei's sake, Li Feng didn't kill them directly, but capital crimes are inevitable, but living crimes are hard to forgive!
Li Feng directly stripped them of their little boss identities, and then assigned them to the logistics staff to be responsible for various unimportant but tedious chores!

Now Li Feng will leave after they can't accept the facts!
By then, the entire Yuen Long hall will belong to him, a clean place!

Get rid of the involvement of the pile of German characters!
When Huang Zhilong's operation ends and arrests people, he won't be able to get involved!

Get it in one fell swoop!
…………

When dispatching orders, the young and Dangerous boys under Yuen Long Tangkou also encountered a few guys who had trouble with their work, and instead of accepting the leaflets, they mocked the dispatchers
"Send orders at a young age, and learn how to put tattoos on others, it's really..."

"Pujie, what do you mean!"

"Calm down! It's not suitable to do it on this occasion!"

The young and Dangerous boy who was ridiculed was about to drop the flyer and take action, but after being dissuaded by his companions, he endured it!

The most important thing is that before departure in the morning, the boss personally appeared on the scene and ordered that when dispatching the order today, no matter what happens, the dispatcher must not hit anyone!

I really can't help but want to do it, go to a hidden place and change my clothes before doing it!
From time to time, there are cars patrolling past... Otherwise, he would have pulled off his clothes and let that guy know why the flowers are so red!

Then, just as the mean-mouthed guy was standing by the side of the road, trying to taunt, a van stopped by the side of the road, with the door in the middle, a few hands stretched out, and pulled him into the car.

Seeing the surprised eyes of the two younger brothers, Da Fei, who was sitting in the co-pilot, nodded towards them.

The door was closed tightly and the van drove away quickly.

The two young and Dangerous boys who delivered the bill suddenly took a long breath, and happily distributed the bill.

Even the resentment of being forced to send orders on the street has dissipated a little.

(End of this chapter)