Chapter 657

……

Since establishing a foundation in the mainland, Tang Huan's activities have been similar every time he visits, and it can be regarded as a fixed pattern.

The first job is to meet with the top.This is also the meaning of the title. After all, the human relationship society talks about human relationship, even in the Western world. It's just that they call it public relations, and this kind of expression is not popular in mainland China.

As the big boss, Tang Huan naturally didn't need to handle every detail by himself.But it is his responsibility to create a good public relations atmosphere for his subordinates, and it is also the most authoritative performance-not just anyone can see the high-level executives who are busy with daily affairs, which contains factors of energy and connections.

The second focus of work is Philosophy and Confucianism Xiangjiang, Qinhe First Department, DreamWorks, and personal affairs in China.

With the mutual trust with the high-level, and the subordinates performing their duties, Tang Huan only needs to pick some typical ones to intervene in person.

After completing these tasks, Tang Huan will, depending on the situation, make connections and build bridges, and do some things that are outside of his own industrial system, but are also very valuable.

Every time I go to Yanjing, my little uncle Meng Qingguan will help Tang Huan to make proper and considerate arrangements in this regard, which not only saves time, but also gets twice the result with half the effort; this time to Yanjing, of course, is no exception.

Sliding fingers on the schedule, Tang Huan finally said: "This time I only see Chief Deng, let's forget about the rest."

Meng Qingguan was stunned for a moment, then smiled bitterly and said, "You are not satisfied with my arrangement."

"Of course not." Tang Huan shook his head and sighed, "I have a hunch that the next six months may not be peaceful, so it's better to have less activities. Besides, as long as I meet Chief Deng, it's enough to continue to release me. I'm still in mainland China. Unimpeded signal."

Meng Qingguan took a deep look at Tang Huan, and asked tentatively, "Have you heard anything from the old man?"

"During this time, I only talked with my grandfather on the phone. What do you think we can say?" Tang Huan waved his hands with a smile, "Don't think too much, I rely on the intuition that I have trained in the mall for many years. Use your judgment. It’s easier to cut back than to add more, so just adjust.”

……

The reduction in the itinerary in Beijing is not only because Tang Huan has deep considerations, but also to increase the space for the itinerary outside Beijing.

However, it was precisely because of this that Tang Huan rarely had a little free time in Yanjing, so after dinner, he said to Meng Qingguan with great interest: "I heard that Sanlitun is very lively, and a bar has opened. Go and see."

Needless to say, Sanlitun was famous in the original time and space.

But it needs to be pointed out that the reason for its prosperity is largely due to the fact that since the early 1960s, it has been designated as the second embassy district in BJ, and many diplomatic apartments have been completed one after another, thus forming a gathering of embassies and offices of various international organizations in Beijing. The pattern finally drives the development of the whole region.

The Zhaolong Hotel, which the charter king donated US$1000 million and named after his old father, was built here and opened for business last year.

Meng Qingguan, who was not used to this kind of lively style, was too lazy to run errands, and casually persuaded him: "You enjoy such a high level in the United States and Xiangjiang, what are you doing in Sanlitun, can you catch your eyes?"

"I heard that on May 5 this year, at the first 9 singers concert of the 'International Year of Peace' held at the BJ Workers' Stadium, a pioneering piece of Chinese rock music emerged. It's a pity that I couldn't catch up with the live performance. The bar in Sanlitun should have gathered a lot of people from the entertainment industry, maybe I can have a chance to appreciate the style of that time."

Since the massive charity concert "LiveAid" was jointly presented at Wembley Stadium in London, the Kennedy Stadium in Philadelphia, and the Hung Hom Stadium in Hong Kong in July last year, it has shocked the world, and followers have released music with similar themes works and activities.

For example, "Tomorrow will be better" composed by Luo Dayou in the Taiwan music scene emerged later.

The interpretation of this kind of public welfare song naturally also adopts the method of singing in a group of stars. The Chinese singers it invites span different regions and different record companies, breaking the restriction of signing.

Originally, the original intention of "Tomorrow Will Be Better" was to imitate the form of "We Are The World" - "The Stars Sing for Public Welfare" in "One World", echoing the theme of the World Peace Year in 1986 and commemorating the separation of Treasure Island from Japan. Colonial rule, 40th anniversary of liberation.

Unfortunately, due to two off-site factors, this public welfare goal has been affected to a certain extent.

At this stage, under the surface of the rapid economic development of Baodao, there are some phenomena of disrespect for intellectual property rights, such as the rampant production of brand-name counterfeit products described by the media as a "pirate kingdom", serious piracy and bootleg problems in the record market, etc. .

Therefore, many singers participating in the joint singing of "Tomorrow Will Be Better" are also emphasizing the themes of "anti-piracy", "anti-piracy" and "anti-counterfeiting", which virtually distracts from the original public welfare theme of "Tomorrow Will Be Better".

There is also a farce - the Kuomintang in Baodao tried to use "Tomorrow will be better" as a campaign song, and then "Tomorrow will be better" was tricked.

In addition, the style of Luo Dayou's original lyrics tends to be gloomy, and the final version is the final version jointly completed by many people in the music and cultural circles based on it.

It can be seen that the launch process of "Tomorrow Will Be Better" was not smooth.

Moreover, although it has gathered 60 singers from Taiwan, including Liu Wenzheng, Feng Feifei, Ouyang Feifei, Deng Lijun and other famous singers were not able to attend, it must be said that it is a small shortcoming.

There are similar activities on the mainland. The theme is the "International Year of Peace" in 1986. The representative work is undoubtedly the song "Let the World Be Full of Love" sung by more than 100 singers, and it became the BJ Workers' Day on May 5 this year. The theme song of the "International Year of Peace" concert held at the stadium.

All of this shows that the influence that music, and even popular culture, can exert is increasing day by day.

However, the person who really became famous at this concert was Cui Jian, who sang a rock song in front of the public for the first time. He quickly became an idol in the hearts of urban youth.

This is what Tang Huan really liked.

"You force me to come here with you, why don't you seem happy?" Meng Qingguan put down his glass and asked in bewilderment.

Tang Huan shook his head, didn't answer, stood up and said, "I'm leaving Beijing tomorrow, I want to see Grandpa as soon as possible."

……

"It's useless to think too much, it's better to bury your head and do it first." After meeting in Daocheng, grandfather Han Zhiliang said a few words, which made Tang Huan's depression dissipate a lot.

At a meeting held in Tianjin on May 5 this year, China's Bohai Rim Economic Zone was formally established, and Daocheng was among them.Han Zhiliang went out of Beijing this time to inspect the area.

Needless to say, at this stage, the Bohai Rim region is definitely not as good as the Pearl River Delta region in terms of commercial vitality, etc., but it also has its own advantages, such as a good foundation for heavy industry.

Accompanied by officials like Zhou Zhong, it was impossible for Tang Huan to find too much time to discuss with his grandfather in detail, so he decided to put aside what he was doing first and go to Mexico to watch the World Cup football match and have some fun.

Coincidentally, Li Jingwei from Jianlibao came over, and Tang Huan took him to Silicon Valley One, "Please go to Mexico to watch the football, which can be considered as a way to broaden your horizons."

Li Jingwei, who was imprisoned temporarily and had no preparations for the trip, couldn't help but sweat, "You'd better put me down when you get to Shanghai. I don't have time to apply for a visa."

"Then why did you come to see me?" Tang Huan asked boredly.

"I would like to ask your help to answer questions." Li Jingwei sighed, "Jianlibao's brand has grown up by relying on the success of Chinese athletes competing for gold and silver. But according to my observations, all fields of Chinese sports are now There are signs of slack in the construction of Jianlibao. If good results are not achieved by then, Jianlibao's marketing will obviously lose a lot of power."

"Now that everyone is busy with economic construction, it is inevitable to neglect sports. Jianlibao has basically rolled out the network in China, so there is no need to rely too much on the previous model." Tang Huan waved his hand and said in relief: "Furthermore Well, isn’t the Chinese women’s volleyball team sponsored by Jianlibao doing very well now, maybe they can win the ‘five consecutive championships’ this year.”

Since defeating the host US team and winning the gold medal at the 1984 Los Angeles Olympics, the Chinese women's volleyball team has achieved the great cause of "three consecutive championships".

In 1985, that is, last year, the Chinese women's volleyball team won the 4th World Cup again, setting a record of "four consecutive championships".

Since the "three consecutive championships", the fighting spirit of the Chinese women's volleyball team has become a model and pride for the current Chinese people, and is even regarded as a symbol of China's take-off in the 1980s.

It is conceivable that the Jianlibao brand has benefited from this ride, but looking at Li Jingwei's appearance, he seems to be full of worries.

"It seems that Mr. Tang is still not clear. The Chinese women's volleyball team is currently in short supply. Whether they can successfully defend their title at the 10th World Women's Volleyball Championship in Czechoslovakia this year and win the 'five consecutive championships' is really hard to say. " Li Jingwei sighed, "No one knows how long this card can be played. After all, prosperity and decline are the norm in the field of sports."

"Since there is an objective law that no one can escape, we can only follow the trend. Even if you come to me, I can't turn you into a champion." Tang Huan raised his eyebrows and criticized unceremoniously: "I Requiring Jianlibao to play the sports card does not just mean promoting products through it, but also integrating with each other to create a sports industry pattern."

After a crackling education, Tang Huan finally fed Jianlibao a meal as Li Jingwei wished, "Qinhe has won the franchise of Coca-Cola and will expand in the beverage field. Jianlibao can take a ride and take advantage of the current 'foreign' The social psychology of "the moon is rounder" helps Jianlibao to develop further."

This is the purpose of Li Jingwei's coming here, so after being criticized by Tang Huan, he became a piece of hob meat with a smile, "Mr. Tang is far-sighted, and I will definitely reflect on it after I go back."

"You'd better use this energy to the right place." Tang Huan, who saw through the other party's intentions, waved his hands dumbfounded, and then pointed out: "Jianlibao can expand its product line horizontally besides sports functional drinks. Try health care products. Concepts such as 'Food is paramount to the people' and 'food tonic' are deeply rooted in the hearts of the people, and there are too many articles that can be done on 'food and drink'."

In the original time and space, China's health care products industry can be described as one tide after another, but no matter how the tricks are refurbished, they can't get rid of the set of false propaganda and advertising bombing.This kind of quick money can be obtained by others anyway, and it can't be stopped. It's better to let Jianlibao benefit from it, and maybe it can bring some new atmosphere.

"I heard in Nanyue Province that there is a person named Huai Hanxin who sells 'Biokine' everywhere. Should this thing belong to health care products?" Li Jingwei asked thoughtfully.

"Your ability to collect intelligence is really good." Tang Huan nodded with satisfaction, "In some inconspicuous ordinary industries, there are often staggeringly huge business opportunities, and it depends on whether you can catch them."

……

Fascinated by what he heard, Li Jingwei, no matter how reluctant he was, could not follow him to Mexico, thousands of miles away. After that, he had to watch Silicon Valley One with great reverence, and disappeared into the sky.

The holding of the 1986th World Cup in 13 can be said to have gone through many twists and turns.Originally, as early as June 1974, FIFA decided to host Colombia in South America.However, the Latin American sovereign debt crisis occurred in 6. In November of that year, Colombia announced that due to economic reasons, it had no choice but to drop the pick. I'm sorry everyone.

In fact, there is no need to worry about finding a successor for the World Cup. Canada, the United States, and Mexico, which first broke out the sovereign debt crisis in Latin America, joined the competition one after another.

Finally, Mexico, which had already hosted the World Cup in 1970, won in May 1983, becoming the first country to host the World Cup finals twice.

As a result, last year, a year before the start of the tournament, a 7.8-magnitude earthquake occurred in Mexico City, which again caused uncertainty in the hosting of the tournament.

However, the Mexicans broke out with great enthusiasm and quickly rebuilt quickly, making this World Cup go smoothly as scheduled, dedicating a successful World Cup to fans all over the world.

This point makes Tang Huan look at Mexico differently. You know, this country is very sad. It has been robbed of a lot of land by the United States in history. However, it is afraid of the strong military power of the United States and dare not make a sound. Its national defense is a passive defense. , mainly to cooperate with anti-drug and anti-smuggling.

After arriving in Mexico City, Tang Huan found that Mexico was also playing the "International Year of Peace" card, and the slogan "Football for Peace–Peace Year" could be seen everywhere.

"Diego is in good condition, but you don't really want to watch his game." The female ship queen asked suspiciously the man who was holding his daughter Athena and laughing happily.

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(End of this chapter)

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