Reborn Tech Maniac

Chapter 847 This Letter Sweeps the World
……

Tang Huan was only in charge of briefing. Zheru Software Company held another press conference to introduce the specific content.

The outside world quickly understood that this was a set of marketing combinations—Zheru Software's mainstream products almost all became part of the "i strategy".

For example, in addition to Zerone_Office_i, Zeru's programming development tool, Zerone_Development_Studio_i, which is centered on the Internet application model, is also launched.

In addition, regarding the meaning of "i", Zheru Software Company gave a further explanation, that is, in addition to the meaning of "internet" in terms of architecture - "Internet", there is also the meaning of "intelligent" in function - " Smart", the use of "interesting" - "interesting".

How much does Zheru Software attach importance to this "i strategy"?
Just look at its promotional budget—a whopping $3 million!
In the first half of the year alone, prominent advertising spaces for important events including COMDEX Atlanta Spring Exhibition, NBA Championship Game, and No.15 World Cup Football Games were all bought.

Obviously, after breaking away from the huge group, Zheru Software Company, whose business revolves around software, has entered a more efficient, fiercer, and more flexible operating state.

If we also consider that the move of AOL to Rockefeller Center, which has attracted countless eyeballs, was also promoted by the richest man, then it is completely foreseeable that Zheru Software and AOL’s brand will definitely have a joint bombardment to expand their popularity.

At this time, the influence of industry leaders has become more and more vivid.

Symantec's computer antivirus software, Adobe's Photoshop and desktop publishing software, Autodesk's AutoCAD and 3Dmax, etc., have followed up the "i strategy".

These companies are all satellite companies organized by Tang Huan, so it is reasonable to gather them around.

However, other companies like Borland and others who have also come here have the mentality of following the trend and taking advantage of it. Taking advantage of the trend set off by Zheru Software Company, putting the "i" label on it is equivalent to saving a large amount of advertising in disguise. fees, while also boosting sales with a free ride.

The most exaggerated thing is that some companies that produce boards, printers and other hardware actually print "i" on the packaging boxes of their products.

Of course, this cheap price is not so easy to take advantage of.Gein, which stands for passively following in the footsteps of Zheru Software, did not hesitate to offer his knees.

Take Microsoft, Oralce, Lotus and other companies as an example, business strategy does not allow this.

It's just that, no matter how reluctant they are, such people with backbone are classified as niche, non-mainstream, and alternative groups by the media and industry observers without exception.

……

Among several promotion opportunities this year, Tang Huan attaches the most importance to the No.15 World Cup.

Because in addition to the original space-time information for reference, the current ticket booking, market research and other aspects of the aggregated data show that Americans have a strong interest in this World Cup.

In addition, the global influence of the World Cup is almost second only to the Olympic Games.

Therefore, Mr. Richest Man, who has participated in the preparations for this World Cup, will definitely not miss such an excellent publicity platform.

In terms of stadium allocation, California gets two, which are the only two on the west coast of the United States. They are the Stanford Stadium in the San Francisco area and the Rose Bowl Stadium in the Los Angeles area; the other seven stadiums are settled in Dallas, Texas. Orlando, Florida, Chicago, Illinois, Detroit, Michigan, Boston, Massachusetts, as well as New York and Washington DC—are all densely populated metropolitan areas.

It can be said that it is this kind of equalization of interests that ensures a gratifying situation in business operations.

Of course, the teams in the game will definitely feel uncomfortable.After all, the territory of the United States is too large, and there are obvious differences in factors such as climate and time difference.

The richest man once again inspected the preparations for Stanford Stadium and the Rose Bowl Stadium—especially the latter, which will host several of the most important games including the finals; at the same time, Los Angeles is also responsible for the international broadcast of the event, which must not be sloppy.

In fact, if the population of San Francisco exceeds that of Los Angeles, there is no problem in transferring this task from the Rose Bowl to Stanford.

It is true that the United States is developed and advanced, but this does not mean that Americans will "get distracted" in ensuring a foolproof preparation plan. After all, this is a sports event driven entirely by commercial interests.

During this inspection, Tang Huan discovered that although the turf used in the stadium has been reserved more than before, it still cannot reach the level of "abundance".

The relevant person in charge explained plausibly: "These turf is enough to guarantee the needs of Stanford Stadium and the Rose Bowl Stadium."

"What if the other seven courses need support?" Mr. Richest interrupted unceremoniously: "You have to know that the turf in California is the best in the United States."

Seeing that the other party was still arguing, Tang Huan waved his hand, "Don't talk to me about the budget now, what did you do?"

The richest man held a machine gun and fired a shot like this, which made these guys tense up in the final stage.

Compared with the traffic conditions between other stadiums, because of the existence of the California High-Speed ​​Rail, the team will be much more comfortable traveling between Stanford Stadium and the Rose Bowl Stadium.

At the same time, California high-speed rail will also face the pressure brought by the surge of passengers.

"In a while, more people around the world will appreciate the California high-speed rail I invested in." Tang Huan thought to himself with pride as he looked around on the platform.

……

At this time, the marketing promotion of Zheru Software's "i strategy" has already begun to be implemented.

For example, in places with dense traffic like high-speed rail stations, in the posters on the advertising space, the letter "i" is transformed into a figure running forward.

The richest man went out this trip, and he experienced a visual bombardment all the way - he was very satisfied with the effect.

Similar to the Olympic Games, the sponsors of this FIFA World Cup are divided into two levels - FIFA World Cup sponsors and US World Cup sponsors.

The former includes Fangyuan and Zheru, which have just undergone structural adjustments, as well as companies such as Adidas, Canon, Coca-Cola, McDonald's, and Philips; the latter includes companies such as American Airlines, General Motors, Sheraton, and Sun Microsystems.

It is necessary to point out that, perhaps because of cognitive inertia, the American business community, including the IT industry, initially had a conservative attitude towards the advertising value of the Football World Cup held in the United States; People regret it.

Let's take Silicon Valley as an example. In addition to Tang's IT Kingdom, Sun Microsystems has caught up with the trend.

In fact, Tang Huan has also experienced another type of bombing recently, that is, in his e-mail box, there are four e-mails from Jinying, Jinjie, Jinjia, and Jinyan in turn every day.

On the surface, they are reporting their thoughts diligently, but in fact they are implying that the Internet between China and the United States has been connected, and the punishment of "abstaining from the Internet" does not make much sense. It is better to withdraw it so that they can catch up with American football this summer. The excitement of the World Cup.

Furthermore, the progress of the research and development of the online chat software is also a matter of concern.

Not to mention, Fourth Elementary's act of being obedient and flattering moved his father, and he finally passed the test.

……

On June 6, the opening ceremony of the No.17 FIFA World Cup was held at the Military Stadium in Chicago on the shores of Lake Michigan, attracting more than 15 people into the stadium.

Guests attending the opening ceremony included many dignitaries, especially US President Bill Clinton, German Chancellor Helmut Kohl, and Bolivian President Gonzalo Sánchez de Lozada.

Gonzalo Sánchez de Lozada, who received a master's degree in philosophy and literature from the University of Chicago, adopted the suggestions of American economist Jeffrey David Sachs when he served as Bolivia's Minister of Planning in 1985 to solve the problem. The hyperinflation problem that Bolivia was facing at that time, "shock therapy" became famous far and wide.

Russia, which has completely copied it, is currently being tossed to death and in shock.

In addition to the "darkness" of the audience, the host and performers are also "darkness" - one of the most influential African-American celebrities in the United States, TV talk show hostess Oprah Winfrey served as the host, a famous black man in the United States Diana Ross leads the show.

After a lively toss, the last champion Germany team and the Bolivia team in the same group kicked off the opening match. The No. 15 World Cup football match was ignited and will last for about a month. time.

An obvious benefit of such events is that they also provide great networking opportunities.

For example, Tang Huan has not had time to go to Germany so far this year, and this time he happened to meet with German Chancellor Helmut Kohl.

In addition, the IT market in Latin America is growing rapidly.One evidence is that COMDEX's overseas exhibitions used to go to Europe and RB, but in recent years, they have been held in Brazil's Sao Paulo, Rio de Janeiro and other Latin American metropolises.

……

The rules of the current Football World Cup are the same as those of the previous one, that is, the 24 teams participating in the final stage will be divided into 6 groups for a round robin match. The No.6 of the 1 groups, the No.6 of the 2 groups, and the No.4 of the 3 best teams will enter the knockout round until the champion is determined.The only change is that there will be three points awarded for each win in the group stage, up from the usual two.

Because the French team and the England team, among the traditional strong teams, tragically failed to enter the finals, it is inevitable that some entertainment topics will be missing.For example, the match between England and Argentina is completely hopeless.

In the first round, there were not many upsets.

The German chariot performed steadily. In the opening game, they overwhelmed Bolivia with a score of 1:0.

The only seeded team to get through was the Italian team, which lost 0:1 in the first game against Ireland; in the second game against Norway, goalkeeper Gianluca Par Liuka, because he caught the ball with his hands outside the penalty area, was sent off with a red card. The head coach had to replace Roberto Baggio and challenged with 10 men.Then the second half was unlucky, and the captain of the Italian team, Franco Baresi, was carried off the field because of a knee injury.

Seeing that the Italian team had fallen into a desperate situation, the Tang family members in the stands were beating their chests and feet.

Fortunately, the midfielder Dino Baggio of the Italian team scored a key goal with only 15 minutes left in the game, keeping the Italian team's hope of entering the second round.

The richest man is indifferent to this - in his impression, the Italian team is struggling so desperately in the front line, which can be described as full of the charm of football.

On the contrary, the performance of the host team, the United States, was eye-catching. In the first group match, they drew with the strong European team Switzerland, which greatly encouraged the American audience and drove the ratings of the live broadcast of the event to rise steadily.

Because of this, the mouths of the organizers and advertisers were all crooked.

On June 6, the U.S. team ushered in their second opponent in the group stage at the Rose Bowl Stadium in Los Angeles—the Colombian team lost 22:1 to the Romanian team in the last game, and the market became more and more popular—— Of course, private gambling became even more popular.

The performance of the US team was still brave, and finally defeated the opponent 2:1.That included Colombia defender Andrés Escobar's inadvertent own goal when he attempted to intercept a pass from USA midfielder John Hax.

At that time, the ship queen Christina, who saw this scene, couldn't help but groaned, "AC Milan is quite optimistic about this Andrés Escobar, and they even sent out invitations. I didn't expect him to behave like this."

The richest man had a troubled expression on his face. Gein remembered that in the original time and space, Andrés Escobar was shot dead after returning to Colombia because of this own goal, and the Football World Cup was still going on at that time. Among them, the whole world was shocked.

It would have been fine if he hadn't remembered the tragedy, but now that it was clearly confirmed, Tang Huan couldn't help grinning.

Christina smiled and said, "If the US team enters the second round, you will earn even more. Look at Zheru's 'i' advertisement, it's all over your eyes, it makes me dizzy."

"That's true." The richest man nodded slightly, and then casually asked Tang Jiazhong who was fiddling with the game data analysis program on his laptop, "If the US team enters the knockout stage, who might be the opponent?"

"Brazil." Jin Yan replied without hesitation.

Tang Huan stroked the beard on his chin, thinking to himself, "Should I give those money-greedy guys some benefits and influence the trend of the game?"

(End of this chapter)