muscle actor

Chapter 92
Seeing that Ding Cheng was just about to refuse, he smiled and waved his hands and said, "Forget it, I won't play tricks on you. The local tyrant came to me a few days ago, hoping to let you be the spokesperson."

Ding Cheng nodded, so it's an endorsement?This is a good opportunity to make money.

"The patron's father has a lot of background this time!" Wang Jinhua said in a rare serious way, "Have you heard of the Earl?"

"Watch?" Ding Cheng was taken aback, put down his chopsticks subconsciously, and asked in surprise, "Top watch brand?"

Sister Hua chuckled and said, "The Earl of the world's top five wristwatches, the lowest entry-level watch is 30 yuan."

"The Operations Director of the Greater China Region contacted me personally, and hoped to talk to you about the image spokesperson project. This is a good thing!"

Ding Cheng was confused: "Why did you choose me?"

"Silly boy, can't you be happy about such a good thing?" Sister Hua saw Ding Cheng's innocent look and said with hatred: "If it had been anyone else, he would have gone crazy!"

"Anyway, you are also a popular niche in the second tier. You have worked hard for two years to break into a good actor with no problems. Especially in your private life, you are low-key and clean, and your acting skills are top-notch..."

"The reason why the director of operations chose you is only seven words: low-key, restrained, and capable!"

"Isn't this the Earl's brand positioning?"

It's the first time Ding Cheng heard about these families, the wealthy families are as deep as the sea, is this also possible?
Sister Hua sighed, smiled and scolded: "In addition to filming, can you pay more attention to fashion in your busy schedule?"

"In our circle, the standard for measuring popular stars is not only good works, but simply put, there are three levels."

"The first is the audience, who mainly get to know the stars through the works. Whether it is a movie, TV series or variety show, the standard of the people who eat melons is very simple: if it is good-looking, it is ok if it is fun."

"Then there are peers. When a work comes out, not only the audience will watch it, but also the peers will watch it. Especially directors and investors. There are tens of thousands of stars and actors. How can you be selected without meeting?"

"To put it bluntly, it still depends on the work!"

"Of course directors are also divided into three or six grades. The top few like blank paper. They are skilled enough to teach newcomers to be able to shine. Why not save the money of hiring big names for post-production special effects?"

"Then there are directors who have confidence in the script. Ding Mao and Mao choose the most suitable leading role. The main criterion is good acting skills. For example, Xu Yinghua's filming of Shadow Chaser, you know this best."

"The last is the novice. The funder spends money to get a few so-called big IPs, finds a bunch of popular traffic, you have 3000 million fans, and I have 5000 million fans. Put together various financing for the project, and no one cares about word of mouth. All it takes is a click."

"It's all paid by advertisers, and people are willing to spend money to play, so why not do it?"

Ding Cheng nodded. This kind of thing has become a common practice. Eight out of ten plays do this. Who can we ask for reasoning?

"Of course, business people are not stupid. No one's money falls from the sky, especially for well-known brands. Every year, millions are hired to hire professional evaluation companies to calculate the commercial value of celebrities. Good guy, add up twenty or thirty indicators, and you will get Your calculations are clear and clear."

"Especially the top international brands, there is a strict hierarchy, brand spokesperson > brand image ambassador > brand friend. Spokespersons are the most powerful, first of all, there are regions, the highest is the global spokesperson, then the Asia-Pacific region, and finally the China region."

"Then there is the scope, full-line product spokesperson > designated product line spokesperson > designated series product spokesperson > product spokesperson."

"Chanel is so awesome in China that it doesn't even have spokespersons, only image ambassadors. So if you want to become a real first-line star, whether you have top brand endorsements is also a key criterion!"

“Last month, Dior’s official Weibo blog post announcing baby and Ying Bao as brand ambassadors in China received a million retweets in just two days. Do you know how many retweets they usually get?”

"The maximum will not exceed 100 times!"

Ding Cheng smacked his tongue secretly, good guy, every other line is like a mountain, with so many ways?

Seeing that Ding Cheng was curious, Sister Hua finally had the opportunity to help this kid popularize his knowledge, and continued: "A brand friend is the easiest stage for a celebrity to cooperate with a brand, which is the entry level."

"To put it bluntly, it means helping to carry goods. Celebrities with the title of brand friends will bring specific products to various promotional activities to increase brand exposure through influence. Of course, all new products can be used for free, and celebrities also use the brand halo to increase their popularity. A mutually beneficial thing.”

"However, the top brands never like to say clearly who we have hired as a spokesperson, because the behavior of using a face to define the brand itself is too boring and restrictive for them."

"Usually, a step-down method is adopted, and a non-spokesperson title is used to balance partners. For example, Omega has no spokesperson, only global celebrity ambassadors. Before that, Ziyi was the only Chinese in the celebrity ambassador family. In the past two years, Shishi Start joining."

"Da Mi Mi has been a brand friend of Michael Kors for two consecutive years. Last year, she was directly promoted to the first spokesperson in the world. My daughter-in-law has finally become a role model for her mother-in-law."

After speaking, he took out a piece of paper, handed it to Ding Cheng and said, "This is the domestic spokesperson for all the top big names, you can see for yourself."

A casual glance revealed that they were all top stars, very few, at most twenty or so.

"Watches have begun to gain momentum in the past two years. Piaget only selected Hu Ge as its spokesperson last year. This year, it found you and paid more and more attention to the mainland market."

"I asked, Brother Hu's endorsement fee is 3000 million per year. After all, he is a top brand and is very generous. And yours..."

"Even if it's just an image ambassador, at least it won't be lower than eight figures!"

"So much?" Ding Cheng was taken aback. What is the concept of an eight-digit number? After working hard for a whole year, he got nothing more than that.

"Is that too much?" Sister Hua glared at Ding Cheng, who had never seen anything in the world, and reminded: "Collect people's money and eliminate disasters from people. In the future, I will participate in various fashion parties, often walking on the red carpet and standing in the spotlight." Next, you have to be mentally prepared."

Ding Cheng understands that eating people is short-sighted and short-handed, but this kind of opportunity to come to your door must not be missed.What I want is rather than lack, what are you waiting for if you can meet international big names?
Raising his wine glass, he said happily, "So buddies will also have free famous watches in the future?"

"Look at your potential!" Sister Hua laughed and said, "After the Chinese New Year, let's go out for dinner, sign the contract as soon as possible, and you can choose who you want to be an image ambassador."

I was very happy with the meal. In fact, Ding Cheng also understood that such international brands are limited editions and the opportunity is rare. No matter how awesome a star is, there can only be one of the same type.

If you speak for the earl yourself, you don't have to think about Vacheron Constantin and Patek Philippe in this life.

Therefore, for a star who can become a spokesperson, fame, image, and luck are all indispensable darlings.Especially for women, what cosmetics, clothes, shoes, perfume, jewelry, watches...

After winning a few endorsements, she walks the red carpet casually every year, makes a big appearance at a fashion party, and counts the money to the point of softness.

Even in the eyes of the company's project department, if you don't have more than three first-line brand endorsements, no matter how good your acting skills are, how much your work attracts attention, and how good the audience's reputation is...

It's all clouds!

(End of this chapter)