Self-cultivation of entertainment bigwigs

Chapter 439 2D or 3D?

On September 9, Zhao Qian was invited to visit Penguin Animation Company, and negotiated on the animation of "Rebirth in the City of Immortals".

From this point of view, Penguin Anime still respects the opinions of the original author.

In fact, Penguin Animation, like Penguin Literature, belongs to the Penguin Interactive Entertainment Division, which is considered a subsidiary of Penguin.

When it comes to Penguin animation, I believe many people are familiar with it.

At present, Penguin Animation can be said to be the largest genuine animation network platform in China. It has good cooperative relations with many overseas animation production companies. Backed by the big tree of Penguin Dad, it is waving banknotes to buy various copyrights everywhere, and the resources are quite rich.

In recent years, it has begun to increase investment in domestic animation, vigorously support a group of animation studios, and bring many heavyweight IPs to the screen. Therefore, it has gradually been called the "Savior of Chinese Comics."

To quote some anime nerds: "Father Penguin, you can make a good work, and I'll just pay for it!"

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Compared with weekly content products such as film and television and games, the life cycle of the animation industry is undoubtedly relatively longer, and commercial development can be repeated.

It's just that the rate of return and the return cycle of this industry are relatively less optimistic.

It can be said that if you dare to enter the animation production industry, you must be prepared to wear underwear!
When Zhao Qian arrived at Penguin Animation Company, Zhou Shijun, a senior executive vice president of Penguin Animation, was in charge of receiving Zhao Qian.

This specification can be said to be quite high.

Zhou Shijun is a very ordinary middle-aged man with a shirt, trousers and leather shoes, a slightly fat belly, a fat face, and a pair of rimless glasses.

But Zhao Qian didn't dare to underestimate others. Those who can get into this kind of senior management in the workplace are all old foxes. Little sheep like him are not enough for others to swallow.

Zhao Qian came here by himself today, without bringing anyone with him. He stepped into this company with the intention of strolling over.

"How do you feel?" Zhou Shijun asked with a smile.

Just now he took Zhao Qian around the company and had a brief tour.

Zhao Qian nodded, then shook his head: "It's a little different from what I imagined?"

"Why is it different?" Zhou Shijun was curious instead.

Zhao Qian just laughed: "I always thought that a big company like Penguin Animation would have hundreds of employees and artists working non-stop every day. It turns out that the working environment is relatively relaxed!"

Zhou Shijun couldn't help laughing: "You're talking about comic studios and sweatshops. We are the head office and are responsible for IP operations. Besides, painters are also human beings. Except for weekly and monthly fixed tasks, the rest of the time is no different from ordinary people. "

Zhao Qian said to San Ran, feeling embarrassed.

"Our company usually divides IP into three levels in the form of a pyramid. Ordinary works will account for 60%, which belongs to the original ecological pool. It takes time and effort to select from it, and most of them do not have the value of adaptation and development.

30% belong to the middle class and have the basis for commercial development, but they don't have the conditions for immediate development. They can only be said to have development potential.

The last is the 10% at the top of the pyramid. This part of the work has a relatively higher degree of completion and can be used for various commercial developments.Of course, within this 10%, more detailed classification will be carried out, and corresponding plans will be formulated according to the specific situation. "

The two walked slowly towards Zhou Shijun's office, talking while walking.

Zhou Shijun nodded and said, "For some top IPs, we will arrange special IP brokers for them to be responsible for the packaging and operation of products, and strive to achieve the greatest degree of commercial development."

Zhao Qian sounds quite novel, outsiders probably haven't heard of these contents.

"Let's talk about "Urban Cultivation of Immortals"."

Entering Zhou Shijun's office, the two sat down facing each other, drinking tea and chatting.

Zhou Shijun said frankly: "I am very optimistic about the IP of "Urban Cultivation of Immortals". The popularity of novels and comics has fully proved its potential, and the company intends to make it a key project.

It's just that it involves a lot of sensitive plots. It may be necessary to delete some of the secular plots and retain more of the plot content in the world of immortality. "

Penguin Animation, which bought the full copyright of the animation "Urban Cultivation of Immortals", never expected that Zhao Qian would rise so quickly.In less than a year, this young man has already stood at the pinnacle of the entire web literature field, almost like a rocket.

Thanks to Zhao Qian's rapid rise, the popularity of "Urban Cultivation of Immortals" is even higher than before the completion of the book.At least it's not a loss, that's why the top management wanted to take advantage of this wave of popularity and animate "Urban Cultivation".

Zhao Qian nodded, expressing his understanding: "I want to ask, are you going to do 2D or 3D?"

2D or 3D, this is the key.

In other words, Zhao Qian thinks it is very important.

Zhou Shijun smiled: "To be honest, I haven't decided yet, tell me your opinion?"

Zhao Qian also laughed: "Frankly speaking, I personally prefer 2D, and I don't really agree with 3D. Regardless of the future trend of the market, and whether our 3D modeling technology is ahead of Neon next door, the domestic audience will still be 2D is the mainstream.

No matter how well the 3D scenes and characters are done, many people still feel uncomfortable, and lose a large number of audiences virtually. "

"Our 3D technology has matured..."

"I know!"

Zhou Shijun was interrupted by Zhao Qian before he finished speaking, but he was not angry.

Zhao Qian's expression was grim: "Success is not the key, the key is the audience. Mr. Zhou, you are a product maker, so you don't understand this truth. I also see the progress of domestic 3D animation in recent years, but the audience is obviously still Not as good as 2D.

Is it because of the plot?

No!

In 3D animation, there are many plot-oriented animations adapted from high-quality IP, but why are they still not pleasing?

Is it because the audience is not used to it?

It takes a relatively long process for the audience to get used to 3D animation, and in this process, choosing 2D is a safer way.

Frankly speaking, a lot of my personal selfishness is involved in it. I don't want my work to become a prop for some people to practice their skills, and finally cause me to be scolded together. "

Zhao Qian knows that the cost of 3D animation is much lower, but it is precisely because of this that he wants to do 2D.

Normally, a good episode of 2D animation costs more than 1 minutes.A standard 24-minute anime episode requires at least 1000 original paintings, handed over to dozens of illustrators, and quality issues must also be taken into account. The cost can be imagined.

And 3D can be used many times because of the character modeling, and it can be directly handed over to a studio for production, which saves various complicated processes and reduces the cost a lot.

There is also the corresponding national policy. When 3D animation is broadcast, you can enjoy higher subsidies than 2D animation, so so many producers are rushing to 3D animation.

　First more.

　　
　
(End of this chapter)