Self-cultivation of entertainment bigwigs

Chapter 503

Zhao Qian asked curiously, "What's going on this time?"

Someone is asking him for advertising endorsement again?

Zhao Qian's immediate reaction was, isn't it just to fool people again?

If it's Amazon's big shop bullying customers again, forget it, Zhao Qian has no interest in entangled with them, and would rather sleep at home.

Better to waste your precious time on yourself than on them.

"Don't rush to refuse. This time it is Hisense who contacted us. I think the conditions they offered are very sincere."

Zhang Siya said quickly.

Zhao Qian wondered: "Hisense? Doesn't Hisense make home appliances?"

In his impression, Hisense's products are mainly home appliances such as TVs, refrigerators, air conditioners, washing machines, etc. His own TV is Hisense.

Are you asking yourself to represent these?

Emmm, is the other party out of their minds?

Isn't this kind of endorsement usually done by big stars?

I thought that only Ms. Dong Mingzhu was a clear stream in the home appliance industry, but I didn't expect Hisense to follow in her footsteps.

Zhang Siya explained on the other end of the phone: "It's not electrical appliances. Hisense wants you to endorse their mobile phones this time."

"cell phone?"

Zhao Qian was surprised. Forgive him for his ignorance, but he really didn't know that Hisense still had its own mobile phone products.

Suddenly serious.

Zhang Siya said solemnly: "That's right, it's a mobile phone. The A2 pro double-sided screen and ink screen mobile phone they launched before, I've seen the advertisement, and it looks pretty good.

However, it seems that because the contract with the original spokesperson has expired, and the other party has recently received negative news, and last year's sales were not very good, Hisense did not want to continue signing the contract and decided to find another person.

In the end, I don’t know why, it seems that the marketing director mentioned that he wanted to focus on online reading, and then found our company. "

"A mobile phone with an ink screen? It looks very powerful..."

Zhao Qian scratched his chin, fell into deep thought, and searched on the computer casually, only to find out what this ink screen is.

At the same time, I found negative news about the original spokesperson.

"Is it because you want to attract users in the field of online literature that you consider asking me to speak for you?"

Zhao Qian is not stupid, so he can naturally figure out the twists and turns.

In recent years, Internet literature has developed rapidly, and the number of readers has expanded exponentially. It is indeed a good choice to target novel readers.

"In this way, their products overlap with the Kindle's functions to a certain extent."

Zhao Qian grinned, this is interesting.

Let me say without self-effacing, at least in the recent period of time, the most famous person in the online literary world is not others, but his half-paper love letter.

Therefore, it is reasonable to want to enter this market and find him as an endorsement.

But the other party is so sure that asking him to speak for him will be effective?
Internet readers are not as sticky as the fans of those stars in the entertainment industry, so they may not buy it.

Or, the other party is actually betting?
Bet that his influence is strong enough to open up new sales for Hisense's products.

Zhao Qian nodded slightly. These were things that the other party needed to consider. For him, it was just a matter of understanding the other party's goals and requirements.

If the sincerity is enough, then he will naturally not refuse.

Now it depends on the sincerity of the other party.

He asked Zhang Siya: "How much do you know about their product?"

Zhang Siya replied: "The specific situation is not very clear. There are still selling points, but the sales volume has not been increasing. We can find out about the others later. What I want to tell you now is the compensation they give."

"Oh? How much are they asking?" Zhao Qianrao asked with interest.

The most important thing in cooperation is of course the negotiation of conditions between the two parties. The most direct way to say it is the issue of money.

Zhang Siya said: "A quarter of 50, but they asked to cooperate with their company's publicity as much as possible. After the first quarter, we will look at the sales performance before considering whether to renew the contract."

Zhao Qian narrowed his eyes slightly: "A quarter is too short, at least half a year, half a year is 120 million!"

Other people's contracts are for one year or even two or three years. How come it's one quarter for me?
Too exaggerated, right?

"This..." Zhang Siya hesitated instead.

In fact, 50 a quarter is not too little, in other words, 200 million a year.

But it also depends on who it is for. Generally, second- and third-tier stars are the highest price, but for first-tier stars like Li Wanqing, it is not enough.

At the level of first-line stars, they are not only interested in WNET, which has more money and less money, but also pay more attention to the influence and potential of products in the industry.

This is why many people will take the initiative to lower the endorsement fee when they choose to endorse international brands, just to raise their own level.

To put it bluntly, it is to improve your B status.

However, Zhao Qian didn't think too much about it. As long as the other party's products were good, don't let him endorse products with a bad reputation.

The Hisense brand is not bad, but the other party is not well-known in the field of mobile phones, and the investment in publicity is not too large, and they did not hire any big-name celebrities, so they have been keeping silent.

Zhao Qian offered 120 million for half a year, but Zhang Siya was not sure if the other party would agree.

It wasn't because of the extra 20 yuan, but because the other party obviously lacked confidence in Zhao Qian and didn't want to sign such a long-term contract.

Zhao Qian chuckled: "Don't worry, they will agree!"

Zhang Siya drummed in her heart: "Then... I'll reply to them first and see how they respond."

"Well, you can figure it out. It doesn't matter if it doesn't work. Anyway, I don't rely on it for a living." Zhao Qian was very free and easy.

Anyway, for him, even if it ends up falling apart, he won't be disappointed.

I am a writer who makes my living by coding, but I am not a star.

Zhao Qian was very surprised: "Tsk tsk tsk, you really agreed?"

"Not only that, but the other party also plans to hand over the advertisement to our company to shoot." Zhang Siya said happily.

"What about the ad copy? Do we do it or do they do it?"

"They said they'd find someone else to do it."

Zhao Qian raised his eyebrows, but didn't say anything.

After all, my company is not a professional advertising company, so there may be no problem with shooting, but in terms of advertising planning, it is really far less professional than others.

Zhao Qian personally thinks that with so many mobile phone manufacturers in China, the one with the best advertising should be Huawei.

As soon as the waterproof advertisement of mate10 pro came out, it was widely reprinted and caused great repercussions on the Internet.Netizens joked that Huawei is an advertising company delayed by mobile phones.

It's just that something happened later, the pig-like marketing team didn't pay attention to users at all, which caused many old Huawei users to switch to other mobile phone brands.

For example, Zhao Qian, he has several mobile phones, but now Huawei is the least used, and most of the time he puts them there to pile up dust.

Not only that, he also found that not only Huawei, but also not only the mobile phone field, many large companies have a common problem, and they seem to have a very consistent idea:

User, I am your father!
　Thanks to the three book friends of "Jinyiwei No. 520", "Shadow Hidden Killing" and "The Beginning of the King's Sin" for their rewards, thank you for your support!
　　
　
(End of this chapter)