Future Optical Brain System

Chapter 183 Preparations for the 'Bite of the Tongue' creation team!

Use the documentary method to shoot the special cuisines of various places in China. Through multiple aspects of Chinese cuisines, we will show the rituals, ethics and other aspects of culture that food brings to Chinese people's lives, and see Chinese characteristic ingredients and food-related, which constitutes China. A series of elements of the unique temperament of food, understand the essence and long history of Chinese food culture.

It can not only show the audience very attractive special food, but also understand the deeper food culture from these special food.

After "A Bite of China" airs, Xu Lixin is almost sure that it will be widely concerned by viewers, netizens, especially the large number of "foodies" in China.

Xu Lixin proposed to buy the planning book "A Bite of China" in Chen Dong's hand.

However, Chen Dong didn't agree, how could it be possible!
Chen Dong knew how popular Yuan Shikong's "A Bite of China" was.

In the original time and space, the development of documentaries can be described as "not very prosperous". The story is not strong, and the humanistic atmosphere makes some in-depth documentaries frequently cold. However, a "A Bite of China" became popular and broke the Such embarrassment.

How hot it is, just give a few examples.

From the first episode to the last episode of "A Bite of China", it topped the list of topics on Weibo/Blog.

After the broadcast of "A Bite of China", many post-80s "foodies" who have long abandoned TV have locked in CCTV at 22:30 every day, waiting for this simple and friendly documentary, watching TV one after another The tempting delicacies are so coveted that many people shed tears of emotion for the humanistic feelings in them.

In iQi/Yi Video, it set a super high VOD rate of 8400W.

After "A Bite of China" became popular, it triggered a food craze.It has had a huge impact on food books, online food, and related food stores mentioned in the show.

The vast number of "foodies" go directly to Taobao/Baobao, "search for food according to the map", and then place an order to realize the dream of eating.

In May when "A Bite of China" was broadcast, more than 5 million people looked for snacks and special products on Taobao, and 584 million people browsed related food pages, with more than 2005 million transactions.

The search volume of native products that appeared in the documentary has exploded, among which the search volume of edamame has increased by 48 times, and the search volume of matsutake has increased by 2 times.

The best performer in terms of sales is the suddenly "favored" Caiyunzhi Nan Nuodeng ham, which has increased its turnover by 5 times in 4 days and increased by 5 times from the previous month. Fish, milk tofu from Inner Mongolia, mullet roe from Taiwan, etc., are also popular among "foodies" everywhere.

It has not only become the topic of conversation in the office and the focus of heated discussions in the media, but also aroused the enthusiasm of thousands of netizens for food. It has its own style and has spread. It has even become a social phenomenon and a culture.

More than a dozen countries and institutions have purchased the overseas copyright of "A Bite of China".

For such a popular documentary, Chen Dong only sold it when his brain was rusty.However, Chen Dong plans to cooperate with Youle Video for filming.

First, the workload of filming "A Bite of China" was too much. You must know that the original first season of "A Bite of China" had 7 episodes and used dozens of creative staff alone. In the early stage, There are 3 researchers, 8 directors, 15 photographers, 3 editors, plus the logistics support staff and behind-the-scenes staff, there are more than 100 people, plus the countless resources used by CCTV during the filming, There are countless of them, and Chen Dong alone can't handle them all.

Second, broadcasting channels, movies are good. After the successful release of "Crazy Stone" and "Journey to the West: Conquering the Devil", Chen Dong has accumulated some contacts in the film industry and has fixed distribution and release channels.However, there is no such broadcast channel for online video and TV broadcasting, and it is necessary to cooperate with some powerful TV stations and video websites to shoot.

The cooperation partner, first of all, the TV station is excluded, the bureaucratic atmosphere of the TV station is too heavy, the efficiency is low, and the political/political factors and humanistic factors are often considered in the documentary filmed. The documentary filmed in their hands will definitely change.

In the end, Chen Dong chose to cooperate with Youle Video. Compared with the TV station, as an online listed company with various management systems closest to the West, it is much more flexible. Like it or not, and the broadcast channel is guaranteed. On the Internet, Youle is a video website with the largest traffic. On the TV channel, Youle has cooperated with some TV stations whose audiences cover the whole country. For example, Pearl TV Station, Apple TV, Mango TV, etc.

Finally, Chen Dong and Xu Liming negotiated.

"A Bite of China" adopts the method of separating production and broadcasting.

Chen Dong provided the idea and plan of "A Bite of China", plus half of the investment, and Youle Video provided the other half of the investment.

As for copyright and income, Chen Dong accounted for 57%, and Youlefang accounted for 43%.

Both parties are satisfied.

The investment is 14/[-], and Chen Dong uses a "A Bite of China" idea + planning book to account for [-]% more, and when it is broadcast, it can share the broadcast channel of Youle Video.

Youle Video is also satisfied. "A Bite of China" is a very creative project. With half the investment, it can account for 43% of the revenue and copyright. It couldn't be better. It's not a big deal, if "A Bite of China" can become popular, major video sites and major TV stations will rush to broadcast it for advertising fees and ratings.

"Pleasant to work with."

"Pleasant to work with."

After talking about cooperation, the two stood up and shook hands with a smile.

After discussion with Youle Yifang.

A few days later, the creative team of "A Bite of China" was confirmed.

Chief Director: Chen Dong, responsible for all shooting scenes and character selection of "A Bite of China".

Assistant Director: Shen Jiaxing, from Youle Yifang, was the author of food columns in newspapers such as "Chinese Food" and "Kitchen Secrets". He assisted the chief director Chen Dong in managing the creative team, determining shooting scenes and episode directors, photographers, and logistics. , selection and allocation of behind-the-scenes personnel, equipment management.

General counsel, Chinese food columnist He Donghao and Hong Kong food columnist Hu Qingming.

The dubbing commentator of "A Bite of China" is Li Hongyi, an associate professor of the Department of Director and Performance of the School of Film and Television Arts, Communication University of China.

The first season of "A Bite of China" has 7 episodes, shot with high-definition equipment, and the shots will be collected from 70 different places in China.

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(End of this chapter)