If business gamification

Chapter 68 The Crisis of KS Group

BJ, KS Group Headquarters.

The penthouse office on the 78th floor of the KS Building.

"Chairman, this is the annual report for this year."

The secretary submitted KS Group's year-end report for this year.

Although this is only January, some of the data in the annual report may still be slightly different, but this can mostly reflect the current operating conditions.

Xu Tianyu rubbed his temples and looked around.

Sure enough, the revenue of real estate and residential properties has declined in a large area, and the profits are not as good as before. This is the result of their reduction in land acquisition.

Commercial real estate has not improved either. Under the dual pressure of e-commerce and online shopping, developers of physical shopping malls like them feel the pressure.

As for the newly established e-commerce company, the report is even worse, and the 10 billion invested in the early stage has been in vain.

However, there is no way around this. The e-commerce industry is now jealous. Although their KS Group has good strength, it is still insignificant compared with giants such as BATD.

The only bright spot in the entire report is the positive performance of KS Investment.

Looking at the detailed page, most of the projects are investment failures, and a few of them can make some money, but one of them has fundamentally changed the performance of KS investment.

"This little tea seems to be very popular now?"

Xu Tianyu had no idea where he had seen this brand before, but subconsciously he was very familiar with it.

"Yes, the popular new-generation actress Qiu Yuzhu endorsed her a while ago, and now she is expanding aggressively, which is also the reason for the skyrocketing valuation."

Xu Tianyu nodded, looking at the impressive valuation of 200 billion on the paper.

The return on investment turned out to be high.

13 billion investment, in exchange for a shareholding worth 80 billion now!

The return on investment calculated in this way has reached a terrifying 515%!

"Okay, that's it."

"Let's hold a meeting in three days and notify everyone above the vice president."

"Ok!"

……

Three days later, KS Group's first high-level meeting of the new year was held as scheduled.

"Mr. Le, looking at your sad face, I feel bitterness and hatred."

"Isn't it? It's not like you don't know what the situation is now. The housing area is difficult."

"It's not that the policy has been adjusted, you are about to turn around."

"Hey, it's not that easy, it's good to be alive."

"That's right, I'm also losing blood on my side, and I guess I'm going to be behind you soon."

"Crap, at least there will be no problems in the KS mall."

"Ha ha ha ha."

Xu Mengyu looked at Xu Le and Xu Fanru who were chatting with each other across the conference table, and didn't feel at all the predicament the group company was facing now.

Only Xu Yan beside him looked calm and said nothing.

This big brother is usually quiet, but fortunately he doesn't have too many conflicts with him. Compared with Xu Lei, this Xu Yan is better in every aspect.

Of course, this is also the reason why Xu Tianyu handed over the highly anticipated e-commerce sector to him.

Everyone knows that this is paving the way for Xu Yan. After all, this is a successful transformation.

For the KS Group, it is a great contribution.

At that time, the crown prince will naturally succeed to the throne.

However, things backfired.

The conference room suddenly fell silent, and Xu Mengyu didn't need to guess to know that it was Xu Tianyu who had come.

His hair is gray, but he walks like a tiger, especially with a ruddy complexion and sharp eyes.

Sitting firmly in the center of the conference table, he said, "When everyone is here, let's start the meeting."

"First of all, let Mr. Wang from the marketing department report the annual report."

Mr. Wang got up and reported the completed annual report with key points.

The heads of the following subsidiaries all looked as usual.

After all, the losers have been losing money, and the profits are not much.

When thinking about KS investment, Mr. Wang paused, "Last year, the return on investment of KS investment exceeded 500%, and the net profit exceeded 80 billion. Here, the company and the board of directors commend it."

There was an uproar in the venue.

Everyone actually knows that KS Investment, under the helm of Xu Mengyu, got a ride on Xiaocha Milk Tea.

Many people were jealous of this, and the gossip about the relationship between Chen Fan and Xu Mengyu has been haunting the company's gossip forum.

However, when the real money was in front of them, it still shocked everyone!
"500%? That's an exaggeration."

"80 billion... This is almost half of the company's profits."

"Boss Xu is too awesome..."

Quiet discussions spread in the conference room.

Mr. Wang cleared his throat, "Ahem! Let's continue..."

Then there are some official phrases, strategic goals and the like.

After the report was over, everyone knew that the main event was coming.

Xu Tianyu turned on the microphone, "Everyone, don't you think it's scary?"

Everyone who was shocked by this sentence fell silent.

"Our profits are plummeting! How can we guarantee our salary?"

"What guarantee do you have for your family, children, and hobbies?"

"Why don't you have a sense of crisis yet?!"

Every word was very calm, but the heavy coercion made the people in the venue dare not make a sound.

"The company is now facing transformation, which is very urgent."

"Tell me all about it!"

Xu Tianyu put his palms together under his chin, and his sharp eyes scanned every senior cadre in front of the conference table.

Everyone keeps silent, and if they can speak, there is a high probability that they will be scolded.

Xu Yan collected his thoughts and was about to express his thoughts.

Xu Mengyu said, "I have a suggestion."

Countless eyes turned to Xu Mengqi.

Xu Tianyu nodded, motioning for her to continue.

"We should transform towards an industry with big trends."

"New energy, medical care, chip semiconductors, aerospace and education industries."

"Of course, some of them have high talent barriers, and some have high technical barriers."

"So while transforming, we should deeply tie up our strategic partners."

"This minimizes our risk."

Xu Tianyu nodded slightly, these steps were indeed bigger than before.

E-commerce still has an intersection with their business, but these industries can be said to start from scratch.

"How to do it?"

Xu Mengyu took a deep breath, and told the whole plan that Chen Fan had discussed with her.

"I suggest going from shallow to deep."

"First of all, I have the resources of Sugon Technology Software here, and they are willing to form a strategic partnership with us."

"They are the leading EDA software company in the country with strong strength."

"The only authorized distributor qualification will be our first step into the semiconductor industry."

"After gradually deepening this industry, we can gradually establish a semiconductor industry chain through further acquisitions and mergers."

"So as to achieve the ultimate goal of transformation!"

Many people gasped and looked at Xu Mengqi in disbelief.

I thought this woman was just good-looking and lucky.

However, if this game of chess is played well, it will not be easy!

(End of this chapter)