Entertainment starting from 1 yuan

Chapter 140

"What's the result? Has the data come out?"

Still in the familiar office, Jiang Xixi saw someone coming in again, so she asked immediately.

Now on the Internet, the two dramas are considered to be confronting each other, but they have not yet completely confronted each other: because the "enemy situation" of both sides has not yet been figured out, so naturally they don't know how to make use of their strengths and avoid weaknesses, and carry out publicity.

Naturally, "Sword" needs to be more anxious.

Because although the first release took the lead, in terms of follow-up operations, the other party also knew the status of his play first.

Therefore, they must take the lead in collecting various data.

"It's out, Sister Xixi, Brother Sheng, take a look."

The assistant sent two summary materials.

Han Sheng also took it and looked at it, and there was a series of things lined up on it.

These things have been discussed before when they were still on air, but this will be more detailed and have a preliminary conclusion.

For example, the first one is the advantage of the other party. The dual-channel simulcast has great advantages in publicity, covers a wider audience, and the audience is more loyal to Yang Function and others.Then, for the time being, the balance of power is that the other party's theme song is also good, and the popularity of the Internet is not low.

The opponent's disadvantage, this.
There seem to be many more.

Even with relatively low expectations, the special effects of "Sword" have taken off, and the plot is relatively clear. The story also has the freshness brought by the game, and the costumes are also fresher. After all, Zhang Shuping's team That's the style.
Of course, there is another obvious advantage, which is that the crew did not expect such a big advantage before.

It is the difference in appearance.

Su Qing's side may be fine. Although the little girl is young and beautiful, Yang Function is also in her early thirties and has many fans.

On Han Sheng's side, it really couldn't be covered up.

Really.

In fact, Wanwan likes to create things that are misleading to cover up the shortcomings of the actors they promote.

For example, the group Tianting Banquet is often compared to the new generation born in the 90s, but are these three actors born in the [-]s?This is a bit too much to "strengthen strengths and avoid weaknesses"
Unfortunately, sometimes this kind of thing doesn't work that well.

It's really intuitive.

Han Sheng, who was once the number one most searched person on Station B because of his over-the-top performances in ancient costumes and his chic appearance, and the man in front of him.
Should he be called Ye Hua, or Wu Tian?

Well, for those who don’t know, Wutian is the villain in “Journey to the West”.

In the original time and space, it is because there is no strong opponent;

But in this time and space, the opponent's fighting power is still beyond the charts. Yang Chunjie discovered this trend when the second episode was broadcast, and immediately made a "godly public relations":
It has to be said that Yang Chunchen is very good at controlling public opinion.

So she resorted to "cosmetic acting skills" to describe Ye Hua played by Zhao Youting, hoping to make the audience ignore the problem of his appearance.

There is even a "true fragrance" at the end.

It's not like there's no precedent for success in this matter, what I'm talking about is, isn't that how the current "ugliness" of internal entertainment comes about?
It's a pity that this is difficult to suppress under the real contrast.

You also know that plastic surgery is needed to save it...

So how could Shanhaishi give up attacking this point?
Immediately, a group of Han Sheng's late-stage styles, with fairy air, melancholy and deep eyes, and eyes full of reluctance-but the common feature is, damn, so handsome
Speaking of the dramas these young people watch, don't many people just want handsome men and beautiful women?
"." Han Sheng just laughed after reading it.

Of course, seeing this is something more public opinion.The more critical data is the real ratings data, but it has not been mentioned just now because.
"The average in the first episode was 0.585. I'll see if it has risen in the second episode."

"Huh? 0.572? Did you drop the second episode?"

Even if it is a two-channel simulcast, this result is definitely not good.

Because generally this kind of drama is broadcast on a single channel, at most it will be multiplied by a factor of 1.5, which is a few tenths.
Moreover, for ordinary TV dramas, the ratings will increase after watching and watching, that is, under normal circumstances, the ratings of the second episode will be higher than the ratings of the first episode.What's more, the broadcast time of the first episode is 7:35, and the second episode is the most popular time, and the result is the current result.
Especially compared to "Sword".

Han Sheng also bowed his head, and looked at his play again:
"The third episode is indeed a bit low, 1.874. It seems that the special effects of the first episode yesterday are still very effective."

"The fourth episode is much better, 2.034, which can be regarded as stable."

On the third day of the Lunar New Year, this competition that was supposed to be a battle between dragons and tigers ended with an unimaginable ending - "Sword of Immortality" with an average of 1.9, and "Three Lives" with a triple kill of less than 0.6, which is hard to believe. Expected.

Immediately there were different opinions on the Internet:

Among them, there are various rhythms starting with certain marketing numbers.

Some people say that it is because "Sword and Fairy" was aired first and took away viewers who like this genre.

It is said that because the plot of "Three Lives" is too large, it needs to be watched for a while before it can slowly attract the audience, and it will become more and more attractive later on.

Of course, the most plausible statement in it is:

Everyone go watch the webcast!

Young people in this era still watch TV, don't they all watch it on the computer?Didn't you see that "Three Lives" reached 12 million views on the whole network within 6 hours of its launch?
"Sword" is nothing, so be it!
Uh, this sentence, if there is no last data, maybe there is still some persuasiveness.

But 12 million in 6 hours?
The literal meaning seems to be that in terms of quantity, half of the people in the country watched "Three Lives" within these 12 hours?
On average, there are 3 million per episode.

And more importantly, these 12 hours are not the time for normal people to watch videos, but the interval from 12 o'clock in the morning to 12 o'clock the next day.

Isn't this nonsense?
So many people have to stay up late at night to watch the video?

It's just to coax fans and passers-by who don't know the truth, but the result is quite unexpected, and many people really believe it.

Shanhai Century smiled without saying a word.

Also, this kind of traffic-boosting thing is now a routine operation, and tens of billions of views can be generated at every turn: so it can be seen with the naked eye that there is no reason why the traffic era began to break in 2017. It's ridiculous.

So the company will not directly damage the underpants of the peers,
But it is still possible to do something targeted.

So at 2 p.m., an article "Revealing the real reasons behind the TV series' amazing webcast volume and sluggish ratings" directly rushed to No.1 on the hot search lists of major platforms.

In this article, the author first puts forward:

They are all types of dramas that young people like to watch, and there should not be such a ratio of webcasts and ratings.

Specifically, I refer to the recently popular TV series "Sword and Sword". The current average ratings are about 1.9%, which is enough to be considered a hit drama of the year. However, the 24-hour online broadcast is far inferior to some dramas with far lower ratings, and it is shorter. The number of broadcasts within a certain period of time - after all, it has only been online for two and four episodes, and the audience can only watch this. It is not like a show that has aired more than ten or dozens of episodes. The number of viewers watching even a little bit of each episode is astonishing.

Good guy, just name names.

But the author wisely didn't continue talking, after all, it's here, and he understands everything.

Then start popular science:
Why do some dramas have such amazing statistics?It’s because of the first one, all platforms.

It means that all the data are accumulated.

The second is, not just feature films, trailers, clips, recaps, clips, etc., one click counts as one playback.

Moreover, if there is a freeze in the middle of the playback, the client will link to the website again, and it will be counted again.

Of course, changing the sharpness is also counted as one time.

and also
Of course, the last and more important thing is that it looks very powerful on paper, but people actually use it very cleverly to "achieve in 12 hours".

Eh, actually?

This ratings data is not really so much in 12 hours, but from the very beginning when the TV series was created, when various trailers, clips, and clips were broadcast, the statistics began
Only in the last 12 hours, it reached 6 million.

"It was so"

As soon as the news came out, there was another shock.

Although this method of playing is a common method in the circle, it is quite surprising that it was exposed.

The film crew of "Three Lives" was a little panicked, after all, the opening ratings were not good.They hope that everyone can continue to pay attention, and then rely on the heat to ferment and give feedback on the ratings
Come out now, it is definitely a draw from the bottom.

But sometimes, since he can become such a powerful opponent, the opponent is not a vegetarian.

It's not that there is no way to solve this problem, and even after solving the problem in this way, there is still the possibility of breaking through it - isn't it that the number of playbacks is fake?What is that, this thing, it is completely possible... Yes!
It is not easy to increase the playback volume
And so things began.

In the original time and space, on the ninth day of this show, 30 billion was played on the entire network, which was normal, but on the 15th day, it became 100 billion, that is, 70 billion in six days?No, day 25, 200 billion, day 31, 295 billion.

Here, it started fueling the flames earlier:
6 million plays?
It's a trivial matter, but I can't find a particularly reasonable reason to pave the way.

It’s not that I don’t want to pave the way, but if I don’t act immediately at this time, it’s likely to be the end of the calf: These two dramas have completely collided, and there is almost no possibility of peaceful coexistence, so I can only fire one and the other , at most an ordinary performance.

So two days later, the office.

Han Sheng looked at the headline of the report, "The data is doubtful? "Three Lives"'s beautiful counterattack, but the popularity has even risen to a higher level."

This, recently, it is only visible to the naked eye, and Bilibili and Douyin have seen a bunch of good food.

Not to mention anything else, can it not grow?
"It's okay, everyone in the industry can see clearly."

Jiang Xixi didn't say much about it.

Because before Shanhai Century uncovered the inside story of the number of broadcasts, it was not such a small move.
But it's not just Sansheng, the fig leaf of many dramas will be ripped off.

In fact, there is no need to be all that high. If you are good, others will follow suit. In the end, won’t the rankings still be the same?It's just like involution. In the past, everyone worked until 5 o'clock, but later everyone worked in involution. You worked overtime until 8 o'clock, and he also worked overtime until 8 o'clock.

Did you win?It doesn't seem to be there, but it's a lot of hard work.

Oh, you can’t say that. After all, the data is pretty good. In the traffic era, there are still a lot of hot money from outside that are attracted to come in because of these data.Look at it this way, it's really useful
"Let's talk about ourselves. Recently, you have become very popular in the film and television industry."

After Jiang Xixi finished speaking, Han Sheng also pursed his lips.

This is not an exaggeration, Li Xiaoyao's character definitely gets the most bonus in this drama.

They also surpassed the role of Linger.

It even made a breakthrough in the character design, so the newspaper commented that it is combined with the beautiful picture and touching storyline, but the changes in the psychology, image and background of the characters in the play are just right, which is an excellent sublimation and re-creation .
In short, it’s just two words, not bad.

Although the original book party still does not pay the bill, most of the audience is not the original book party, so this problem has been solved.

At present, the ratings are stable at a stage of 1.9 close to 2.0.

There is no doubt that the whole drama has a total of 34 episodes, which means that basically the whole drama breaks 2, which is stable.

In Yang's case, Han Sheng must hurry up and take on the next drama:

Last year, he was suitable for the first time with "Journey of Music and Joy", but he didn't have many suitable opportunities, and was stumbled by the interruption of the recording of "Longing for Life".

This year, there are no such obstacles.

Jiang Xixi picked up the pen and began: "Among the scripts that have been sent, the TV series can be aired first. Your price will increase after the show is finished. Watch the movie first?"

Han Sheng nodded, and after thinking for a while, he added: "For the movies, why don't I raise the price for now? After all, it won't increase by much, and it will only increase the threshold."

Jiang Xixi said: "That's what I planned too. You don't have any films yet. You have to wait for "Wolf Warrior 2" to see the effect."

Han Sheng said: "Okay, then you continue."

Jiang Xixi continued: "Okay, I have screened according to your criteria. It is true that there are not many left, and there are some problems, such as this, the character design is not very good"

In Beijing, in a certain music studio.

Yan Chaoan just looked at the screen and recorded something, and then stopped to savor it from time to time.

And on the screen, it was "Legend of Sword and Fairy".

If an outsider came in and saw someone watching a drama in this music studio, they would probably think that this person was fishing during office hours.In fact, he is not watching a drama.

But in Observer, the soundtrack in the play.

These days, there are actually not so few well-made soundtracks, but generally there is one point that stands out, such as the theme song, and the others are average.

On the other hand, the drama "Sword of Immortal Sword" is already at a fairly good level as a whole.It’s fine if the theme song and interlude are good, but what makes them even more amazing is the pure music without lyrics:
Just that "Peach Blossom Island".

Yan Chaoan listened to it countless times, and then sighed, fortunately, Han Sheng is handsome and has long legs, so he didn't work behind the scenes in this line of work.If he really came to work behind the scenes, how would he live?
I'm afraid that if he is the boss, he will also have a competitor.

"you're right."

ah?What did I just say?

Yan Chaoan raised his head, only to realize that the boss had come to his side at some point, and hurriedly said: "No, I just said it casually, you are still the boss."

"Don't worry, they are also very good. The soundtrack has never missed a beat, and the quality is quite high."

The boss shook his head and said: "I used to always think that if he could only refine the essence and make one or two pieces of music. Now it seems that he is still holding back his energy and has nowhere to release it."

Isn't it.

People are amazing, these days it's been a mess, and the soundtrack is also credited.

After all, music can promote various in-depth plots and emotions, and it can also make people equally impressive.

And all of this was arranged by Han Sheng, and he really did it, not to mention that he still became a monk halfway.The boss can't even imagine what kind of outstanding results this guy would have if he really studied systematically.
Well, it is estimated to be about the same as now.

But right now the two of them definitely don't know.

Can only sigh silently for a while, Yan Chaoan finally recovered, and said a little strangely: "But speaking of it, boss, why did you suddenly let me start watching these works of Han Sheng? Shouldn't we focus on the current project now. "

They recently took on a movie job.

Responsible for the soundtrack.

The boss said: "Well, but this day or two is still delayed, you just see if it's all right. Besides."

"Let's say what?" Yan Chao'an was curious.

The boss thought about it, then smiled and said: "The film side seems to be inviting Han Sheng. Get ready."

"They want to invite Han Sheng over there?"

Before he finished speaking, Yan Chaoan frowned and said, "Do you want to compete with us? It shouldn't be. Although Han Sheng is good, you are not bad, right? In the past two years, our Akun studio still produces Not bad."

That's right, Ah Kun's studio.

Ah Kun is the soundtrack of "A Bite of China" and "A Bite of China Season [-]".

As for the third season?

No matter if you don't mention it, you will be speechless if you mention it.

Of course, speaking of it, this kind of person can be regarded as the boss of well-known people in the industry, that is, A Kun smiled and waved his hands: "No, where are you going? I really want to communicate with him, and even invite him to do it, but he may not Think so.

You said it yourself, and I'm glad people didn't come behind the scenes.

So, he must have come to be an actor. "

Yan Chao'an was stunned: "Oh, actor, is this our play, is that the character? The characters aren't very good."

"Yeah, that's why they just invited him to audition, but in fact, I think Han Sheng can come if he just nods."

Then Ah Kun took out the key to open the drawer, and took out a booklet: "I have a hunch that he will come, so I think you can also study first. Maybe he will also participate and teach you a few times."

This is a project that has been in the works for a long time.

From a recent hot writer, but not the one he's best known for, so there aren't that many contenders.

In addition, the crew basically spent all their money on the filming itself, making domestic hard science fiction, and other places couldn't afford big names, so they were able to invite Han Sheng to audition.
It is already very rare, because generally this kind of book cannot pass the agent level.

This also mostly explains it.
A Kun looked at the book and thought in his heart: It means that Han Sheng himself actually intends to act in this type.

Play this, the book called "The Wandering Earth".

　Thank you for the 1500 point reward for writing this book and reading it yourself. Happy National Day everyone!

　　
　
(End of this chapter)