Entertainment starting from 1 yuan

Chapter 145 It's all about money in the end

The thing is like this, in the whole process from filming to release of a film, there are many established steps: such as attracting investment, selecting actors, arranging the location for shooting, doing post-production, and promoting the release.

These are relatively basic.

If there is no problem with a normal movie, it will go through these things again, and omitting one of the steps will have a relatively large impact on the follow-up.

And some steps are added or deleted according to the situation.

to achieve certain specific goals.

For example, the publicity campaign before the casting may be because the currently recruited actors are not satisfied, and the crew hopes to attract better actors; the Reuters beauty photos in the middle and later stages of TV series shooting may be because they want to attract TV stations and the like to come and buy them;
Another example is the guaranteed release, maybe because the movie is very optimistic.

In the conference room, everyone was talking loudly again.

And the sound is louder than before.

Han Sheng knew what they were thinking in his heart, so he didn't stop these people from talking about it at all, because it's not uncommon for a guaranteed release to appear in a certain movie, but it definitely has a very special nature of the form:

This matter, to put it simply, is that before the movie was released, some of our distributors were optimistic about the movie "Wolf Warrior 2", thinking that it could reach a good box office, such as 12 billion, but it may not reach it.

Then the cost of this movie may be 2 million.

Under such circumstances, we combine the interests of the two parties and guarantee to the investor, that is, the producer:
Let's guarantee that this movie can sell 8 million yuan—if it sells less than 8 million yuan, the loss will be borne by the distributor; if it sells more than 8 million yuan, the distributor will take the bulk of the profit.

In doing so, it actually depends on whether you are willing to give it a try.

If you don’t join the guaranteed release, then the film will first have a stable box office income of 8 million, that is, after deducting other items and going to the investors, it will be almost one-third or 2.7 million, which is equivalent to the return on investment within this year. 2.7/2-1=0.35.

Earning 35 points a year is definitely a big deal.

There are not many people who can earn this point in normal investment.

并且超过8亿的部分，也不是完全就和投资方无关了。这边提出的方案是8-15亿的时候，投资方和保底发行方收益是0.25:0.75；15亿以上，则是0.15:0.85。

Of course, there are more details, which I won’t mention here.

Normally, in this kind of agreement, the issuer makes money by betting on the range of 8-15 million, and it is difficult to get higher; losing money, in the range of 0-8 million, is not impossible.

So it is the opportunity to make more than 8 million yuan, and the risk of less than 8 million box office, can form a favorable situation for multiple publishers.

As for the investors, they are definitely not losing money.

So I am also thinking about whether this guarantee is high enough.

At the table, many people have already started to calculate intensively:
Originally, everyone expected to invest more than 1 million yuan and return 6 million yuan, and finally take [-] million to [-] million yuan to make a profit; but now it has become an investment of [-] million yuan and return [-] million yuan, making it more difficult to make money.

Now someone has taken the initiative to say 8 million, so why not agree quickly...

size!
Dare to guarantee a minimum of 8 million, which means that in the expectation of the distributor, this movie should be able to reach 10 billion or even higher.

"Ahem, Brother Jing, I think so."

It's Mr. Zhang leading the inflammation again...

Oh no, now that I have spoken, he first praised with a warm face: ""Wolf Warrior 2" is a very good film and television work. Everyone who invested in this movie was full of confidence and expectations for this movie. In addition, just now, we also watched it. into pieces.

Very good. I think this movie has the potential to hit a higher box office than the 8 million figure.The investment is already 2 million. I'm thinking about the box office. Why should I go for 10 billion? "

As soon as this was said, someone echoed it.

Han Sheng actually smiled.

"Hey, is this different from what you said before?"

Whether it was to increase investment or talk about the box office market after the meeting just now, the slogan here is not to spend any more money. How much box office can this movie get?It's not bad to be able to get 6 million back. If you want to make money in the future, you can only make money by selling copyrights on online platforms and TV stations.

But what is even more painful is that many people think that 6 million is hanging.

As a result, we now mention guaranteed release.

Good guy, let’s not talk about 6 million, look down on 8 million, and 10 billion has become the most basic standard.

Turning faces is faster than turning pages, isn't that the case?
"I didn't analyze it carefully before. Thinking about it now, Brother Jing is right. We should have more confidence in "Wolf Warrior 2". I think let alone one billion now, it is 20 billion, 30 billion, or even It is possible to surpass "The Mermaid"!"

Mr. Zhang is an old fritter, he just opens his mouth.

In fact, as long as there are enough interests, what is it to say a few words and deny your previous speeches a few times?
A well-known saying is:
If capital has 10% profit, it is guaranteed to be used everywhere; if it has 20% profit, it will be active; if it has 50% profit, it will take risks; for 100% profit, it will dare to trample on all human laws; With a 300% profit, it dares to commit any crime, even risking hanging.

10 billion, 3.3 million can be divided into accounts.

The profit is close to 70%.

This is not counting the profits from the rise in the company's stock price due to the good box office of the invested movie. For many listed film and television companies, how much can a movie earn?
The rise in the stock market is the bulk.

"Yes, yes..." A group of people began to agree.

Once it comes to interests, this group of people may not know how to make movies, how to act, and even only know a little bit about this.But bargaining in the mall is too familiar and skilled.

All kinds of bragging, it seems that the filming just now is not "Wolf Warrior 2", but some masterpiece with a box office of more than one billion or even billions, and they are "nonsense"...

I'm not afraid that people here will be angry:
Asking prices all over the sky, just sit on the ground and pay back the money.

So here, the three people who had planned before glanced at each other and nodded:

Under such circumstances, the greed of other investors is unlimited.

Taking a step back, they will wonder if there is a next step?
So the final result can only be to show the card when you come up, and then say that you will not give an inch, otherwise you will fall into a long-term drag.Now it is only four months before the scheduled release time, and the publisher also needs time to prepare, so naturally there is not so much energy to do these things.

...

"Okay, okay, I've listened to everyone's opinions, and it's not impossible to discuss this matter."

When Wu Jing opened his mouth, everyone's faces were happy.

But before seeing them happy for a second, Director Wu continued to speak: "But 8 million is the result of our discussion for a long time. This is the most suitable price. This figure is not too low. Think about the previous type What is the highest box office for a movie like this one?"

"So we don't know. It's hard to say whether the box office limit of this market at this time point is 8 million, let alone other things. You won't really forget what you said when you increased the investment before. Right? How many dare to say that there must be 8 million? Aren’t you still worried about whether you can get back your capital?”

The three questions fell out directly, and the weight was not small.

It makes sense to say this normally.

Understand the reason.

But people have always been, just think about eating until you are not full. If you are really full, you will definitely want to eat well.

Just now everyone was really worried about getting back their money, but they definitely don't think so now.So it was Lu Yabin's turn to play, and without waiting for these people to speak more, he continued:
"Yeah, I know some people must say that it's not just a military movie, but a patriotic movie. There is a market for this kind of movie, and Han Sheng also has its own traffic, right?

But I also said just now who are the opponents we will face? "

As he spoke, he raised his hand and directly counted two: "One is the recently aired "Three Lives Three Worlds Ten Miles of Peach Blossoms", which is so popular on the Internet, but in fact the movie version has already been filmed, so I chose two." A very popular handsome guy and beautiful woman, a traffic star."

"The other is "The Founding of the Army" produced by the third master. From the name, you can tell what market this film is targeting. How competitive are we compared with it? And they even invited a lot of traffic Xiaosheng Xiaohua to join , not in the minority."

"You are all insiders, and you all know the companies behind these two films. So in the face of these two films, do we really have a big advantage? I'm afraid not."

Indeed, this is more eloquent.

The two competitors are not weak.

The previous two films of "The Founding of the Army" were okay, and they were escorted by the two giants of China Film and Bona. Not to mention "Peach Blossom", which is actually a collaboration between Ahri and Guangguang.

In contrast, the main opposition of "Wolf Warrior 2" is BJ culture + aggregated media.

Directly want to be weaker.

"." The group of people became much quieter, but the fantasy in their hearts must not have died out.

Gambling, making a movie is actually a big gamble, otherwise I would have invested in those traditional industries long ago.So as long as these people have hope, don't expect to cut the mess quickly.

So the third trick came.

Han Sheng appeared on the stage, he was the third pick of the main producer,

Also young people.

Even if it occupies a relatively important position in name, it may not be able to convince them so much in reality.So the things in the front belong to these two people, and the things in the back
Han Sheng finally spoke:

"And according to our previous regulations, it doesn't need all the people to vote for this matter to pass, just more than 90% of the votes. So Jing Ge voted 8000 million by himself, 3000 million for me, and 4000 million for Spring and Autumn." million, which adds up to almost 75% of the investment, and we all agreed to guarantee the issuance.

In fact, we only need to strive for 15%, which is 3000 million investment share, which is not difficult to be honest.

Everyone can also think clearly that procrastination may not necessarily change this matter.On the contrary, regarding the issue of the minimum guarantee, everyone is not saying that the minimum guarantee of 8 million must be guaranteed, and it is changing.

It may not be inappropriate to say that the night is long and the dreams are many."

So this last paragraph is like the last bit of strength to push the door open, a bit like a big stick and red dates.

The rest of the people finally really quieted down immediately, and then scattered people started to go out to make calls, obviously they really wanted to ask the leader for instructions to discuss how to deal with it.

Time flies, and it's 8 o'clock in the evening.

After a whole afternoon and night of tugging and tugging, finally at the office, the crew reached an agreement in this regard immediately, because it was indeed a normal choice.

The schedule is okay, but the competition is fierce, and the genre is not particularly dominant.

In addition to last year's guaranteed release, Weiying Times' 4 million yuan guarantee for "To Youth 2", the result was a box office of more than 3 million yuan; Bona Film's 10 billion yuan guarantee for "Legend of the Gods", the result was only 2.83 million yuan at the box office; and The film industry's 10 billion yuan guarantee for "Jedi Escape" had a box office of 8.83 million yuan.

It's all a loss.

So the progress was surprisingly fast, and by the evening it was almost done.

But this is also expected.

"Ouch."

Han Sheng can finally go to the corridor and stretch for a while.

He found that he still has the potential to be a profiteer:

All the investors and issuers in the audience are actually betting.He even saw the representatives on the side of the fusion, and when the other party got it done, the whole person became more nervous.

Yeah, the pressure is all over here.

This is similar to the 100% click to get 1000 million, and the 50% chance to get 4000 million.
Many people, especially the leaders of these companies, will choose the former.

Even if the bet wins, the profit difference is 4 times?

But maybe the latter is the lottery of Twist Teng, the kind that loses to the point of crying to death.In addition, there is no need to get everything done, only 15% needs to be done, and naturally everything is not a problem.

Only he knows it well.

He also acted like these people, very nervous.

"Okay, it's done, it's almost time for me to rest."

Wu Jing also came out at this time, stretching beside him.

Although he supports the guaranteed minimum issuance, his company does not participate in the guaranteed minimum issuance plan, so nothing will happen next.

It was Han Sheng who was busy saying hello: "Hey, Brother Jing, I still think you should participate, even if you take a little bit."

"I won't. I've made a lot of money whether or not the movie is made with a guaranteed bottom line."

Standing in the corridor, Wu Jing touched the phone in his trouser pocket to check the time, put it down again, and said, "Not only the box office, but I also account for the majority of the subsequent copyrights. These are all pure profits."

"Actually, do you know? I was always worried about whether I could get my money back, but now that I have this guarantee, I can prepare for my future work with peace of mind.

And I have invested too much into this movie, I have already bought the house, and if I want to participate in the guarantee again, I am afraid that I will "betray all relatives". "

"It's okay, Brother Jing, you have your own considerations."

Han Sheng nodded.

Sometimes, making a decision is not just a problem, it may involve many.

But Wu Jing turned around, a little curious:
"Speaking of which, it's you who first invested 500 million, and then added 2500 million, and now you have to participate in the guaranteed release. You know, your company does not have the ability to issue independently. Basically, you can only rely on money."

This sentence is easy to understand.

If it is BJ culture and aggregation side, you can do a lot of things by yourself.

Do promotion, contact theaters, write soft articles and so on
These can be done by yourself directly, but the company registered by Han Sheng can only be outsourced to find someone to do it. No one is cheap, and the effect may not be good.

You can only make up for it by throwing more money.

And it is divided into proportions, because there are some tasks that Han Sheng can't do here, and it will cost more money.Generally speaking, it is 20% of the money, but only 17% of the income.

In this way, Han Sheng will continue to go up.
You know, the two companies were going to take it down with gritted teeth before, and now joining Han Sheng can be regarded as sharing the risk.

"I still say the same thing about this matter. If you are optimistic, just vote to the end."

"By the way, let's train people in my company. My company is also recruiting people recently, because I will definitely undertake other films in the future."

Han Sheng pursed his lips: "And the third point is that my side doesn't account for much, only 20%. Compared with them, they are the big ones."

"That's a lot, isn't it?"

Wu Jing had been thinking about it with Xie Nan at home for a long time before, and he didn't hide it even more. He leaned over and stared at him with curiosity on his face: "Although you have been in the industry for more than a year, you have been popular for almost a year, but you have already Too much money, right?
Even if you guarantee 5000% of the play, I will deduct your own share for you. You have to prepare about [-] million for the guarantee alone, right?

Plus the promotion fee paid in advance, it will cost 2500 million?
Adding up, you still need to invest 7500 million. I remember you didn’t say before that you also need to invest in a new movie you received.It's ok, boy, are you ashamed to cry with me all day lately? "

"." Han Sheng didn't speak.

Yeah, I didn't even know I was so rich.

I'm not good enough!

This is just the most recent investment, which adds up to almost a small goal.No matter how much money he makes, how can he earn so much when he is still a rookie?
He could only use the big method of painting cakes again.

He has really drawn too many cakes recently, but the next two will be eaten sooner.

"Oh, not all of this money comes at once."

That is, there is time to raise money.

He said: "On my side, the funds are indeed tight, but there are two ways to guarantee the bottom line."

"Which two?" Wu Jing was curious.

"This is the first one, so to speak, it's my old profession."

Han Sheng paused, and said, "It's better to accept variety shows, and it has to be music, so I will get more money.

Speaking of which, I haven't accepted that kind of resident variety show for a long time.

There are not many suitable ones, but fortunately, I am now qualified to be the mentor of that kind of pure rookie draft, so I first accepted a draft, I don’t know if you have heard of it, it is called "Tomorrow's Son". "

　Singer Han Sheng is back, and those who haven’t read the last chapter, you can probably watch it tomorrow when it’s unblocked—the last chapter has been blocked and still hasn’t been unblocked, it’s probably because it talked about X-known things...I found out at night , still applying for unblocking.

　　
　
(End of this chapter)