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Chapter 228 Premiere of "Nezha"

Speaking of it, "Nezha: The Devil Boy Comes into the World" is Han Sheng's first film that he basically did not participate in, but was released with pure investment.

Or in other words, people have thought about it.

In fact, there is no way to get involved if you really want to, for example, let Han Shenglai give the voice of the main character or something.But for this matter, Han Sheng joined in a little late, and there was too little time.

After all, this is not the same as the dubbing of TV dramas.

Han Sheng generally acted, and most of his movies had live soundtracks; in TV dramas, especially the big scenes of martial arts, there were a lot of people talking, and even if they all shut up, the sounds of clothes rubbing against each other, machines turning, and photographers running were quite loud. Miscellaneous.

That's why post-dubbing is needed.

And it didn't take long, because Han Sheng still remembered the state of his performance at that time, and the matching was fine.

But the character in the animation is a brand new character.

Even if Han Sheng wants to dub, he still needs to understand the story of the characters and the state of the road as much as possible, try to figure out the tone, find out the rhythm, and so on.

If he is asked to simply dub the voice just for the sake of fame, this is actually not good for the movie - cartoons, and Han Sheng's face cannot be seen, and he will probably change his voice as much as possible in order to dub the character to suit the character, otherwise One is to play and the other is not to post characters.

So even if it is dubbed, there is a high probability that his name can only be seen in the pre-promotion and end credits.That is to say, his addition does not actually add much to the quality of the movie.

Even because of the rush of time, it may weaken.

Han Sheng then decided to skip it. He would rather have a movie with normal configuration than forcefully join in to add drama to himself.

Therefore, apart from Han Sheng's investment in this movie and his participation in the guaranteed release, his presence in this movie is really not very strong, and many passers-by will not even think of Han Sheng from Dongsheng Culture.

You may be familiar with the animation at the beginning of their Dongsheng Culture movie, where the sun rises and the world is bright.

After all, this also appeared in "Wolf Warrior 2" and "The Wandering Earth", and its position is getting higher and higher.So, this movie has become a movie that truly verifies Dongsheng Culture's distribution capabilities.

This is indeed the case.

Because although the previous two movies were well released and sold well, everyone will subconsciously attribute these credits to Han Sheng and Wu Jing.

And even the industry will think that these two people are an important reason for the success of the movie.

On the other hand, "Nezha: The Devil Boy Comes into the World":
In addition to Nezha, a well-known mythical character in China, and the corresponding plot - well, if you take into account the "ugly" appearance and the changes in the plot, this bonus is also weakened a lot.In addition, new wine in old bottles, whether the audience is used to drinking it or not, whether it will be a bonus is yet to be seen.

In addition to what I just said, the memory points left by the two publishers in the hearts of a few viewers.

Then there is basically nothing left.

On the whole, the effect is probably similar to having a less popular kind of traffic added to a movie being shot.

Oh, who is the most popular?
Sun Wukong!

In the past few years, almost every year there was a Monkey King movie on the Spring Festival, and most of them did well at the box office.
Okay, okay, no kidding.

In short, this movie is a movie released by Pure Fighting. The company has made it all the way to the present, and overall it is quite smooth: "Galaxy Tutorial" starring Deng Chao a week ago, everyone felt like a big enemy, and thought it would be a strong one. opponent.

That drama tells the family story of a father and son who have gained love and growth over a long period of time. The theme is also the subject of tutoring, which resonates with many people. .
There are so many hits.

Yes, "Magic Boy" still has to be announced and produced from a commercial perspective.

Even if they actually prefer to say that animations are suitable for adults to watch, the plot can be funny without stereotypes; but in fact, the biggest basic position of animated movies is that a child will bring one or two adults with him if he wants to watch them, and A lot of people just have stereotypes.

In short, "Galaxy Cram School" was undoubtedly a failure for Han Sheng in the end:

joke.

There is one movie co-produced by Deng Chao and Yu Baimei, so let’s not say it’s not a bad movie—is there a good movie that exploded in word-of-mouth?

The answer is undoubtedly no.

And this one is pretty good, at least breaking 6 to 6.3
But still no play.

Until this week, the duel will be "Dance!" starring two actors from Happy Twist."Elephant" is a series of works directed by a certain Wanwan.

It’s a pity to be honest, from the perspective of Happy Twist including the long period of time behind, except for Shen Teng and Ma Li, the box office appeal of other people is almost nothing:

Everyone has seen even more exaggerated examples.

Shen Teng appeared as a human figure in "The Hotel Where the Sun Never Sets", and the publicity effect seemed to be stronger than that of the leading actors.

So it is also not surprising that this movie cannot be played.

Speaking of which, these may not attract Han Sheng's attention as much as "Back to the Past and Hug You," which was released on the same day: It is true that this film is not famous and has no box office, but it is a film starring his own artist Peng Peng.

It's just that Peng Peng didn't take it too seriously at the moment.

Because it is true that the publisher is not very good, and the quality is quite poor.
At 10 o'clock in the morning, Dongsheng Culture and Han Sheng had already started working for a while.

In other words, I have been working since last night.

The film industry does not need to be in place 24 hours a day.But as long as it is the critical stage of the movie's release, at least the first three days before word-of-mouth and box office trends are determined, there are very few main creators who are not online 24 hours a day.
The box office is good, I can't sleep with excitement.

The box office is poor, do you still want to sleep, hurry up and make up for it.

Even if it is not good or not, I hope the box office will develop in a good direction. After all, I have been busy for more than a year, and I want to gain something more. After all, in terms of the situation in our country, for many main creators, the main income and reputation is the release of the film. A one-shot deal at the box office.

As for Han Sheng, although he probably knew it well, this was the first time he was nervous about these things.

After all, it doesn't matter if other people's movies don't pose a threat, but in fact, the most important thing is to make your own movies.

And the movie is better, as I said before, you can't rely on anything else.

The post-release depends on the quality.

The early stage is naturally based on publicity, including today's first day of release, which is arguably the most important day in the conventional publicity war.

"After sorting out the word-of-mouth feedback last night, the overall situation is not bad, including the feedback from the film critics, which has been sent to the bib as soon as possible."

In the office, Han Sheng listened to the report of his assistant: "But the effect seems to be relatively average. Our analysis estimates that it is because on the first day of the movie's release, unless the publicity is weak, basically there are relatively few bad reviews on the movie. .”

"We have experience in this before, so this release. We also organized celebrities from Bilibili, Zhihu, Douban, Tieba, Little Sweet Potato and other relatively small platforms to watch, but the effect"

After the assistant said this, he paused: "It seems that the platform over there is not particularly ideal."

"It's normal, it doesn't matter, I didn't expect these KOLs to really drive the popularity of the public."

After Han Sheng listened, he had no special reaction.

It was okay in the first two years, but in this era, only core fans will go and watch it because of the recommendations of these famous people.In other words, just trust the words and sentences they recommend.

But in fact, there are too many behaviors that slap fans in the face.

In particular, what many KOLs care about is not fans, but traffic—in other words, as long as there is traffic and money, many KOLs don’t particularly care about other things.

When you want to gain popularity, or when you are paid for publicity, you should say whatever is inflammatory or whatever the payer sets the standards for.After all, the former can make you famous, while the latter can make money and give a good impression to the industry. I will contact you for promotion next time.

As for the follow-up, if the car overturns, then you need your fans to come out and wash it, and delete the comments yourself
At most, delete the previous news, as if nothing happened.

I deleted them all, what else do you want?
Such online violence against me, be careful of my jade disease!
Hey, by the way, I might still be able to do an issue of "I Suffered an Irresistible Online Violence" before I developed Yuyu Syndrome.

Hey, another wave of heat
In the end, there is really no other way, so I apologize again, and by the way, I will clean myself up, and it is a routine operation to avoid the serious and ignore the minor.

So these people use the experience of the previous two years to do publicity, it must be different from the current situation, and there is no comparison.Now these promotions, the early audience, are still the core fans.

The effect of driving passers-by is weak, after all, passers-by also learn a lot of wisdom:
I took your word for it.

It didn't look good after watching it, and I complained a few words when I came back, and I was attacked by this person's fans in various ways.Why bother, the money is spent, and it's not fun, so it's better to look at the feedback from friends around you.

"Then, can we consider it in the future and not organize it?" the assistant asked hesitantly.

After all, not to mention how effective these people are, money is a lot of money.

In other words, the more money you have, the better you can blow it.

"The organization still needs to be organized. It's the scale. It can be adjusted according to the expected box office of the film." Han Sheng has already thought about it, and there are some pitfalls that he has to step on before he can remember.

But more importantly, what is the best way to do it after stepping on the pit: "Although their opinions are not very motivating in the early stage, if the film effect is not bad, it can still be icing on the cake."

Propaganda cannot only come from the official platform, marketing account, and the crew itself.

Every aspect must be there.

Of course, this is not enough, because the most important publicity today still comes from word of mouth among ordinary audiences.The best ones are those that can be recommended and commented on in a circle of friends.

"Okay, just keep paying attention over there."

Han Sheng also took advantage of the situation to move to the next work point: "Our main task is still the side that directly faces the audience."

"First of all, we still need to continue to pay attention to Doubankaifen, which is still a great boost to the success of the film; then the lottery draws for movie tickets, and the lottery for audiences to send feedback on various platforms; Forget about doubling today."

In fact, they have already started investing.

Fifth gear.

At that time, it was mainly the advertising before the movie theaters started, which was the most direct and effective. At that time, a lot of trailers were released, and then the summer schedule was announced.

These, in the end, have to be attributed to traditional propaganda.

Producers can use a variety of ways to promote, but it is absolutely impossible to replace the power of traditional indiscriminate advertising.

In short, after the delivery is complete, wait for the afternoon, and the most important night.

"Nezha: The Devil Boy Comes into the World".
Ouch, this Nezha really doesn't look very good-looking."

At 3 o'clock in the afternoon, in the company, Zhang Libin was browsing the mobile APP, trying to find a movie to watch for his date with his girlfriend tonight.It’s best to have a meal after work and then watch a movie, and the time will not be too late
After all, no matter how late, there are no arrangements after returning home.
Wouldn't it be a waste.

As a result, it seems that there are only four suitable screenings in the surrounding theaters.Two "Nezha", one "Galaxy Tutorial", and one "Let's Dance!"elephant".

There is no need to watch "Galaxy".

Zhang Libin is like all young people today, when faced with a movie that has already been judged as "average" by word of mouth, basically if he is not a fan, he will not tend to watch it, but watch new movies.

Maybe there will be surprises.

Then there are "Nezha" and "Elephant". He originally favored the latter, after all, it is a comedy performed by Happy Twist.
He had always liked comedy.

The former is an animation, and he has not watched animation much for a long time.

But there is another thing to click in today, that is, there is an advertisement for "Nezha", and a coupon of 5 yuan is also given.

Say no more, say less.

Zhang Libin felt a little bit of sincerity in his heart.

Because many open-screen advertisements are pure advertisements. In fact, users are not interested in watching them, and they have to click to close them.

Annoying.

This is okay, but obviously this amount is not enough to lure him to buy a ticket.

So he turned off the advertisement, browsed through these four shows, and finally clicked in to watch the tickets for "Elephant". He found that the attendance rate of this movie was a bit bad.

After hesitating for a moment, he decided to watch the trailer.

In the end, good guy, Nezha is just a trailer, and there are five or six editions.
Therefore, Zhang Libin finally chose to give this question to his girlfriend, and sent it: "I watched the show and the movie tonight, "Nezha: The Devil Boy Comes into the World" and "Let's Dance! Elephant" are more suitable, which one should I choose? ?”

He also wanted to recommend his favorite comedies.

Now I thought about it and gave up.

""Nezha"." Who knew that his girlfriend didn't hesitate like him, and replied almost instantly.

Good guy, it seems that Friday is fishing again.

Of course, the more important thing is:
"Hey, why did you decide so quickly?"

At least you have to look at the poster, look at the trailer or something, or look at the comments on a deeper level.

The girlfriend quickly displayed "The other party is typing." Then, not long after, they sent a message: "You forgot, when I got on the elevator a few days ago, the elevator advertisement has been broadcasting "Nezha" Trailer. I saw it and thought it was pretty good, so I can go and see it.”

"Okay, that's fine, let's go and have a look." Zhang Libin nodded.

By the way, he did not forget to add: "Let me buy the ticket, I still have a five-yuan coupon on my app."

"This is pretty good, haha. I originally said that 3D movies are more expensive." My girlfriend was happy and said, "That's it. If it's good, I'll write it in my review."

Jijigugu said a few more words, fished for a while,
Finally it was time to get off work.

Zhang Libin cleaned up a few times and then went out. His girlfriend, who had got off work earlier, was waiting for him on the bench next to the company door while playing with her mobile phone.The two of them didn't say much, and happily ran to eat at the recently opened restaurant:

Not bad, although the taste is not particularly good, but it is still above average.

More importantly, the quantity is large.

Rarely, two people can eat enough to eat the two-person set meal sold in the store.

Then I leisurely went to the movie theater in the same mall. There were still 10 minutes until the show started, so I started reading the movie reviews for "Nezha" again.

"Speaking of which, I only watched a trailer, and I don't know as much about the rest as you do."

At this time, the girlfriend had enough food and drink, and began to think wildly, saying:
"So, maybe it's actually not that good-looking?"

She saw that there was a separate large poster for "Nezha" in the entire theater, and she was a little afraid that it would be a bad movie with "low production and high marketing costs".

Sure enough, Zhang Libin suddenly understood, knowing his girlfriend's character well, he said: "If it's not good looking, come out, and I just saw that Dongsheng Culture is Han Sheng's company."

"Eh? Did Han Sheng play the role, or did he dub it?"

"I don't think there are any, but I seem to have read the comments of this company on Zhihu before, saying that the movies they cast seem to be pretty good."

Zhang Libin hesitated for a while, and said: "But it doesn't matter, we will see the outcome in the cinema."

So ten minutes later, the two checked in and entered.

Lots of thoughts and surprises.

Even if there was a child in the back row who was muttering at the beginning of the movie, after the parents stopped it, it didn't affect much the movie-watching experience.

Waiting to come out, let alone, the girlfriend decisively opened the APP:

"I think by the standards of Guoman, I can give it a four-star and five-star level. This is the first time I have seen this kind of mature transition, and the old plot can also be filmed with a new feeling. Of course, let alone animation. The standard, the transformation at the end, is so handsome.”

Until 9 o'clock in the evening, "Nezha" finally scored 9.7 on the Maotao platform and 8.7 on a certain platform.

That's pretty good data.

The former means that it has a great possibility of winning at the box office; the latter means that most audiences still approve of it.
"Technically, it is still at the level of domestic animation films, but in terms of the completion of the script, it is the first time that it is so mature and excellent! Four stars."

"Seeing the posters and trailers, people's first reaction is: Nezha is too ugly. It's right to think ugly, because this film is about breaking prejudice. Four stars."

"Don't say that the sky can't be controlled by others, but my life can't be controlled by the sky. The new story, the adaptation is very good, but it is a bit short. Friendly reminder: remember to bring tissues when watching the movie. Five stars."

The overall reputation is good.

But the film producers still follow the old rules. When the reputation is poor, they focus on the positive reviews, and when the reputation is good, they focus on the negative reviews.

Especially among the hot reviews of "Nezha", many feel that it is average.

There are even a few who feel bad.

It's not normal to have a mediocre plot with flaws that can't be concealed, but some people directly complained that apart from Kai Guoman's coat, they could only give a one-star negative review, and wanted to leave after watching it for 5 minutes.

To be honest, the last kind of person is a bit weird.

The first two evaluations were also given to Samsung.After all, at this level, one star is definitely not so low, especially when he made such a firm statement:

outrageous.

It can be said that this movie has problems and is not worthy of such a high score, but it is also speechless to give such a low score and give this reason.

It seems that domestic movies are all sought after by audiences.

In fact, leaving the country is nothing.

Anyway, if you look at this topic alone, it more or less has the meaning of exaggerating and stepping on the outside, but what is the actual situation?

IMDB scored 7.8, and after the score stabilized, it also scored 7.5.

Foreign authoritative websites also say it is good.

At least it won't be at the level of one star, and the points given by others are pretty good.But this kind of phenomenon always makes Han Sheng more and more convinced of the sentence, that is, the most vicious people who trample on the country are often not foreigners, but those second devils, fake Wenqing who think they are sober, and gangsters
After all, those who can talk about things with Guoman, and even talk at length, are not just emotional.

Obviously thought about it.

"How to deal with this?"

"No need to deal with it."

Han Sheng said that normal viewers generally read a rating, at most a short review, and generally do not read a long review.

Therefore, as long as the three-star movie review is normal, it is acceptable.

One star doesn't matter.

Can't handle it either.

This kind of person can't explain anything to him.

Because looking at his content, it is also very subjective, even emotional evaluation, and vetoed many remarks that were originally strengths.If you want to tell this kind of person to him, it is usually the same way:
This routine is familiar to everyone.

Those who oppose him are all coerced by patriotism and are all barbarians. Oh, what do you think he has good qualities?Does the audience generally think it’s okay?That's not important, what's important is my personal standards, and in my standards, that place's rating accounts for zero.

Anyway, those who agree with me are the voices of reason.

emmm, this kind of person, it’s too much to say more than half a sentence to him. After all, as the movie line says: the prejudice in people’s hearts is a big mountain, no matter how hard you try, you can’t move it.

People can also keep their opinions, but it's right if they don't have reference.

So Han Sheng is fine.

If the negative reviews are of this level, there is nothing to worry about. At most, I suggest him: When the time comes, "Compendium of Materia Medica" will be online, so listen more.

And more importantly, a few hours after the first day's box office, the box office was also released smoothly: 1.7 million, 38% of the films were scheduled, which is not bad.

But what's even better is that after the word-of-mouth increased, the box office on Saturday also rose, and it won 2.4 million the next day.

On the third day, it reversed the decline again, with 45% of the box office reaching 2.9 million.

Even on Monday, it was 1.9 million, exceeding the first day of release.

This is the prelude to the explosion.

Therefore, the box office is actually more important than other things in many cases.Under such a premise, unexpectedly, it was not the box office that exploded first
It was Han Sheng's cell phone.

The phone call to seek cooperation with Dongsheng Culture exploded.

(End of this chapter)