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Chapter 248 Boss Han
What Han Sheng said is actually not too difficult to guess.Because of the special circumstances, the whole country began to stay at home, and in accordance with the policy, they also reduced going out.

In this case, let’s actually talk about the film and television industry:

It is indeed because of this that unexpectedly, the film industry has experienced waves, but the film and television drama industry has become more popular.

Originally, the show can be watched at home, without going to the cinema.

Moreover, so many people who stay at home have more time, and the things that can be done by staying at home are actually the original ones in this unprepared situation:
Watch news, play games, read novels, follow dramas and variety shows.
Of course, it does not mean that there are no new activities at all. Take the example on Douyin:

For example, learn to steam cakes with a rice cooker.

For example, pretending to be a bug, stretching and shrinking to crawl forward on the ground.

Another example is fighting over whose turn it is to go out to buy groceries this time, so we just go for a drive.

But generally speaking, everyone's entertainment methods are still the same, and if they have enough time, many people will definitely spend more time and energy on these entertainment methods.

So when the film and television drama industry was overjoyed and was about to make a big deal, it suddenly discovered that...
Hey, why doesn't the effect seem to be so good?

There is indeed growth.

But the growth is limited to that range, and there is no special mention that explosive growth can occur.

As a practitioner in the film and television industry, Dongsheng Culture also immediately entered the working state: the company has trained at home office before, so the efficiency is actually not bad.

The analysis report will be drawn up soon, mainly,
There are two objective reasons:
First, not all companies are like Dongsheng Culture. Everything is ready before going home.

Before the holiday, I may feel that I will be back in more than ten days at most.

So I didn't even tidy up my things.

And unless it is really the kind that earns a lot, or is aggressive, and loves work, who will go home with a bunch of work things after the holidays, especially the Spring Festival holiday?Therefore, the various publicity capabilities of many film and television companies cannot keep up with normal working hours.

The associated effects naturally decline.

Second, since the publicity and distribution capabilities have weakened, we can only look at the quality of the work itself.

It just so happened that the three major investment dramas in January were all costumes.

"Book on the Pillow", "Legend of Sword and Sword 3" and "The Master".

I won’t say much about the last one, it’s relatively the weakest: after all, last year the male lead in this drama had a lot of trouble smoking, and his acting skills were average; not to mention the female lead, the ant race was a famous scene up.

So let's talk about the first two.

The first is the "Three Lives Three Worlds Pillow Book", which will be webcast on the 22nd.

This play also has the previous "Ten Miles of Peach Blossom" in front, and has the basis of the previous work.And it is also the first year of Penguin Video to promote online dramas this year, and it will be launched on a single platform.

And the starring role is also quite popular, but that's it.
The heat never went up or down.

I can boast that the special effects are really good too, as expected of the special effects team of Wandering Earth, and the heroine is so beautiful and cute, the picture is so beautiful, and the plot also makes people chase 8 episodes in a row.

What are you talking about? This is it?
I changed the first episode, can you respect the original work a little bit?Can't the heroine be full of aura like Ten Miles of Peach Blossom?More than cute, but relatively lacking in acting skills.

How to put it this way, in fact, from a certain point of view, it is quite normal.

The score is 5.8, which is not high, but usually speaking,

You can also chase it down.

But the reasons for the current situation have been analyzed by many people:
What may be different now than usual is that because there is enough time and there are not many new dramas, many people have a high probability of watching classic old dramas after watching new dramas, so in contrast, they are interested in current popular dramas It needs to go down a bit.

After watching "Wulin Gaiden" and watching other current comedy dramas, I found it a little less interesting.

After watching "In the Name of the People", I feel that other similar dramas are not strong enough.

Looking back at a bunch of classic Xianxia dramas before, there are many with more than eight points, and more importantly, those dramas can be chased all at once, as long as you are willing to chase them-the final result is that after chasing those dramas, the vision is already high , and also a little tired.

Maybe, you don't support the new drama so much?
It also shunted some people, and it just didn't say that it increased a lot of popularity.

In this regard, Han Sheng said:
Uh, actually, I don’t know what’s going on, at most I have a golden finger who knows some rough data.
But for Shanhai Century, because of the lessons learned from "Book on Pillow", it pays more attention:

The company certainly isn't content with just adding a little heat.

The best situation is that it can really attract everyone firmly, instead of leaving after watching it for two days.

So it's a bit weird, but it's also normal that Shanhai Century also bought a publicity service from Dongsheng Culture; and more essential, let Han Sheng also do a lot of online publicity:

But the most important thing is quality.

And what is the quality of "Legend of Sword and Fairy III"?

Let's put it this way, Shanhai Century actually already knew it in his heart. He knew that "Legend of Sword and Fairy" got high marks back then, mainly because everyone's expectations were relatively low. learn.

But now that the leading actors in "Xian San" are too famous, and with the expectations for the previous work, people may be relatively strict... Shanhaishiji still feels that quality is not an issue.

And the heat will be higher.

Han Sheng also deeply agreed with this, maybe because of his age group. Anyway, he felt that "Sword and Fairy III" did seem to have left a deep impression on him even compared to "Sword and Fairy".

And if well-known actors are used in place, it will definitely be very helpful to the quality and popularity of TV dramas.

In addition, "Chinese Paladin III" has a large budget and excellent production. Compared with the original time and space, it is simply too exquisite.Even if there are some issues such as the age of the actors, we must also pay attention to a more important point:
Compared with the fierce competition in the TV drama market in the past, it is not at the same level as it is now.

In such a situation, "Sword and Sword III" can really come normally.

January 1, the third day of the Lunar New Year, Monday.

"Hey, isn't your new drama going live tonight? Why don't you post a Moments promotion?"

In the living room, Zhang Xin was on the phone.

She was so bored, she flipped through the people in the wechat contact list one by one, thinking of who she could chat with.

Then I suddenly thought, eh, Han Sheng seems to have been idle recently, so he probably isn't very busy either.After sending a message, it turned out that the other party was cooking, so I chatted with her for a while:
It wasn't until the end that she suddenly said.

"Fortunately, the company has already been operating in sevens and eighties, and there is no need for me to promote it."

Han Sheng shrugged and explained: "And I post this in Moments, maybe someone will go to great lengths to help me promote it. Then tell me, when the time comes, how can I count this favor?"

"That's true, haha, it seems that being red also has troubles about being red. But if I have such an important new movie released, I will definitely not be able to sit on the Diaoyutai like you. I must use all the relationships and favors."

Zhang Xin was also feeling emotional, and by the way pulled people to find a sense of recognition: "Do you think so, Yueyue!"

"." Gu Yue was immediately confused.

The relationship between the two is no longer a secret among her and Han Sheng's core group of friends.

But, for the fact that Zhang Xin always likes to call herself "Yueyue", don't you always think of another cross talk actor?And I just made a casual remark just now, so it dragged me into the chat group, hey!

"Almost, but Boss Han, you know it too."

Gu Yue finally opened her mouth, because she really couldn't help but want to complain: "I feel that the announcements outside have taken off in the past two days, and the momentum is very good. Normal people feel that they have improved to a higher level, only Boss Han, do you know what he said?"

"Uh, what did you say?"

"He said, it's almost there. The flow of this show is just right, and it can't be too much."

"That was normal business judgment for me."

Han Sheng had no choice but to start his sermon: "By now, all the people who are interested in this drama should have been covered by the publicity. Any further promotion will only spread to people who are not interested in costume dramas.

In that case, even if it attracts a group of audiences, it will not have a high evaluation of this drama, but it will affect the early word-of-mouth. "

Propaganda needs to be strategic.

The publicity of many dramas likes to spend a lot of money from the beginning, covering almost all audiences, and using various publicity methods to get them to go to the theater:

It's like playing a game, and suddenly a task pops up, complete the task and collect points to get props.And one of them is to watch "XXXX" for a few minutes
In fact, this may indeed be able to pull in a group of viewers who usually don't watch dramas across circles, but to be honest, apart from temporarily increasing the number of broadcasts, this kind of effect is actually not very effective for the overall fermentation of TV dramas.

Because in essence, people don't like chasing dramas.

It may even lower your reputation.

So Han Sheng's view has always been to find the audience among the audience.When more people watch it, word of mouth will naturally further ferment, and the few remaining potential viewers will have a chance to come and watch it by themselves
".After you said that, I suddenly felt that there is a reason why I can't start a company."

Zhang Xin blinked and suddenly felt miserable.

It would be a lie to say that people in the circle are not envious when they see Han Sheng starting a company and being so successful.

Even the friends around Han Sheng felt it more strongly, and even their minds were ready to move, wondering if I could do it too?It doesn't look that difficult.

But in fact, every time you encounter this kind of detail.
Zhang Xin became more and more certain that she was not that material.

And Gu Yue is someone who has come here, otherwise why would he call him Boss Han all day long, so he smiled and said: "Okay, don't be too sad, you don't know how busy Boss Han is usually, let alone most people in this job Can't do it—you know he doesn't have much publicity as an actor, but as a company owner, he still has to deal with these things."

"This, I really don't know."

"Yeah, so I still think it's pretty good. Anyway, I don't have the brain or the energy. If I have that time, I might as well sleep more. By the way, I forgot to tell you. I found that I slept too much recently. After a while, the skin will become much better!"

"Me too! But I think it still has the effect of a serum I used recently!"

Talking about this, Zhang Xin also triggered the switch, and immediately said excitedly: "It's a custom-made brand from France, and let me tell you, the texture is very thin, easy to push away, and very gentle. I have a sensitive T-zone. , there is no problem at all with it!"

"Really? Send me, send me! I've been thinking about it recently, should I try other essences."

"Yes, yes, I will send it to you!"

Both of them unconsciously raised their voices, completely ignoring Han Sheng, who was at the center of the topic just now: Didn't we just talk about "Sword and Sword III"?

How to turn around and go to skin care!

And every time you call me, after the two of you chat, I have nothing to do:
But don't you two have your own mobile phone?

Shaking his head, he could only ignore it, and continued busy skimming off the scum in the pot.

Han Sheng's heart was not as relaxed as it was during the chat just now.In other words, as the broadcast time approached, he was still the same as before, and he couldn't help but feel a little uneasy.

too.

Although I just said that he is the boss, so calm, he is not afraid of such things.But in fact, if you really have to rely on yourself to achieve that step, Han Sheng feels that he still has a long way to go.
The time came all the way to 7:50 in the evening, and Zhang Xin hadn't called Han Sheng and the others for a long time.But it was also because of this call that she was on time today, planning to watch a TV series.

And with her, only the manager.

That's right, it was in the mode of video chat, and she also chatted about Han Sheng's new drama by the way.

"I said, with their abilities, they can indeed make more exaggerated announcements." The manager nodded and said, "I thought they did it for some other reason."

"What's the reason?" Zhang Xin turned his head. .

"The quality of the work is great."

The agent paused, and said, "It's not like you don't know the love and hatred of those leading actors, do you?"

"Tsk, you're asking that, doesn't it seem like I'm a gossip, of course I know!"

Zhang Xin gave up the idea of ​​pretending in a second, and said with a smile: "At that time, although I hadn't officially debuted yet, I was about to make my debut, so I heard a lot of these news."

"Yes, so everyone was quite skeptical before."

The agent didn't hide it, and said: "If the actor doesn't deal with it, no matter how popular or famous, there will be some problems."

For example, "Perfect" in the early years.

At that time, Zhang Ziyi also starred together with a certain actress with tax issues that cannot be said now. It seems that the lineup is definitely strong, but in fact the two people have many conflicts.

The same is true for "Sword and Sword III" this time, and it is still a closed shoot.

Who knows what went wrong in the middle?

"I know you and Han Sheng have a good relationship, but it's true that everyone outside is thinking about this kind of thing, so it can't be done well."

The agent cleared his throat, and said slowly: "Because they are in the form of a protagonist group in the play, but they have a good relationship. This kind of thing is not easy to perform, so in fact, if you want to talk about this play, what is there to worry about?" Yes, that’s what I think—hey, why did Han Sheng insist on gathering such a bunch of actors back then?”

"Didn't he say it all?"

Zhang Xin thought differently: "He thinks these people are the most suitable, not whether they are popular or not."

"Really, is it appropriate?"

The manager hesitated, and soon, there was also the sound of telling the time at eight o'clock.

"Come on, come on, it's useless for us to guess here. Let's watch the TV series to find out!" Zhang Xin said, and the series started soon. By the way, he didn't forget to review the information he found. :

In the city of Yuzhou, there is a cheerful and optimistic young man named Jingtian who has a lot of research on antiques.

And although he has no big ambitions, Sedum is destined to be an extraordinary person.A meteor shower dropped a jade pendant, which was obtained by Sedum.This jade pendant was originally a pair of yin and yang, and the other piece was on the body of Tangjiabao Miss Xuejian.
(End of this chapter)