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Chapter 267 Rising Fare

Although Han Sheng's release of "Hello, Li Huanying" is not the first time to participate in the Spring Festival file, it is still different from "The Wandering Earth" in many ways.

First of all, at that time, it was not Dongsheng Culture who was the main publisher alone, but there was a more powerful China Film Group.

Needless to say, the other party's qualifications and relationship network are very developed. They are very experienced.Therefore, although it was not the first time that Dongsheng Culture was engaged in distribution, it followed others' lead and figured out many different things for the Spring Festival.

For example, arranging films is necessary.
Well, you get the idea.

On weekdays, everyone just gathers the directors of major cinema chains and studios for meetings, brags and recommends their own films, and then promises appropriate benefits:
Sometimes you don’t need to promise too much, just go through the process.

But the Spring Festival file is the place where movies must be contested, and the competition is fierce.

What's more, this year's situation is special.

So let’s talk about the second step, which is the follow-up impact of the special circumstances in the first half of this year on theaters.

It can be said that in the whole year of 2020, the theater will be closed for almost half a year, and barely maintain the state for half a year.Under such circumstances, the Spring Festival movie theaters really "take it seriously", and put forward higher requirements on the distributors, which Han Sheng expected.

But what I didn't expect was that there were more than that in the cinema.

"What? I didn't quite hear what you just said. You meant to raise the price."

"Yes, it is certain that the price will increase."

On the other end of the phone, Jiang Xixi continued: "You also know that the Spring Festival is the most popular time, and many people have the habit of watching movies at this time, so half or more of the theater's annual revenue is during this time.

They just want to increase ticket prices at this time to make up for losses in all aspects, including last year’s losses..."

"Good guy, that's beautiful. It seems that the film industry lost last year, and no other industry lost."

Han Sheng suddenly felt that this logic was not quite right: "I have also seen many restaurants and shops close down, but those who stayed basically didn't hear much about price increases, but there were quite a few who did price reduction activities to attract people. The masses resume consumption."

"That's different. There are various choices for dining in restaurants, but theaters are all the same. And many people haven't watched a movie for a year, including "Tang Detective 3" which was released during the last Spring Festival this year. Many people are looking forward to it. long time."

Jiang Xixi shook her head and said: "You don't want them to take the lead, do you? According to the news I inquired, they have already contacted them very early. We have taken away a lot of films. We don't have an advantage, let alone they are Big IP, going for the box office record.

Besides, as I said just now, theaters can’t sell popcorn and cola, which should be one of their main income.In addition to this reason, the fare increase is actually not too difficult to justify. "

"Hey, actually, I think that profit and loss are normal, and some of the price increase is due to the fact that the film industry has been too profitable in the past few years."

Han Sheng sighed.

In the past few years, the film industry has developed rapidly, and theaters have been opened all over the streets, and some places are even completely saturated to a lot, but many of them can have a good income.

Because as long as the cost is reasonable, you can just lie down and make money without too much maintenance and activities.The audience will naturally gather around, and the publisher is also full of stars.

Absolute Party A.

Now it can be regarded as, if it is found that there is still a risk, other measures must be taken.

"How, what do you think?" Jiang Xixi asked.

"What else, as you said, it's not completely incomprehensible this time."

Han Sheng shrugged and said: "And the theater chain is a strong party for us, can we really refuse anything? During the Spring Festival, we are basically passive.

However, if this matter is only this year, the audience's willingness to watch movies should not be reduced too much, and the box office will be higher. "

In other words, theaters have to rely on high ticket prices to make up for themselves the profits of snacks under normal circumstances.Then naturally they can also drink some soup, right?
Once is fine, but not for long.

It's not healthy.

Han Sheng knew very well that one of the important reasons why the audience shouted for the price was because there was a supplementary ticket before.

When Internet capital entered the entertainment industry in the earliest days, there were various ticket redemption wars. Online tickets were easily purchased for 19.9 or even 9.9 yuan, which was a bit of an advantage for the audience when watching movies.It was then that many people started going to the cinema.

But not healthy either.

Because at least domestic Internet capital, various discounts in the early stage of developing a certain market, are not philanthropists.

After ticket replenishment, it is to seize the market and users.So now there are basically only two online ticket buying platforms, Maoyan and Taopiaopiao, and they start to charge handling fees. Buying tickets online is more expensive than buying tickets in theaters.

People invest in the early stage and earn directly in the later stage. Under such circumstances, domestic Internet has happened many times.

So it's okay to call it expensive before, there is no normal phenomenon after ticket compensation.

But this year is a pure price increase.

If it lasts for a year, it’s okay, even if it’s a special situation, seek stability; after the market basically returns to normal, if you still want this fare, if you want to eat once and lie down for a whole year, just GG:

You are most active when prices are rising, and if you don’t talk about price cuts, then the audience won’t talk about buying tickets to enter the venue.

After all, the impact of short videos on the traditional film and television industry is not small, and there are various online platforms, which are expensive. If the per capita is [-] or [-], many people think it is better to go out for a meal.

If things go on like this, it is an act of killing the chicken and taking the eggs.

The habit of watching movies that has been cultivated with great difficulty may be slowly erased.

Han Sheng was a little worried about this matter, but, again, theaters are always the winner.As long as you don't keep doing this, you can still adjust it slowly in the future.
After dealing with the variables in the cinema, Han Sheng basically got to deal with business.

That is the opponent of the Spring Festival stalls.

To be honest, at first Han Sheng felt that the competition for the Spring Festival stalls would not be particularly fierce because of what happened last year.But maybe the schedule for the second half of the year is too cold, and many new movies are also set here.

Han Sheng counted:
Visual blockbusters include "Assassination of Novelists". The overall production of this film is actually very interesting.

Whether it's the design of the suspense of the whole story, the two-line story between fantasy and reality, or the workmanship of the special effects, it is obviously thoughtful: but the problem is a little bit here.

The tempo in the first half is a bit slow, and the tempo in the later part is a bit too hasty.

There are also some issues with the settings.

Generally speaking, this is no problem. It is already a blockbuster movie above the pass mark, so it can be considered as having potential.

As for animation, there are "Bear Infested" series and "Nezha Rebirth". To be honest, the audiences of these two films do not overlap.

Then came "Samurai God Order" and "The Crowd".

The former is actually well known in the industry. The two onmyoji themes that have also started filming, although everyone has slammed on Guo Xiaosi’s one before, but it turns out that this one is not much better, and there are even tricks. The link of selling dog meat:
The leading roles are listed, but the one with the most roles is not the leading role.

There are also weaknesses.

As for the latter, Han Sheng knew some off-court information:
After filming "The Unknown", Director Rao wanted to rush to the Spring Festival, but he may still be too inexperienced. The first time he rushed to the Spring Festival, he didn't let a well-known company lead the way, so he decided to release it himself.

How could it go well, let alone an adaptation of the movie, many people will naturally be critical after watching the original version.

Comes with debuff, the appeal of Hong Kong stars.
Even Liu Tianwang, there is indeed one thing to say, the current box office is not particularly able to withstand such a large market.

So the second step is to analyze that only the opponent of "Tang Detective 3" is very strong on the table.

No, it's too strong.

In fact, if you want Han Sheng to talk about the problems of "Tang Detective 3", there are definitely many.He went to see this movie in his original time and space and was full of expectations. After all, he bought tickets in advance for the Spring Festival in 20 and prepared to watch it, and the first two movies were indeed paid off.

As a result, I went in to see the messy but meaningless and comfortable scene at the beginning.
It feels like G.

There are indeed a lot of complaints in the back, all kinds of rotten stalks emerge one after another, the expected murderer's setting, the uninnovative method of committing the crime, the unreasonable plot arrangement and the weirdest thing Han Sheng has ever seen:
It's quite a blatant advertisement indeed.

For example, when the Thai guy was beaten, he drank the drink and shouted the slogan: Oh my god. Even in variety shows, Han Sheng rarely sees such hard implants.

but know this in advance
In fact, it is useless.

There are many slots, but this movie still has a certain degree of watchability, and the audience is indeed looking forward to the "Tang Detective 3" series.

And more importantly, other people's distribution is too strong.

Some people always say that the director of this film has an expert behind him. Now that Han Sheng has been deeply involved in this industry, he feels this more and more.After all, based on the news he has heard so far, he has already directly obtained a quite amazing film, what's going on?
I really don't know.

But indeed, this kind of thing is not without a turnaround.

For several years, the champions of the Spring Festival file were not those films that came aggressively at the beginning, but counterattacked later.

So Han Sheng's plan is actually relatively simple:
For the rest of the films, Han Sheng can probably designate a targeted public relations strategy by relying on his golden fingers; as for Tang Tan, he basically doesn't have the ability to touch porcelain in the early stage.

So it mainly depends on "Li Huanying" itself.

This is comedy!
Han Sheng is strange. In the past two years, "The Wandering Earth" and "Operation Red Sea" have counterattacked the Spring Festival champion, which made many film distributors feel that they are good again, and a lot of themes have come together for the Spring Festival. .

It doesn't matter if it's appropriate or not.

You want the quality to be quite good, and the market also has this demand, so it’s okay to come here.But if it’s a Chinese New Year celebration, here are some movie plots that are not suitable for the Chinese New Year, and even feel a bit unlucky
Can this really attract viewers?

Many viewers still want to watch the family carnival.

But it may be true that during this period, many film producers made misjudgments, and comedy became a rare species in the New Year's Eve season.

In the entire Spring Festival of 21, "Hello Li Huanying" is a pure comedy with a lot of laughs and reasonable sublimation. Others, such as the Tang Detective series, used to have many comedy elements.

but this one
The final ending is to ask the neon actress to cry and recall in court as the ending, which is outrageous.Han Sheng even thought that the other party liked these actors, so he chased stars at public expense and designed these plots or something.

But no matter what, the publicity point he set for his film is:
comedy.

All kinds of jokes come together, and it's not the kind of old joke, nor is it forced to tell jokes.

Shen Teng had to make arrangements, and Jia Ling also had to cooperate. The last tears were saved for follow-up publicity after watching the movie, and used as stamina.

In short, it is arranged day by day, and it is the end of January.

For Han Sheng in "Water Gate Bridge", Han Sheng's last scene has also come to the filming day.

In fact, when it comes to this kind of big crew, it's not the kind of crew that revolves around Han Sheng, but no matter how big the actors are, they all revolve around the crew, so Han Sheng also shoots according to the days set by the crew.

This last scene is also a very tearful scene.

To be honest, this part of Tsui Hark's filming does not have too much sensational part, maybe he is not very good at it or something, and he wants to express it in a more clever way.

This play, even if it is very clever.

There is no direct impact of the picture, but after watching this movie, the audience can feel the turbulent story behind it.

So the director will shoot it here, which is also a big scene.

After various adjustments and holidays, we are finally ready to start filming.

Crew, night.

"Oh, you are now free."

Wu Jing put one leg on the chair, rubbed it vigorously, and sighed: "I guess it will take half a month here, at least."

"It's almost here. It's been five months, so it's not bad." Han Sheng also laughed.

"It's still quite difficult."

Wu Jing was so rare that he expressed that he couldn't take it anymore: "The weather is too cold, my action scenes here are running and slippery, and there are fights, all kinds of things. I really need to have a good rest when I go back this time."

Han Sheng is on the side of the Shuimen Bridge, and his role in the scene is much less.

It doesn't even seem to be as good as Li Chen.

But Wu Jing's part in the scene has not been reduced at all, and even because many people have died one after another at this critical moment, he has basically become a more important part of the filming.

But even for him, it was quite difficult.He had already experienced the bitterness of such a cold weather when he was filming the summit before, but this time it was a whole winter of filming, so it’s no wonder that he also said a few more words.

Han Sheng naturally didn't understand anything. In fact, he was quite happy to be able to leave the group.

"The actors are ready!" Then someone shouted.

Han Sheng was just chatting and waiting for a show, but now that the meeting is ready, he naturally greeted him and went over.As for Tsui Hark, he was basically at ease with Han Sheng:
Before filming, Han Sheng's scenes went smoothly throughout, the main reason for the NG was freezing.

Now that the scene is not frozen, there is no problem.

"Come on, 3, 2, 1, action!"

This time, it was a reporting scene. After the battle, each team reported one by one.

One by one.

"Report! There should be 220 people in the artillery battalion, but there are actually [-] people!"

This nearly half loss ratio is enough to witness the cruelty of war. However, the camera slowly moves to the left.At any rate, these were all lined up before, and they looked like a team, but here, there was only one person left.

Alone, as if on the wrong side.

Like standing out.

"Report! Seventh Interlude Company, should have 150 seven people, but actually got one!" Han Sheng raised his voice.

Suddenly, even in this place, there was a faint sound of discussion, and the people going upstairs behind him also stopped.Looking from behind, he was the only one left of the once famous [-]th Intermediate Company, standing in the open space in front of the train.
And the story about Wu Wanli ends here.

(End of this chapter)