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Chapter 92 Upgraded

It was sunny on March 6.

In the building of the fruit stand, two freshly baked report sheets were lying quietly in the hands of everyone who came for the meeting today.The above report sheet mainly studies the new program that was officially launched last night:
The first issue of "Longing for Life".

And this time the lineup is quite luxurious compared to when the show first met.

Not only were all the previous ones present, but the director of the station also took the time to attend the meeting. The reason is because the performance of this program is really amazing - to be honest, the leaders of the "Yearing" program did not have much hope at the beginning.

It was meant to fill a gap.

Moreover, it was a foreign variety show, and Fruit Channel did not participate in it from beginning to end. The only person who had any connections was He Jiang.

It's a new variety show.

Fortunately, Fruit TV is actually quite willing to try new things, and after various reviews, some people feel that this program is actually not bad, and it should still be very entertaining and competitive.After finishing the results and finalizing the file, I immediately met "Journey of Music and Joy II" to file.
All in all, after some manipulation, the pilot film was aired last week and actually got a rating of 1.08.

Everyone was pleasantly surprised, thinking that even if the ratings could be maintained in the follow-up, it could already be said to be a successful variety show.

As a result, when the official report came out in the morning, everyone was stunned.

"Okay, I believe everyone has seen it clearly. This time, the ratings of the first episode of our "Longing for Life" reached 1.35, which is the No. 3 ratings of yesterday's variety show."

Lin Xiang held the report sheet.

He knew it was a serious occasion, but he still had a smile on his face unconsciously: "This is a very good result, and according to our real-time monitoring data yesterday, the real-time ratings are on the rise most of the time.

In other words, this data still has considerable room for growth. "

After all, real-time ratings rise most of the time, so what does it mean?
It means that the program constantly has new viewers switch to the fruit station, then stop and watch the program together.Moreover, there should be a lot of people who watched the webcast halfway, and this is also well-founded:
The programs on the stars are not available in all directions.

After the broadcast on the star, the rate of webcasting should be much lower. After all, many people probably won’t watch the webcast after watching it directly on TV. In half a day, it had accumulated 12 million views.

From this point of view, it is no problem to break 1.2 million in a single week, or even 1.3 or [-] million is possible, comparable to those pure online comprehensives:
"And more importantly, uh."

When Lin Xiang said this, he paused for a moment before continuing: "Indeed, compared to the other three major platforms of Penguin, Kiwi, and Pants, the self-contained traffic of the Fruit TV platform will be less, and if it can reach 1 million, it is already very good. gone."

Moreover, this must not exceed [-] million.

"It is indeed a good performance and deserves encouragement."

In this regard, the director Lu Bin also said: "Okay, I know, we have made a decision in our internal meeting just now, and we will strengthen our investment in the program in the future."

"What I can tell you now is that for "Longing for Life", add a few sets of advertisements to promote the program during popular time periods."

In other words, attract more people to come and watch.

This kind of drainage method is also not low cost for the TV station, after all, the advertising time of the program promotion will not be too short.And the value of commercial advertisements at these points in time is quite high.

It is really important to have such an arrangement.

And it doesn't stop there, the station also arranged some other resources, and sent an additional human hand program team to pay attention to the post-editing of this program and so on, so as to control the overall trend.

In other words, treat him like your own son.

"Okay, thank you Director, we will definitely cooperate."

Lin Xiang smiled happily.

In fact, he is still very excited. Even if this program maintains a rating of 1.35 until the end, it will be the third or fourth program on Fruit TV in the first half of this year:
"I Want to Sing with You", which was broadcast on Saturday during the same period, also had similar ratings.

But everyone knows now:

If it can really be stable, "Longing" will definitely surpass it and take the third place on the fruit platform in the first half of the year.So thinking of this, Lu Bin took a sip of tea, then turned to the side and continued:
"By the way, I'll add something."

"What's the matter? Director." The person in charge who was named was a little nervous.

"This Han Sheng, I think his statistics are good, and his contribution to the popularity of the show is actually the first among the resident guests."

He can understand that He Jiang's popularity is scattered because of too many programs on his body, and Han Sheng has songs to bless his popularity.But it is not easy to surpass He Jiang, a national-level host, to become the number one in the early stage of the show: "Contact him, investigate and investigate, and see if we can have further in-depth cooperation with him."

"Okay, Director."

So here's the thing, basically there's not much left.

Holding the report in his hand, Lu Bin casually glanced at the second report——"Everyday Upward" has been revised again, but every revision of it seems to make the show continue to go downhill. Yesterday's ratings actually fell to 0.53
Sighing, he continued to return to the last item:
"Okay, then let's talk about the comparison between our program and "Journey of Music and Joy Season [-]" at the end."

At this time when the meeting was held in Taili, in fact, the company on the side of "Yin Er" also received the data.

Like Fruit TV, they are also very serious, but the difference is that the "Yin [-]" company is more nervous: after all, the real-time ratings of "Longing" yesterday, and the online version is very good after the official version is launched. His word-of-mouth is enough to explain the problem-if the opponent is strong, he is weak.

This data, the fruit table only needs to maintain it.

But in fact, the first episode is often not the highest point of the show's ratings. When the word-of-mouth is fermented this week, the ratings of next week will inevitably usher in a wave of skyrocketing.

This enthusiasm is estimated to wait until the fifth issue before it begins to slowly dissipate after everyone's novelty wears off.

But by then... it was probably fine.

On the other hand, for "Sound II", as a variety show director for many years, Wu Dan can say very responsibly: "Sound of Joy Season Two", something went wrong.

The performance of the broadcast was actually very good, but it has dropped a bit in the third period, let alone the fourth period:
The rate of decline directly expanded a lot.

Considering that the fourth episode of the show has already been broadcast, according to the law of variety shows, if there are no new changes, the show will indeed usher in a wave of data decline, but it is not like this:

Not to mention the direct drop of 10%, word of mouth has also experienced a continuous decline.

"This must be taken seriously, find out where the problem lies!"

"It should be the reason why "Longing for Life" premiered and stole part of the traffic."

"Nonsense, this is definitely not the main reason!"

Wu Dan was still thinking about it, but he was startled by the thunder on the ground from the company leader.I can only look up again, and then analyze: indeed, it is not the main reason.

The webcast of "Longing for Life" is estimated to be in the early [-] million, which is completely different from theirs.

Their playback volume so far is more than 5 million, which is definitely a spike level.

But this is not completely wrong.

"I think it still has an influence. Although it can't be seen from the webcast, it can be seen from the other party's ratings."

Another leader said: "Their ratings are 0.35 more than before. This part cannot all come from TV viewers, and some of them have passed from us."

"But they have only aired the first episode!"

The leader was a little dissatisfied, and said: "How many viewers can the first episode attract? And we don't have time conflicts, so why does he finish watching the first episode, so there will be changes in the next episode, right?"

That’s what he said, but U Thant was even more silent:
Yes, there shouldn't be many people running away in this first issue, so much has already been lost.
Then they will broadcast the second episode, and that should be the time when some viewers will be lost. What will happen then?

can not imagine.

He sighed unconsciously, and then he was called by the leader: "Wu Dan, tell me, what analysis do you have?"

"... Well, actually, I think so."

If the name is called, there is basically no escape.

Wu Dan actually saw yesterday's data and had a premonition in his heart: "Since it's already like this, I'll tell the truth. The reason for the decline in word-of-mouth this week and the decline in the number of broadcasts, in fact, I think the main reason is one point."

He paused and said, "There is something wrong with the current editing method."

The leader's face darkened, and the producer gritted his teeth and said, "Tell me, what's the problem?"

"It's very simple. After the initial star effect, the novelty disappears on the one hand, but it also means that the audience begins to see more of the highlights of the show itself, which also supports whether the show can go on."

After all, no matter how good the program is, after watching three or four episodes, the novelty is almost over.At this time, if the program itself is rich in content, it will naturally fill in this part of the gap.

But going back to the show itself, after Wu Dan lost the final editing rights, it was very bad. Originally, because the stars basically played cards, the editing of this show was limited, and the show did not innovate. As a result, the producer still made various troubles .

What about the first slow variety show?
It has become all about the stars again, but there is not much left in the show itself.

Seeing that the producer was about to refute again, Wu Than immediately sped up his speech and said, "I know what you are going to say. You have to say that based on the experience of previous programs, this kind of thing will not lead to such a big slippage."

The leader's eyes also became confused, and he obviously thought so too:
"Yes, according to the law, it should be the earliest and the next issue will have such a trend."

Wu Dan nodded and said: "Yes, under normal development conditions, these mature programs will follow such rules. But our main slow variety show is a new program, but the final version has not completely edited the new program. Many features of the show”

"Don't take the opportunity to complain!"

"Don't worry, just listen to me."

Reaching out to stop the person who wanted to refute, Wu Dan continued: "Before, it was because there was no comparison, but "Longing" came out: Do you remember the decline in the last issue? That is a sign."

"In comparison, our slow variety show elements are indeed not enough, and we focus more on the stars themselves."

"." There was silence in the room.

But soon, the leader said: "Okay, I will check to see if this consideration is true, then do you have a way to deal with it?"

"Yes, and it's very simple."

After all, it's his own show, and Wu Thant can't really just let it GG.

Therefore, the simplest method he thought of was: "The editing rights are handed over to me, and the program progress is also given to me. I will adjust their shooting script."

"Impossible" someone jumped up again.

"." Wu Dan just sat down quietly.

Sometimes, actually watching the show is so huge, but there are too many internal struggles.

It's just that he has a vague feeling that the show will soon fall into his hands - after all, they are actively seeking credit, but they won't forget him when they throw the blame away
It's okay, there's still time, if you can accept it soon.

He even felt that the next issue would begin.

Because what he didn't tell the company was that after the word-of-mouth fermentation of the first issue, "Longing" should have risen for a while.But the cards in his hand are far more than that.
After all, they haven't discussed a very important part of the next forecast.

Time flies, and it is June 6th again.

During this period of time, Han Sheng was not idle.

In addition to these data continuing to give him more resources and the company's attention, he began to be exposed to new projects created for him by the company.However, the company might have revealed some information to him before, but now the trend has changed:

Did not talk about more specific content.

Instead let him wait.

"What are you waiting for? Hasn't the production crew started to be formed? It will start up in August at most."

Han Sheng muttered, he now knows many of the company's projects, in fact, when it was launched, it had been prepared for at least half a year, and after the preparation was completed, it was graded, from C to S, and stored.

When needed, choose a script suitable for the artist based on the characteristics of the artist, the type of script, and the level.

Then make adjustments and start shooting.

Only in this way can we guarantee the so-called "produced by mountains and seas, it must be a high-quality product".

And this project must be the same. At that time, it will take at most two months to set up the crew and deploy the script, which will be enough.

But for actors, spending this time on preparation is generally not considered generous.

Fortunately, this is an ancient puppet.

But after all, this is his first starring role, and he doesn't know what it will be like: Moreover, he will soon join the crew to film "Wolf Warrior 2", which will end soon. It is impossible to let him wait at that time. Bar?

No way, he asked Jiang Xixi to inquire everywhere, and finally some news came out:

Not trying to hide it from him.

Rather, the company seems to intend to upgrade this A-level resource directly to an S-level resource.

　Original IP is too difficult, it is selected from the previous classic IP.Thank you for your 100 point reward.

　　
　
(End of this chapter)