I'm a big star after the funeral

Chapter 99 Chapter Nine Five Kanali

"It seems that there is no way..."

When he saw Yang Taihe again and he said that he had brought bad news, Li Chenghao thought of this, so he was not surprised after hearing it.

It's not that LV can't make such a promise, after all, it's just a private promise, and it doesn't mean that it can't be changed at all after the fact, just from time to time.

It's just that they may think that Li Chenghao is not worth it.

After all, Li Chenghao is not Li Chenglan, and his current foundation in the industry is too fragile.

And LV is not based in China after all, so some of the information they learned was relatively superficial.

In fact, even if they knew everything, they might still make such a choice, because Li Chenghao's request was indeed a bit "excessive" for them to some extent.

And the inherent arrogance of these big foreign brands gives them absolute confidence even when facing the top domestic brands.

In fact, Li Chenghao was not their only and unchangeable choice, so it is reasonable to terminate the interview directly to avoid trouble.

"It's a pity..." Yang Taihe shook his head again. In fact, he felt that if the conversation continued, he might be able to take over Wu's position.

After all, behind him is a director of LV, and there is someone behind LV who has a good relationship with Li Chenglan and wants to support Li Chenghao.

If Li Chenghao's requirements were lower, it might be possible.

Li Chenghao smiled and said, "It's nothing to be sorry about. Looking at it from another angle, they don't even want to make promises in private. Their sincerity may not be as strong as it appears on the surface. At least they have to discount it."

At least, this shows that they have little respect for Li Chenghao and the Chinese market.

In other words, for the sake of money, I just do a little superficial work.

In fact, not to mention these foreign brands, some domestic brands are not too much, such as patriotic plums, of course, don't just think about it.

To expect capitalists to have a conscience is just wishful thinking.

Yang Taihe thought the same, and then he thought of something, and he was relieved, "Hehe, in fact, if we really want to talk about men's clothing brands, LV is really... Well, it is an exaggeration to say that it is not popular, but it must not be squeezed into the top group."

It's not that he was deliberately bitter because he didn't get favors from others, it was quite justified.

Li Chenghao really didn't know much about these things. He must have heard of some brands, but he might not be able to confirm the quality of the brands he had heard of.

For example, there is actually a potential discrimination chain inside luxury goods, and people who are not in it really don't know or understand it.

After all, they are all luxury goods, so why are you on a higher level than me?

However, the positioning effect formed by other brands over the years will not cease to exist because of the incomprehension of some unrelated people.

Just like what Yang Taihe said at this time, although men's clothing brands LV and GUCCI are also in production, they must not be as good as some of the best brands. After all, like Hermès, the most famous ones are the leather bags that women like.

When it comes to men's clothing, it must be said that Italy still occupies the mainstream. More than half of the world's top men's clothing brands are from Italy.

"Listen to you, is there another invitation?"

"Did I tell you before, besides LV, there are many other brands. You may have heard of Gucci and Hermès, but they are not different from the donkey brand, and there are risks in this respect. Because they are famous in China. Big, lots of people staring.

"On the contrary, we are still very hopeful to establish cooperation with some big foreign brands that are not so well-known in China. For example, this..."

He threw out a document casually, and Li Chenghao glanced at it, but saw the words canali on it.

Then Yang Taihe began to introduce:
Canali, founded in Italy in 1934, is famous all over the world for its excellent sewing level, high-end fabrics and fashionable suits.

Prada, Armani, and Versace are often mentioned in China, but brands such as Ermenegildo Zegna and Canali are actually not much different. They are just famous in China, perhaps because of insufficient publicity, so not many people know them.

But those who know about luxury goods and men’s clothing should have heard of this name.

And one of the distinctive features of Canali is the luxurious materials used to reflect its luxurious elements.

“What do they want me to endorse?”

"The global image spokesperson can be regarded as following the pace of several other brands. Of course, the main thing to find you is the domestic market that they are looking for, and they have not developed enough in this area."

Because the popularity is too low, and although it is not too late to enter the Chinese market, it did not pay enough attention in the early stage, and the marketing is even worse than other brands, so that many people have never heard of a good first-class brand in reality.

That's why they found Li Chenghao, a recent domestic hotshot, and Yang Taihe also said that there may be an effect of Liang Chao.

Although Liang Chao seems outdated in the eyes of many people now, he was one of the three major European Grand Slam players back then. He even filmed in Europe before, and he still has a certain reputation in those western countries.

Although he did not endorse Canali, mainly because he has been carrying domestic endorsements, he also knew Canali's senior management, so when they asked him about it, they directly pushed Li Chenghao out.

This is the benefit of personal connections in the entertainment industry. You can’t think that these brands must do some market research when they choose their spokespersons, because big brands also have some problems with big companies. Don’t make too many decisions like brainstorming. Anyway, you can afford it .

As long as the general direction is not bad, it will not affect it.

Now as the domestic market expands, more and more foreign brands are looking for domestic celebrities to be their global spokespersons.

For example, Lao Hu is the global image spokesperson of Armani, as well as William Chen (Zegna), Fei Xia (Salvatore Ferragamo), Gini Taimei (Prada) and others.

Of course, this often shrinks during marketing. It may be that the promotional endorsement of the season is directly regarded as a global image endorsement, and then the marketing notice is released, and there are a lot of melon-eaters in China who don't know the truth.

But Kanali's should be fine.

"Uh, let's talk about it..."

Yang Taihe nodded, then smiled and said, "I'm wondering if it's time to prepare an EP for you to release on an electronic album."

"Um, have you received the song?"

He asked this question before, after recording "Protagonist".

Now that he has not encountered a suitable script, Li Chenghao's career as an actor has not yet officially begun, but he can do some work as a singer first.

After all, the song "Protagonist" is about to be released, so it's just right to do a promotion together with it.

It's not enough if it's just a single, and it's almost like a mini-album with a few more songs.

In fact, the ideal thing is to release three songs. If there is a better song, use that one as the lead. Otherwise, use the "protagonist" as the lead and then add another one to "make up the numbers".

Of course, it is generally said in the industry that an EP requires five or more songs, but in practice, three or four songs are almost enough for a mini album.

Yang Taihe nodded, and said with a smile: "I chose three songs, and I tried to pick the ones that match the style of the 'protagonist', and then choose two of the three, or do you want both?"

Li Chenghao hesitated for a while, and said, "Let me have a look first..."

(End of this chapter)