Mastering entertainment: starting with identification

Chapter 77
The [-] copies of the first volume of the physical book of "Slam Dunk" have already started printing, but due to the impact of the Internet industry on physical publishing houses and various restrictions.

At the beginning, many bookstores were actually unwilling to accept a large quantity, which caused "Slam Dunk" to be piled up in the publisher's warehouse before it was released.

No matter how optimistic Xiao Shuo was about this book, he gave a considerable number of prints, but the bookstores actually sold these books.

It is up to the owner of the bookstore to decide whether to buy or not. There are a relatively large number of owners who actually do not read books, but only look at the market.No matter what direction the market is in, books of this type can always be sold.

Shen Yipeng is the owner of a bookstore. He has a medium-sized bookstore, which is fairly well developed in this era.His book selection strategy is to focus on textbooks and exercises, plus mainstream comics and novels.All in all, it's hard to go wrong with this strategy, so it's doing pretty well.

This time, he received a call from Xiao Shuo, asking if he needed to add some "Slam Dunk" novels, there were a lot of them.

"How about this, Mr. Xiao, I ordered a hundred copies, which counts as support for Mr. The store is relatively small, please forgive me." After listening to Xiao Shuo's introduction, Shen Yipeng himself is not a person who likes to read novels. For the sake of the company, he euphemistically gave the number of one hundred books. One hundred books is not too much for him, just pack it with some high-profit books and give it away.

"Okay, Mr. Shen, you are busy." Xiao Shuo naturally understood what the other party meant after hearing what the other party said.As the editor of the publishing house, Xiao Shuo should not have personally promoted the book, but now he is tied to the book, so he can only call the bookstore owners he met before, hoping that they can buy some goods.

It didn't surprise him that the other party only needed 100 volumes. He made dozens of phone calls, big and small, basically with this amount.

The other party is more optimistic about the trend of the market. Unless there are books of this type that are popular, otherwise these bookstore owners will not buy too many due to their cautious nature.

Hey~
Xiao Shuo sighed, his throat was dry and hoarse from the phone calls all day, but the result was still unsatisfactory.

The publicity department of the publishing house is not willing to make great efforts to promote an outdated genre, and the publishing house has few promotion channels.

Fortunately, the editor-in-chief did his best and used some contacts to package up [-]% to [-]% of the quantity to large chain bookstores. These bosses have many stores, and they are scattered all over the country, which is not a large number, which is acceptable.

Xiao Shuo had to deal with the remaining tens of thousands of volumes by himself.

After drinking the water in the cup, Xiao Shuo started the phone journey again.

"Hi, long time no see, Mr. Xiao, what can I do for you." There was an angry voice from the other side of the phone.

"It's like this, Mr. Shang, I recently received a very good novel, and it has been printed a lot this time. I don't know if you are interested." Xiao Shuo directly stated his purpose.

"What type?"

"Sports Fiction."

"Um...can I read this book?"

"Okay, I'll send it to you here."

After the other party finished speaking, he hung up the phone. Xiao Shuo found the other party's address, called the courier company again, and delivered a book to the other party.

Didn't Xiao Shuo smile when he finished doing this? It was obvious that he had done the same thing a lot. He also sent the book without mentioning it, but there was almost no response. He could even think that the other party didn't open the package at all after receiving it.

After a day, Xiao Shuo, who hadn't printed so many copies for a long time, had to think that this matter was too tiring, and he didn't understand that such a book would be unsalable due to market trends.

All the stores who bought the goods received a slogan written by Xiao Shuo for this book, "Overturn the era, return to the passionate basketball work, let those who don't play fall in love with basketball, and make those who like basketball love it even more."

The slogan was exaggerated, and the shopkeepers who got it wiped the cold sweat off their heads.Grandstanding is one of the things that everyone hates the most. If the name is not worthy of the name, it will be very difficult to do business!But the stores that got tens of thousands of copies at the same time can only bite the bullet and post these advertisements, hoping that the books in their hands will not be unsalable.

……

Hey~
the next morning

Xiao Shuo is still looking for bookstores that have cooperated with him many years ago. At that time, the bookstores had experienced the era of sports novels, and they could understand the charm of them.

When Xiao Shuo called one by one, some wanted to read this book, some were only willing to accept dozens of copies, and some bookstores had already been thrown into the long river of history together with sports novels.

His phone was hung up again, this time someone called, and Xiao Shuo's cell phone rang for the first time in many days.

At this time, Xiao Shuo showed hope and answered the phone tremblingly.

"Hello, Mr. Sun, do you want to order books?"

"I don't think my store is very suitable for this kind of book. I'm sorry." Mr. Sun on the phone received a sample of "The Master of Blue", but he didn't read the book at all.

At the request of Zhang Qinghuan, the cover of this book is a cover painted by Li Fenqi, which is quite exquisite, which is why Xiao Shuo agreed.

After Mr. Sun received the message, he recalled and casually called back, with a few perfunctory sentences.

Xiao Shuo let out a long breath, sat on his seat and stretched. For a moment, he didn't even want to pick up his mobile phone.

The phone rang again, Xiao Shuo relieved himself and answered the phone.

"Hello, that one."

"Mr. Xiao? I'm Shang Wenshu. I read the book you sent me. I think it's very good. I want to order some."

These words directly refreshed Xiao Shuo, and the exhaustion of several days disappeared.That's just how people are, when hard work pays off, they get better.

"Mr. Shang, how many copies do you need?"

Shang Wenshu thought about "twenty thousand volumes."

Xiao Shuo's right hand was a little unsteady in his grip on the phone, so he quickly supported his phone and said, "Okay sir, you submit the order over there and we will deliver it to you in the near future."

"Okay." Shang Wenshu didn't say much.

Shang Wenshu is the owner of a large bookstore. All kinds of books can be found here. He himself is also a book lover. He sits in a corner of his bookstore and reads when he has nothing to do.

He was able to contact Xiao Shuo when he first opened a bookstore many years ago. He made his fortune by selling sports novels. Later, when he got rich, he took a wider approach, but now he can still see a world of sports novels in his bookstore. .

(End of this chapter)