Reality Monopoly

Chapter 157

"How long will it be available?" Hearing this, Zhang Yi said in surprise: "Brother Tian, ​​don't we have no one in charge of development now? Then how can our products come out so soon!"

"I will find a dedicated large-scale team to be responsible for the development of this matter. You don't have to worry about this matter, just wait for my news." Yang Tian smiled knowingly, in other words: "For now, you can concentrate on managing the Internet cafe well."

"Oh, that's good." Hearing this, seeing Yang Tian said this, Zhang Yi responded with a smile.

At this time, Liao Yong suggested: "Brother Tian, ​​the management system of Internet cafes can be seen everywhere. Since we want to get that and we are in a hurry, then we might as well just buy a ready-made one and buy out the copyright directly." , and then we only need to make some modifications on this basis, which saves us a lot of time.”

"Well, that's a good idea." Yang Tian nodded in agreement and said, "Let's do it this way, Lao Liao, you can handle this matter."

"No problem." Liao Yong agreed.

"Buy out the copyright? I guess it will cost a lot of money?" Zhang Yi interjected.

"It's not a problem. Don't worry about the money. I'll transfer 500 million to Lao Zhang first. Before the company's financial team is formally formed, you should take care of the funds first." Yang Tian pursed his lips, Said: "This fund is mainly used for the company's initial expenses such as recruiting people in the early stage and setting up the company's office space. It is always to strive to get the company into operation as soon as possible."

"Zuzuzu, it's 500 million in one shot, Brother Tian is awesome!" Hearing this, Zhang Yi sighed sincerely.

Witnessing Yang Tian spending a lot of money again and again recently, Zhang Yi has completely accepted this reality from the earliest disbelief.

"With this amount of money, I believe the company will be established soon." Liao Yong echoed calmly from the side. Obviously, he is used to Yang Tian being rich.

"Yeah." Yang Tian nodded,

Afterwards, Yang Tian suddenly found that Deng Mengjun had been by his side without speaking for a short while.

Looking back, Deng Mengjun in front of him seemed to be in deep thought. Seeing this, Yang Tian immediately asked: "Old Deng, what, do you have any thoughts? Just say if you have any thoughts, don't have any considerations, This is a discussion, and for the better development of the company, everyone should speak freely and openly."

"Eh." Hearing this, Deng Mengjun suddenly came back to his senses, and after a pause, he responded, "Mr. Yang, I'm thinking about the promotion you just mentioned."

"Huh?" Yang Tian signaled the other party to continue talking.

"Mr. Yang, you also know how long I have been running an Internet cafe. To be honest, I thought about the promotion you mentioned just now, and I don't think that method is feasible." Deng Mengjun first expressed his conclusion directly, and then He began to explain: "In recent years, I have used more than five Internet cafe management software in my Internet cafe, and almost every one of them has the kind of promotion behavior you just mentioned, Mr. Yang."

"Like some legendary private servers, web games, or registration pop-up windows on certain websites, etc., there are various methods, and there are various product promotions!"

"But to be honest, the effect of the promotion is not good!"

"It can even be said that there is no effect at all!"

"Because those netizens who come to Internet cafes to surf the Internet are very purposeful, either to play a certain game, or to watch a small movie or chat and surf. Therefore, if we just put the promoted software on the desktop, They may not even look at it, even if they see it, almost no one will really pay attention to it!"

"And if we change to the mandatory pop-up box, pop-up page, etc., many people will be very disgusted with this kind of advertisement! The result is likely to be more than the gain! If it is serious, it will also affect the reputation and reputation of Internet cafes. Business!"

"So Mr. Yang, I think it is necessary for me to report this situation to you. It may not be so easy to use Internet cafes for promotion as you just said..."

Speaking of this, Deng Mengjun paused, and did not continue to speak.

"Well, I actually understand what you said." Hearing this, Yang Tian nodded towards Deng Mengjun appreciatively: "Old Deng, what you said is very good."

Yes, what Deng Mengjun said was indeed the truth, and Yang Tian had already considered this point in his heart.

Using the traditional way of advertising to promote in Internet cafes is like watching a video website. Halfway through watching, the advertisement screen suddenly cuts in, which will make people feel disgusted.

It is conceivable from this that when a person is playing online in an Internet cafe and a pop-up box suddenly pops up on the computer, the effect will definitely not be very good.

Because this mandatory way is the most annoying.

After all, everyone is here to surf the Internet, not to see advertisements!

And if you simply hang the promoted products on the desktop, even if the position is particularly conspicuous, it will not have much effect, because not many people will really pay attention.

but!

Now that this aspect has already been considered, what Yang Tian thinks is obviously not that simple!
Just to know,
Regardless of the industry or field,
What is the essence of its promotion or operation, what is the most convenient, simple and rude way?
It is profit.

It's money.

It's about letting people see the real benefits, the benefits to them.

Just like the supermarket launched an activity of reducing [-]% off one hundred,
Just like a clothing store launching a [-]% discount event,

Just like Taobao’s various coupon red envelope giving activities on Double Eleven,
Even half-price activities for attractions, etc.,

Especially in the mobile Internet era in a few years, this aspect will be infinitely magnified, and various discounted takeaways, free taxis, etc., will easily burn hundreds of millions or even billions of dollars.

And the money-burning unit is still a dollar.

All of the above can almost easily cause a sensational effect, and people will flock to it.

Because of what?
It's nothing more than because there are small advantages that can be seen by others.

Driven by interests.

After all, most people are greedy for cheap things, who would not like things that can save money or make money?

Based on this, according to Yang Tian's plan, he is going to pay some profit to promote it.
This profit can be a gift of Internet fees for Internet cafes, drinks and snacks, or even cash red envelopes.

In short, as long as it can achieve his goal.

The reason why Yang Tian chose the entrance of the Internet cafe is that he is interested in the group of young people in the Internet cafe. Their acceptance and familiarity with new things and the Internet are far higher than ordinary people.

To put it simply, these people must be of higher quality than just pulling a random passer-by on the road for promotion.

And with the Internet cafe as a carrier, Yang Tian can use various methods to cultivate the member users of this Internet cafe into the cornerstone users of his products!

One Internet cafe is not terrible, what is terrible is that there are dozens or hundreds of them!
Not to mention too much, as long as one Internet cafe can attract one hundred members to become registered users of the product, the combined number of hundreds of Internet cafes will already be quite astonishing.

At that time, with these cornerstone users, the product will automatically enter a snowball state.

This is Yang Tian's real blueprint!

Of course, the key to whether it can snowball in the end lies in the quality of the product.

Because money is used for promotion, it can naturally attract attention in the early stage, but if the product has no real use value, the increase in the number of users will only be short-lived.

After a while, Yang Tian said with a confident face, "Don't worry, Lao Deng, I will naturally have a solution when the time comes."

(End of this chapter)