Zizhao Chuan: The Biggest Sportsman

Chapter 50 Influence (2)

Shuchuan Province has never been a major sports province. Although there have been some sports celebrities and Olympic champions in recent years, such as Zhang Rongfang, Liang Yan, and Zhu Ling in the women's volleyball team, Li Tao in track and field, and Gao Minmin in diving, the overall sports The level is at most about ten in the country.

Just like this Universiade, although there are two heavyweight gold medals from Guo Zizhao, the overall performance ranking is only at the middle level in China.Therefore, Uncle Li hopes that Guo Zizhao can become a leader in the sports world, so as to inspire the enthusiasm of the whole people for sports training, so as to discover more reserve talents.

"There is one more thing to ask you to come here this time," Uncle Li continued, "The head coach Zhang Peng of the national track and field team called and once again proposed to recruit you into the national team. It seems that this time Coach Zhang is Really anxious."

"Oh? It's because of last month's World Championships?" Guo Zizhao also said noncommittal.

"That's right. Lao Zhang's life is not easy these days." Uncle Li sighed, "It's all about sports, if you can't get results, everything will be empty talk."

"Well, sports competitions, everything depends on the results."

"Then what do you think? When will you go to the national team?"

"Let's wait until the National Games next month is over." Guo Zizhao thought for a while, "It's not that I deliberately upset people's appetite, the main reason is that I have to discuss with them about the commercial endorsement contract. I guess and Negotiations with the national team will not be so smooth, after all, the national team does not have a precedent like mine. So I still want to show some results first."

"Well, that's what you said. Then I'll go back for you first. If you can't agree with the conditions of the national team, I'll help you report it. I still have something to do with the National Sports Commission." Uncle Li also said comfortingly .

"Okay, then thank Uncle Li first."

"Thank you, we are all our own people, we should, haha..."

……

Guo Zizhao was not idle when he returned home, because soon the representatives of the three companies he endorsed came to the door.what?Of course it's a commercial... Taking advantage of Guo Zizhao's enthusiasm for winning the championship, the effect of the commercial is just right.In particular, the representative of China Telecom is the most anxious, because the opening of the International Panda Festival is less than a week away.Now all the Panda IC phone cards have been distributed, and they can be sold as soon as the International Panda Festival opens.Therefore, now this version of the advertisement must start shooting immediately.

Guo Zizhao is also anxious, now there are only more than 10 days until the National Games in October, and he has to train quickly to integrate attribute points.However, these advertisers are their first batch of commercial endorsements, and if they mess up, the impact will be bad.

In the end, after negotiation, Guo Zizhao went to shoot telecom commercials every morning for the next week, and went back to school for training in the afternoon.Try to train with all your strength after filming within a week to prepare for the National Games.As for the commercials for Shuchuan Changhong and Jialin Motorcycle, we had to wait until Guo Zizhao participated in the National Games.

Although the representatives of Shuchuan Changhong and Jialin Motorcycle were a little unhappy, Guo Zizhao also said that according to the contract, it is now the preparation period, and Guo Zizhao has the right to refuse to shoot.Besides, if I wait until after the National Games, if I win two more championships before filming, wouldn't the effect be better.Seeing this, the two representatives knew that Guo Zizhao really did not have time, so they had no choice but to agree.

On September 9, the China International Panda Festival with the theme of "Life. Environment. Development" finally officially opened in Rongcheng, Sichuan.More than 24 teams from more than 20 countries and Hong Kong, Macao and Taiwan regions, as well as representatives from brother provinces and cities, a total of more than 100 people gathered in Chengdu.Ms. Bonia, the special envoy of the UN Under-Secretary-General and Executive Chairman of UNEP Elizabeth, attended the opening ceremony and delivered a philosophical and passionate speech.

After the show full of nostalgia at the opening ceremony, a series of cultural performances and exhibitions were held in Chengdu.A series of activities such as panda photography exhibition, painting exhibition, folk art performance, concert, Rongcheng Lantern Festival and flower festival have achieved complete success.

Of course, all of this has nothing to do with Guo Zizhao.Guo Zizhao, who took three mornings to complete the commercial shooting, plunged into the training ground again, busy with increased training, trying to fully integrate the increased attribute points before the start of the National Games.

In order to ensure the quality and intensity of his training, Guo Zizhao also continued to insist on the crazy training mode of participating in the indoor track and field championship in the first half of this year.The daily training intensity and time have reached or even exceeded the standard of advanced intensity stipulated by the system.For this reason, Guo Zizhao had to spend 10 points of experience every day to use "primary repair medicine" or "primary state medicine" to repair his muscle fatigue and maintain his physical condition.

Of course, seeing this kind of training intensity made my father tremble with fear, for fear that Guo Zizhao would hurt himself if he was not careful.However, I saw that Guo Zizhao practiced until he was alive every day before going to sleep, but when he woke up the next day, he immediately seemed to be resurrected with full blood.Dad was also puzzled, and finally had to attribute it to his own good genes, which were successfully passed on to Guo Zizhao.

During the International Panda Festival, Guo Zizhao finally completed the advertisement for promoting panda IC phone cards for China Telecom.And it was broadcast for the first time on Shuchuan TV Station, and the response was very good.

In the advertisement, first a panda baby was born with difficulty, and then a little boy was born as soon as the camera turned.Then the baby panda gradually grows up under the care of the panda mother. At first, it climbs around the panda mother mischievously, and finally grows into a strong panda running in the mountains and forests; Under the care, he learned to walk and run, and then participated in track and field training.Finally, there is the picture of Guo Zizhao participating in the Universiade and winning the championship.After winning the championship, Guo Zizhao took out the panda phone IC card and excitedly called his mother in the distance to announce the good news.While the mother is happy, she still cares about her son's body and health.

At this time, the voice-over sounded, "No matter whether you are an adult or not, or you are far away in the world, you will always be the most important national treasure in my mother's heart!"

Finally, the logo of China Telecom and a slogan appeared on the screen, "Huaxia Telecom, communication starts from the heart"

……

Well, Guo Zizhao admits that this kind of advertising creativity is the best in the current 90s advertising.Hehe... Of course, this kind of advertising idea is also from Guo Zizhao.

After Guo Zizhao signed the contract with China Telecom, China Telecom sent Guo Zizhao a script for the content of the commercial shooting, which meant that Guo Zizhao should prepare first.Unexpectedly, Guo Zizhao rejected it immediately.In the advertisement, I hold an IC card and keep talking about how good this card is.He also said that it was too cheap and cost-effective. After he won the championship, he used this card to call home to announce the good news.

This advertisement is too earthy, not only does it not have any fashion atmosphere, but it also does not conform to the corporate culture positioning of China Telecom.

So Guo Zizhao called the director of the telecommunications department who was in charge of publicity, and it was a while to give lectures, such as corporate culture, humanistic feelings, social responsibility, etc., and the director was dizzy.Finally, Guo Zizhao pondered for a while, and then gave the current version of the advertising plan.Of course, it is indispensable to learn from the ideas and slogans of some advertisements in later generations.

Especially the last sentence of plagiarism, the classic advertising slogan of "Huaxia Telecom, communication starts from the heart".Guo Zizhao had no choice but to silently talk to Huaxia Mobile, which had not yet appeared, in his heart, saying that he was really sorry.

Sure enough, as soon as Guo Zizhao's advertising plan was submitted, it immediately won unanimous praise from the senior management of the Shuchuan branch.The general manager of the company immediately made a final decision on this set of advertising plans, and specially asked someone to send 1 yuan in advertising planning fees.State-owned enterprises are not short of money!

Guo Zizhao saw that this manager is very good at being a man, and it was not in vain for me to rack my brains to come up with such a good plan, so I happily accepted it.Of course, Guo Zizhao's original purpose was just not to make such a low-level advertisement, which would affect his image.

With the broadcast of this advertisement, Guo Zizhao's popularity further spread in Shuchuan Province.In particular, this advertisement not only closely fits the theme of this Panda Festival, but also is full of deep humanistic feelings.In particular, the last sentence of the advertisement is even more meaningful and memorable.Not only did everyone memorize the panda phone IC card, but they also knew that the fiery number one scholar in science some time ago won two national championships again.

Guo Zizhao became popular again this time.

　Today's second update.I hope that friends will support it a lot, and those who have recommended tickets will be generous.Yours sincerely, Momo!
　　


(End of this chapter)