Dad's Entertainment Life

Chapter 113 Vision
The first season of "Peppa Pig" only had 51 episodes. Some parts were deleted and some were added. The final number of episodes was exactly fifty.

It may seem like a lot, but each episode is less than 5 minutes long, for a total of four hours.

It wasn't until the broadcast was over that everyone realized that they had watched all [-] episodes.

Li Xiaofang glanced at Lin Qirong in surprise. Although she couldn't come to a conclusion, it was certain that this was not a cartoon aimed at making money. The producer was really trying to express something.

The plot is very plain but down-to-earth, it is ordinary life, it is actually quite interesting to watch the life of a family from the perspective of God.

Moreover, the way of getting along with the family, the way father pig and mother pig communicate with Peggy and George, seems to have a unique meaning, which needs to be chewed slowly to taste the taste.

Although each episode is short, the theme of each episode is very clear, the story is complete, and there is a lot of interesting music in the middle.

From a professional perspective, this is a qualified cartoon, but it is still unknown what results it will achieve after it is broadcast.

So she can't make a decision right away.

She stood up and said, "I have to say I'm surprised. The purpose of making this cartoon is not to make money, but to really want to make a cartoon that children like to watch. I have to admire that."

Yes, if you want to make money, some hot-blooded animations, mechs, and funny ones are much more profitable than this.

And judging from the quality of this cartoon, there is no technical problem for Tonghua Entertainment to do 3D animation.

"Director Li thinks highly of us." Lin Qirong shook his head and said, "We still want to make money, otherwise the company won't be able to sustain itself.

It's just that we have different understandings of how to make money. "

Speaking of the annual income derived from this animation in the previous life, it would probably scare her to death.

"Okay." Li Xiaofang waved her hand, "We still need further research on this cartoon. We can't give you a clear answer today."

Lin Qirong nodded, understood her approach, and chose to leave.

After seeing him off, Li Xiaofang returned to the screening room, where the two staff members were still waiting.

"How?" she asked.

A staff member shook his head in confusion, "According to my standards, this cartoon is completely unqualified, [-]D animation has long been outdated, and it is too reluctant to broadcast on our channel.

But I have a very strange feeling that there seems to be something special about this cartoon, which makes me dare not draw conclusions easily. "

Another staff member also nodded, "I have the same feeling, this is a very special existence among so many cartoons I have watched.

Looking at it from our eyes is very naive, it does not conform to the trend of this era, and it seems out of place among so many Chinese comics and even neon animations.

On the contrary, it has a flavor of European and American children's animation, pays attention to the plot and details, and is also rich in music, suitable for preschool children to watch.

But whether it's good or not, I'm not sure. "

Li Xiaofang frowned slightly, and said after thinking for a while, "Generally speaking, this is a good cartoon, which is completely up to standard for broadcasting on our channel, the only difference is how much effort we need to promote it.

I also have a special feeling, a feeling that I don't want to miss it, but I don't know exactly why.

Now that I think about it, it's the visual reason. "

"Vision?"

Li Xiaofang nodded affirmatively, "Yes, vision. We are all adults, so naturally there are some inexplicable gaps in watching this cartoon.

Because this cartoon is a children's animation for children, not the kind of juvenile animation that adults can watch.

We have a special feeling because we are all parents, we all have our own children, and subconsciously think that maybe it is suitable for our children to watch. "

A staff member thumped his palm, "That's right, that's the reason. We look at it from the perspective of adults, but the real audience is children, and whether they like it or not is the key."

"So we want to organize another trial screening. The audience is children. We organize all the children of the employees in the station to watch this cartoon. Maybe they will give correct opinions."

Li Xiaofang said brighter eyes, "Maybe this can become the standard for us to purchase animation works in the future, and the works that children like are the works we need.

Maybe this will become a breakthrough for our channel and become a channel with the same influence as CCTV Children's Channel. "

As a children's channel, besides the ratings, what they value most is the sponsorship of advertisers, which is directly related to economic interests and status in the station.

If you have a cartoon with high ratings, it can trigger a chain reaction, further enhance the competitiveness of the channel, and leverage the currently stagnant children's animation market.

Of course, they can also get greater support from Taili, which is also a big motivation.

"This is a good idea, I completely agree." The two staff members nodded repeatedly.

Practice is the only criterion for testing the truth, and the market is the criterion for testing the quality of the program.

If kids like this show, then there is no doubt that it is a good cartoon, no matter what form or plot it is.

Many people understand this truth, but not everyone can do it.

……

Lin Qirong didn't know what Li Xiaofang was thinking, and he wasn't worried about whether "Peggy Pig" could pass the review.

The quality of the program itself was not bad, and with Li Yijun's favor in it, Li Xiaofang had to think about it anyway.

So she is just a routine, and she just needs to wait for the result.

The next day he took Xiao Yunfang and Hu Mei straight to Shonan Satellite TV and found Xu Qingmin.

"Director Xu, I'm here to find you."

"Welcome." Xu Qingmin was not surprised to get his message in advance.

"This time I have something to ask for." Lin Qirong said.

"Please tell me, I'm happy to help if I can."

After Lin Qirong made his purpose clear, Xu Qingmin led them directly to Cartoon Network without saying anything else.

Shonan Satellite TV's cartoon channel has a relatively large influence in the country, and a large number of cartoons are broadcast every year. This kind of door-to-door recommendation is not uncommon.

With Xu Qingmin leading them, they met He Lishen, the person in charge of Cartoon Channel, without a hitch.

After watching the content of the cartoon, He Lishen spoke highly of it.

"This is a rare good animation."

He said with emotion, "Our channel broadcasts a large number of cartoons every year, but there are very few cartoons that can make my eyes shine and become more enjoyable after watching. This is one of them."

"Old He, is this really so good?" Xu Qingmin asked suspiciously, "Although I don't know animation, this kind of animation is rare now."

"I'm a professional in this area." He Lishen said proudly, as the person in charge of Shonan Cartoon Channel whose influence is second only to CCTV Children's Channel, he really has this qualification.

"Today's animation is divided into juvenile animation and children's animation. In fact, our country has not had a big problem in juvenile animation. The problem lies in children's animation.

Who is the boy?Preschool children are the main audience. It is not practical at all to ask them to watch some hot-blooded anime or cat-and-mouse wars for such an audience.

They can't understand it at all, and even if they can understand it, it is not conducive to their psychological development.

What are they looking at?It is a naive children's animation like Teletubbies. Because their visual, intellectual, and psychological development are not yet complete, two-dimensional animation is actually the most suitable for them.

In my opinion, this animation has the characteristics of children's animation, and also combines the rich plot characteristics of juvenile animation.

It talks about the understandable things that children will encounter in life. It is interesting and can learn something. This kind of animation is the most suitable for children to watch. "

Lin Qirong looked at him in astonishment, secretly admiring in his heart, after just watching it briefly, he explained the main selling point of this cartoon thoroughly.

The Cartoon Channel, which can compete with CCTV Children's Channel, really deserves its reputation.

"I didn't expect you, Lao He, to have such a high evaluation." Xu Qingmin was silent for a while before saying, "Boss Lin is really amazing, spanning three fields."

"Thank you Director Xu for your compliment, and thank you Director He for such a high evaluation."

Lin Qirong said with a smile, "In fact, we only hope to produce animations that children like and parents approve of.

Because I have a cute daughter myself, I don't want her to watch those messy cartoons either.

She likes this cartoon very much, so I think it should be good.

On this basis, we naturally hope that it can spread more widely and earn some money, so that we can continue to produce the next season and the next work. "

"Very practical." He Lishen nodded, "We want this cartoon, and we can guarantee the greatest promotion."

"Decided so quickly?" The others looked at him in surprise.

He shrugged, "Actually, our channel is the same as TV dramas and variety shows, we need good enough works to drive ratings, and then advertisers will come to us.

I am very optimistic about this cartoon. Is it normal to think it is worthy of our investment? "

"Indeed." Xu Qingmin nodded.

"Then we thank Director He, and hope it won't disappoint you."

"Everyone gets what they need." He Lishen shook hands with him and said, "We can sign the contract now, and we will arrange a prime time to broadcast it as soon as possible, please rest assured."

"Thank you." What else can Lin Qirong say?
He once again recognized the key to Hunan Satellite TV's great success.

Its advanced concepts, broad vision, decisive courage and never-ending enterprising spirit make it unique among TV stations across China.

This is a worthy partner.

(End of this chapter)