Dad's Entertainment Life

Chapter 138
After the broadcast of "Piggy Pig", it showed a trend of driving low and moving high, and the popularity gradually heated up, and the ratings were getting higher and higher.

Even the cartoon channels of Red Maple TV and Shonan TV rebroadcasted several times, and the ratings actually rose slightly.

Especially after the three major video companies included "Peppa Pig" in their film libraries, the number of broadcasts increased linearly, and Tongtong's reputation also continued to increase, reaching more than 100 million.

The value of 1000 million is no longer unattainable.

Li Gaojie's team is also busy. In addition to the huge increase in the sales of toys designed and produced by himself, the number of merchants who come to consult and want to obtain relevant authorizations is also gradually increasing.

Li Gaojie is very cautious about this. He is unwilling to cooperate with merchants with poor qualifications. His goal is to join forces.

So not many are actually authorized.

Moreover, under Lin Qirong's strong request, these authorizations are limited to the territory of China, and do not include foreign countries.

He believes that with the passage of time, "Peppa Pig" will be broadcast abroad sooner or later, and the charm of Peppa Pig will capture more foreign audiences.

At that time, they will get greater benefits. The miracle that the owner of the copyright of Peggy Pig in the previous life earns one billion dollars a year may not be impossible to realize in this world.

Although he didn't understand Lin Qirong's decision, Li Gaojie still strictly implemented this decision, which was clearly stated in the contract.

He and his team divided authorization into different areas, such as stationery, clothing, food, toys, dolls, building blocks, etc., as long as they can be used, they are listed.

Merchants can make cooperation requests according to their own needs, which is very convenient.

With the popularity of "Peppa Pig", pirated peripheral products have appeared on the market. This is a problem that every animation company will face, because Huaxia is too big, and it is impossible to stop all pirated versions of.

The same is true for Tonghua Entertainment.

But now it is just the beginning, and it must not be allowed to develop indiscriminately.

Therefore, the team specially hired in the early stage to deal with this issue has gone to various places and found some pirated manufacturers.

Under Lin Qirong's insistence, they will take these manufacturers to the intellectual property court.

I believe this will be a protracted struggle.

"Our goal is not to sue all these manufacturers, so that those manufacturers will no longer pirate, this is impossible.

It is not to get a high amount of compensation, maybe the compensation is not enough for the related expenses.

But we still want to tell the whole story, that is, we want to tell everyone in the circle that we will not just sit idly by, and we will pursue it to the end once we find out, and they will consider the cost and risk of doing so before they want to pirate.

Small manufacturers are not our target, and they will not be affected much by piracy.

Our goal is those big merchants, the purpose is to pull them into the ranks of our cooperation. "

Lin Qirong once explained his approach carefully.

Some small manufacturers make small troubles, which will not have any impact on the company. As long as they make their products well and promote them well, they naturally have no room for survival.

In the future, their products will go to the world sooner or later. If there is no such awareness, they will definitely suffer a lot.

Xiao Yunfang and Liu Xueying led their team to devote themselves to the production of the second season.

With the experience of the first season, they made it a lot easier and played a lot faster.

The script of the first season has relatively blunt changes in some content, which is somewhat incompatible with the original content.

This time their screenwriting team learned the previous lessons and did a great job, removing many western cultural elements and adding more Chinese elements.

For example, the content of unique Chinese festivals such as Mid-Autumn Festival, Dragon Boat Festival, Spring Festival, and Lantern Festival has been added, and the original style has been well maintained, and the effect is very good.

By the end of December, the second season was officially produced, and the original 52 episodes became 60 episodes, which enriched the content a lot.

The dubbing partner is still Menglan Dubbing Studio, and Lin Qirong and Tongtong also participated in the dubbing.

With the popularity of the first season of "Peppa Pig", the reputation of Menglan Studio has risen sharply, its business volume has increased greatly, and its income has also continued to increase.

Moreover, with the investment of Tonghua Entertainment, Lin Mengqi and Qin Lan had the confidence to upgrade the hardware of the studio, and the dubbing room was naturally the top priority.

So when Lin Qirong and Tongtong came to Menglan Studio again, they found that great changes had taken place here.

Of course, the effect of dubbing is even better.

"Some time ago we met people from Qiman Studio." Qin Lan and Lin Qirong laughed, "They saw me and were still sarcastic."

Lin Qirong nodded, not caring.

I guess everyone at Qiman Studio is now regretting that they let such a popular cartoon go.

And "Peppa Pig" will continue to be produced, the second season, the third season, the fourth season...

Lin Qirong hopes that it can become a cartoon that accompanies children to grow up, and become a classic cartoon like Mickey and Donald Duck.

When all the dubbing was over, Lin Qirong received an unexpected message.

CCTV Children's Channel finally noticed the currently popular children's animation "Peppa Pig" and contacted him.

"Hello, Mr. Lin, I don't know if your company can send someone to Kyoto. We want to discuss with you about the cooperation of "Piggy Peggy"."

The attitude of the other party is very sincere.

"It's our honor." Lin Qirong didn't sneer. In any case, CCTV Children's Channel is the partner he needs to win. Its influence is there, and no animation producer can ignore it.

As for what happened before, it was too normal for such a huge bureaucracy.

But even if "Peppa Pig" has achieved great results, the children's channel can still bring it great help.

With the promotion of this largest platform in the country, it is possible for it to be seen and liked by children all over China.

Compared with the cartoon channels of Red Maple TV and Shonan TV, it is still far behind.

So Lin Qirong was very happy when he heard the news. This means that his work has been recognized by China's most authoritative platform.

"Our department heads will be there as soon as possible."

"Thank you."

"By the way." Lin Qirong asked pretending to be casual, "May I ask what Director Liao Jianming has been up to recently?"

"Deputy Director Liao Jianming?" The other party hesitated for a while before saying, "He has been transferred and is no longer in charge of this department."

"Really? Thank you." Lin Qirong did not continue to ask, the other party's tone said everything.

It seemed that Su Muyang's filming was going well, which made the senior management very satisfied, and then Su Muyang asked Liao Jianming for trouble.

This is a very normal result. If Su Muyang didn't do this, others would still find it incredible.

But this has nothing to do with him. The most important thing is that "Piggy Pig" can successfully land on the children's channel.

The next day, Xiao Yunfang and Hu Mei flew to Kyoto, and they brought with them the samples of the second season that had just been produced.

After learning that the second season of "Peppa Pig" was successfully produced so quickly, the cartoon channels of Red Maple TV and Shonan Satellite TV came to the door immediately and directly purchased the broadcasting rights of the second season.

The same is true for the three video giants.

Thinking about it, the popularity of the first season of "Peppa Pig" brought them a lot of achievements, so when the second season comes out, they naturally have to strike while the iron is hot.

What's more, they will face the golden period of the children's market, winter vacation, which is the focus of everyone's competition.

They also hope to take advantage of the popularity of "Peggy Pig" to further increase their ratings and attract more advertisers.

Tonghua Entertainment is naturally happy to see this.

"Thanks for your hard work."

Looking at Liu Xueying who was still a little embarrassed sitting opposite him, Lin Qirong smiled.

"It's not hard."

Liu Xueying shook her head slightly. She likes this kind of work very much, and she is even more happy to be able to satisfy the boss.

At the beginning, they had just graduated and came to the Shanghai stock market to look for a job. It can be said that they were unaccompanied and dazed.

Fortunately, they met Tongtong, and because of this relationship, they got the opportunity to enter the company and became the first batch of employees of the company.

Both Hu Mei and herself have been reused here. Needless to say, Hu Mei has done a great job and her status has steadily improved.

Although I am not as good as Hu Mei, I also got the opportunity to be in charge of a project alone, and gained the complete trust of the boss, which is very rare.

So she is content and grateful.

In comparison, being tired is nothing.

"Then everyone has a good rest for a few days," Lin Qirong said, "and then continue to start the production of the third season.

But this time you don't have to rush, you can take your time. "

"Okay." Liu Xueying nodded.

Although she doesn't feel tired, Sister Fangfang said that she represents not only herself, but also her team behind her.

For them who have worked overtime for a period of time, a short rest time is necessary, so she happily agreed.

Not only Hu Mei is making progress, but this shy girl is also making progress.

Lin Qirong nodded, "This time you will be truly in charge of this project alone, and you must fully consider what content we are going to show the children.

You can think of Peggy as a little girl like Tongtong, whose daily life is kindergarten study, life and her friends.

Then there is the daily life with my parents, and I will occasionally go out to travel during the holidays and experience various occupations.

Then other characters can also gradually become fuller. I will continue to provide you with specific content, but in the future you will still have to make them individually. "

"I will work hard."

"come on."

……

Two days later, Xiao Yunfang flew back to the Shanghai stock market and brought back a contract.

"Little Pig Peggy" has officially landed on the children's channel and will be broadcast soon.

"Finally made it through."

Lin Qirong said with emotion.

Unlike previous lives, "Piggy Pig" was introduced to domestic broadcasts under the premise of the fire in Europe and the United States, and its reputation has already been established.

So once it was broadcast, it quickly triggered a ratings boom, and various public opinions fueled the flames, making this cartoon quickly popular.

In this world, it is the first work of Tonghua Entertainment. From being ignored and puzzled at the beginning to gradually being recognized after it was broadcast, it is full of hardships.

Now it has finally landed on CCTV Children's Channel.

How can this not make Lin Qirong full of emotions?

On such a day, New Year's Day is approaching.

(End of this chapter)