Dad's Entertainment Life

Chapter 619 Proposals
"Of course I know." Ma Hongjun said, "Xu Anshun, the person in charge of the southern Hunan region, the leader of the southern Hunan Satellite TV, is a very capable person."

The others also nodded. Everyone was well informed, so they naturally knew about this important news. After all, everyone is currently making efforts in the film market, and changes in positions like the competent department are naturally very sensitive.

"It's indeed Director Xu." Lin Qirong smiled, "I met him once in southern Hunan before, and I have some understanding of his thinking."

Luo Jiaze was surprised, "It's not because of you that he was able to go up, right?"

Others also showed surprised expressions. Xu Anshun's unexpected parachute to such an important position surprised people in the circle, and they didn't understand the reason at all.

But if he is associated with Lin Qirong, then it makes sense. After all, Lin Qirong has the Wen family behind him, and that is a wealthy family that has a huge influence on China.

Lin Qirong shook his head, "How can I influence such an important personnel change, I just happened to meet Xu Ju."

The others revealed what they knew in their hearts. The more Lin Qirong said that, the more they believed that Xu Anshun's rise to the top position was definitely related to Lin Qirong.

"So, what is Bureau Xu's thinking?"

"In general, Director Xu is a courageous and open-minded leader."

Lin Qirong shared the dialogue between himself and Xu Anshun with everyone in detail. Whether it is the salary limit order, opening up more themes, supporting market competition, or the idea of ​​adjusting the share ratio, everyone is very excited.

"In this way, we can show our talents." Ma Hongjun said with a smile, "The current film market is abnormal. The cost is too high and the profit is too low, so it is difficult to produce good films. If this problem can be solved, let The film market returns to the normal track, and if movies with good plots, good acting skills, touching and attractive movies become the mainstream, then there is a lot to do.

In fact, we have always firmly believed that the spring of the film industry has not really come yet. The current situation of the big market of more than one billion people is really a bit shabby. "

Everyone agreed with him.

"Actually, Director Xu will also come to Guanzhong this time." Lin Qirong said, "I sent an invitation to him, and he readily agreed to attend the seminar we organized and share his ideas with everyone at the meeting.

I believe this meeting will become a major event in the history of Chinese film. "

"That's why we all came here." Luo Jiaze smiled, "Otherwise, we can call the person in charge of the film department to come over. I believe that Qirong can always bring us surprises. I didn't expect Director Xu to attend."

"It seems that this time will be a big event." Ma Chang also said.

"Yes."

Everyone showed an excited look. The film market is such a big cake. If they are allowed to give full play to it, they are absolutely confident that they will make a difference.

Lin Qirong chuckled, not surprised by everyone's reaction.

"By the way, I don't know what you think about the things I discussed with you before?"

Ma Chang first said, "The person in charge told me about this, which made me very emotional.

The first thing is to establish a professional institution similar to the American Academy of Motion Picture Arts and Sciences, and then promote the establishment of the Fengtai Award with the Film and Television Culture City in the Guanzhong area as the core, which is a very thoughtful thing.

If we can build a Fengtai Theater in the film and television culture city, let this place permanently become the location of the Fengtai Awards ceremony, and then build a Chinese Hollywood around this place, it will be a historic breakthrough for Chinese movies , I have to say this is a very creative idea. "

"The Fengtai Award is to commemorate the clip of "Dingjun Mountain" shot by Ren Qingtai, the founder of Fengtai Photo Studio in Kyoto. This is our first film in China. It does have unusual significance and is also the inheritance of Chinese movies. "

Luo Jiaze praised, "The success of an awards ceremony depends on its authority, whether it is open, fair and just, and also depends on how many excellent films participate in the selection process. Of course, the number of stars present and the size of the cafes are also very important issues.

If these can be guaranteed, the Fonte Awards will sweep those chaotic awards ceremonies into the dustbin of history. "

"This is necessary." Lin Qirong smiled lightly, "The key is what kind of system we can use to make it better."

If this plan can be successful, then the Guanzhong area and the film and television culture city will become the holy land of Chinese films, which is of great significance to everyone present.

Naturally, they would not object to this suggestion.

"Another suggestion," Lin Qirong continued, "is that one of the reasons that hampers the development of China's film industry is that the number of screens is too small.

Although the number of movie screens in China has surpassed that of the United States and has become the country with the largest number of movie screens in the world, we can see that this number is still far from meeting the needs of the market. Many movies are difficult to shoot. Just entering the upward trajectory may be forced to be removed from the shelves, and it is difficult for people to see more and richer movies.

We plan to increase investment in this area and build more movie theaters. I wonder if seniors are interested? "

"I have a say in this, because our Hongda Group has its own theater chain." Luo Jiaze said, "What Qirong said is both right and wrong. There is no shortage of theater chains now, mainly because the movies released are not If there are many, it can still be arranged. Of course, the cycle is indeed relatively short.

Movies with high box office take up more screenings, while movies with low box office have no chance to be seen by more audiences. This problem is indeed serious and affects the development of Chinese movies.

But if you want to increase, you can't increase it all at once, because China's economy has not yet reached the level of the United States, and the ticket price is still a bit high. Watching movies is not an indispensable form of entertainment for Chinese people.If you increase it rashly now, you may lose a lot of money. "

Ma Chang, Qiao Longhai, and Ma Hongjun glanced at each other. It's not that they haven't thought about this problem. If they enter the field of theaters in a big way, then for many companies that rely on theaters to make money, it can be said that they will draw their salaries from the bottom of the pot, which will bring a particularly big blow. shock.

And owning theaters will make up for their biggest shortcoming in the film industry, and will not be stuck by many theaters. Profitability will be greatly increased, and so will their influence.

Lin Qirong nodded and said, "Uncle Luo's concerns are right, so we have to consider two issues.

The first one is, what do we think of the future of Chinese films?Is it bullish or bearish?

I personally think that when the country's economy continues to improve and people's living standards continue to improve, the demand for spiritual life will continue to increase. Movies are undoubtedly the best spiritual life.

Therefore, the future of the film industry must be positive. I think it is a sunrise industry. The current situation is far from reaching the height that this market should have. We have a lot to do.
The second question is, is it better to enter now or wait until the film market improves?

If you enter now, you may lose money at the beginning, but you can deploy ahead of time without much competition pressure, successfully run in with established theaters, and have your own voice in the field of theaters, so that you can have enough influence in the future.
If we wait until the film market recovers in the future and the demand explodes before entering, the cost will not be what it is now. "

Everyone showed a pensive look, they are the elite of the elite, the best of the best, how could Lin Qirong not understand what he said?

It is the only way to do business by absorbing bargains, entering the layout when the industry is at its lowest point, and then quietly waiting for the outbreak to come.

If they are afraid of losing money and look forward and backward, then they will not be able to achieve their current achievements.

Luo Jiaze first said, "It's because I didn't think carefully, now is indeed the best time."

Lin Qirong smiled softly, "Actually, it's okay for us Tonghua Group to do this by ourselves. It's just that our own strength is very limited and it is impossible to have any impact on the huge market. But if our five companies enter this field together, Then the impact will not be as big as usual.

If the film industry is to develop, costs must be reduced and profits must be raised. This is a problem that must be solved on the production side. On the consumer side, the box office needs to rise. Watching movies is as normal as shopping and eating, increasing the number of moviegoers and releasing the potential huge moviegoing potential.

And if you want to lower the ticket price, grasping the right to speak of the theater is the most important thing. "

"That's true." Ma Hongjun has a deep understanding, "The quality of movies is a problem, and the price of movie tickets is also a key issue."

When the price of watching movies comes down, people are naturally willing to go to the cinema to experience better viewing effects, rather than watching movies on TV or mobile phones.

And when the number of viewers increases, the box office will naturally increase, and more and more movies will be seen by everyone.

This is something everyone can see.

In fact, it's not that they don't understand this truth, it's just that they didn't have such conditions before, and the film industry is not their most concerned area, it's just a very small business of their group.

But it is conceivable that the cultural industry will become the next outlet in the future. The success of Tonghua Group makes them have to pay attention to this industry, and they are unwilling to give up this industry. That's why they have many exchanges with Lin Qirong, and they will come to attend in person. This time the film industry seminar.

"Then do it." Ma Chang has always dared to think and do, and Lin Qirong's ideas are very suitable for him.

"As long as we lower the ticket price and increase the number of people, even if we can't make money for a while, these huge numbers of people are what we need, after all, our business is not just about movies.

After I go back, I will ask the relevant departments to start researching this field, and then make a plan to start entering. "

"Me too, our Fengteng Group is bound to win in this area and make up for the most important shortcoming." Ma Hongjun said lightly.

"Then it's impossible for us to fall behind." Qiao Longhai said with a smile, "Although Longhai Group is not familiar with this business, it's good for us to follow Tonghua Group to do this."

"This is our line of business, so we won't fall behind." Luo Jiaze laughed loudly.

Lin Qirong laughed happily, this was the scene he wanted to see the most.

(End of this chapter)