Director of Rebirth of Xiangjiang

Chapter 489 Surprised Eyes (13) Subscribe
It was the first time that a blockbuster movie with special effects for Xianxia was launched in Europe, and the effect was not bad. Zhao Hong never expected such a good result in Europe.

Zhao Hong saw a problem from this. As long as the channels are unblocked, cultural barriers are really not a big problem.

Zhao Hong was shocked when she knew that there were 800 million US dollars at the box office in Europe. His previous films in Europe had only had such a total box office, and the soft science fiction "Butterfly Effect" had the most box office.

As for the box office in Oceania, he is not surprised at all. In the past few years, DreamWorks has released many good films of Xiangjiang in Oceania in turn.

This has led to the gradual cultivation of a large audience. Many people are no longer repelling Hong Kong movies. Now as long as good Hong Kong movies can get a good box office here.

Zhao Hong never expected such a result.

In the original time and space, Zhao Hong was influenced by some mainstream thoughts and talked about cultural barriers. In fact, these were unimportant reasons. The main reason was his lack of strength.

As long as the filming is in place, there will be some box office.

Of course, part of the reason is that the ticket price of Chinese films is half of that of Hollywood films, and many people are satisfied with this.

In her spare time, Zhao Hong also went to the company to take a look and learn about the company's specific situation. From last year to this year, the company made big moves and acquired several companies, which caused a bit of indigestion. If it wasn't for the company's good talent pool, it would definitely be in a hurry .

Let me talk about the acquisition of MGM Films. For more than a year, it has been dealing with internal problems of the company, and has released many films of other companies, and its own investment is relatively small.

But it didn’t make less money. In addition to the operation of the company, it also earned more than 3 million U.S. dollars in one year. The money was used to repay [-] million yuan, and the rest will be used in the company’s major productions in the future.

Both Robert and Mayer are extremely capable people. It took MGM only one year to slowly recover from the stagnation, which is quite remarkable. You must know that MGM was a mess when Zhao Hong took over.

He would not have taken over MGM if he hadn't seen that MGM is a well-known Hollywood giant with a well-established distribution channel. Facts have proved that this acquisition is still of great benefit.

For more than a year, Xiangjiang movies have been released in the United States through MGM. Before that, many Xiangjiang movies were released through Miramax Films, but the distribution capacity of Miramax Films is really not enough. .

For Chinese films, they can only distribute them in a few places, such as places where Chinese people gather, and they can't do anything else.

But MGM is different. As long as their movies are of good quality, they can be released on a large scale. If they want Chinese-language movies to become a force to be reckoned with, they have to have a sound channel.

Therefore, MGM is a pass to open the American market for DreamWorks Films.

This time "Shu Shan II" was postponed by one week and was also released in the United States. This time, the publicity was quite strong. Under the brand of an oriental magic special effects blockbuster, it directly spent 1000 million US dollars in publicity expenses.

The effect is obvious. In just one week, there was a good result of 100 million US dollars. This figure made Zhao Hong smell like a gold mine.

Facts have proved that the United States is currently the largest box office market in the world, and as long as you enter, you can bite the fat with hatred.

After "Shu Shan II" was released in the United States, many viewers went to the cinema out of curiosity, and were fascinated by it. It was hard for them to imagine that in Eastern magic, flying is not only with a broom, but also with a flying sword.

Really cool!
Zhao Hong predicts that the film will have a total box office of at least 7000 million US dollars in the United States, which is an astronomical figure for Xiangjiang films at this time.

We must know that the current annual box office of Hong Kong movies is only about 15 billion Hong Kong dollars, but now a movie released in the United States can get one-third of the box office.

This immediately excited many interested people, feeling that there is a lot to be done for a blockbuster film.

It can be said that MGM and DreamWorks Films are now complementing each other, which has greatly promoted the distribution capabilities of DreamWorks itself.

Zhao Hong pays more attention to Land Rover Motor Company, mainly because she doesn't know much about this thing, and often feels a little uneasy.

Han Wei, the general manager of the automobile company, has often reported the situation of the automobile base to Zhao Hong during the past year. Under the tight construction schedule, the basic construction of the factory building was completed in more than a year.

In the past year on Lantau Island, the roar of excavators has never stopped, and it has been criticized by many environmentalists for this reason.

The surrounding residents are also a bit unbearable, mainly because the project is in progress regardless of day and night, it is difficult to fail to achieve results under such circumstances!
Every time Zhao Hong approves the payment, she is a little speechless, the money is really flowing!

It took 20 billion Hong Kong dollars in one year, but now there is not a car in sight, and it may take another year for the car factory to start production.

The car factory in England is also in a state of loss, with a loss of more than 2 million U.S. dollars in one year, which is the lowest loss in recent years.

The main reason is that many of the company's businesses are still in the transitional stage. The company's car production is only a quarter of that in its heyday, and the company still has a lot of cars in stock that cannot be sold.

In this case, the Dreamworks shipping company played a certain role, that is, the company's inventory of cars was transported to Xiangjiang, and they were all sold at a price slightly higher than the cost.

Dreamworks itself digested more than 200 Land Rovers, and other companies they had good relationships with just sold Zhao Hong's face. They sold more than 500 cars in twos and threes.

In this way, more than 2000 Land Rover vehicles were digested in a short period of time. In order to promote her company's cars, Zhao Hong also replaced all her cars with Land Rover.

How lively are five or six cars traveling together!
This wave of operations made many people in Land Rover feel incredible. More than 2000 vehicles are not a small number. Land Rover can be said to be a relatively high-end off-road car.

After the return of this sum of money, the company was relieved.

This also allowed them to see the potential of the Xinxin market in Asia, and they didn't have much opinion on BOSS building a branch factory in Xiangjiang.

Before that, they thought it was unnecessary to set up a branch in Asia. They felt that there were not many people who could afford Land Rover in Asia.

The automobile company is now slowly getting on the right track. Finally, DreamWorks' hotels are also developing rapidly. Since the acquisition of Xiangjiang Hotel, DreamWorks has established a large hotel group.

Xi Meng served as the general manager, and she was also vigorous and resolute. As soon as she took office, she sold many hotels that were not stylish according to Zhao Hong's instructions, which made other hotels accept it with a smile.

In Xiangjiang, Zhao Hong only kept one hotel, the Peninsula Hotel, and most of the other hotels were sold to the Kadoorie family, and the price was not cheap.

In fact, the brand of Peninsula Hotel alone has several brands in the world, and they are all six-star luxury hotels. It can be found in places such as Tokyo, New York, Chicago, Beverly Hills, Bangkok, Manila and Paris. Zhao Hong's most wanted asset.

As for other lesser-known hotels, he despises them. When Ximeng integrated the Peninsula Hotel, the two big hotels in the mainland were also owned by the DreamWorks Hotel Group.

During the past year, she has been working on the management of the hotel. Xi Meng will not be satisfied with this. She wants to have a Peninsula Hotel in a world-famous city.

　PS: The reason why there was no update yesterday was due to sweeping the tomb, and I was so tired after a day.

　　
　
(End of this chapter)