Director of Rebirth of Xiangjiang

Chapter 569 Word-of-mouth is the most important, channel is king (2500+ chapters) Subscribe
"Sister, if Young Master Rong has done something wrong to you, you don't need to take action, I'll teach him a lesson for you." Zhao Hong hastily said with hatred.

"Hehe!" The old lady looked at him with contempt.

Zhao Hong was frightened by the sight, what is the situation?
"Sister, what is this?" Zhao Hong asked in confusion.

"Take care of yourself first, and then I will teach my man a lesson, and you need to take action!", the old lady waved her hand and said.

Zhao Hong suddenly said with a bit of sadness on her face: "Sister, you have changed, you have really changed, you used to be the one who loved others the most..."

"Okay, if you have nothing to do, leave as soon as possible. I still have a lot of things to deal with. I don't have time to talk nonsense with you." The old lady quickly changed the topic when she saw Zhao Hong's endless talk. Get out of the president's office.

Zhao Hong was a little dazed when he saw the closed president's office, how annoying he was!

He touched his face and walked towards the movie editing room helplessly.

Zhao Hong looked in the editing room and saw that the editors were doing a good job in editing the film. He is currently editing the rough cut board, and he will be present at any time during the fine cut.

Then Zhao Hong returned to the company and asked Li Meiren to call Zhang Yong, the president of the publishing house, mainly to find out how the novel of the same name in the movie "The Wind" published a few days ago was selling.

"Chairman, this book sold very well. In the past five days, it sold 20 copies on this island, 40 copies in Southeast Asian countries, and 32 copies in South Korea, but the sales volume in Japan is not satisfactory. , only sold about [-] copies..."

Zhang Yong told the sales situation of the novels in the past few days like a few treasures.

For more than a year, Zhang Yong's small life has been very good. Since the publishing house has always had the gold mine of "Daming Jianghu", the company's financial reports every quarter are very bright, and the company's profits have been maintained for more than a year. With a growth rate of 20.00%.

This result is even more impressive than when his old boss, Xi Meng, was the president. His monthly bonus is quite considerable, and Xiaotian is really quite good.

Of course, there are hidden worries, that is, there are only two volumes of "Daming Jianghu", one volume will be released on August [-]st, and the other volume will be released on October [-]st, this book will be considered complete.

This made him urgently need to find a stable source of profit. This book alone has brought hundreds of millions of Hong Kong dollars in profits to the publishing house. This achievement is unique among all Xiangjiang works.

It can be said that the book "Daming Jianghu" has become a cultural phenomenon. Anyone who knows a little bit of writing and has a little money will buy a few copies and read it.

Each volume can sell 2000 million copies. He has sold hundreds of millions of copies for this book alone. In fact, if Zhao Hong adds up all the books he bought, the number of copies sold may have exceeded [-] million copies. Yes, this figure is the only one in Xiangjiang and the whole of Asia, even in Europe and America, it can also win the reputation of a best-selling king.

This number is scary to think about. All these more than 3 million books are as high as a hill.It can be said that he is already a peak that is difficult for others to reach in terms of bestsellers.

Zhao Hong heard what Zhang Yong said that the book had sold more than 100 million copies in just a few days. The book is still very readable.

What I want to say is that this book sells well in Europe and the United States. He already has many diehard fans in these places. Many of them don't need what this book says, just buy it.

It is also expected that it will be cold in Japan, and he will not even show this movie in Japan.

"Ah, very good!"

"Do you know about the readers?" Zhao Hong's main concern is whether the book is popular, and only tap water is the most reliable.

He is very concerned about his reputation. The reason why his books are so popular compared to his peers is that he has not written a book that is just worth the money.

Therefore, the word-of-mouth in the minds of readers is quite good. The book may not sell well, but the word-of-mouth cannot be booming. It is difficult to build a good word-of-mouth, but it is too easy to ruin a good word-of-mouth.

Zhang Yong said with a happy face after hearing Zhao Hong's words: "It has a good reputation among readers. They have rarely seen this kind of relatively closed murder mystery book. Some female groups don't like it very much..."

Zhao Hong also heaved a sigh of relief after hearing this. His book could not cover the entire readership, as long as someone likes it, it is impossible for a book to cover everything.

In fact, in many cases, whether it is a book or a movie, it only needs to accurately make some audiences like it. If you want to please everyone, you will only do four different things.

This is why we often see that many bad movies can get high box office. In fact, what they shoot is not for you to watch. For example, in the series "Little Times", what they shoot is for their fans, or Hollywood fan movies. The same goes for The Twilight Saga.

"Oh, it's okay, how is the book market during this time?" Zhao Hong still values ​​the current book market, and there is no Internet literature yet, and for the next ten years or so, paper books will be bestsellers era.

At present, Dreamworks Publishing House is the largest publishing group in Asia, and there are still many businesses involved, of course the most important ones are printing and sales.

In terms of paper books, it is an industry that will not become obsolete. Even with the rise of online literature in the future, many people like to read books in their leisure time in the afternoon holding a book with the fragrance of ink.

Zhao Hong did not intend to make her own publishing house the level of a giant in the world. Although this plate is still relatively large, if it can become the top three in the world, then the annual income after the millennium will be at least several billion USD, but its development is too difficult compared to other industries.

Especially in the cultural industry, Europe and the United States are very wary of it. The growth of this industry is inseparable from acquisitions, but it is very difficult for an Asian company to engage in acquisitions.

At present, DreamWorks Publishing House mainly operates in the territory of Asia. Of course, the channels are all over the world, and the main purpose is to promote books in Asia.

As for books in the English language, I basically don't dabble, and I won't dabble in the future.

"Chairman, thanks to the improvement of our group's channels, the sales volume of books has been growing slowly, and many areas that have not been involved in the past have also achieved certain sales volume." Zhang Yong was a little embarrassed when he said this. .

He felt that he didn't do anything and the sales went up. This is really a feeling of winning!

Zhao Hong smiled when she heard that the channels are perfect. Although DreamWorks Cinemas has stopped expanding in Europe, there are still many places that need to be arranged. For example, in countries such as Africa, although many places are very poor, But every country has developed areas, and there are always some cities that are quite rich.

Therefore, since last year, DreamWorks has started to build its own theaters in some important cities in Africa, and it still does things in the way of building buildings.

DreamWorks is also developing the market in India.

The last thing to say is that these Southeast Asian countries have developed rapidly in recent years, and the urbanization process is quite fast. Therefore, under such circumstances, DreamWorks also builds its own buildings in some new development zones as appropriate.

This has led to a large amount of investment in DreamWorks theaters every year. Fortunately, there is no need for the head office to invest again. The main reason is that DreamWorks' buildings in various parts of the world are very profitable. In addition to the income of the theaters, The annual income is tens of billions of Hong Kong dollars.

This has formed a virtuous circle. The theaters of DreamWorks have been running on the road of construction and construction. Zhao Hong currently feels that this is a prehistoric monster, and it is becoming more and more influential in the world.

At present, some people in many European countries are talking about monopoly, but Zhao Hong is not unprepared, that is, after a complicated equity operation, DreamWorks divided the world's theaters into more than ten subsidiaries.

If the company is small, there is no way to talk about monopoly.

　P: Thanks to book friends Feng Chui Head Pain and 20200325192517724 for their rewards.

　　
　
(End of this chapter)