super recycler

Chapter 146 Price Reduction
"Manager manager!"

Seeing his subordinates rushing in in a panic, Zhou Dasheng asked, "What is the panic? What's the problem?"

As the air purifier product business manager of Xiaoxing Technology Co., Ltd., Zhou Dasheng climbed up step by step, relying on his own strength.

Over the years, Xiaoxing air purifiers have been able to gradually increase their share in the small home appliance market. From scratch, it is all due to him that it deserves the attention of those old air purifier companies.

However, the industry has been in a cold winter recently, and the development of Xiaoxing air purifiers has been blocked. Fortunately, the market share has remained unchanged.

Air purifiers are just one of the many products of Xiaoxing Technology. Xiaoxing Technology does not attach importance to air purifiers, nor will it underestimate them. After all, Xiaoxing Technology has been building the Xingjia ecological chain, and Xiaoxing air purifiers are also ecological chains part of it.

"Manager, our sales of air purifiers have dropped!" said the staff of the air purifier business department.

Zhou Dasheng didn’t take it seriously, “Now that the market is not good and recessionary, isn’t it normal for sales to drop a little? A new air purifier has been launched and will be on the shelves in a few days. This air purifier has cost a lot of money. It took a lot of effort to come up with it, and its performance and functions are very good, so it will definitely sell well.”

"No, manager!" the employee said anxiously, "All the air purifiers sold are only a few thousand units this month!"

"Thousands of units..." Zhou Dasheng thought it didn't matter if he sold thousands of units at first, but he suddenly thought that a few thousand units seemed too little...

"What's going on?" Zhou Dasheng began to understand why his subordinates were so anxious, "Is it just a channel? Naughty Cat or North West? Impossible... Naughty Cat and North West are such a big channel that the sales volume is only a few thousand units. ?”

During this period of time, Zhou Dasheng was so busy working on the Xiaoxing air purifier 4s that he never touched the ground, so he didn't pay much attention to the products on sale.

The sales volume of all models of Xiaoxing air purifiers adds up to almost 10 a month, so he plunges into the work of launching new products with confidence.

But now, his subordinate actually said that the sales volume of all Xiaoxing air purifiers this month is only a few thousand?
"It's not Naughty Cat and Beixi! It's all channels combined. Only over 8000 Xiaoxing air purifiers were sold this month!"

"How come?!" Zhou Dasheng was shocked.

The total sales volume of Xiaoxing air purifiers in the past year was 200 million, and a record of 68 units was set in one month. It is the best-selling air purifier brand in the country.

Xiaoxing has occupied 25.6% of the market share in the past year.

Only sell more than 8000 units a month now?

This is not a problem, it is a big problem!
"Our little star is still pretty good. If it is another brand, the sales volume will go down all the way. If our little star has more fans, otherwise, the sales volume this month will be even worse!"

"Why is this happening?" Zhou Dasheng is now a little panicked. The sales volume of Xiaoxing air purifier has dropped so much, but as a product manager, he has no idea. This is really a major mistake on his part.

"Why didn't you report to me earlier?" Zhou Dasheng asked, but he couldn't care less about accountability now. The first thing he had to do was to increase sales.

"It's the Terminator!" After the staff finished speaking, they went outside and moved an air purifier. The logo on the outside was the three sci-fi characters of Terminator.

"Terminator?" Zhou Dasheng's face was gloomy. Hearing these three words, he was so gloomy that people thought it was going to rain heavily.

He didn't appear panicked.

As the product business manager of Xiaoxing air purifier, if he shows panic, the following will be even more chaotic. Although the people below did not report the matter in time, his top priority is not to settle accounts, but to figure out who the Terminator is. what……

"Manager, I have already investigated. This Terminator air purifier is the latest to be launched. It is a company called Terminator Air Technology. I have bought all their products and just arrived."

Seeing the manager who was not angry and assertive, the employee felt relieved, but when he thought that they did not report in time, causing the entire air purifier business department to be in a panic, the manager became angry and he began to worry.

Terminator air purifiers only entered the market a few weeks ago. At that time, they did not pay much attention to it. You must know that more than 40% of the companies in the air purifier market have withdrawn.

The market is sluggish, who wants to come in?
The ones left behind are Xiaoxing, Haidi and other well-known old enterprises at home and abroad, with relatively high brand awareness, so they can barely survive.

Others are due to corporate strategy issues, even if they are losing money, they still have to keep the air purifier business.

The Terminator air purifier was launched in the cold winter. Everyone in the Xiaoxing air purifier business department felt that even if the other party wasted money, it would not be able to sell many air purifiers, because in the home appliance industry, the most important thing is the brand.

Terminator air purifiers were largely unknown until then.

Who knew...the Terminator air purifiers sold like crazy!
Many companies, like their Xiaoxing Technology's air purifier market share have been declining.

Fortunately for the Xiaoxing Air Business Department, unlike other air purifier brands, their market share is almost zero, but they still have a little, not much...

But it's better than nothing.

From the original disdain, until they found out that the Xiaoxing air purifier was almost unsold, they became confused, from confused to panic, and then from panic to happiness...

So they proposed countermeasures based on studying the opponent's products, and reported it to Manager Zhou Dasheng.

At this time, Zhou Dasheng looked at the standard version of a Terminator air purifier in front of him, and couldn't help but fell into deep thought. Isn't it just a little better, and it is very in line with the aesthetics and curiosity of young people?

Why has it captured so much market share in such a short period of time?
In terms of function, in fact, all air purifiers are similar, but there are differences in performance.

But when the subordinate plugged in the power and pressed the switch...

Zhou Dasheng felt the breeze in his office, as if he was in nature. The office that used to have a bad smell due to long-term lack of ventilation and smoking suddenly looked brand new. The air was so sweet...

The Xiaoxing air purifier on the table is still working hard, but the standard version of the Terminator air purifier has already purified the air in the office, and it is still silent...

This……

The air purifier is really useful...

Zhou Dasheng raised his head and looked at the ceiling. He remembered the days when he was a child running freely on the grassland, and it was like this at that time...

Where is the cold winter in the industry...

Obviously these air purifiers are not powerful enough...

Zhou Dasheng and his subordinates thought to themselves.

　It's been off for a few days, mainly learning...

　　At the same time, I am also learning how to write better online articles, after all, I am not good at writing...

　　
　
(End of this chapter)