I loaded up the life makeover game

Chapter 121 Opening Promotion

"Oh no, the Moon Milk Tea Shop actually said it would open on the [-]th!"

He Fangzhi felt that bad things happened one after another.

He saw the promotional news posted by the Moon Milk Tea official account today, and the opening time was actually the same day as their store.

He didn't know whether it was an accident or whether the other party did it deliberately.

But in the face of such a situation, he didn't know what to do, so he could only go to Shi Siwei.

"Don't panic!"

"They opened as soon as they opened. Does it have any impact on us?"

Shi Siwei opened his mouth somewhat lacking in confidence.

But when things got to this point, Shi Siwei also had no way out.

He didn't have much money left on him.

After being kicked out by his ex-wife, the news of his divorce spread, and his former so-called friends shunned him.

Even after consulting a lawyer, he actually got nothing after the divorce because it was all pre-marital property.

Child custody is lost.

And now basically all the savings are invested in this milk tea shop.

Originally, he thought how much a small milk tea shop could cost?

But when it came time to do it, he found that the situation was not what he had imagined.

It cost a lot of money just to ask someone to help copy the drinks from the Moon Milk Tea Shop.

In addition, Shi Siwei was used to being extravagant in the past, so he didn't plan to spend money at all.

If he does not start to make money, he does not have the savings to continue to consume.

Of course, until now, Shi Siwei still feels that he has great confidence.

After all, their current store is the front of the original Moon Milk Tea Shop, and he is imitating the former Moon Milk Tea Shop.

Shi Siwei believes that the Moon Milk Tea Shop can achieve booming business, and their current "Xingyue Milk Tea Shop" can do the same.

The most important thing is that Shi Siwei has actually seen the drinks at Moon Milk Tea Shop, but has never actually drank them.

Shi Siwei thinks that the milk tea they reproduced now looks similar to each other.

The taste is also. Not bad.

He has also been paying attention to the news about the official account of the Moon Milk Tea Shop. In fact, before He Fangzhi knew that the Moon Milk Tea Shop opened on the same day as their store in Qihang City.

Although I feel a little uneasy, I still think that their milk tea shop can gain an absolute advantage.

How could those college students of Rongcheng University not come to their Xingyue milk tea shop on the side of the commercial street, which is less than 10 minutes away.

Instead, go to Qihang City, where you still need to take a bus to get there?

Shi Siwei felt that Chen Xiu'an and Ding Yue were simply too stupid to give up and go to Qihang City to open a shop.

Instead of finding a new store in the commercial street to reopen the Moon Milk Tea Shop.

Isn't this abandoning your own market?

Still too young after all!

Although Shi Siwei himself is a person who has never done anything successfully.

But as a former boss, he has always felt good about himself.

He didn't think Chen Xiu'an and Ding Yue could compare to him.

He can manage a company as big as his. Isn't this a small milk tea shop easy?

Of course, Shi Siwei felt that the main reason for the tension in his heart was that He Fangzhi had been creating anxiety in his ears.

"Can you stop whispering in my ear for a day?"

"Don't worry, when it opens on the [-]th, the money we invested in before will be easily earned back in a short time."

Shi Siwei said impatiently to He Fangzhi who was walking back and forth outside the shop.

In the past, He Fangzhi would have felt much more at ease after hearing Shi Siwei's words.

But now, He Fangzhi always felt that Shi Siwei was unreliable.

But the other party still looks confident.

It really made He Fangzhi not know what to say.

He also has no talent for business.

Otherwise, it wouldn’t be entirely dependent on store rent as a source of income.

This time, because he spent money to open a milk tea shop with Shi Siwei and even entered a shop, He Fangzhi was often criticized by his wife when he went home.

He also wanted to prove that his choice was right.

At the very least, it would be satisfying to be able to earn back the money invested before.

"but."

Before He Fangzhi finished speaking, Shi Siwei interrupted impatiently.

"Don't fail!"

"Just wait quietly for the opening day!"

"If you really don't believe me, then I'll give you back the money you put in after the milk tea shop opens!"

He Fangzhi hurriedly said after hearing Shi Siwei's words, "That's not what I meant."

"I'll help distribute leaflets, I still have 100% trust in Shige!"

He Fangzhi looked constipated.

Of course he doesn't have much trust in Shi Siwei now.

But the problem is that things have reached the point where he is already tied to the same boat as Shi Siwei.

I can only bite the bullet and follow the other party all the way.

I only hope that the Xingyue Milk Tea Shop can replicate the hot scene of the Moon Milk Tea Shop.

As for what Shi Siwei said about returning the money to him when the time comes, it actually means he didn't say it. Unless He Fangzhi was stupid, he would not agree to the other party at this time.

If the milk tea shop becomes popular at that time, then according to the previously signed contract, he should be able to get half of the proceeds.

If only the so-called investment cost is recovered at that time, it will obviously be a loss.

But if the business of the milk tea shop fails, Shi Siwei will actually not take the initiative to repay the money he invested.

At this juncture, he could only get a so-called verbal promise.

Not to mention that the milk tea shop lost money, Shi Siwei could not afford to pay him back.

Whether to admit it or not is still a question.

So He Fangzhi’s only prayer now is that Xingyue Milk Tea’s business will become a big hit.

At the same time, after the renovation and acceptance of Moon Milk Tea Shop in Qihang City was completed, Ding Yue quickly arranged activities related to the opening.

The publicity news on the official account has been posted four or five times in two days. It was Chen Xiuan who decided to control the speed of the publicity so as not to arouse the resentment of those customers who follow the official account. Otherwise, Ding Yue would have already started a publicity sensation bombing mode.

At the same time, because the customer base accumulated by the Moon Milk Tea Shop is from Chengdu University.

So Chen Xiu'an and Ding Yue spent some money and specially hired some Rongda students to distribute leaflets at the gates of the four gates of Rongda's southeast, northwest and four gates throughout the day from the first two days of opening.

Although the method of distributing leaflets seems a bit too common and ordinary, in fact, this method is also the most effective.

At least within two days, many students of Rongda University can basically know the most important news.

First of all, the Moon Milk Tea Shop has moved to Qihang City.

At the same time, in addition to the previous drinks, the Moon Milk Tea Shop also added ten new milk teas.

In fact, these news are already known to those who follow the official account.

But there are still some students who don't pay attention to the official account of Moon Milk Tea, and some of them don't pay attention to these news after paying attention.

The online and offline promotions are carried out at the same time, which is the strategy Chen Xiuan and Ding Yue set up from the very beginning.

The promotion of Moon Milk Tea Qihang City Store is proceeding in an orderly manner.

At the same time, Chen Xiuan went to find her roommate Ji Jin.

"Old Ji, I want to sponsor the activities of your student union."

Ji Jin was also a little surprised when Chen Xiuan said such words suddenly.

"sponsor?"

Chen Xiuan nodded.

"Isn't there an event in our school tomorrow?"

Ji Jin followed Chen Xiu'an's words and said, "Bargain?"

Chen Xiuan nodded.

"This is it!"

Ji Jin became interested.

"What sponsorship law?"

Chen Xiuan said:
"Isn't the barter this time at the main square? The Moon Milk Tea Shop plans to offer 3000 yuan, and then just hang a banner on the square."

"What is written on it is 'Qihang City Moon Milk Tea I wish Rongcheng University's xx barter event goes smoothly!'"

After hearing what Chen Xiu'an said, Ji Jin hesitated.

"I may not be able to say anything about this. I have to ask the teachers in the department."

"But I think it should be fine."

Ji Jin didn't talk too much about the matter.

But Chen Xiu'an knew that it should be fine.

After all, this barter activity is an old tradition of Rongda.

It is recommended that everyone replace some things that they do not use to improve utilization.

But the event itself is not a particularly grand event. There are not so many rules. In other words, an area is set aside for students to set up stalls freely.

While the degree of freedom is very high, it also means that having business sponsorship or something cannot be considered too much.

Sure enough, after Ji Jin made a phone call, he told Chen Xiu'an that the teacher in their student union agreed.

But for the sponsored banners, Chen Xiu'an had to get them by himself, and if they hung them up, they could only be hung in the main square of the school where "things were bartered".

Chen Xiu'an naturally agreed that it would be fine.

As for the banners, in fact, Chen Xiu'an had already prepared them.

Chen Xiu'an knew that the day of bartering would be very lively because it was an old tradition of Rongda University.

At the same time, it is also the side of the main square with the largest flow of people.

Therefore, if you hang up the banner on the day before the opening of the Moon Milk Tea Shop, you will definitely get the maximum exposure.

Although it cost 3000 yuan, Chen Xiu'an didn't feel sorry for the money.

At this stage, because of the low flow of people in Qihang City itself.

Moon Milk Tea Shop still needs to attract customers from the former market, the student group of Chengdu University.

Chen Xiu'an's plan, of course, is not to make all the customers of Moon Milk Tea Shop consist of students.

But at present, the customer base of the Moon Milk Tea Shop still needs the support of students from Rongda University.

While various publicity activities for Moon Milk Tea are in full swing.

Shi Siwei and He Fangzhi did not conduct any publicity.

In fact, they had never thought of doing publicity before.

When the two came, they had no experience in opening a store at all.

Otherwise, if you change the owner of a small shop, you will know that when you open the shop, you still need to use some publicity methods.

You always have to hand out some leaflets or something, right?

Although the effect is not necessarily good.

But Shi Siwei didn't realize it until he saw the Moon Milk Tea Shop started distributing leaflets in Rongda.

At first, I wanted to learn from the Moon Milk Tea Shop and recruit some students from Chengdu University to work part-time to help distribute flyers.

But then it suddenly occurred to them that in fact, it seemed that it was really difficult for them to do this kind of thing.

After all, they copied Moon Milk Tea Shop.

Anyone who has had milk tea from the Moon Milk Tea Shop before will be able to recognize that they are pirated copies.

If they appeared in school at the same time, it would have exposed this point.

Instead, it would be better not to do any publicity.

It is actually quite possible for the students of Rongda University to recognize their milk tea shop as Moon Milk Tea Shop.

Thinking of this, Shi Siwei suddenly began to admire his own wisdom.

He felt that they could just wait for Ding Yue and Chen Xiu'an to complete the publicity without doing any publicity, and they would directly occupy the magpie's nest!
Let them make wedding dresses for their own Xingyue Milk Tea Shop!
Chen Xiu'an didn't know what Shi Siwei was thinking, otherwise he would have been so shocked that he couldn't speak.

Such a brain circuit is simply treating the students of Rongda University as fools.

Not to mention that when Chen Xiu'an and the others publicized, they introduced the address of the store accordingly.

Clearly wrote the words Qihang City.

Moreover, even some students who did not read the flyers and information carefully may mistakenly believe that the Moon Milk Tea Shop will continue to open on the commercial street.

But in fact, the publicity among students is not limited to simple leaflets.

It's more about students' private communication and word of mouth.

Even if one person didn't notice it, but some of his classmates or friends discussed it, and he would soon know that the address of the Moon Milk Tea Shop has actually changed.

And even if it is really as Shi Siwei expected, some people mistakenly regard their Xingyue milk tea in the commercial street as moon milk tea.

But how long can this misunderstanding last?

Changes in taste, information circulating in schools and on the Internet every day, it is impossible to keep it hidden forever.

In the end, in fact, they still have to rely on their own taste to win.

In fact, when Chen Xiu'an heard about Shi Siwei's plan to pirate Moon Milk Tea, he couldn't help but think of the information he had read about the beauty of tea.

Because in the world on the data, it seems that Cha Yanyuese also has a lot of plagiarism and piracy.

However, because the business scope of Chayanyuese has always been in one province, some unscrupulous merchants in other provinces have an opportunity to take advantage of it.

But also in Rongcheng, Chen Xiu'an didn't think that Shi Siwei and the others could successfully copy Moon Milk Tea and survive just by relying on the advantage that the commercial street was a little closer to Rongcheng University.

(End of this chapter)