The richest man starts from a street stall

Chapter 137

"Mr. Chen, welcome, come to my office to talk." Wang Youcai held Chen Shi's hand very enthusiastically.

Chen Shi had a smile on his face and felt a little weird when he thought of the stewardess holding his hand.

However, he still smiled politely and said, "Boss Wang is too polite, holding your hand, it feels like we have known each other before."

"Haha, yeah, I feel the same way."

The two greeted each other politely, and Chen Shi came to his luxurious office.

The nearly [-]-square-meter office is more luxurious than my own office in an office building in terms of decoration.

The two sat on the sofa in the middle hall, facing each other across a tea table.

Pour water for Chen Shi. Yes, she is a middle-aged woman. Mr. Wang is still a little afraid of her. Hearing what they call her, it turns out that they are husband and wife.

However, after the middle-aged woman poured tea, she left.

Chen Shi and Wang Youcai were polite, and quickly got to the point.

When it comes to business matters, the concessions between the two sides just now no longer exist, but like soldiers on the battlefield, you cut and block, fighting fiercely.

Chen Shi was like a soldier holding a machine gun, "chugging" all the time.

"Mr. Wang, I agree with the provincial agency of 50 yuan you mentioned, and it will be fine for one-time delivery."

"But your company only gives me a little discount. The purchase discount is only [-]% off. So what's the difference between you and Semir? I was over there yesterday talking to their manager Ma and their vice president."

"I came here today to see your sincerity first. Anyway, I will choose between you and Semir."

"Okay, just you guys, no, then Semir, I'm too lazy to go to other brands."

Wang Youcai resisted Chen Shi's barrage with great experience, retorted without haste, and sipped his tea from time to time.

"Mr. Chen, I still know about Semir's discounts, which are as low as 3.5% off. I know their vice president, so it's impossible to give them less than [-]% off.

Moreover, their tag price is very high, and the actual pick-up price is very high, which cannot be compared. "

Chen Shi hit their pain points directly: "Mr. Wang, the discount I got is of course very low. If you don't believe me, call and ask."

Nonsense, to Chen Shi, it doesn't cost money, just open your mouth.

Even if you don’t have to make a draft and dig a hole temporarily, you will never forget to fill it in the end. It’s definitely not you who will make the hole.

“Besides, you also said that they cannot be compared.

To put it bluntly, your Smith Barney is already going downhill. I am a Semir, even if the price is high, but it is easy to sell and makes a lot of money. "

"Mr. Chen, we have thousands of specialty stores across the country, how could they go downhill?"

"Haha, Mr. Wang really knows how to joke. Are the quarterly reports of listed companies still fake?"

Chen Shi replied with a smile.

The quarterly statements of listed companies must be disclosed to the public within the specified time, and the content should include the company's basic situation, major accounting data and financial indicators, and other matters stipulated by the China Securities Regulatory Commission.

If found out by the China Securities Regulatory Commission, there will definitely be penalties.

When Mr. Wang saw Chen Shi smiling like this, he was really embarrassed and a little embarrassed, but he had a thick skin.

Chen Shi took a sip of tea and was really tired after talking.

However, to discuss, it is necessary to compare, and only when there is comparison can it be harmful and more convincing.

Knocking down the tea table, he said: "Let's just talk about a statistic. I only have one provincial capital. Within a few months, I plan to open more than ten shops. The scale is like a flagship store, and the area is not less than [-] square meters. The locations are all In the center of business."

"My more than ten flagship stores, in terms of size, are equivalent to thirty or forty ordinary franchise stores, and when it comes to ordinary sales, they are equivalent to one hundred shops."

"I am not short of funds. I still have dozens of shops for other businesses, with annual profits of tens of millions. In addition to Chengdu, I will continue to open shops in other provincial cities.

As for you, Smith Barney, there are only more than 3000 chain stores this year. It is estimated that it will be difficult to increase this year. The weight of my stores is a stimulant for you.

Furthermore, I squeezed other clothing brands out of the market to help you make a name for yourself in the United States. "

"If other brands know what I think, even if they don't make money, they are willing to pick up the goods from me at a loss."

"In the end, Mr. Wang, you told me that the supply price is 3% off. This is your sincerity. I am embarrassed to say it."

Chen Shi's words had a great impact on Wang Youcai.

They are a huge company, but they are losing hundreds of millions this year, and their profits are not as good as the young man's store in front of them.

As for whether Chen Shi lied, let someone investigate.

Every store opened has been audited by the company, so Wang Youcai was not worried about Chen Shi's words. He had read the rental contract, and he couldn't escape by opening two stores.

Everything else is planned, it's hard to say.

It will be a disadvantage for the company if it is not sure about the discount.

But if, as Chen Shi said, opening so many stores would be a super stimulant for Smith Barney.

However, discounts cannot be discussed that way.

Wang Youcai thought for a while, and said, "Mr. Chen, the discount is still 2.9% off, if the sales volume last month reaches the target, the next month will be [-]% off.

If the annual sales volume reaches 100% of the target and the rebate is increased from 2 points to 4 points, how sincere is this? "

2.9% off, and only two provincial agents and some franchisees can get this price.

For other franchisees and agents, the minimum discount is 3% off.

Chen Shi still sighed, Wang Youcai kept staring at his expression, knowing that he was not satisfied at all.

Chen Shi, on the other hand, was also observing his appearance.

At this time, Chen Shi felt that he had basically reached the opponent's bottom line.

If you can get to the bottom line and cut 5% off the basis, you can usually still negotiate.

If you cut too much, it is quite difficult.

Chen Shi went from a discount of 3.3% to 3% off, and then to a discount of 2.9%. From 2 points of rebate to 4 points, it has been considered a success.

Of course, he wasn't satisfied yet.

He's going to keep digging.

Moreover, let people jump in without complaint or regret.

Afterwards, it can make people have no regrets.

Chen Shi continued: "Mr. Wang, why don't we play a bet? I don't think you believe in my sales ability."

Wang Youcai heard this and asked with interest: "Oh, how to play, I'm interested."

Chen Shi had already estimated their comprehensive cost price and said: "The first supply discount is 2.9% off. If within 30 days, the monthly sales of a single store exceed 100 million yuan (or the purchase price is 29 yuan, whichever is the lowest), next month The supply discount is 2.8% off, and this will return the previous month's discount;

If the monthly sales of a single store exceeds 200 million yuan, the next month's supply discount will be 2.7% off.

... If the monthly sales of a single store exceeds 500 million yuan, the next month's supply discount will be 2.3% off. "

That is to say, if the monthly sales of a single store reaches 600 million, a rebate of 36 yuan will be given to Party B, and the next month’s supply discount will be 2.3 percent off, and a 4% purchase discount point of 6.9 yuan will also be counted.

Seeing Wang Youcai's surprised expression, Chen Shi knew that anyone who heard his gambling agreement thought he was crazy, and continued:

"Mr. Wang, if my store can have this kind of sales, I think my store will be a living sign, and the advertising effect it brings to Meibang will be better than if you invest [-] million yuan in advertising.

Besides, if my store is popular, then the business of other brand clothing stores will definitely be poor. One will wax and wane, and it will impact other competing brands. "

Wang Youcai drank some water and almost choked. He felt that Chen Shi's words were so ridiculous.

In second- and third-tier cities, the rent for a 350-square-meter store in a commercial center is about 10-18 yuan, plus a few labor wages, and the monthly expenditure is about 18-25 yuan.

If the franchise fee and other expenses are included, the median value of the expenditure is 21. If the monthly sales are less than 35, the franchise store will basically lose money according to the discount of 3%.

The company has many Meibang franchise stores of this size.

There are too few stores that can reach a monthly sales of 100 million, otherwise so many stores would not be closed.

There are so many flagship stores across the country, including directly-operated stores, but few of them can achieve monthly sales of one million.

If it can be achieved, a 2.8% discount on the delivery price is nothing.

But if the sales of a single store exceed 200 million, then the store is making crazy profits, with a profit of tens of millions a year.

Anyway, they will not have this kind of store in Smith Barney, and it is impossible for Semir.

As for Chen Shi's single-store sales of more than 500 million, he was joking.

He doesn't look like a fool, how could he make such a joke.

Or did he not investigate the market at all.

Wang Youcai couldn't help laughing, and said, "Mr. Chen, what you said is very good, but it's based on the fact that your store's business is extremely hot. Why should I believe your unreliable assumptions?"

"Outrageous gambling agreement, it doesn't make much sense."

Chen Shi also laughed, a little conspiratorial, and replied: "You just talk about this kind of gambling agreement, agree or disagree.

If you agree and then regret it in the end, then everyone will be in conflict again, which is not good. "

(End of this chapter)