The richest man starts from a street stall

Chapter 219 Signing Event Plan

Now that Chen Shi was walking on the campus, he felt a bit like the stars holding the moon, which made him feel a little floating.

Especially the new students, who may be seeing him for the first time, are more enthusiastic than the old students.

It seems that I am a landscape on the campus.

"Hey, you can do whatever you want with good looks!"

"Or, if you have a lot of money, you can do whatever you want?"

"Well, wise words!"

Chen Shi looked at the road while walking, touched his handsome face and thought secretly.

One day, I will split through layers of fog and let those vulgar people know that money is really nothing!
Money erodes your soul!
Money has distorted your three views.

The love deduced by money is like a pyramid made of sand, which will collapse in a gust of wind and is unreliable.

Well, I want to prove the truth with handsomeness!

Hey!
Chen Shi was a little crooked, he almost bumped into a girl while walking, but his apology and helping her up made her fascinated.

The girl also secretly said: a mouthful of big teeth, a charming smile.

After the speech, Chen Shi asked the executives of the media company to bring over some physical books.

In the past two days, many friends and teachers really wanted his autographed book.

For the teacher, just send the first few volumes of materials/Empire. If you really read it, you will naturally ask for most of the latter, or buy it online.

If you are a classmate, give Doupa the previous volume as a souvenir.

Chen Shi is not currently holding any signing event, and the editor in charge of Qihang and Yang Hanwen also suggested to him that it should be held.

Because Chen Shi didn't go through the publishing house to sell the book, otherwise with his current hot sales, there must be many signings.

In the book reviews of Doupa and Material/Empire, many readers strongly requested that the number of fans on Weibo has exceeded 500 million fans, reaching 800 million.

Domestic celebrities, the one with the most Weibo followers has reached [-] million.

With 2000 million Weibo fans, he is already a household name, and he often appears on the screen.

Like the younger generation of post-90s S Zuer and Y Chaoyue, Weibo fans only exceeded [-] million.

Most of Chen Shi's Weibo fans are readers, and he established Weibo late, but his fans have grown extremely fast, and it is estimated that breaking it will not be a problem after a while.

Chen Shi didn't pay attention to his Weibo and book reviews, and he rarely read them all the time, because he couldn't read them, so he simply didn't read them.

Yuran helped him collect data, and now the media company has a special person responsible for handling some problems.

He plans to hold a signing event on National Day one month later.

A plan is a plan. Maybe there will be no time, but let the employees prepare.

Estimates of how many people will come, where to carry out, and what equipment and personnel will be needed all require planning.

It's not as simple as casually notifying and setting up a table.Chen Shi first posted an announcement on Weibo, and at the same time, Yang Hanwen of the media company arranged arrangements and notifications for relevant personnel, and also found sponsors and various media to increase exposure and reputation, and reduce operating costs.

Chen Shi is very famous now, there are advertisers on Weibo looking for him to cooperate, but Chen Shi has refused so far.

Under the influence of the digital economy, data traffic has become particularly important, and celebrity traffic is a part that cannot be underestimated.

Many brands seek celebrity endorsements in order to maximize the effect of advertising.

The meager advertising price of some celebrities, the repost price/direct post price of an advertisement, and the meager star with tens of millions of fans, the asking price is more than 100 million.

That's right, it's a Weibo.

It is enough to specifically promote cooperative products on Weibo.

At present, the advertisers who bid Chen Shi all have 20 yuan.

And a lot, because the like rate of Chen Shifa's Weibo is too high, each Weibo has more than tens of thousands of likes, and the number of comments is at least [-].

This degree of popularity is stronger than that of ordinary second-tier celebrities on Weibo, and can be compared with that of celebrities with 3000 to [-] million followers.

Advertisers purchase advertisements are calculated through fans of stars.

Just like the Weibo fans of a certain first-line star, 5000 million fans may have a lot of water, but 500 million fans are definitely there.

Ya (Asia) Amazon PPC advertising can cost more than 0.02 US dollars per click. Gougou and Du Niang also have paid-to-click ads. For example, you can save 2000 yuan, pay 5 cents for each ad click, and invest 50 yuan per day. , the price reaches [-] cents each time, which is very expensive.

Advertising network, generally 0.15-0.2 yuan per click;
There are also time-paid advertisements, how many clicks depends on luck.

It is very good to be able to click less than [-] cents. If the average click is more than ten yuan or tens of yuan, the customer will lose a lot.

Then why are those people still burning advertisements crazily? The goal is still to use star advertisements as a channel to promote and increase volume. A large number of orders are required to maintain stability and further push up the natural ranking of keywords, as well as to obtain more related traffic. .

In layman's terms, for 5000 million fans, there may only be 500 million real users, and about 50 users follow. In fact, there may be only tens of thousands of people who directly buy products, or even fewer buyers. When the price of products is low, this aspect alone is Difficult to recover advertising costs.

But online advertising has a characteristic, fast spreading and fission.

What is fission? From nuclear fission, those who understand the principle will know that it is very terrifying. From a metaphysical point of view, it means that one life is two, two is three, and three is all things.Advertising fission means that one person can reach hundreds or even thousands of people, or even tens of thousands of people.

After spending millions of dollars on advertising, maybe if it hits a hot spot, it will make a lot of money.

Another important reason is brand image promotion!
If more people know about it, the brand will be valuable, and brand appreciation cannot be calculated.

Chen Shi didn't want to make money from ordinary advertisers, but if it was a good product, he would be willing to post it.

However, the number of fans is still small at present, and two hundred thousand yuan is really not attractive, and if it is not done well, it will cause trouble for myself.

I earn tens of millions of dollars a day, some small money depends on whether I want to make it or not.After reaching this level, Chen Shi also realized that in his previous life, he had worked hard for several years, and it would be better for a celebrity to make a move and send a Weibo advertisement income.

Of course, Weibo advertisements are not available all the time, and celebrities cannot post them every day.

Quoting is one thing, and whether there are advertisers seeking cooperation is another.

What's more, Chen Shi didn't position himself as a star, and advertising for ordinary manufacturers would only lower his own grade.

Wouldn't it be a joke for business people that an entrepreneur worth billions advertises for tens of millions of manufacturers.

Chen Shi would send some micro-blogs even if he had nothing to do.

For example, today he posted his English CET Level [-] report card.

(CET Level [-] only has a transcript, and the pass certificate is cancelled)

[CET Level 707 results came out, the first time I took the test with a score of [-], I heard that it is the first in the country, is there any?

Don't doubt it, yes, I am showing off naked/naked/naked.Hahaha.JPG]

Chen Shi posted the report card openly, and the fans started tearing up the comments again.

"Coordinates 985 University, the highest score of CET level 685 in the whole school this time is 700 points, and above [-] points are abnormal!"

"Junior students who get stuck between 410 and 425 three times, just want to hit someone!"

"It's sad that I haven't studied in university. I don't know why CET level [-] is a beast?"

The comments were so popular that many fans posted his transcripts on their WeChat Moments.

After Chen Shi posted the English CET Level [-] report card, he posted the credits.

Chen Shi's creation of public opinion in this way is not purely for fun and showing off.

He, of course, has his purpose.

(End of this chapter)