The richest man starts from a street stall

Chapter 227 High-end Ecosystem Planning
Fang Zhiyuan went on to say: "Third, the brand goal, to be a mid-to-low-end chain store, to start a mid-to-high-end brand, to build a luxury brand, to follow a high-end development route, and to continue to improve the status of the industry. This is what we will focus on next."

"Fourth, the e-commerce plan, I won't go into details."

"Fifth, high-end ecological circle planning, this is also not detailed."

The high-end ecological circle plan was proposed by Chen Shi. At the beginning, Fang Zhiyuan only listened to some of Chen Shi's ideas, and felt that he was very creative. He felt that the boss's ideas were really unconstrained.

If the high-end ecological circle is really completed, no matter what high-end brand Shenshi Company makes, it will be a piece of cake.

Chen Shi's high-end ecosystem, no matter at home or abroad, will be unprecedented.

The high-end ecosystem is difficult to understand literally.

In the future, Chen Shi wants to buy land in major cities, build high-end comprehensive shopping malls, eat, drink, play and live, all of which are high-end.

Probably, the high-end people in this city will buy the products they need in this mall, such as watches and jewelry, clothing, shoes and bags, beauty makeup and skin care, alcoholic beverages, luxury car city, high-end art, etc.

Near the mall, there will be the city's most high-end residential living area, star hotels.

The residents of the residential community they belong to will enjoy the preferential activities of the mall, and will even be eligible to use some entertainment facilities or resources of the mall at low cost or even free of charge, such as gymnasium, bowling, indoor golf course, noble primary school, archery hall, clubhouse, coffee shop, Internet cafes, concert halls, VR rooms, professional beauty salons and other VIP services.

These entertainment stores cannot be entered by spending money alone. You may have to spend a certain amount in the mall and have a VIP card in the mall to enter and spend.

If a poor person wants to spend a few hundred dollars to experience the Internet, no, it is not accepted.

To put it bluntly, it is a rich area with fringe benefits and no unequal treatment.

Most of the stores are making money, and some stores have no intention of making money, so that consumers feel that they are getting a bargain.

Only Chen Shi can do this if he has a golden finger. If he were a developer, he would definitely lose money.

With so many concentrated high-end and luxury stores, it is difficult to start a business, and if they cannot maintain it, they have to close the stores.

There are also some entertainment facilities, who will open them if they don't want to make money.

But if the entire shopping mall belongs to one company, then it must be considered as a whole. If it does not make money here, it must be earned from other places.

For example, a mobile phone store may not make much money, but there must be such a store. Some customized and expensive mobile phones can be purchased in this mall.

If it is built with supporting facilities, what is Shanghai Tangchen Yipin?

Chen Shi's high-end shopping mall is paired with a high-end residential area, which is an ecological circle for high-end people.

After this kind of ecological circle is formed, Chen Shi can easily build a brand and put it in the mall, which will be recognized by consumers very easily, and it is a high-end brand.

Because the products in the mall are all international high-end and luxury brands, and if you can get together with these nobles, of course the grade will not be LOW.

Chen Shi calls this consciousness ecological consciousness.

Like things used by the royal family, even toilet paper, may be custom-made.

Chen Shi only took some time to conceive this comprehensive high-end shopping mall plan, and there is still a lot to be perfected.

The marketing department has a lot of planning content, and the participants just listen to the third article, and they feel that the company's goals are grand, their hearts are surging, and their fighting spirit is high.

After Fang Zhiyuan finished summarizing, it was the HR manager Wang Liting's turn to summarize.

There are three main points.

The first point is that the Human Resources Department formulates half-year and one-year recruitment plans to meet the company's development needs in the coming year.

The National Day is coming soon, and the fresh graduates will start the dual selection meeting. The company is preparing to carry out the double selection meeting of the university fresh graduates, and reserve personnel to meet the shortage of middle-level management talents in the future. Some talents, it is better to train yourself, manpower The cost is also low, can quickly adapt to market demand, and is more familiar with the company's situation.

Introduce and optimize the talent structure on demand. Excellent talents are the source and fundamental guarantee for the company's future continuous growth and technological innovation.

The second point is to establish and improve the training system and adopt various training methods to improve the skills of employees;
The third point is that due to the rapid development of the company and the shortage of cadres, the principal and deputy managers are required to train 1-3 outstanding college students. Those who are trained as outstanding cadres will be rewarded with great rewards for the managers, and they will be used as an assessment indicator for managers.

Time passed quickly, and it was already five o'clock in the afternoon when I got off work.

The sun had set, and the sky outside the window turned red.

Today's meeting is also over. The HR manager and the vice president of the marketing department will sort out the contents of the meeting and divide the plan into various responsible persons.

The next day, there was another meeting.

This time, only Fang Zhiyuan, Wu Lei and the four heads of the four city branches attended the meeting.

The main discussion is to implement sports brand manufacturers and mid-to-high-end brand manufacturers.

There were few participants, and Chen Shi didn't like being in a large meeting room, so he asked a few people to come to his office and sit on the sofa to discuss.

Sports brands, the more famous ones in the market are Nike, Adidas, Puma, Under Armour, Anta, Li Ning, Xtep, and 361 Degrees.

Chen Shi prefers Nike and Adidas.

For more professional people, both Adidas and Nike have their own bright spots.

The technology of Nike is high-end, but Adidas is not bad, and it does not affect the shoe itself. The upper of Nike is relatively strong, and the sole of Adidas is more wear-resistant.

In addition, the comparison between Nike and Adidas is in terms of design. Adidas has a wide range of products and has launched many trendy styles of shoes and clothing, while Nike prefers industrial design, but it is highly professional.

In China, most people may think that Adidas is relatively high-end, probably because the price is generally high.

Of course, Chen Shi doesn't need to worry about the above. For him, discounts, selling prices and popularity are more important.

Chen Shi looked at the information submitted by the marketing department. Among the eight major sports brands, except for Nike and Adidas, the annual revenue of the other six brands is less than 350 billion yuan.

In the past two years, Nike's revenue has been far ahead, and it is the only international sports brand with a revenue scale of 2 billion yuan. Adidas followed closely and also entered the [-] billion club, but it is still not small compared with Nike. difference.

Of course, the currency unit here is RMB after conversion from US dollars.

"I thought Adidas had the hottest revenue, but it was Nike."

No matter what, Chen Shi never expected that Nike's revenue would be so strong.

However, in China, Nike’s revenue still sits firmly on the top spot in the sports brand industry. Last year, the annual revenue of the Greater China region in China also reached more than 300 billion yuan, and the profit before interest and taxes reached more than 100 billion yuan.

Other brands are too far behind Nike and Adidas. Even if Chen Shi wants to support domestic brands, he still needs to invest rationally.

When the time comes, maybe build a sports brand yourself.

In terms of commodity prices, Nike is lower than Adidas.

In terms of brand popularity, Adidas may be even better.

But for Chen Shi, the two were a tie.

In the end, it's just a matter of comparing the discounts.

Chen Shi crossed his legs and looked at Wu Lei who was in charge of investigating the matter: "Manager Wu, Adidas and Nike, how about the discounts for the two brands of Nike and Adidas?"

(End of this chapter)