The richest man starts from a street stall

Chapter 229 Implementation of Mid-End Clothing Brands
There are many brands of women's clothing, so the revenue of each brand is extremely low.

Children's clothes don't make much money, and Chen Shi doesn't want to make money from children.

Mid-end men’s clothing brands with higher revenues include Heilan and Yager, with annual revenues ranging from 100 billion to 200 billion yuan, while Shanshan, Nine Muwang, and Septwolves have much lower annual revenues. 20 between 60 million and [-] billion.

When Chen Shi asked, several of his subordinates were a little apprehensive, afraid of saying the wrong thing, or saying something wrong, and leaving the boss with the impression of being ignorant.

"Just talk about mid-end men's clothing brands." Chen Shi pointed at Huo Ming, "From left to right, Huo Ming, please talk about it first."

Among several subordinates, Huo Ming is the youngest, Wu Lei and Fang Zhiyuan are both 38 years old, and Wu Lei's bald head looks older.

The people in charge of the other three cities are also over 35 years old and have been in the workplace for many years, so they are all veterans.

A few people dare not treat the young boss as a fool. They all know Chen Shi's self-made experience and personality, and the boss is also a great writer. They have to be very cautious when writing reports, for fear of making a joke.

"Boss, I choose Jager and Jack Jones. I choose the former for suits, and I choose Jack Jones for casual wear. However, the prices of the two brands of clothing are relatively high. The styles are suitable for young people and the quality is good. I see that there are quite a lot of shopping malls. Yes, it's selling very well." Huo Ming said lightly.

Jack Jones is the youthful memory of many people. It once occupied the shopping malls of major cities. Jack Jones was a must-have jersey for hipsters back then.

But it has evolved to this day, but it has gradually disappeared from people's vision. The former giant of clothing retail industry seems to be dying.

Huo Ming bought a Jack Jones winter coat a few years ago, and it cost 800 yuan. The quality is indeed good, but now I feel that it is suitable for men under the age of 25, not suitable for white-collar workers, and the grade is still a bit low.

"I think Heilan and Yager are both popular brands, and there are many purchase channels. If you choose a small brand, I am afraid that the supply will not be able to keep up." Zhang Jieren, the person in charge of Zhengcheng, said.

"Levi's and Camel, the quality is good, especially the shoes of Camel, the company can make up for this shortage." Zhou Shangyang, the person in charge of Wucheng, said.

Then Chen Fang, the person in charge of Shashi, chose Shanshan, thinking that the company chose a big brand, the discount might be too high, and the profit point would be low.

Wu Lei struggled for a long time, but chose Yager based on the company's profits.

Fang Zhiyuan finally said: "If the company's clothing store is still so popular, I will choose Yager. Although the discount is higher than that of small brands, the price is high. If the transaction volume is large, there is no doubt that making money is the best. Moreover, the quality of this brand is good. If we expand to dozens of stores across the country, the supply can be guaranteed. If it is a small brand, the supply may not be able to keep up, and the poor quality will damage the company's reputation."

Chen Shi pondered for a moment, stood up, walked to the window and looked at the scenery in the distance.

Several subordinates, looking at the boss's back, couldn't figure out what the boss was thinking, so they tried to figure out what the boss was thinking, and chatted with their colleagues in a low voice.

Everyone knows that if mid-end brands can do it, the profits will be very high.

If there is a transaction volume as large as that of a Meibang store, the gross profit of a mid-range brand store's spring and summer clothing will be about twice that of Meibang. If it is winter clothing, the profit will be even higher.

Even individual suit styles cost 3000 yuan a set, and the gross profit is 2000 yuan when sold, which is a huge profit.

Several people were chatting, and Chen Shi was also thinking.

In fact, he has already reached a conclusion, but he needs to think again and again. After deciding on a brand, if he wants to change the brand in the future, the loss will be great.

It is also possible to choose two or three brands, but it is more troublesome in management, and the quantity of goods purchased is less, and the purchase cost is also higher.

After standing by the window for a few minutes, he walked back quickly, sat back to his original position, and looked at several subordinates. Now that he has made a decision, don't hesitate:

"The brands you mentioned are all good, Mr. Fang, let's start the discussion with Yager first, and you guys in charge should also make preparations to ensure that the sports clothing store and mid-end clothing store will open before mid-November. "

The price of this brand of clothing is generally higher, and the quality is very good.

Shirts range from two to three hundred yuan a piece, and as many as nearly a thousand yuan, and suits generally cost more than one thousand yuan, such as silk suits, which may cost nearly ten thousand yuan a set.

The MAYOR series will use the best fabrics in the world, and the price range is 8000 to 15000 yuan.

Huaguo is a big country in clothing production, but so far there is no world-class high-end menswear brand. Although the MAYOR series under Younger does not reach the world-class level, the quality of the fabrics basically meets the requirements.

After choosing this brand, Chen Shi only set the general direction now, and handed over the specific work to Mr. Fang, such as the qualification review and on-site inspection of Yager Company. Shi needs to personally participate in the negotiations.

Chen Shi looked at Huo Ming and the others again: "You regional leaders, if you can open the store well, I will raise your salary by the end of this year."

The current monthly salary of the regional director is [-], and the car belongs to the company. Huo Mingna has worked for two years and the car belongs to him. The other three people do not have this salary.

There are car oil subsidies and housing subsidies. Currently, the branch has 1000 employees. In addition to the new high-end shop that is going to be opened, the number of employees will continue to double to [-].

Let alone 1000 people, the monthly salary of a person in charge who manages only a few hundred people is far lower than [-].

In second-tier cities, [-] to [-] yuan is more appropriate for this level of salary. Chen Shi wanted to raise his monthly salary to [-] yuan first, and the end-of-year assessment would include a year-end bonus.

Chen Shi likes to use the salary that should have been given as a reward. That's what he means. The authority has been given to you long ago, but I appointed you later. If you do well, you will be formally appointed, or you will be the acting person in charge, or the regional assistant.

"Boss, don't worry, the task must be completed."

Several people in charge said in unison, extremely excited.

Wu Lei has mixed feelings, and he envies Huo Ming very much. He was transferred from the marketing department to Yucheng, and now he is the regional manager, a level higher than his own marketing manager.

But envy is nothing more than envy. Huo Ming did carry out a regional work independently, and if he did it himself, he might not be able to get it done.

Chen Shi said again: "Well, the few of you return to Manager Fang. I decided to appoint Mr. Fang as the assistant to the general manager of the clothing company to assist me in handling the affairs of the clothing company, and still serve as the vice president of the marketing department."

As soon as he finished speaking, Fang Zhiyuan's face trembled, and he tried his best to hide his expression. There was only a faint expression on his face, and he just replied "OK" to the boss.

Chen Shi glanced at Wu Lei, but Wu Lei didn't think much about it. He was already the manager of the marketing department, and if he was promoted, he would be the vice president of the marketing department. At present, he is still the president of the marketing department, and he cannot be promoted.

The clothing work in Rongcheng is all coordinated by various departments. In fact, it is all arranged by the boss. After Mr. Fang came, the boss asked Mr. Fang to be responsible, and at the same time be responsible for the work of other branches.

Now as an assistant to the general manager, the duties are actually similar to those of the deputy general manager, but the level is not that of the deputy general manager.

Not only responsible for the work of the marketing department, but also the work of other departments, it depends on how the boss arranges.

Perhaps, Mr. Fang will be the general manager or deputy general manager of a clothing company in the future, and then Wu Lei will have the opportunity to serve as the regional director or the vice president of the marketing department.

Chen Shi said: "Manager Wu, you are still responsible for the specific work of the marketing department."

"Ok."

Wu Lei was not surprised by this result, and he shouldn't be too greedy. To be honest, he hasn't been in the company for long, and he doesn't have much credit for it.

"Let's end today's meeting." Chen Shi finished arranging the important matters.

"Boss, is there any meeting tomorrow?" Huo Ming asked.

Chen Shi patted his head and said with a smile: "Oh, it's gone, there's nothing else to do, the four of you have nothing to do, book a ticket to go back."

Looking at the time, it was almost eleven o'clock at noon. Chen Shi stopped the people who were packing up: "Let's have lunch outside later. It's not easy for the four of you to come here. Manager Wu, you go Make an order."

Hearing what the boss said, several people smiled on their faces, feeling a little embarrassed.

Wu Lei asked with a smile: "Boss, what would you like to eat?" He seldom eats with the boss, so he doesn't know his taste.

Chen Shi looked at the bright sunshine outside. It was still very hot in Chengdu at this time, and it was not suitable to eat hot pot at noon. Considering that Wu Lei and Fang Zhiyuan had to go to work in the afternoon, he just went back to school.

After thinking about it, he didn't bother to run too far, so he quickly made a decision: "Let's just go downstairs to the Chinese restaurant on the third floor, let's go now, I'm getting a little hungry right now."

There was nothing bad in the two-day meeting, and several leaders finally breathed a sigh of relief.

The few people whose positions were promoted were even more happy.

If the boss loses his temper, then they will not be in the mood for a meal, and they have to be very cautious in what they say, for fear of saying the wrong thing and making the boss unhappy.

Huo Ming witnessed the rise of the boss. He was still in the office of a small shop last year. He knew the boss's character better, and he was very casual when talking to the boss, so he was not as afraid of the boss as some of his colleagues.

Respect is reverence, not fear.

(End of this chapter)