The richest man starts from a street stall

Chapter 248

Chen Shi saw Fang Zhiyuan coming to the office and stopped his work.

The two sat on the sofa, and Fang Zhiyuan cooked tea for him himself.

As a company's management, learning how to make tea is already a necessary skill, especially for the management of companies in the south.

Chen Shi also likes to talk about work while drinking tea. He leans on the sofa, relaxes, looks at Fang Zhiyuan sitting opposite him and asks respectfully: "How are the shops in the five cities prepared?"

"Boss, we have already selected more suitable shops, and we have screened out about [-] shops in each city, and we can negotiate leases at any time.

However, it has been delayed for a long time, and some shops may have already been rented by merchants. "Fang Zhiyuan looked at the boss's calm expression, he didn't move, he really didn't know what the boss was thinking, he was really afraid that the boss would ask questions.

I am still discussing cooperation matters with franchised brands, but there is no conclusion. It is impossible to rent a shop, and the rent for a day is also a lot of money. After renting, I have to let the brand manufacturer designate the decoration, and I cannot start construction in advance.

The shop decoration works overtime, and the decoration team and decoration plan are all familiar, and it can be completed in as fast as a week.

Chen Shi nodded with satisfaction: "Well, what about the progress of the recruitment?"

"Rongcheng has recruited 150 new shop assistants. The progress in other cities is slower. Each city has recruited about [-] new shop assistants. Training has already begun. After the training, they will be transferred to the current clothing store for internship. It will be formally fixed after opening.”

"Well, this method is good, and it can ensure that new employees can quickly adapt to the new environment." Chen Shi knocked on his knee, brought the tea that Zhiyuan had already poured for him, took a sip and said,

"It's more than ten days today, and we will try to recruit people this month. We need to communicate with the brand dealers first."

Fang Zhiyuan is also under a lot of pressure, the company will make less money if it opens one day later, and the personnel costs are quite a lot.

However, the negotiation of distribution rights should not be too hasty. The discount of 0.1% off is very different. If you cut off 0.1% off, it may be tens of millions or even hundreds of millions in a year.

Fang Zhiyuan said: "We have communicated with Nike and Adidas brand headquarters twice. The distribution rights level is based on the first order volume and annual order volume. If you reach a certain annual purchase volume, you can win the cross-regional distribution rights. We need to advance a very large amount of funds. Nike needs 5000 million US dollars to get the first batch of goods, and Adidas is about the same."

Nike and Adidas have no agency rights, only distribution rights, which means that sales in this area will not be restricted, as long as you have the ability, but malicious competition is not recommended.

Hearing this, Chen Shi bit his lower lip, opened his nose and inhaled, and breathed a sigh of relief. He was really helpless. To the two international sports brand companies, Shenshi Company was just an ant.

To them, the Shenshi Group may never have heard of it.If it doesn't show value, others won't pay attention to it.

However, even if you can get the distribution rights now, you have to get the goods half a year in advance, and you need to pay a lot of money in advance. It is impossible to wait for the futures products to arrive before opening the store.

Taking futures will affect the store opening plan. Therefore, in the early stage of store opening, goods must be obtained from other dealers.

He originally thought that getting the distribution rights would be much cheaper, but after the actual investigation, there was a slight difference, only about 10%-15% higher than getting goods from other first-level distributors.

That is to say, for mainstream styles, Nike dealers get 5.5% off, Adidas gets 5% off, and the first-level dealers will not be as low as 4.5% off.

Many new businesses and individual sellers who are new to the industry want to go to manufacturers to purchase goods, thinking that they can get the lowest price. In fact, dealers can have more room for price negotiation.

In fact, there are rules for the ex-factory price. As long as there is an agent, you can't get the lowest price even if you go to the manufacturer.

Because the manufacturer wants to protect the interests of the agent, even going to the manufacturer is equivalent to getting the goods from the local agent as expensive, and even the price given by the manufacturer is more expensive than that of the agent.

If it is a regional agent authorized by the manufacturer, you can only purchase from the agent in the region where the factory is located, and the factory will not sell the goods to you directly.

Because the agent has an agreement with the factory.

Otherwise, the factory is an act of collusion.

If you are not an authorized agent, but just a dealer, it is more likely that the price will be cheaper if you buy from the factory. However, if the purchase volume is small, the factory may not be cheap, or even unwilling to sell.

The situation of Shenshi Company is different, and it cannot be concluded by opening franchise stores in general.

In the final analysis, the regulations are dead, as long as the interests are large, they can be discussed.

Chen Shi thought about it for a while, then said sadly: "Let's talk to the dealer, let's open the store first, and talk about the dealership slowly."

"Yes, boss, I think so too. For Nike, I have already negotiated with the two largest distributors in China, and I will give priority to getting the goods to see which one is cheaper, and strive to officially open at the beginning of next month."

Generally, the franchise fee of the most basic Nike or Adidas franchise store is about 18 yuan, and you can find dealers Baosheng Daoji and Belle.

"Well, okay, that's it for the sports store."

Chen Shi thought that this was the only way it could be done for now. It was not unacceptable to buy goods from dealers. If Adidas got goods at a lower discount, he would open more stores.

"There are 25 sports stores, 15 of which are Adidas stores, and the remaining 10 are Nike stores."

Seeing Fang Zhiyuan nod his head and write it down, Chen Shi asked again: "How is the talk with the Yager brand?"

"Hehe, the other party thinks we're joking. On average, it's only a 3.5% discount, which is no different from general provincial agents."

Fang Zhiyuan laughed and said, when talking with the deputy general manager of the marketing department of Yager headquarters, the other party didn't believe in the sales ability of his company at all, and felt that what he said was a fairy tale, and he was daydreaming and drawing cakes.

In five cities, the boss said that he would win the provincial agency rights of five provinces.Yager does not limit a province to only one provincial agency, in the final analysis it depends on the distribution capacity.

Fang Zhiyuan asked with a smile: "Boss, do we want to play a betting agreement with the other party? Trick them?"

Fang Zhiyuan has no right to directly decide on such a major matter.

The boss played a betting agreement with Smith Barney. He was very impressed. From the normal 3% discount to 2.5% discount, it was him who felt that the 2.7% discount was already considered a success.

Chen Shi twitched his mouth, smiled, shook his head and said, "No, I'm not interested in actively throwing out the VAM agreement. I want the other party to come to us and beg us. That's how I take the initiative. I'll invite a few brand manufacturers to do it. Smoke bomb, don't let Yager know that our real target is them."

The Shenshi Group is not what it used to be. Even if Yager's annual revenue is tens of billions, he feels that it is far behind the Shenshi Group.

If the company is strong, it must be strong.

His shareholding information in Smith Barney can also be disclosed. If the stock of Smith Barney rises sharply, it may help in the negotiation of Yager and sports franchises.

　PS: Another chapter has not been written yet, and it may not be updated until evening
　　
　
(End of this chapter)