The richest man starts from a street stall

Chapter 322 Development of Peripheral Products of Doupa

The animation adaptation is part of Chen Shi's development of peripheral products for the novel.

It can be said that peripheral products refer to products developed based on the characters, scenes, props, logos, etc. in the film, including toys, clothing, accessories, audio and video, books, daily necessities, etc.

It can also refer to products developed based on novels, which are called peripheral products.

As far as the novel is concerned, although it has not yet been made into a movie, Chen Shi has tens of millions of readers and 200 million die-hard fans, and the number is increasing at a rate of 50 million per month.

It can be said that there are also a large number of fans who are eager for Dou Po peripheral products. Moreover, the exploration of novel peripheral products will in turn create new Dou Po readers or fans.

In foreign countries, many film derivatives can create huge commercial value, and even feed back the film industry.

With its strong economic conditions and rich film experience, Hollywood WU has formed a complete film production and promotion system. In addition to traditional box office revenue, game licensing, music copyright digitalization, physical derivatives, and artist brokerage are all available. Realized the maximization of movie value.

Among them, film peripheral derivatives, which can account for two-thirds of some film revenues, are increasingly valued by domestic film practitioners.

In previous lives, the reason why domestic derivatives were not profitable was because intellectual property protection was not good enough.

At the same time, in addition to the fact that the domestic derivatives market is still not rich, movie fans still lack a reliable channel to conveniently purchase genuine derivatives.

But in this world, China also attaches great importance to intellectual property rights, and the protection is getting better and better.

For some best-selling novel authors, the income from derivative products of a novel (referring to peripheral products, excluding copyright income such as film and television, games, and comics) accounts for one-third of the total income, or even more.

This does not only refer to its super gold-digging ability at the movie box office, but more importantly, its fans all over the world have leveraged the movie derivatives market, often leaving other movie creators behind.

Of course, novel peripheral products are more difficult to develop than film and television products. The main reason is that there is no text that is not as intuitive as the items shown in the film and television. Only by description, fans do not know whether something is good or bad, and can only rely on imagination.

Another reason is that fans of novels have not yet accumulated a certain amount, and it is difficult to form a qualitative change.

Both the Doupa physical book and the new hardcover physical book have pictures of the main characters, such as the protagonist Xiao Yan, the heroine Xiao Xun'er, Yao Chen, Nalan Yanran, Queen Medusa, Yun Yun, Xiao Yixian, etc. characters in the book.

There are also pictures of Xiao Yan's weapons.

Many fans are eager to have physical models to sell. In fact, some fans spend money to make some models themselves. As long as they are not sold or used for profit, it does not constitute infringement.

The emergence of pictures has been regarded as a brewing way to promote peripheral products.

For this reason, the cultural media company has set up a novel peripheral product department specially for this project.

Chen Shi asked to entrust the production of role models for sale to make a profit.

There are a lot of peripheral products that can be popular, such as T-shirts, shoes, bags, handkerchiefs, cups, character models, accessories, commemorative towels, toys, hand-made models, books, posters, small props, pocket watches, watches, hip flasks, Cigarette cases, pendants, weapons, etc., there are probably dozens of popular ones.

In addition, ad placement can also be carried out.For example, beverages can be printed with the heroine Xiao Xun'er, and these can be sold for money.

Many companies have come to inquire about authorization before, but the quotations were too low, only tens of thousands, or at most hundreds of thousands.

Therefore, Chen Shi wanted to operate a peripheral product himself, and prove to those interested businessmen how popular Doupo's peripheral products are.

After selling the fire, the value of Doupa's peripheral products will be greatly increased, and Chen Shi will re-authorize, for example, how much will be charged for five years of authorization.

There are so many kinds of peripheral products and so many advertisement placements that Guangshenshi Group can't finish developing.

In fact, Chen Shi is in urgent need of money, and he still owes the land money of the government uniform, which is several billion, and the company does not have so much energy to develop these surrounding areas.

Moreover, it is only authorized for a few years. After a few years, my diehard fans may reach a terrifying number, which can be developed again.

Furthermore, developing dozens of peripheral products at the same time, resulting in over-development in a short period of time, can sell tens of millions of yuan, but it does not mean that dozens of products can sell tens of millions of yuan each.

Of course, cheating is a given.

Even without cheating, the popularity is very high.

Chen Shi chose character models to operate the set, because he felt that it was easier to develop and the market was very popular.

In addition, the role model is finalized, and it is also easy to operate the role of advertising placement.

Character models are made of materials such as resin, plastic, solid wood, and even different metals such as stainless steel, nickel alloy and titanium alloy, or precious metals that subvert imagination.

The cost can range from a few yuan to dozens, hundreds or even tens of thousands of yuan.

Chen Shi currently has 200 million diehard fans, but not all of the 200 million diehard fans bought all the character models.

Goldfinger believes that the works of writers, such as novels and physical books, novels are 100% subscribed by diehard fans, and because the price of physical books is not low, some diehard fans do not have all diehard fans due to purchasing power caused by economic conditions. Fans will buy it, after all, it is beyond the reasonable range.

Goldfinger can't interfere with anything beyond the reasonable range.

Models that cost dozens of dollars are okay, but models that cost hundreds or thousands of dollars, it is estimated that only a quarter of the die-hard fans have the ability to purchase expensive models.

Other fans, using Goldfinger's popularity to intervene, strengthened their desire to buy, but the effect was not as enthusiastic and frenzied as diehard fans.

If authorized to sell, the effect will be even worse.

Goldfinger tip: [For products sold by hosts and non-host stores, operated by their own companies, and authorized to be sold by other companies, the number of die-hard fans affected is one-tenth of the normal number. 】

Chen Shi was still a little puzzled: "That is to say, if it is operated by our company or sold in our own store, if there are 1000 million die-hard fans, according to the purchasing power of die-hard fans, there may be 300-30 million die-hard fans. Purchase peripheral products, but authorize others, maybe only [-] purchases?"

Cheat Tip: [Yes]

Chen Shi got the hint from Golden Finger, thought about it, and felt that this restriction was reasonable.

Now that it was decided, Chen Shi called Yang Hanwen to take charge of the operation and directly commissioned the production of 200 million character models using several materials.

Hearing the boss's message, Yang Hanwen was a little shocked at the beginning. The boss placed such a large order for the first time, thinking it was an extra zero, so he went to the boss specifically.

Anyway, for an order of such a large amount, the final signature must be approved by the boss.

Work still needs to be done before going to consult with the boss, ask someone to consult the production cost of various materials and different model sizes.

"Boss, the first batch really needs to produce 200 million units. After calculating the cost, the cost will be at least 6000 million, or even more than 1 million. Will it be risky to test the water for the first time?"

Yang Hanwen knew that [-] million was not a lot of money for the company, but this was a peripheral product, and the company was testing the waters for the first time.

Chen Shi said very positively: "Well, I originally planned to make 1000 million pieces, and the first production of 200 million pieces is not too much. There are many characters, and there are more than a dozen in one set. Some fans will buy several at once. There are even several sets.

Don't worry about doing it, if it is not worried about the limited production capacity of the entrusted factory, we can't get more people to check and accept, I would like to produce 1000 million at once. "

"Okay, then I will arrange it."

After Yang Hanwen left, he immediately arranged for trial production of models.

Some models need to be molded, and the production is more troublesome and time-consuming. For example, metal and the like can only be molded and poured, and it is impossible to carve. The hardness is so high that it cannot be carved.

But there are some materials that can be [-]D printed.Some can be carved manually.

As long as the money is spent, a batch of samples will be prepared quickly.

After the sample model was made, people were sent to check and accept it, and some of it was returned to Yang Hanwen for review. Since the last incident, Yang Hanwen knew the boss's temperament better, and the boss emphasized that quality comes first.

After all, the brand logo belongs to Shenshi Company. The only thing that cannot be lost is the reputation of the company and the face of the boss.

After reviewing the quality of the model, Yang Hanwen showed it to his boss.

After Chen Shi saw the real thing, he asked the staff to get some photos and put them on his Weibo for publicity, and at the same time asked Yang Hanwen to entrust a processing factory to produce them.

The sale time has been set: pre-sale in early April and official release on April 4th.

Chen Shi currently has 5000 million fans, and the number of fans can be ranked in the top [-] of all stars in the country.

At present, Chen Shi's Weibo account is specially assisted and managed by the publicity department of the cultural media company. Yu Ran sometimes helps manage it. Chen Shi really doesn't have time, so he occasionally checks it.

A few days later, Yang Hanwen reported that he planned to produce the first batch of 200 million character models, with a total order value of [-] million, and [-] factories, each producing [-] units, with a one-month cycle.

Once Chen Shi's Weibo was launched, it was wildly discussed by fans, especially among young people.

On Weibo, character models of various materials and sizes are available, with prices marked. The low-price models are planned to retail for 50 yuan, while the high-price models are planned to retail for 3000 yuan.

Some precious metal models need to be specially ordered, and the price is not just 3000 yuan, but as high as tens of thousands or hundreds of thousands. For example, a gold character weighing 30 grams sold for 20 yuan, and the cost was only more than [-] Ten thousand yuan.

On the official website of Shenshi Company, the pictures and prices of these character models are announced, as well as the options of "want to buy" and "order", which is the same as the investigation of certain treasure movies.

An IP netizen clicks "want to buy", and the official website shows how many people clicked.

If you want to make a reservation, you also need to register your real personal information, link a certain treasure, and a bank card.

The company's official website online sales was launched by the group years later, similar to the official website of a certain treasure, except that there are not so many products for sale, and only the products of the Shenshi Group are sold, and the information of the Shenshi Group is also disclosed.

The popularity comes from Chen Shi’s Weibo and online store links.

Just a few days after the character model of Dou Po Novel was put on the shelves, the sales shocked the whole country.

Even Chen Shi himself didn't expect it to be so popular.

(End of this chapter)