The richest man starts from a street stall

Chapter 405 Competing with Yida Pharaoh's plot (for subscription)
The auction time is at 9 o'clock in the afternoon on September 10th, and the location is the first opening hall on the second floor of the Public Resources Trading Center in Xuhui District.

Chen Shi and others surveyed the proposed land again in the morning to understand the current status of the land.

In fact, Zhang Qian has brought people to the desired land many times for surveys, and has taken pictures of the surrounding environment, making materials for Chen Shi to review.

The day before yesterday, as bidders, both Chen Shi and Zhang Qian had read the land auction documents in detail.

And the bidding deposit has been remitted to the designated bank account, and the bidding application materials have been prepared and delivered to the public resource trading center as required. Otherwise, the bidder will not be able to participate in the pre-qualification review, and thus will not be eligible for bidding.

Several people had lunch, took a rest, and brought the "Bidding Notice" issued by the trading center, the bidding voucher and the bidding sign, and came to the trading center.

At 45:[-] p.m., the review was confirmed to begin.

The information is announced by the Shencheng Natural Resources and Planning Bureau. The auction method is an on-site auction.

In addition to the land transfer method of on-site auction, there is also an online auction method.

A total of 14 plots were auctioned in this auction, of which 9 were purely residential, commercial or residential plots, 3 were purely commercial or office, cultural and entertainment plots, and 1 was for a public refueling station.

Among the 9 land plots that are purely residential, commercial or residential, 2 belong to the center of Xuhui District, and one of them is the 377-mu land plot in Huangpu Jiangnan, Xuhui District that Chen Shi is interested in.

When Chen Shi and Zhang Qian came to the trading center, even though he was wearing a peaked cap, he was still spotted by a few sharp-eyed media reporters squatting on guard.

However, he and Zhang Qian entered the venue without being interviewed. Interviews are not allowed in the center of the venue, otherwise they will be kicked out of the venue by the staff.

Chen Shi was sitting on the left side of the fourth row. He glanced at the people participating in the auction and saw Mr. Wang of Yida Group and his son in the middle of the fourth row.

The two looked at each other for a moment, and then both smiled.

Chen Shi turned around and saw many people looking at him and smiling and saying hello. Zhang Qian introduced him to the big guys participating in the auction in a low voice.

"Chairman, over there is Mr. Wang from Yida. They came to the auction this time, probably because they have taken a fancy to that piece of land. Otherwise, they seldom participate in auctions under the tens of billions level."

"The middle-aged man in the front right of the third row, wearing a white polo shirt, is Mr. He, a senior executive of Yike. He is in charge of land reserves and real estate development in Shanghai and other cities. This man is very shrewd and capable."

There are dozens of companies participating in the auction, with a total of more than 200 people. Zhang Qian only introduces important people.

Due to capital shortages and investment risk issues, some real estate companies also have other non-real estate companies participate in the auction as equity partners.

In some cases, several real estate companies jointly purchase a piece of land, and then according to the financial situation, they get their own small plots for joint development. This kind of partnership is very common.

"Dad, do you know Chen Shi?" Xiao Wang followed his father's eyes and saw a man who was so handsome that even he was jealous.

Rich, talented, good-looking, low-key, powerful, and recently awarded the title of "World's Great Writer" by global literature lovers, except for being rich, he doesn't envy him very much, he can't compare to others, He had to admit it.

Xiao Wang rarely reads novels, this is not his hobby, games and beautiful women are.

But this young man, he had to admire.

"I know him, but we haven't dealt with him before. This young man is very powerful. You can socialize with him." Old Wang said in a low voice, his words were few and concise.

"Well, how did Shenshi Group enter the real estate industry? Isn't it good to play literature?" Xiao Wang responded casually, saying that it is difficult to make friends.

It is estimated that people will not play with me. I heard from the rich second generation in Rongcheng, and I have never heard of Chen Shi entering their circle. I don't know whether it is disdain or dislike.

"I don't know, you'd better take care of your own business. Anyway, they started a big business from nothing, and you are not too young, so it's not a big deal to continue playing like this." Old Wang replied indifferently, playing so much Woman, if you have the ability to give me a grandson.

When the topic of passing on the family line came up, Xiao Wang didn't want to answer the question.

It didn't take long, and the time soon reached three o'clock in the afternoon.

A middle-aged male auctioneer in a thin dark suit, with a refined image, had long been standing on the podium, with two notaries on his side.

"Welcome everyone to participate in the September land transfer auction in Shanghai. Today I will preside over the auction. There are 9 plots in this land auction."

The auctioneer gave a simple opening speech, and then introduced the general situation of the auction. At the same time, the projection screen on the back wall also played relevant information and videos of each plot.

Soon, the first plots will be auctioned off.

The auction is for Fengxian South Bridge New City plot, the land use is ordinary commercial housing, the floor price starts at 23000 yuan per square meter, and the total starting price is 42.3 billion yuan.

The price of this plot is not low, the floor price is so high, the real sales unit price must be more than 4.

In this district, the average price of a new house is only in the early [-]s.

Even though the land was very good, it was still too expensive, and many people shook their heads.

The auctioneer called for it three times, but no one took it.

When it was about to pass the auction, Longjiang Group put up a sign and called for 42.3 billion yuan, but there was still no competition. In the end, there was no transaction, that is, the premium rate was 0%, and the total sale price was 42.3 billion yuan.

If it doesn't shoot, it is estimated that it will also fail to shoot.

In recent years, land prices have been set very high, and unsold auctions are common.

Of course, it is also possible that these real estate companies communicated privately, whoever took a fancy to which land, and then everyone took turns to bid. This time it was owned by Longjiang Group. The next time the land is auctioned, Longjiang will participate in the auction in a formal manner. But will not grab land.

In this way, it is to prevent the final auction price from being too high and vicious competition, and everyone will not benefit.

The government also has considerations in this regard, and the starting price will be very high, fluctuating in the market price.

If these real estate companies are all interested in a certain land parcel, like the land plot that Chen Shi is interested in, there are only a few good land of this size in Shencheng's land transfers in a year, then everyone will rely on their strength.

But generally speaking, a 20-30% premium over the auction price is normal, and more than 30% is a very high auction price, and investment needs to be cautious.

If it is more than 40% higher than the real auction price, it is an extremely high price, and it is very likely that the development will lose money.

After all, in recent years, the profit margin of real estate companies selling houses has not been as high as before. Regarding policy issues, 10% after tax is considered very good.

I don't know how many real estate companies with poor financial strength go bankrupt due to various problems such as capital chains every year, and the development of real estate projects is unfinished. This business is not easy to mix.

Next, take turns to the second and third plots.

The plot of land that Chen Shi was interested in was ranked last. At this time, he was sitting and feeling the tense atmosphere of the auction site and his bidding skills.

Some bidding skills are still familiar. After all, bidding is mainly a psychological tactic.

Pre-emptively, the moment the auctioneer announced the starting price, he raised his placard decisively to seize the starting price and squeeze other bidders to the next price.

In many cases, a large markup will deter other bidders, and they will use the starting price to win the auction item.

In fact, bidders should also try to avoid integer prices when setting their own psychological prices, and can set them a little higher to avoid others from preempting the integer prices.

Many buyers like to "jump" the quotation by a large amount at the auction to show their strength and courage to win.

But in many cases, the price of a "jump call" often exceeds the price of other bidders by a lot.

In fact, the above-mentioned routines are all small tricks. In the real estate industry, the people who participated in the auctions are old-fashioned and have participated in countless auctions.

If it is a work of art that is not easy to value, calling out a bid that is higher than the auction price may really scare off the few competitors who participate in the auction.

But in land auctions, bidders cannot be persuaded to dismiss by scaring. For example, the starting price of the piece of land that Chen Shi is interested in is 230 billion. Calling 300 billion directly cannot scare these old fritters.

For each piece of land, during the publicity period, companies interested in bidding will conduct in-depth research on it, how to develop it, cost control, marketing, how much profit can be made in the future, etc., there will be a set of processes and plans, and there will be a reserve price.

If the bottom line is 300 billion, if you feel that it is worthwhile to spend 300 billion to buy it, you should still bid according to the original plan, as long as it does not exceed 320 billion. It would be better if you can save some money.

Moreover, directly shouting a high price, there are so many competing companies, and they don’t even have a chance to raise the price. It offends all the companies that are interested in bidding for this land for no reason. It is better to let others offend others. On your own side Just offend one party.

The government that invited the bidding also dislikes jumping the price.

If the price jumps like this in every auction, it will be difficult for the government to invite others next time. It can't even show its face to show the strength of its company once when bidding. Why do you want to show your face to others?

Healthy competition is the way to go.

For myself, it is even worse, if the price is too high, it will increase the cost in vain.

Therefore, when the price is much higher than the starting price, the bidder should act steadily and bid strictly according to the price increase, so as to hide his strength and bidding intention, confuse other bidders, and avoid excessive bidding in the final transaction. high risk.

In addition, if you are not a deadly enemy, you will not deliberately bid for things that you do not need to confuse other bidders.

These old routines have long been left behind in the old fritters of real estate that often participate in auctions.

The last plot is also the plot of the finale.

[Plot number: SH-H170905
Location of the plot: the extension section of the south of the Huangpu River in Xuhui District. (as shown in the picture)
Land Use: Commercial;

Service life: commercial 40 years

Total land area: 251300 square meters
Usability properties: plot ratio green area ratio.
The second is the land situation. The starting price is 230 billion yuan, the bidding deposit is not less than 20%, and the price increase is an integer of 200 million yuan.
The third is the land location and planning map. 】

After the auctioneer finished his introduction, he directly shouted to start the auction of this piece of land.

The starting price alone is 230 billion yuan, which is not affordable for ordinary real estate companies.It's not just random bidding. Before asking the price, at least 46 billion yuan must be pledged as a deposit, which is not taken out casually.

Auction number, Yida Real Estate, No. 45;
Yike Real Estate, No. 25;
Shenshi Group, No. 66;
Longfor Real Estate, No. 71;
Each placard number represents the company that is bidding. The auctioneer knows the information before the auction. Even if he doesn't know, there are assistants on the scene to help him remind him which company the placard is.

"230 billion!"

Soon, Yike's people began to raise placards to rush to shoot.

Within a few seconds, someone raised a placard to bid again.

"235 million yuan"

"236 million yuan"

Those who shouted "our 238 billion" were all in high spirits.

"Longfor 250 billion yuan"

Suddenly, someone directly raised the asking price by 12 billion yuan.

"255 billion yuan" looks like the brand is No. 45, which is Yida Real Estate.

"255 billion." Zhang Qian raised her sign.

"256 million yuan"

This is all foreplay, and the real meat scene has not yet begun.

It has been shouted to 265 billion yuan, and nearly [-] rounds of bidding have been carried out.

Some companies have begun to withdraw from the competition, and the 265 billion yuan has exceeded their budget.

If 265 billion yuan can be auctioned, I will be happy to accept it, but with so many companies competing, it seems that this land will be auctioned at a high price.

There were more than a dozen rounds of bidding, and the auctioneers were excited to drive the atmosphere of the scene. This is also their main responsibility, and they hope that each plot can be sold at a higher price.

"285 billion, is there any more?"

"285 billion for the first time!"

When the auctioneer was about to call for the second time, someone raised a placard to call for the price.

"290 billion yuan!"

The assistant of Yida Real Estate held up a placard and directly shouted a high price.

Although Lao Wang looked calm at this time, he frowned slightly, put his hands on his knees, and grasped them slightly. It seemed that he was determined to win.

"Mr. Wang, 290 billion has already exceeded our budget." A senior executive of Yida, as an assistant to help call the price, reminded Lao Wang.

"Well, I know." Old Wang said lightly.

Xiao Wang also looked around nervously, hoping that no one would rush to take pictures.

At this time, there are no real estate companies that can continue to compete.

The auctioneer started urging.

"Yida Real Estate, 290 billion for the first time, a very high price!"

"300 billion." Chen Shi turned to Zhang Qian and said.

"Boss, the price is a bit high."

"It's okay, it's rare to buy something happy, and it's okay to lose money." Chen Shi said comfortingly in a low voice, "If you want to win, you will have no land to develop, and you won't necessarily lose money."

"300 billion!" Zhang Qian hurriedly raised a placard to shout the price, and she couldn't hesitate too much at this time.

At the same time, she understands that spending more money and rushing for time are actually the same.

The company has a good profit-making project, and time is the key.

Before coming, they communicated about the bottom line.

Every account is cleared very clearly, not blindly.

Like on TV, the starting price is 20 billion, and people only ask for 100 yuan, and you just call [-] billion. That's how TV shows, and it's not so stupid in reality.

When the price of 300 billion came out, the scene was shocked.

The price of 290 billion is already very high, and there is not much room for profit.

And 300 billion, there is not much room for profit.

(End of this chapter)