The richest man starts from a street stall

Chapter 420 Shocking Market Revenue

Ten months later, on June 19, 6.

The high-end shopping mall in Rongcheng has officially opened, and the two buildings have been completed for two weeks.

The expected Shenshi Financial Building covers an area of ​​80 mu, with a construction area of ​​35 square meters, a height of 555 meters, a total of 99 floors, and an investment of 110 billion yuan. It will become a new landmark in Chengdu and will be used as the office, commercial office and company staff dormitory of Shenshi Group.

During this time, Shenshi Group has moved from Times Financial Building to Shenshi Financial Building.

Another building, called Shenshi Xingguang Building, is 401 meters high, with 80 floors in total, a construction area of ​​22 square meters, an area of ​​70 mu, and an investment of 70 billion yuan.This building will be used as a five-star hotel for sightseeing, and the first to fifth floors will be shopping malls and restaurants.

Shenshi Yujing Villa was delivered as early as a year ago, and the owner has already moved in, but the current occupancy rate is not high.

Except for the two buildings, the shopping mall has a total construction area of ​​40 square meters, including 30 square meters of shopping plaza, including [-] international luxury brand stores of about [-] square meters each.

This Shenshi shopping plaza includes more than a dozen categories such as general supermarkets, men's and women's clothing, luggage and handbags, beauty and skin care, watches and jewelry, mobile digital, home appliances, health care, luxury car 4S stores, books and entertainment.

It is an urban complex integrating shopping, leisure, culture and entertainment, and living.

The building is divided into a shopping plaza and the connected skyscraper Shenshi Starlight Building.

The shopping plaza has five floors. The first, second and third floors are mainly shopping areas; the fourth floor is mainly the dining area. There are many food here, such as: water bar, hot pot, buffet, barbecue and other catering brands, as well as top restaurants store; the fifth floor is a cinema and other entertainment venues.The basement level is a large shopping supermarket, and there is also a part of the underground parking lot.

The shopping plaza covers an area of ​​40 square meters, ranking first in China in terms of construction area.
Unlike other domestic shopping malls, Shenshi Shopping Plaza is positioned as high-end.

From the first floor to the second floor, there are hundreds of top international brands, including LV, YSL, Versace, Chanel, Paul Smith, Gucci, Cartier, Hermes, CD, Cartier, Escada, Agnona, Dunhill , BCBG, Loewe, dunhill, DIOR, Lancel, BOSS, Tod's...

It can be said that many famous international brands can be seen here, ranging from clothing, shoes and hats to watches and jewelry, cosmetics and skin care, underwear accessories, bags, home kitchen utensils, and even luxury cars.

Most of the stores here are basically agents of Shenshi Group, rather than private or other companies.

The brand store on the third floor is of a lower grade, but it is also one of the top brands in the country. Even Meibang, the agent of Shenshi Group, has not entered. Shanshan and Yager, agents of Shanshan, can barely enter.More importantly, they prefer personalized brands.

From the outside, there are many giant billboards of top international luxury brands on the walls of the shopping mall.

No matter how luxurious the interior decoration is, outside the square, the large floor-to-ceiling tempered glass with a height of several meters is custom-made from a famous glass manufacturer. Except for the reinforced concrete pillars, there is really no interfering obstruction, which can be seen from the outside. To the store situation, at a glance.

In the middle of every other store, there is a luxury car, including concept cars and finished cars.

Car brands include Rolls-Royce, Ferrari, Bentley, Lamborghini, Aston Martin, BMW, Mercedes-Benz, Maybach, etc., as well as very rare luxury brand cars, which are rarely seen on the market.

The parameters and price are marked on the car, and you can book it directly by signing the QR code. Of course, if you have the willingness to buy, there will be professional staff to explain it to you, as long as you have money.

When Shenshi Group negotiated cooperation with various auto manufacturers as agents, some manufacturers underestimated the sales volume of the mall booths at the beginning.

But after opening, the mall can sell a Ferrari every few days.You must know that the annual sales volume in Huaguo is only [-] vehicles, but here, it can account for a quarter of the country's total. The customers are not only from this province, but also rich second generations from other provinces come to travel and purchase by the way.As for Porsche, the sales volume is terrific. More than ten vehicles a day can account for one-twentieth of the national sales.

In the first week or two of its opening, the terrifyingly exaggerated luxury car sales performance has not only entered the domestic media and headlines, but also the global economic and entertainment media.

It also shocked the car companies, and they sought booth cooperation from Shenshi Group, but the reply message was "require superior quality, and cars with a sales price of less than 100 million are not eligible for booths, and qualifications are one thing. Come on, look at the assessment."

"This is not only a platform for exhibitions and sales, but also a museum for antique car collections. Our company does not necessarily sell cars to make money."

Moreover, the rent for renting a booth is ridiculously high, and the Shenshi Group is unwilling to rent it out.

After the car sold well, Shenshi Group also demanded high advertising fees from car companies.What car companies value is the flow of people at the booth and the huge information flow of Shenshi Group's shopping app, and they are also willing to pay for advertising.

Since the customers who buy cars are from all over the country, many of them are not in the province, the only trouble is the after-sales service of the car, but the price here is cheaper than other 4S stores, and Shenshi Group has no plan to make money from luxury cars.

Selling cars is just a way of attracting traffic, and it is necessary to attract high-end consumers from the west and even the whole country to come here.

In addition to luxury brand clothes and cars, there are also other expensive products, such as jewelry, tens of millions of diamonds, and Laokeng glass jade worth more than [-] million. They are all sold here. It is very difficult to just collect these top-notch jewelry. If you don’t have money, Must get it.

For expensive jewelry, Shenshi Group can provide booths and collect a share after selling.

No matter how much money you pay for cheap jewelry, you can't get it on the counter, and many jewelry are self-operated by Shenshi Group.

Therefore, in the shopping malls here, as long as the value of collections exceeds 100 million, they can be displayed at the counters of the shopping malls for free.

Only for transactions, the commission is not too low, 20%.

But it's better than an auction, it sells faster, buy it or a starting price.In the auction app of the Shenshi Group shopping platform, you can know the bidding price of the current auction item, and you can even bid at a higher price in another place. After the auction, the staff will naturally mail the item to the address you requested.

It can be said that shopping in Shenshi Shopping Plaza is not only a symbol of wealth and status, but also a symbol of culture and taste.

This place is completely a catwalk for top famous brands. Not long after it opened, it has become a real high-end fashion control center and a top consumption area in western cities.

The goods are expensive, the service is good, the staff are of high quality, the women are mostly good-looking, and a large number of them can speak various languages ​​and have high academic qualifications, but it is a gathering place for beautiful women.

The total value of goods in this mall is hundreds of billions, and the security level is very high. The security personnel are all retired special forces, and there is a security personnel standing every ten meters.Of course, if a shooting and robbery is really discovered, the mall will suffer huge losses.

Therefore, before customers enter the mall, Shenshi Group has set up security checkpoints for dangerous goods on the periphery of the mall. In fact, the security checkpoints in subway stations are similar. Fortunately, there are many security checkpoints, otherwise the shopping experience will be affected. This is also a bad point of the mall.

But most customers can still understand, this is also for their personal safety, but there are still many people complaining, which cannot be avoided.

But it is precisely because of this that those who do not want to shop, or those who are poor, will not enter this shopping mall, pass by, and just take a look curiously.

It hasn't even been open for a week, but this place is already known as a gathering place for rich people. People who love vanity will go in to take a look, even if they don't buy anything.Even if you don’t buy anything, just eat a meal and buy some retail items, you can still afford shopping in supermarkets. However, the positioning of supermarket products is also relatively high, and low-quality and unknown products cannot be put on the shelves.

When the night is low and the lights are on, it turns into a magnificent palace, and the huge building becomes dazzling and charming.

Different from the top luxury shopping malls in China, this place is very popular.

Yes, that's right, very popular.

There is no doubt that Chen Shi used the golden finger to open and hang, and the daily flow of people exceeded [-]. The customers came from all over the country, and many of them came here for their reputation.

The Shenshi Yujing Villa next door to the shopping mall has become the upstart in Rongcheng, and after the concentration of the rich, more and more people pay attention to the shopping mall.

Not only the locals in Rongcheng, but also the people in the entire western city know that if you want to buy luxury goods, go to Shenshi Mall.

Here is the landmark of Rongcheng, the fourth tallest building in China, and a top [-] tallest building, standing like two giants in the center of the city, which can be seen from a distance.Whenever the night falls, the neon lights shine, which attracts the people of Rongcheng even more.

If you want to live and eat well, you can also go to Shenshi Mall.There are five-star hotels here, as well as top-notch restaurants, which are as good as Michelin two-star restaurants.

To get a two-star rating, you need first-class cooking skills, provide excellent food and wine pairing, it is worth a detour, but the cost is not low;
Of course, there is also a Michelin three-star restaurant here, and there are only a few in China.To be able to rate 3 stars, you need to have perfect and pinnacle cooking skills. It is worth making a special trip to enjoy delicious food with superb craftsmanship. Excellent selection of table wine, zero-defect service and extremely elegant dining environment, but it will cost you A lot of money.

There are really few civilian restaurants here, so I have to complain about this.Set up a civilian restaurant, which is dedicated to serving the staff.

It is very different from other shopping plazas. For example, each store here has a large area, which also takes into account that the flow of people may be large; there are many toilets; the parking lot is underground, and bicycles and electric vehicles cannot be parked on the ground; there are luxury cars here. , hundreds of luxury cars worth millions; a lot of entertainment activities, every week there are star performances; famous painting and calligraphy exhibition; VR local area network; indoor golf course; various entertainment competitions, there are many activities.
Of course, there are also bad aspects, which many customers complain about.

For example, in addition to the heavy traffic, even if you walk around inside, thousands of dollars will disappear without knowing it.Of course, it is worth coming to be able to buy luxury goods at discounted prices and open your eyes.

One month after opening, sales continue to be booming, and the operating income is shocking other commercial complexes.

In the past, the top 10 commercial complex search indexes were: Yida Plaza, Wuyue Plaza, Yixiang City, Joy City, Taikoo Li, Intime Department Store, SKP, Rainbow Shopping Mall, Century Lianhua and Central Shopping Mall.There are also various indexes, such as income index, profit index, and flow index.

Today, the TOP of various index rankings will be taken off by Shenshi Shopping Plaza.

There are about three shopping malls in the country with an annual revenue of more than 100 billion yuan. The imperial capital SKP is 120 billion yuan, and Nanjing Deji Plaza barely exceeds 100 billion yuan.The former commercial building area is about 18 square meters, and the latter is 15 square meters.In Rongcheng, there are several companies with extremely high revenues, such as IFS with 60 billion yuan, Taikoo Li with 56 billion yuan, Mixc City with 25 billion yuan, Yida Plaza with 25 billion yuan, and MALL with 24 billion yuan.

However, Shenshi shopping mall has an average daily revenue of 4 billion yuan. This is excluding the daily sales of 2 million yuan for large automobiles. If cars are included, the daily revenue will reach 6 billion yuan, and the annual revenue is expected to exceed 500 million yuan. billion.

What’s even more shocking is that in addition to the increase in popularity, daily revenue continues to rise.

Compared with the first few shopping malls in China, it is really awesome PLUS.

The profit margin of luxury goods is already high, but Shenshi Group offers more discounts.Excluding the low profit margin of automobiles, the net profit after tax is expected to reach 300 billion yuan a year.

It was originally planned to build a high-end shopping mall in ten cities, but considering the consumption potential, it was only planned to be in Rongcheng, Sioux City, the imperial capital in the north, Guangdong city in the south, and Wucheng in the middle, covering the whole country.

The Shenshi Shopping Plaza in Shanghai will open in half a year.

The residential area that has already been capped has not yet opened for recognition.

Since the land area is only more than 300 mu, the area classified as commercial and residential is relatively small. There are only two large flat-floor apartment buildings with a construction area ranging from 120 to [-] square meters, with a total of [-] units.

The price is estimated to be very high. The minimum sales price is 30 yuan per square meter. The cheapest house costs 2000 million yuan, and the most expensive one costs 5000 million yuan.

This average price can be said to be the top price in Shanghai.

This is still a commercial residence, only 40 years old, and the nature of the land is like Watson One.

At the end of June, I started to subscribe, and the pledged fund was 1000 million yuan, but there were still 300 people who subscribed, many of whom were investment institutions or consortiums.

Subscriptions for the first-choice numbers in July were sold out within an hour and a half of opening, with a revenue of 240 billion yuan.

Shenshi Group, as always, continued its magic.

(End of this chapter)