My super analysis system

Chapter 50 Sweeping the Whole City
What is the most important thing in modern business?quality?No, it's marketing!

For the launch of the beverage factory this time, Bufan Catering has prepared marketing methods early on and launched a heavy blow.

Zeng Zhou pointed to the marketing plan on the big screen and began to publicize it.

"The first step, based on the current 36 extraordinary restaurants, will be rolled out in an all-round way, and a drink will be given away for free when you enter the store! To maximize the popularity of the market, the self-media will keep up with it, and the Internet will be flooded with our ad."

"The second step is to focus on Internet celebrities in the second stage and bring goods online as a means to launch a comprehensive battle to increase the popularity of our products in the local market and open up market space!"

"The third step is just in time for the Chinese New Year. The end-of-year promotions will be combined with emotional cards, so that every convenience store will have our drinks, and we will strive to make every family in Chang'an City drink our drinks!"

The plan is very detailed, and the implementation is also very strong. The people from all walks of life who have been preparing for a long time are performing their duties!

First of all, there was a heated discussion on the Internet.

"Is this the start of a new round of copying?"

"This time it's Coca-Cola that suffers!"

"I still prefer Pepsi.~~~///(^v^)\\\~~~"

"But to be honest, it reminds me of Coca-Cola! (_)!"

……

The popularity gradually increased over time, and Zhou Fan also gained something more important, reputation points!
"System level: LV4"

"Reputation point: 25734/100000."

In just half a month, the prestige value soared!
"Dear me, there are still a lot of people drinking." Zhou Fan thought about how he had worked hard for more than half a year to get 1 reputation points. Now he has earned more than 5 in half a month. .

But this thing is the same as cell division, the speed was slow at the beginning, but now Zhou Fan's resources and platforms are no longer the same, and the natural speed is also extraordinary.

"It's time to work harder!" Zhou Fan looked at the document in front of him, it was the information of several Internet celebrities.

As the manager of the market research and development department, Zeng Zhou was sitting opposite Zhou Fan. "Mr. Zhou, I think we can start the second phase of the plan, with internet celebrities bringing the goods."

"Yeah." Zhou Fan took a look. These Internet celebrities all have one characteristic. They are all local Internet celebrities in Chang'an City, and they have a large fan base on Douyin and Weibo.

"Have you all come into contact with these?" Zhou Fan raised his head and looked at Zeng Zhou.

Zeng Zhou nodded, "We have basically contacted them in the early stage, and our Bufan Catering is actually a little famous now, and they are willing to cooperate."

"That's all right. After you sign these contracts, I will provide you with a second drink, Sprite, oh no, ours is called Uncommon Lemon." Zhou Fan smiled, and baldly said casually .

Zeng Zhou also laughed dumbfounded after hearing this. Although he was defeated by Zhou Fan's copycat, now he has to admit that Zhou Fan's copycat ability is too strong. He actually thought about Zhou Fan's improved Coke after drinking it.

"But there is one thing you still have to decide yourself." Zeng Zhou shook his head with a smile, and stopped thinking about Coke.

Zhou Fan looked at Zeng Zhou curiously.

"The main platform for our official publicity is Douyin. Now there are two traffic internet celebrities to choose from, and you need to decide." Zeng Zhou pushed the two materials he brought to Zhou Fan.

Zhou Fan picked it up and looked at it, and asked casually, "What about those just now?"

Zeng Zhou explained: "The ones just now were mainly for expanding the margins, and this one was signed as the main force to increase our popularity."

"Yes." Zhou Fan nodded and began to look down.

"Zhang Jiayu, 507 million fans, local fresh meat, good appearance and temperament."

Below are many of his marketing cases, all of which have achieved relatively good results.

The other is a girl.

"Qin Zheng, with 482 million followers, is a cute and funny anchor with a pretty face."

In comparison, Qin Zheng's experience was slightly inferior.

"What do you think?" Zhou Fan asked Zeng Zhou. In fact, he didn't have much experience in these things. From his own point of view, he must think that Qin Zheng is better.

Zeng Zhou thought for a while, "I think Zhang Jiayu is more experienced, but Qin Zheng has an advantage in appearance. I'm thinking of asking them to come to the company to talk with them in the afternoon."

"Okay, let's see each other then."

……

In the afternoon, Zhang Jiayu made an appointment first, because Zeng Zhou was more optimistic about him.

But after waiting for half an hour, it was almost three o'clock and no one came. The two people in the meeting room looked at each other, not knowing what was going on.

But there was a knock on the door of the conference room, and Qin Zheng and her people came ahead of time.

"Mr. Zeng, hello." She didn't know Zhou Fan, so she didn't say anything.

Qin Zheng has a cute ponytail, big eyes, a delicate and exquisite nose, a cute little canine tooth on her smiling lips, a short pale pink down jacket, a white round-neck sweater, shorts and black socks Add a pair of snow boots with tassels to make her look even more cute.

"Please sit down." Zeng Zhou nodded. Qin Zheng wasn't stunning, but she was definitely eye-catching.

The next step is a more formal work process, mainly how to promote products and profit distribution.

Just as the two sides were negotiating, the conference room was opened again, and the person who came in this time was not Zhang Jiayu.

Zhou Fan frowned, Zeng Zhou looked at it and quickly got up and said, "Mr. Zhang, you go out for a while, we will talk after we finish talking here."

This is actually very face-saving, after all, they are late.

But Zhang Jiayu's behavior was exactly the same as what he showed on the screen. He looked at Qin Zheng in front of him and said arrogantly, "Are you, a small company, still prepared to tread two boats? You really take yourself seriously, I'm sorry. , I’m not interested if we don’t talk about it now.”

Zhou Fan felt that this person might be the reincarnation of Long Aotian, so he held back his smile and said lightly: "Then please go back."

Zhang Jiayu didn't expect a boy who looked younger than himself to speak, so he nodded with a smile, and left with a group of high-spirited people.

They came and went quickly, but the conference room fell into silence.

"Okay, it's just you, Zeng Zhou, you can communicate with her well." Zhou Fan's matter had been settled, so he got up and left without lingering.

Watching Zhou Fan leave in disbelief, Qin Zheng realized that the person who had been sitting opposite her just now was the boss of Bufan Catering, Zhou Fan!

The protagonist of the second stage naturally decided on Qin Zheng, and Qin Zheng also showed all eighteen martial arts skills in singing, dancing, jokes, and amusing.

Seeing Qin Zheng's graceful figure dancing gracefully on the screen of the phone, all kinds of gifts flew into the sky.

"Oh my god~ this magical and extraordinary restaurant is finally going to cut the knife on the drinks~" commented a netizen.

"As a person who doesn't drink too much, I just wanted to support my Zhengzheng family, but now I have to say that I am an extraordinary fan." Another fan swiped the screen.

"Bufan, drink~!" The barrage of cold fans flew by.

"If you ask me, it doesn't taste as good as iceberg, and it doesn't have the taste of childhood." Downtrodden ×99.

Zhou Fan was also happy in his heart, because the traffic brought by the Internet celebrity has caused a surge in sales, and the benefits brought are also obvious. The system reputation value has soared from 25734 to 38788, which proves that the number of people who choose to try their products every day is increasing.

Relying on the madness of the second stage, it can be said that the entire Chang'an City knows the new local drink, the extraordinary drink!

Extraordinary Lemons, Extraordinary Oranges, Extraordinary Grapes, and Extraordinary Green Apples were launched one after another, and the taste was not bad. However, each additional production line required an additional payment of 100 million, which reduced Zhou Fan's funds by 400 million.Fortunately, it does not take 30 days to add an additional production line. I think the 30 days are mainly due to the construction of the factory building.

The third stage has also been implemented in an orderly manner, fully subsidizing distributors, sinking the sales network, and completely entering every convenience store with Bufan beverage!Relying on this method of burning money, the city's sales network was completely opened up before the end of the year, and it entered the red sea with a gesture of sweeping the whole city.

New Year's Eve is approaching, Zhou Fan is very happy, because the reputation value has reached 47956.

"Many of them are old customers of the restaurant. Why can't they be counted again for reputation..." Zhou Fan thought regretfully.

But there are also people who are very unhappy, such as Zhang Jiayu, the boss of the old local beverage Bingshan.

Because there was an article that became popular "Leveraging on the No. [-] Local Internet Celebrity, Can Bufan Catering Beat the Second Established Company?" "

(End of this chapter)