My super analysis system
Chapter 56 Red Shirt Capital
Chapter 56 Red Shirt Capital
When you accept the vacation, you are relieved, your life is back on track again, and Bufan Catering has gradually started to get on the right track.
Zhou Fan arranged the old horse who had defected to Bufan Beverage Factory, and his main job was to be the marketing and sales manager. Anyway, he sold everything.
As for production, Zeng Zhou's deputy, Nie Xianmin, was transferred to be in charge. In fact, it was mainly responsible for security and material entry and exit. After all, the assembly line was highly automated.
Under the promotion of Zeng Zhou, Bufan Restaurant started to expand again. After the New Year, 3 stores began to be renovated.
Now Bufan Restaurant only needs to proceed step by step.The situation of the beverage factory is also very similar. It needs to continuously dig deep into customers and expand channels. The ultimate goal is to expand from the local to the whole country and the world. After all, beverages have a wide audience and are easy to transport.
The reason why Zhou Fan didn't continue to expand the types of items along the catering route was because of his growing concerns.
Now there are only more than 30 restaurants in Bufan Restaurant, and there are already a lot of people. The so-called high-tech assembly lines in the back kitchen have naturally been exposed to the outside world. It is estimated that many people want to take it apart and have a look.
Fortunately, now Bufan Restaurant only serves fast food, which is justified, so now everyone just thinks that Zhou Fan has a mysterious research department that has made these machines that can serve meals quickly.
However, if we want to continue to follow the direction of catering, we must go to the route of expansion. At that time, we will not say that we will put the assembly line all over the world, and these things will be more exposed to the public.
Once this is studied by someone with a heart, maybe a state agency will come to him to get a slice sample.
This is also the reason why he insisted on turning to the production of beverages. The assembly line production in the factory seems much more reasonable, and there is nothing to explain it. It will also be far less than restaurants, and the risk will be much lower.
Zhou Fan even made plans to close all restaurants one day. After all, only living has a future.
After estimating the financial situation of my company, with a loan of 1500 million, there should be less than 600 million in the account.
During the Chinese New Year, the Bufan restaurant was closed, and the salary had to be paid as usual.At present, the number of staff has also increased, which is also a large expenditure.Fortunately, Zhou Fan's beverage factory and restaurant have greatly reduced the number of workers by relying on the assembly line, otherwise the profit margin would be much lower.
I then added up my current income. Under normal circumstances, the monthly profit of 36 stores is about 100 million. Of course, this is still increasing with the number of stores, but the profit of a single store in the marginal market behind is not so high.
The beverage factory was just in time for the Chinese New Year when it was put into production, and it is still in the period of massive activities, so it is still losing money!
However, judging from the current market situation, Cao Jing estimates that after normal operation next month, the net profit of a bottle will be about 1 yuan, and the estimated profit for the month should be around 20 yuan. Of course, this will soon increase with the increase in market demand. improve.
After Zhou Fan was done, he was speechless, thinking why he is getting poorer and poorer now! ?
"Big loser?"
Now Zhou Fan is thinking about another problem. The land used to build the factory is not given for free. The contract states in black and white that the annual tax payment must reach 500 million, otherwise the land will be taken back unconditionally, which means extraordinary The turnover of the beverage factory must be at least 2000 million!
What is the concept of 2000 million?Taking the wholesale price of 2 yuan for a bottle of Bufan beverage, the daily shipment must be about 28000 bottles!
But now Zhou Fan's reputation is only 5, which means that half of the customers must buy extraordinary drinks every day to complete this task.
So the top priority is how to quickly increase the sales of beverages. If the net profit is 1 yuan per bottle, a small goal can be achieved by selling 1 million bottles a year.
"Ding ding ding..." Zhou Fan's cell phone rang suddenly, and now the ringtone was changed to a common one, mainly because he was afraid of being seen as childish.
"Mr. Zhou, there is a good thing. There are investors who want to get in touch with us!" Zeng Zhou is very excited. He has now integrated into this new group. Isn't that what men pursue?
Zhou Fan's eyes lit up!Just now I was worried that I had no money, now I have the opportunity to cheat... financing!
"See you! Make an appointment, the sooner the better!"
……
The sooner the better, it turned out to be the next day. Efficiency is indeed synonymous with venture capital.
Zhou Fan and Zeng Zhou greeted today's distinguished guests at the entrance of the company... Sequoia Capital.
Sequoia Capital's name alone is astonishing, not to mention that it has invested in Alibaba, Tencent and other awesome companies.
To be honest, Zhou Fan was a little curious about how Sequoia Capital suddenly knew about their fledgling small business?
"Ding!" The elevator door opened, and three people walked out of the elevator, two men and one woman, but the one standing in the middle was a foreigner.
The leading foreign man is tall and burly, with a long brown trench coat that looks very slim, with brown hair, blue eyes, and a chic smile, he looks like the charming Tom Cruise, except that he is younger.
"Hello~ I'm a partner of Sequoia Capital, you can call me Burke." Speaking fluent Chinese, he first reached out to Zhou Fan, obviously having done due diligence.
"Hello, I'm Zhou Fan, the person in charge of Bufan Catering." Even Zhou Fan couldn't help but have a preconceived impression of Burke.
"Hello, I'm Yuan Kong from Red Shirt China." The elegant man wearing glasses next to Burke extended his hand with a smile, and introduced another lady, "This is my assistant Liang Fang."
"Hello." Liang Fang had golden eyes, a pair of willow eyebrows, almond eyes with a smile, and a strand of hair slid from the side of her face, but she was a little more charming.
Zhou Fan and Zeng Zhou led the three of them directly into the meeting room, leaving behind a group of people who were full of surprises. After all, they were favored by this big company, which proved that their choice was not wrong.
In the large conference room, five people sat in pairs.
"Mr. Zhou, I'm an American. We prefer to get straight to the point, so I'll tell you today's topic directly. Do you think it's okay?" Burke asked Zhou Fan for his opinion with a smile.
Zhou Fan smiled and nodded, "Of course, I also appreciate your American work style."
"Thank you~" Burke then explained the purpose of today's visit.
"Mr. Zhou, Sequoia Capital is very optimistic about your business prospects for Bufan Catering. You are likely to be KFC in China, so this time, Sequoia Capital wants to invest in your company."
Zhou Fan basically understood everything, but unexpectedly he didn't respond, which surprised everyone present.
Yuan Kong, as a member of the Red Shirt China, was even more puzzled that Burke came all the way from the United States to invest in a small company. Although the prospects are good, it is really unnecessary. What is even more strange is that Zhou Fan is still pretending to be mysterious.
"Mr. Zhou?" Burke looked at Zhou Fan in confusion.
Zhou Fan shook his head with a smile, and said under Zeng Zhou's desperate expression.
"Mr. Burke, I may disappoint you. We, Bufan Catering, do not accept investment."
(End of this chapter)
When you accept the vacation, you are relieved, your life is back on track again, and Bufan Catering has gradually started to get on the right track.
Zhou Fan arranged the old horse who had defected to Bufan Beverage Factory, and his main job was to be the marketing and sales manager. Anyway, he sold everything.
As for production, Zeng Zhou's deputy, Nie Xianmin, was transferred to be in charge. In fact, it was mainly responsible for security and material entry and exit. After all, the assembly line was highly automated.
Under the promotion of Zeng Zhou, Bufan Restaurant started to expand again. After the New Year, 3 stores began to be renovated.
Now Bufan Restaurant only needs to proceed step by step.The situation of the beverage factory is also very similar. It needs to continuously dig deep into customers and expand channels. The ultimate goal is to expand from the local to the whole country and the world. After all, beverages have a wide audience and are easy to transport.
The reason why Zhou Fan didn't continue to expand the types of items along the catering route was because of his growing concerns.
Now there are only more than 30 restaurants in Bufan Restaurant, and there are already a lot of people. The so-called high-tech assembly lines in the back kitchen have naturally been exposed to the outside world. It is estimated that many people want to take it apart and have a look.
Fortunately, now Bufan Restaurant only serves fast food, which is justified, so now everyone just thinks that Zhou Fan has a mysterious research department that has made these machines that can serve meals quickly.
However, if we want to continue to follow the direction of catering, we must go to the route of expansion. At that time, we will not say that we will put the assembly line all over the world, and these things will be more exposed to the public.
Once this is studied by someone with a heart, maybe a state agency will come to him to get a slice sample.
This is also the reason why he insisted on turning to the production of beverages. The assembly line production in the factory seems much more reasonable, and there is nothing to explain it. It will also be far less than restaurants, and the risk will be much lower.
Zhou Fan even made plans to close all restaurants one day. After all, only living has a future.
After estimating the financial situation of my company, with a loan of 1500 million, there should be less than 600 million in the account.
During the Chinese New Year, the Bufan restaurant was closed, and the salary had to be paid as usual.At present, the number of staff has also increased, which is also a large expenditure.Fortunately, Zhou Fan's beverage factory and restaurant have greatly reduced the number of workers by relying on the assembly line, otherwise the profit margin would be much lower.
I then added up my current income. Under normal circumstances, the monthly profit of 36 stores is about 100 million. Of course, this is still increasing with the number of stores, but the profit of a single store in the marginal market behind is not so high.
The beverage factory was just in time for the Chinese New Year when it was put into production, and it is still in the period of massive activities, so it is still losing money!
However, judging from the current market situation, Cao Jing estimates that after normal operation next month, the net profit of a bottle will be about 1 yuan, and the estimated profit for the month should be around 20 yuan. Of course, this will soon increase with the increase in market demand. improve.
After Zhou Fan was done, he was speechless, thinking why he is getting poorer and poorer now! ?
"Big loser?"
Now Zhou Fan is thinking about another problem. The land used to build the factory is not given for free. The contract states in black and white that the annual tax payment must reach 500 million, otherwise the land will be taken back unconditionally, which means extraordinary The turnover of the beverage factory must be at least 2000 million!
What is the concept of 2000 million?Taking the wholesale price of 2 yuan for a bottle of Bufan beverage, the daily shipment must be about 28000 bottles!
But now Zhou Fan's reputation is only 5, which means that half of the customers must buy extraordinary drinks every day to complete this task.
So the top priority is how to quickly increase the sales of beverages. If the net profit is 1 yuan per bottle, a small goal can be achieved by selling 1 million bottles a year.
"Ding ding ding..." Zhou Fan's cell phone rang suddenly, and now the ringtone was changed to a common one, mainly because he was afraid of being seen as childish.
"Mr. Zhou, there is a good thing. There are investors who want to get in touch with us!" Zeng Zhou is very excited. He has now integrated into this new group. Isn't that what men pursue?
Zhou Fan's eyes lit up!Just now I was worried that I had no money, now I have the opportunity to cheat... financing!
"See you! Make an appointment, the sooner the better!"
……
The sooner the better, it turned out to be the next day. Efficiency is indeed synonymous with venture capital.
Zhou Fan and Zeng Zhou greeted today's distinguished guests at the entrance of the company... Sequoia Capital.
Sequoia Capital's name alone is astonishing, not to mention that it has invested in Alibaba, Tencent and other awesome companies.
To be honest, Zhou Fan was a little curious about how Sequoia Capital suddenly knew about their fledgling small business?
"Ding!" The elevator door opened, and three people walked out of the elevator, two men and one woman, but the one standing in the middle was a foreigner.
The leading foreign man is tall and burly, with a long brown trench coat that looks very slim, with brown hair, blue eyes, and a chic smile, he looks like the charming Tom Cruise, except that he is younger.
"Hello~ I'm a partner of Sequoia Capital, you can call me Burke." Speaking fluent Chinese, he first reached out to Zhou Fan, obviously having done due diligence.
"Hello, I'm Zhou Fan, the person in charge of Bufan Catering." Even Zhou Fan couldn't help but have a preconceived impression of Burke.
"Hello, I'm Yuan Kong from Red Shirt China." The elegant man wearing glasses next to Burke extended his hand with a smile, and introduced another lady, "This is my assistant Liang Fang."
"Hello." Liang Fang had golden eyes, a pair of willow eyebrows, almond eyes with a smile, and a strand of hair slid from the side of her face, but she was a little more charming.
Zhou Fan and Zeng Zhou led the three of them directly into the meeting room, leaving behind a group of people who were full of surprises. After all, they were favored by this big company, which proved that their choice was not wrong.
In the large conference room, five people sat in pairs.
"Mr. Zhou, I'm an American. We prefer to get straight to the point, so I'll tell you today's topic directly. Do you think it's okay?" Burke asked Zhou Fan for his opinion with a smile.
Zhou Fan smiled and nodded, "Of course, I also appreciate your American work style."
"Thank you~" Burke then explained the purpose of today's visit.
"Mr. Zhou, Sequoia Capital is very optimistic about your business prospects for Bufan Catering. You are likely to be KFC in China, so this time, Sequoia Capital wants to invest in your company."
Zhou Fan basically understood everything, but unexpectedly he didn't respond, which surprised everyone present.
Yuan Kong, as a member of the Red Shirt China, was even more puzzled that Burke came all the way from the United States to invest in a small company. Although the prospects are good, it is really unnecessary. What is even more strange is that Zhou Fan is still pretending to be mysterious.
"Mr. Zhou?" Burke looked at Zhou Fan in confusion.
Zhou Fan shook his head with a smile, and said under Zeng Zhou's desperate expression.
"Mr. Burke, I may disappoint you. We, Bufan Catering, do not accept investment."
(End of this chapter)
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