My super analysis system

Chapter 73
Changan University of Science and Technology student supermarket.

"It's strange. Why is there no Coca-Cola in supermarkets recently? There were so many ads back then, but I thought it tasted pretty good." A boy scanned the supermarket shelves.

The roommate next to him picked up a bottle of Coca-Cola and explained: "Don't you know yet? Bingshan and Bufan are working together, just like Didi and Kuaidi back then. You haven't seen that Bingshan is always on sale recently."

"Oh! No wonder! I just said how you bought one and got one free yesterday, so hurry up and buy some and get some wool." The boy turned to the iceberg drink with a smile.

Brand loyalty?what is that?It doesn't exist at all.

Large and small shops and restaurants in Chang'an City are now gradually withdrawing Bufan drinks. After all, the subsidies given by Bingshan are high, and the feelings are full. Everyone is trying to make money, and no one can live with the money.

More people are now watching the excitement, after all, it can be regarded as a good show of the two local giants.

……

In Bingshan Beverage Headquarters, in Jing Chuanhai's office, Wendy was already sitting across from her and began to report the latest results.

"Currently, 90% of the cooperative merchants in the city have chosen our products. Now, Bufan drinks can only be sold through their own Fanfan restaurants. 60% of the large supermarkets have also accepted our conditions, and only a few joint venture supermarkets are left to negotiate. It didn't go well."

Wendy glanced at Jing Chuanhai, and then said: "Based on the current situation, under our subsidy model, the monthly additional expenditure is about 200 million, which is still within our tolerance, mainly due to our market share. The reason for the high rate, so the subsidy cost is high, of course, this is also a good thing.”

Jing Chuanhai nodded: "It's okay, what about the estimates from the marketing department?"

Wendy pondered for a moment: "According to the current situation, although Bufan Beverage has increased its marketing efforts, the effect has been minimal, so their monthly losses should be very high, but I don't know if their cash reserves are Enough is enough, how long it can last is unknown."

"Hmm..." Jing Chuanhai hummed for a long time, opened and closed his hands and fingers rhythmically, and said with some expectation: "I don't know if this Zhou Fan can impress people."

Wendy smiled and put down the report in her hand. She was a little surprised by Jing Chuanhai's words: "It seems that you are very optimistic about him? No, boss, this is an opponent. Your position seems inappropriate."

Jing Chuanhai put down his hands with a smile, and said like a memory: "I think back then, when you came to my subordinates, didn't you say that you wanted to make the iceberg bigger and stronger, and sell it overseas? We were too conservative at that time, so we had It’s the end of today’s self-sufficiency.”

Wendy opened her mouth and sighed. At that time, she was still young and fearless, full of drive, he just wanted to make a career.But now that he has gradually lost his ambition, otherwise he wouldn't have the feeling that he still has something to do when he fights with a rising star like Zhou Fan.

"If Zhou Fan really hopes to break the monopoly of foreign giants this time, it would be really exciting, but I don't know if he can pass my first hurdle."

Jing Chuanhai secretly sighed in his heart.

……

"Brother Fan! Look at the current situation, it's very difficult! There are several payments that are due, and you let me delay, I can't hold it anymore!" Fatty Zhang stood in the factory with a sad face. Looking at the warehouse full of materials is also full of worries.

I don't know where to put the next batch of goods yet!At the beginning, I thought that so many raw materials were produced because of the skyrocketing sales, but I didn't expect it to become a problem now.

Zhou Fan looked at the material warehouse with his hands behind his back, his face was as heavy as the water in the deep sea. Not only the stock of the raw material warehouse was close to full, but also the finished product warehouse was piled up like a mountain. There was no way out for the boxes of Bufan drinks that were packaged.

"I'm annoyed too! Just hold it down for me! I really can't let them do the coke!"

Zhou Fan glared at Fatty Zhang irritably, then turned and walked towards the newly built factory behind.

The factory has been fully completed in one month, but the sales of Bufan Beverage in the city are constantly declining. The main reason is naturally because the channels have been cut off, resulting in them being unable to sell goods.

They asked for help in many ways, but nothing came to fruition in the end. It was clearly stated that the two companies should resolve the dispute by themselves.

Except through constant advertising, promotion, and sales promotion, Zhou Fan and others have run out of tricks.But the final result is not good, because even if there are many loyal users who are willing to go to their restaurants to buy, the amount is still too small, and most people will choose to change to a drink.

And this is the most deadly part. Once this situation continues, people will forget about them after a long time. After all, human beings are forgetful, especially for such non-essential items.

The two walked all the way to the new factory building. Zhou Fan looked at the five new assembly lines he had just installed yesterday with mixed emotions. Lao Ma was also here at this time directing the workers of the beverage factory to do the final equipment debugging.

"Mr. Zhou, you're here." Lao Ma walked quickly from the workshop after seeing the two coming.Although he is usually called Zhou Fan Xiao Zhou, he is always called Mr. Zhou when he is outside.

"How's the debugging going?" Zhou Fan asked knowingly, how could there be a problem with the assembly line he installed.

The old horse nodded, and replied affirmatively: "No problem, everything is perfect. Production at full power is possible at any time, but..."

Zhou Fan looked at the old horse's hesitation and hesitation, and sighed: "There is no solution for the time being. There was a rumor that we were invested by Sequoia a while ago, and not many people believed it. We still wait and see."

"Sigh! Sequoia Capital is so famous, but now no one wants to believe it." Fatty Zhang sighed heavily, looking at the busy workers in the factory, feeling uncomfortable.

Lao Ma shook his head and said with a frown: "There's nothing we can do about it. If I were an outsider, I wouldn't believe this situation. If we hadn't signed a confidentiality agreement with Sequoia... ugh!"

Zhou Fan looked around with his hands behind his back. The huge factory area had been filled with newly built factories, and all kinds of signs and pipelines were laid out horizontally and vertically.Think about it, I was still a pauper a year ago, but today I have such a big company, but the situation I face now is still the same difficult situation, but I have relied on the system to get through it, and I will eventually find a way.

"Okay, you don't have to worry anymore, I'll take care of this matter." Zhou Fanqiang cheered up and arranged work for the two of them with a smile, "Fat man, you can keep the supplier's payment as long as you can, old horse. Once it’s adjusted here, it’s ready for shipment at any time.”

Both of them had worried eyes, but seeing Zhou Fan's affirmation, they could only nod suspiciously.

(End of this chapter)