Shenhao UP Lord

Chapter 278 Out of Control
In recent years, the fan circle culture has become dominant and has become the reliance of traffic stars.Compared with the past star chasing culture, the rice circle culture is much more complicated.

In the past, the only way to express oneself as a groupie was to buy records, movie tickets and attend concerts. Even organizations such as fan clubs were relatively loose.Fans in the fan circle culture will buy peripherals for their idols, rent advertising spaces to promote and vote for their idols, and will also act as traffic promoters for celebrities on various platforms, becoming the living soil for traffic stars.

They have more places to spend money, spend more money, and are more organized, thus forming a circle of interests.This is of course related to the Internet age. Relying on social platforms, fans can quickly gather and form a joint force.

Fans chasing idols is originally a normal psychological need.If the idol's self-realization process matches the growth path of fans, it can further prove the power of role models.But the rice circle culture has gradually turned into a strange circle.

Some traffic stars themselves have bad deeds and even violated the law, which is just part of the chaos in the fan circle.Fans' "tearing" and "hacking" have become popular in recent years.For example, the "only fans" of different idols in the same group confront each other.

Fans of the male and female protagonists of film and television dramas tear up their "fan positions", and they also control reviews, massacre, step on each other, hang hacks, rumor attacks, collective human flesh and online intimidation, etc., making the fan circle culture a mess.

The composition of the fan circle actually covers different age groups, but judging from the situation in recent years, the trend of younger age in the fan circle is becoming more and more obvious, and it is also more worrying.

The invasion of the fan circle culture on young people is related to both "heart" and "gold".

The unconditional maintenance and strong exclusivity of one's own idol, frequent slander and abuse of other artists, and days and nights of scolding with other fans, not only wastes time, but also makes it difficult for people to get rid of narrow values ​​and violence.Teenagers who have been immersed in the fandom culture for a long time have a conceivable cognitive ability, and even ignore the law and human nature in a black and white orientation.

Indulging in the idol complex, they are no longer an independent individual, losing the ability to think and judge, and also losing the concept of right and wrong and basic legal awareness.

The fandom culture can even erode education. Previously, a teacher organized third-grade primary school students to support their idols, which can be described as a loss of teacher ethics.Some learning apps contain a lot of star-chasing content, which has also caused controversy.

The fan circle is still a blood-sucking field, spending a lot of money for the beloved star, which was the headline of social news 20 years ago, but now it has become the mainstream of the fan circle.

Expenses are not just buying albums and peripherals, but also many seemingly unnecessary expenses.These expenses are in the name of fundraising, and the action of fans is regarded as a religious ceremony-like test, ranging from planning events to small flower baskets and roll-up banners at idol event sites, all of which are part of the fundraising.

As for raising funds to rent large screens of city landmarks, drone light shows, and even renting helicopters, scenes that could only be seen in romance TV dramas are now commonplace.

Teenagers who have no financial resources will steal their parents' accounts, or borrow other people's ID cards to make online loans, raise funds for idols, and give out gifts.

There are even peasant children who donate money for buying seeds that is related to their livelihood. This kind of fundraising of tens of millions of yuan does not have perfect financial monitoring.

For example, in the previous talent show "Youth with You 3", the voting session was set so that fans could vote for idols as long as they purchased designated dairy products and opened the cover to scan the code.

So fans bought truckloads of milk and unscrewed the caps to vote, and then poured out a lot of milk.There are also fans who will buy a large number of current magazines in which idols appear, but only pay and do not require delivery, so as to drive sales.Some fan circles raise funds for artists to buy a magazine, and the sales may even reach more than 2000 million yuan.

Contrary to what many people imagine, fandom culture is not blind in terms of organization, but because of the love for idols, it has formed a great centripetal force and action force.

It has a strict hierarchy and division of labor. Fans perform their duties and do various tasks for idols.The only difference from ordinary companies is that most grassroots fans have no salary to get, and have to pay it back.Social networks have precise control over fans, which in turn forms comprehensive exploitation, squeezing fans' time, labor, money and even their bodies.

If the direction of a group is wrong, the stronger its organization and centripetal force, the farther it will go on the wrong road and the greater its destructive power.

The system of the fan circle is never simple. In daily operations, the fan circle also has quite strict tactics, and even forms a huge mental control.

For example, when guiding fans to fight, in order to make their fans more cohesive and fighting, high-level fans will deliberately abuse fans, stimulate their fans with various derogatory words, and drive them to invest more energy and financial resources.

In order to achieve this goal, they do not hesitate to stigmatize some of their own fans. Fans who do not work hard to list, donate less money, and are not active in supporting fans will encounter discrimination, siege and even online violence.

The domestic rice circle culture draws lessons from Bangziguo to a certain extent.As early as the 90s, the early idol industry and fan circle culture were born.The three major entertainment companies and the three major entertainment award ceremonies were born one after another, and the TV stations also launched various chart-topping programs, gradually forming an idol system.

In order to support their idols, fans began to distinguish camps with exclusive colors, names, and official merchandise, forming a fan circle culture.

Idol creation adopts the trainee model. Artists practice for a few years, and then make their debut in competitions and other methods. Once they debut, they are finished products, just like an industrialized assembly line.

At the same time, because of this idol cycle, commercial realization must be completed within a limited time.Everyone has to pay an annual fee, and at the same time has nothing to do with the capital behind the artist, and also pays great attention to the privacy protection of idols, and emphasizes etiquette in support.

But if the rice circle culture is blamed on Bangziguo, it will be wronged to the neighbors.Because although Bangziguo has experienced the fanatic period of fan circle culture, there are still many dark sides to this day.But on the whole, the progress of the entertainment industry is still visible to the naked eye.

As early as ten years ago, domestic entertainment capital had discovered that polishing an idol group that can sing and dance like that would not only take a long time and cost a lot, but also entail great market risks.

Even the Bangziguo trainee model with a relatively faster cycle and a higher degree of standardization is too troublesome in the eyes of many people.On the contrary, participating in audition variety shows and filming TV dramas is not only simple but also quickly realizes the commercial value of artists.

It is precisely because of this line of thinking that a group of mediocre talents, no singing skills, no acting skills, and hard-to-find masterpieces come to the fore, becoming the choice of capital and responsible for traffic.In the past, celebrities first had their works and then became popular. Traffic stars are just the opposite. They first have traffic and then talk about other things. Where does the traffic come from?
Relying on the energy and financial support of the fans!

The video platform has both professional production capabilities and strong Internet capital, and therefore has a greater voice.Therefore, the platform can abandon the past practice of imitating the overseas entertainment star-making industry, abandon the tradition dominated by brokerage companies, and independently complete the production of idols and the promotion of fan circle culture.

This is a new path, but obviously not the right one.

(End of this chapter)