Shenhao UP Lord

Chapter 293 The Social King
In Ding Xu's eyes, whether it is script killing, board games, or even KTV, they all serve a core service.

social contact!

Comparing Script Killing with other offline entertainment formats, we can see that the popularity of Script Killing lies in the combination of three magic weapons: strong repurchase, store service scenarios, and social attributes.

First of all, script killing is a game that burns after reading. Traditional game rules such as Werewolf Killing and Monopoly are fixed, which makes it easy for players to lose their sense of novelty.But the script-killing game is more similar to a movie, which is a one-time consumption, and the script is constantly iterated, which attracts players to continue to repurchase.

In order to continue to attract players, stores also need to continuously purchase new scripts.In the preparation stage at the beginning of the store opening, 50 scripts were purchased at one time, and then an average of 5 new scripts will be published every month; if there are major holidays in the month, the number will increase to about 10

Secondly, script killing is also one of the few offline entertainment that relies heavily on the service scenes provided by stores.For example, a mahjong hall only needs a pair of mahjong and a table, and online KTV can easily be replaced by apps such as Changba for some functions, but it is difficult to bypass the store for script killing.

On the one hand, good scripts are scarce. For example, the city-limited version can cost tens of thousands of copies, which is difficult for individuals to afford.On the other hand, a complete script killing game includes scenes, decorations, and DM's field control.

Last but not least, Script Killer is the well-deserved new social king.

From the point of view of newcomers, the game usually starts with six or seven players, which means that most people have to start the group mode if they want to play script killing.In order to assemble a team, most people will try to mobilize all social circles, such as friends, colleagues, friends of friends, friends of colleagues, etc.; or send group messages in large groups to recruit teammates online.

Successfully turning customers into salesmen also brings extremely high unit prices.Due to the rigid threshold for the start of script killing 6 people, to be precise, the unit price of script killing is not 200+, but 1000+.

From the perspective of game experience, the types of scripts are ever-changing, but whether it is emotional, joyful or reasoning, a major criterion for a good script is that there are no marginal characters.

In a script killing, the ratio of male to female participants is usually 1:1, that is, three women and three men, four women and four men, and some scripts also allow reverse play.

Use a variety of ways to connect the player's relationship: couples, secret love, extramarital affairs, illegitimate children, etc. Players interpret the relationship between couples and hostility according to the script, and have a strong sense of interactive experience.

Strong social symbols and social connections help players quickly break the ice, and also help spark the spark of love.This feature has become a sharp weapon for many dating platforms.

From this perspective, script killing can be called Pinduoduo in the board game world?
The same is social fission, the difference is that if you keep asking others to slash you, you will get blocked, but if you keep organizing games and playing scripts, you may get love.

Capital predators such as iQiyi, China Literature Group, and Tencent Animation have entered the market one after another, starting the road to script adaptation.

The soul of the game lies in the script, and the script is a one-time consumption, which requires a continuous supply of content from the upstream. High-quality creators are scarce resources in the industry chain.

However, the upstream also faces the pain points of all content industries: high-quality content is difficult to produce continuously on a large scale, and it is mainly based on the small workshop model.

Downstream is divided into offline physical stores and online game apps.Online APP is facing the dilemma of poor script quality and difficult guarantee of experience.Offline books are divided into desktop books and live books, but these are actually two completely different business models.

Live-action scripts take the krypton-gold route, relying on high-investment scenes and costumes to attract passenger flow, and what they actually sell is the experience of changing clothes and checking in, which can be regarded as a variant of traditional escape rooms.

Under the conditions of high rent, high decoration cost, and high script purchase fee, the unit price of live-action scripts is relatively high, about 200-500 yuan/person/time.At present, the two-day and one-night immersive script killings appearing in Chengdu and other places have a unit price of as high as 1888 yuan per person.

Live-action script killing consumes a new experience, and most people can only consume it once.This is similar to an online celebrity store. Most people will not go there again after checking in once. Therefore, most live-action scripts adopt the form of quick store opening + franchise to continue to attract traffic and expand influence.

A larger number of desktop script killers focus more on the script itself, and attract old customers to return by constantly changing scripts.Desktop scripts to kill offline stores are generally located in poor locations in good locations, such as entrepreneurial parks or dilapidated buildings. The core competitiveness lies in good scripts and DM's ability to control the field.

From an operational perspective, the pain point of script killing stores is that the maximum turnover rate is fixed, and there is no room for optimization.A script killing takes about 4-6 hours, and a room can open up to 4 games a day.

There are obvious differences between script killing seasons and peak seasons. We can receive more than a dozen guests a day on weekends and holidays, but there may be only one show a day on weekdays.

To ensure profits, the key lies in reducing decoration costs and ensuring attendance. The ones who can emerge from this round of reshuffle are the kings of involution.

On the one hand, part-time authors do not have the energy and channels to sell scripts, so they can only sell the scripts to the publisher, and let the publisher get [-]% or even [-]% of the share.

On the other hand, offline stores require publishers to conduct a preliminary screening of scripts and continue to purchase new books from publishers. Publishers who make money at both ends will naturally become the most profitable link in the industry chain.

Well-known studios have a great voice, and they can even pay first and then release the capital, which can be called a new generation of off-plan housing policy.

Some stores will skip the test when the top publishers launch new scripts, and directly buy the scripts blindly, and the top publishers can achieve tens of millions of profits.

To sum it up in one sentence: the upstream depends on fate, the downstream is involuntary, and the midstream earns money at both ends.

The various script-killing projects currently available are more like entrepreneurial projects for literary and artistic young people to break away from the social life of big factories, and do not have long-term investment value.

The reason is that the upstream of script killing is content works that cannot be mass-produced, and the downstream is extremely scattered and stores with ceilings visible to the naked eye.The remaining top online apps have become the protagonists of capital hunting, but they are also facing the dilemma of half-dead.

But it is this extremely non-standardized industry that realizes the most difficult problem: to bring the new and new human beings who grew up in Generation Z to the offline, or to start with six people?

Script killing is a joy that only single nobles can truly experience. It provides an immersive and relatively safe social situation. Players put on the coat of a character and spend a different life together: entangled love, bizarre and dangerous murders, and the love of gold and iron horses. fighting……

Then investigate the case and deduce the murderer.

Compared with a dinner-style blind date that never gets enough to eat, script killers don’t have to search for topics, fearing that the air will suddenly be quiet; compared with quiet movie theaters that are afraid of being disturbed, there are more flashes of light and undercurrents between expressions and words.

Ding Xu is very curious, even when K12 is facing a sudden brake, and the online game and fandom are cooling down, where will Generation Z go?

Who owns the time of Generation Z, maybe the next Bubble Mart?
(End of this chapter)