Chapter 415

"Okay, let's get down to business..." Short came back to his senses under the call of the little flowers, and continued to explain his thoughts, about the genius-like inspiration of "try rubbing a magic lamp".

Short pointed to the news manuscript to be analyzed on the virtual projection, and said, "What did you see in this manuscript?" After speaking, he looked like a proud old professor, waiting for the little flowers to give feedback.

"Brother Xiaot is so bad!" Yoona quit, with a pretended angry look on her face, "You always test us at critical moments. Just because you have a big brain doesn't mean that we have the same brains as you. Anyway, I didn’t see anything... huge bad, huge bad..." After saying that, he was still quarreling with Short, his almond-shaped eyes widened, and his little mouth was slurping!
"That's right, I'm completely coerced by him. I want to disarm and surrender. Is it okay to surrender?" Marnie followed suit.

"Are you saying Aladdin is a big IP?" Winnie said tentatively, waiting for Short's feedback.

Short smiled and waved his hand, signaling for the next one to continue. He held back his silence, as if he wanted to leave the answer to the end.

"I can't stand his stinky fart," Zong Lili also yelled, "It's amazing for a man to be talented. It's standard for a man to be talented. A man without talent is still a man. Don't be arrogant about your talents. Hurry up and announce yours." Have an idea..."

"That's right, isn't it just a press release about Aladdin, what's the fuss, and it's a press release. If you want it, there are piles of it on my office desk all day long. Do you want it? You want me to give it to you !" Ru Ya didn't cooperate either, she completely sided with the little flowers.

Seeing this situation, Short had no choice but to compromise. He was outnumbered, so he hurriedly preached and explained, "Indeed, this is just a very ordinary news release, but if you interpret it, there are many things hidden in it. What about the information..."

Short said, as if highlighting the key points, he interpreted the things that triggered him behind the press release in paragraphs. He first read the first paragraph: "As a Disney movie, singing and dancing must be indispensable. Previously, "Ah When the live-action version of "Latin" started filming, many netizens expressed that they were looking forward to the music in the movie. After all, the music in the animated version is quite classic. A few days ago, according to foreign media reports, Disney has invited Benj Pasek and Justin Paul to compose the movie. New music."

By the way, reading a press release is not as handsome as poetry recitation, it is as plain as water, what do you mean by that?The little flowers were dumbfounded.

"That's right, as Winnie said, this is a big IP, and there is a lot of news around this big IP, for example, as mentioned here, Aladdin is going to make a movie, or a song and dance, and the people invited are all from the industry. Big guy, we’re going to do something, read on..." Short explained the superficial meaning of this manuscript in his own words, and then continued to speak, "Speaking of the good pair of Benj Pasek and Justin Paul, I believe many small They are no strangers to their partners. They have not only created many musicals, but also created original songs for many well-known films and TV shows. They include the music in "City of Stars" in "La La Land" and "The Greatest Showman" participation. Many netizens are also looking forward to the new music they created for the live-action version of "Aladdin."

Xiao Te stopped again, if his verbal skills are as good as nine shallow and one deep, it is indeed true!
"It's like emphasizing that these two big names are indeed big names, and they are worth looking forward to. These two big names are also IPs themselves. It is equivalent to the IP of Aladdin attracting other IPs. This IP + IP is incredible," Short said. "My direct impression is that the first paragraph shows that IP attracts attention, and the second paragraph shows that IP attracts IP. By combining powerful forces, the two attributes of Aladdin's lamp are revealed, and it also makes a lot of sense."

The little flowers suddenly realized that their mouths were opened into an O-shape. It turns out that there is really something in it!As long as you have the heart, you can learn everywhere!

Seeing that it was working, Short felt a little proud, but considering that he would easily go off track once he became proud, he stopped himself and continued to read: "This is the third paragraph, and it is also the last paragraph of the press release. Movie It is adapted from the Disney animated feature film "Aladdin". Disney's 1992 animated film "Aladdin" is based on "Aladdin and the Magic Lamp" from "One Thousand and One Nights". It tells the story of Aladdin, a poor street boy. A magic lamp, as long as it is wiped, a genie will run out of the lamp. He can grant the three wishes of the owner of the magic lamp. With the help of the magic lamp genie, Aladdin later successfully counterattacked and defeated the evil minister Jafar. , married Princess Jasmine. British director Guy Ritchie once revealed to reporters that his next Disney animated film "Aladdin" will be made into a musical. Ritchie said that if he wants to attract children born in the 90s who like the cartoon of the same name, attract people to the cinema, then the live-action version of "Aladdin" cannot lack songs and dances." After finishing reading the manuscript, Short stopped abruptly and looked at everyone with an observation look.

This paragraph is a bit long, and the little flowers are confused again. This is still an ordinary thing. What is there to interpret?

"Listen to me." Seeing that everyone was in a good state, Short continued to elaborate: "Aside from the need for news and publicity, if you look at this paragraph from another angle, I think it conveys a message to us, that is, how does IP The issue of rejuvenation, take Aladdin as an example, it is a movie. To make an IP into a movie, there must be innovation, because the IP of Aladdin is nothing new. If it is to be made into a movie, it must have box office. There must be something new at the box office. The director is Guy Ritchie. This is one of them. His films are quite stylish, and the song and dance elements are one, because in the past, when people mentioned song and dance movies, the first thing that came to mind was Bollywood. It seems The market is not big enough, but for an old IP, how to cut in from a niche category and revitalize it is indeed an effective method.”

"Okay, big teacher, so you are still suitable to be a teacher. Let me call you big teacher from now on, how about that?" Ru Ya, who is a member of the news media, deals with news articles all day long. Te's interpretation in an impromptu state really opened her eyes, and she couldn't help but say it in a half-joking way or a compliment.

"Excessive praise..." Seeing someone praising him, Short also made a small gesture of modesty, but after all, he is not really humble. Excessive modesty is pride. He continued: "I haven't finished talking yet." Well, I haven’t said the key point yet, do you want to listen?”

"Acridine?" Pushing his nose and face, it really is a physique that relies on talent to make a living!
Without waiting for everyone to answer, Short said again: "Cross-border, you must cross-border to create waves, only cross-border is the last word, only cross-border can make waves!"

(End of this chapter)

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