Stall setting starts from Malatang

122 Chapter 122, Storm 3
Many people can understand the charge for the soup base of Malatang. For example, in some Malatang restaurants, if you order big bone soup or spicy mix, most of these two soup bases will cost an additional one or two yuan, but a soup base 30 yuan is simply unheard of.

As the article on Fengxian Forum's official account was reposted more and more times, finally some people who had contact with Xiaolin Malatang received this official account.

Reporter Zhang Yin of Fengxian Daily, after writing the report related to Xiaolin Malatang, forgot about it.He has to write several food-related articles every month, how can he remember all the stalls he has written?
When he saw this article, his eyes suddenly lit up: this store has the potential to become an online celebrity store!

As a reporter, he knows better than most the value of Internet celebrities to the media.Two stores with similar quality, one is very well-known and the other is not well-known, the business may be very different.

In addition to the main theme of the first few pages, most of the current local newspapers and magazines are devoted to reporting various daily trivia and news gossip, providing various local information for middle-aged and elderly people who do not know much about using mobile phones.

Zhang Yin quickly hit the Fengxian County Forum to search for related information such as the Beishan Food Festival and Xiaolin Malatang's invincible devil spicy food.

In his impression, Boss Xiaolin is not the kind of sensationalist.He has a handsome face, and his smile is like the sun at eight or nine o'clock in the morning, giving people a kind of vitality.He has an honest personality, unlike other vendors who are glib and full of tricks.If you put him on campus, no one will doubt that he is not a college student.

A bowl of malatang with an average price of only a dozen yuan, but a soup base can be sold for 30 yuan, so what kind of soup base is it?Even the well-informed reporter Zhang Yin couldn't hold back his curiosity, and looked forward to tomorrow's early arrival, so that he could make a field trip and write a hot article.

"Hurry up, contact friends from various media outlets and ask them to help push this article. As long as there are resources that can be replaced, push them as you like! You're welcome!"

The general manager of Fengxian Forum, who has been immersed in online portals for more than ten years, was the first to realize the value of this article.He knows that an explosive article needs to be created by the right time, place and people together. As the first media to publish this invincible and devilish hot news, this is a once-in-a-lifetime opportunity for Fengxian Forum, and he can use the news value in it for free. Forums with declining traffic attract a lot of traffic.

Drainage is a long-term benefit. From the perspective of short-term benefits, any popular article with 10000+ is a medal of meritorious service for county-level media, which can add bricks and tiles to their commercial value. Ten 10+ articles are not as powerful as one 5000+ article.For merchants, what they care most about is the head effect, which is the upper limit of advertising value. No one thinks that their brand will fail to reach the average level of advertising effect.If they thought so, they would definitely not spend money on advertising.

The boss of the forum has worked in this industry for more than ten years, and has more or less contacts with all the media in the county.The operating cost of forum advertising is extremely low. It is nothing more than posting a post for others and then pinning it to the top.With his help, "Fengzhou Evening News", "Fengxian Auto Radio", "Xiaoha Takes You Touring Fengzhou" and other media and media personnel reposted this official account in public and private.

In Feng County, there is only one official media and several private media, newspapers, forums, radio stations, and WeChat public accounts. There are only one or two media in each field.In contrast, there are a lot of media in Fengzhou City. There are three or four channels for car radio alone. Many people in Fengxian County pay attention to the official accounts of the city-level media. Of course, the boss of the channel forum will not let it go.

Lin Xiaojian was harassed by people during the day, when he quoted a price casually, he never expected that this price would become a booster for the invincible devil's hot fire.

I also blame him because he has too little experience and has never lived a rich life. He thinks that 30 yuan is already a sky-high price.If you really don't want to sell it, if you put it up for 300 yuan, no one will care about it, and everyone will call him a sand sculpture.But in his heart, he still doesn't want the Invincible Devil Spicy to be put on the shelf. This is against the spirit of the system to spread the food culture. He just fills in the price casually, so that this chili powder, which is likely to have no one to come, has the possibility of being sold. .

If an unknown snack bar launched such a high-priced product, everyone would only think that he was trying to gain fame.However, after a lot of digging by foodies, I found that although Xiaolin Malatang has been in business for a short time, it has a lot of honors. It has been published in "Fengxian Daily" and won the top ten food awards of Fengyuan Food Festival. It is not a gimmick A profiteer of dog meat.

Many merchants claimed to have full discounts when they opened, but when paying the bill, they discovered that drinks, pots and seafood were not included. There was a line of small words under the poster that could not be seen even if you were wearing glasses: The merchant has the final right to interpret this event.

The point is that he has sold more than a dozen copies today, which is not a false propaganda made out of nothing.Those who have eaten it and their friends have become tap water, and they all testify that the price of this invincible devil spicy food is absolutely right at 30 yuan - if there is no fire, others will call them sand dollars; but if it is fire, they are A foodie with a discerning eye.So, just when Lin Xiaojian was tossing and turning and worrying that he might be punished tomorrow, Xiaolin Malatang's reputation had swept across the county and exploded his circle of friends.

On the morning of May 5, Lin Xiaojian was woken up by the alarm clock in a daze.Last night, because he thought too much about today's situation, he didn't sleep well. Usually at this time, he was already energetic and ready to meet the food delivery truck.

"Xiaojian, your stall is famous!"

When going down the stairs, I met a colleague from the New Oriental Plastic Factory who got up early and greeted Lin Xiaojian with a smile.

"what?"

Lin Xiaojian blinked in confusion, feeling that his eyelids were still heavy, and he couldn't understand what he was saying.

"Look at Moments, it's all about new products in your booth!"

The colleague smiled and pointed to the mobile phone, and rushed to work in a hurry.Lin Xiaojian took out his mobile phone suspiciously. The food delivery truck was late today, so he swiped his mobile phone and waited.

"Oh, it's the Shangfeng County Forum."

Lin Xiaojian has heard about this local forum, and occasionally sees someone reposting gossip news on the forum in Moments.He didn't like to read these things very much, he didn't register as a forum member, and he didn't know what statistic 40000+ readings was for a county-level official account.

Feng County has a registered population of just over 50, plus about 70 migrant workers, and about 30 people who don't know how to use WeChat.There are more than 4 people who have directly seen this circle of friends. Counting the people affected by their Amway planting grass, it is definitely not a lie to be popular in the whole city.

(End of this chapter)