Stall setting starts from Malatang

Chapter 167 Chapter 166

"too expensive."

"But the channels he just mentioned... I can do it myself!"

After finishing chatting with Xiao Yuer, Lin Xiaojian sat upright, watching the sparse crowds in the night market, and suddenly thought that he could bypass the other party!
From Lin Xiaojian's eyes, the videos of Xiaoyuer eating in Fengzhou can't see any technical content in them. He just reads the manuscript step by step, with exaggerated expressions and festive music.

Fengwei Fengzhou’s WeChat official account is a bit complicated. The pictures in it are beautiful, and each of them can be featured on Dianping. It’s not professional.

"I write and shoot it myself. Even if the quality is a bit poor, as long as someone can see it, it's fine. It doesn't cost anyone any money anyway. It doesn't matter if no one sees it."

Lin Xiaojian stared at the chat box for a while, and made up his mind to do what he said, starting with Dianping, which he is most familiar with, and creating an invincible devil spicy set meal.

Advertising must be coordinated with promotional activities to maximize the publicity effect.All promotional merchants of Flavor Fengzhou will launch discount packages to attract business.

Imagine that when you see a tempting food and salivate, you find that it happens to be on sale. Under the double stimulation, how can you resist it, why don't you hurry up and buy it.

Lin Xiaojian logged into the backend and re-edited the package that had been sold before but was removed from the shelves, and changed it into the Invincible Devil Spicy Package.

The original price was 15.8, but now it is 38.8. You can get an invincible spicy soup base, and then choose three vegetarian dishes, two meat dishes, one staple dish and two seafood dishes.

If you buy it at the original price, it will cost about 48 yuan. This package is very cost-effective!

Roadside stalls like Xiaolin Malatang actually don't need to do activities, because the profit is very low.Unlike large-scale stores, the rent and labor costs are high, and there is a lot of premium in the selling price. When the business is poor, the discount is to keep the shop assistants busy.

After the upload was successful, Lin Xiaojian was not discouraged when he saw the poor single-digit sales in the backstage of Dianping.They spent money to promote it, and I have zero cost, so it is definitely incomparable. The advertising fee of 0 is enough to sell hundreds of bowls of Mala Tang!He was reluctant to spend this money.

Having said that, software such as Dianping and Meituan are mostly used by white-collar students. Migrant workers in industrial areas rarely have the habit of searching for discounted packages online. The low sales volume is understandable.Lin Xiaojian himself is from this group, and he understands their thoughts very well.

After spending a few minutes to make the devil's spicy set meal, he looked at the dazzling array of discount items and felt that none of them were interesting to make.

Some stores have a lot of activities, such as single meals for two people, luxurious meals for light meals, and vouchers. They are collected politely and are so fancy that the cashier has to verify them for a long time.

The pictures of the package were directly copied from Zhang Yinfa’s article on the Fengxian Daily. Fengzhou College also did a report on Kobayashi Malatang and took photos. These are accumulations.Lin Xiaojian specially created a photo album to store these materials, and there will definitely be more and more in the future.

After doing familiarity with Dianping, he turned his attention to Douyin, a software that people love and hate, with an icon that looks like a music symbol.

Before today, Lin Xiaojian never thought that he would become a Douyin anchor.

He wastes an hour every day on this software, but he doesn't think about getting anything, just killing time.

After opening the software, find the upload video button in a conspicuous place, and you can upload directly from your phone or shoot on the spot.

Lin Xiaojian, who is full of enthusiasm, encountered difficulties. He said that making videos is easy, but it is really easy to operate, and he doesn't know where to start.

Recalling the dozens of shop-exploring videos he watched just now, there was nothing false, they were all dry goods. He tried to prepare a few lines in his heart:
"Today I will take you to visit a Malatang in Beishan Town. Don't look at Malatang as if it is very low-end, but this Malatang is not ordinary Malatang. It not only tastes very delicious, but also has a special soup base called Invincible devil spicy!"

"Just hearing this name, many of my friends are ready to get excited, right? Let me give it a try and see how devilish it is? Anchor, I have eaten so many foods from heaven and earth, but I have never been..."

"Hiss!! My God! Spicy hot hot hot!"

"Heh (heh breath), heh, heh, I want to drink water!!"

"No, you can't drink water to relieve spicy heat..."

"Help! I'm so hot! I'm screaming!"

……

"Hehe, it seems interesting!"

"But it's not easy to take pictures alone. The mobile phone tends to shake when held in the hand. Well, use a selfie stand and just sit on the table to take pictures. Am I considered a wangpo selling melons?"

"Wouldn't it be great if someone found out that I'm the owner of this stall? Is it false propaganda?"

Picking up the phone and thinking about it, Lin Xiaojian gradually immersed himself in the plot, thinking about various tidbits.

Before, he thought it was a complicated thing to do Douyin, but now he thinks it is quite simple, and he can upload it with a mobile phone.

However, it is definitely not easy to take good photos. The first step is to have a good mobile phone with a clear camera. It is absolutely impossible to replace his old mobile phone.

Compared with the old mobile phone, the new Xiaomi mobile phone he is using now is like the difference between wearing glasses for myopia.But the camera was fine, and another problem was discovered: the light in the booth was very dark, and it was pitch black in the lens.

The brightness of the bulb is acceptable to the naked eye, but the phone camera cannot distinguish it.

"Just use it as it is, anyway, you don't need money, the real scene is like this."

He thought casually.

"Hey, Xiaojian, what are you doing?"

Just when Lin Xiaojian was about to start filming, Brother Chao appeared and watched with curiosity as he held his cell phone to his head.

"Hey, you came just in time!"

Lin Xiaojian's eyes lit up when he saw Brother Chao's slightly fat body and chubby face, which resembled the image of Maitreya Buddha.

This kind of image naturally makes customers feel close!

"I'm making a short video, why don't you come and play?"

"What? Take a video?"

"It's Douyin, you often watch that!"

Brother Chao was stunned for a moment and looked at Lin Xiaojian suspiciously, thinking that he heard wrongly.

When will cooking videos be taken?

"It's just shooting casually, and it's not a big production like making a movie, it's okay!"

Seeing that Brother Chao didn't believe him, Lin Xiaojian quickly explained.

"No, you can find someone else, it's too embarrassing for me to look like this."

Ye Chao looked down at his gray overalls with a blue background, and repeatedly waved his hands to decline.In the short video, everyone is handsome and beautiful. Isn’t it hot to look on camera?

"It's embarrassing how you look. You're so lucky to be fat and white. I'm so envious."

Lin Xiaojian said seriously.

"Don't don't, you should hire Gao Ming!"

Ye Chao shook his head like a rattle and stood up quickly to leave.

"Then you don't need to talk, just sit and make an expression. I'll do the dubbing. Let's go."

Lin Xiaojian quickly grabbed the corner of Ye Chao's clothes, coaxing and deceiving him.If it weren't for the embarrassment of directing and acting himself, he would have played on his own, anyway, he was filming for fun.

(End of this chapter)