Stall setting starts from Malatang

Chapter 199 198, Event Begins 3
When the stall closed in the evening, Lin Xiaojian received a total of three customers who came here admiringly, and gained more than 200 WeChat friends, the effect is quite remarkable!
"This conversion rate is very high! After all, it was already past dinner time when you posted it, and your location is remote. It is really rare to have three customers."

After getting feedback from Lin Xiaojian, Zhong Lingling said happily.

The conversion rate of an activity can be inferred from experience. Fengweifengzhou has done hundreds of recommended activities, large and small, and you can know how many customers you can convert by just looking at the page views of the article.

As for whether customers can be converted into fans after tasting in the store and attract them to visit again, it still depends on the quality and service of the store.If the store’s own strength is not enough, customers will never eat it again, and it’s useless no matter how frequently the activities are done, it’s a waste of money.

Regardless of personal relationships, the promotion effect of the event is good, and it is also good for the platform. In the future, I will add a live publicity example: even a roadside stall can be promoted, and you serious shops are not sure enough?
Therefore, the company will not leave it alone after collecting money. The two hard indicators of page views and conversion rate will affect the performance evaluation of employees. Copywriting and post-production must be dedicated.

"Hey, then I'll hang out a little longer at night."

Lin Xiaojian replied excitedly, this night's effort has caught up with the accumulation of fans in the previous few days. According to common sense, the effect will be fissioned on the second day. If there is no accident, the task can be completed on the third day. There is a surplus of one day in time.

Usually this kind of promotion has the best effect in the first few days, and it is not satisfactory later.When the official account was first released, it would form an intensive bombardment in the circle of friends, achieving a carpet-like publicity effect.The short video has more advantages in the long tail effect. If it becomes a hot item, strangers will find it every few months.The timeliness of the official account is too strong. After three or five days, no one remembers the content at all. Even if someone wants to turn it, they have to keep turning the page, and lose patience after a few swipes.

During the daytime of the next day, the literary blackboard that Lin Xiaojian ordered online arrived.The borders on all sides are made of wood, and there are small wooden strips behind it to support the ground. The small dots can be arranged in several lines, which looks much smaller and fresher.

He used an old blackboard that Ye Chao picked up from the company's warehouse before. The color faded badly, the background was blurry, it looked dirty, and two corners were missing.After staying with Zhong Lingling and the others for a few days, Lin Xiaojian's taste has greatly improved, and he plans to gradually improve the environment of the stall.

"This week's special offer: + the stall owner's WeChat account can enjoy a 30 yuan discount for the invincible devil spicy soup base (5 yuan)!"

Lin Xiaojian is now co-promoting online and offline, and strives to complete the task of "Internet celebrity self-cultivation" as soon as possible.The sooner it is completed, the higher the evaluation, and perhaps more points.

"Your soup base is too expensive. It's more expensive than a bowl of Malatang. How many people can eat it?"

Seeing the new sign Lin Xiaojian put up, Lao Liu couldn't stand it anymore, and couldn't help but persuade him.

"It doesn't matter, good things have to be sold at a higher price, and customers who are willing to eat will not be short of the money."

After hearing Lao Liu's kind-hearted persuasion, Lin Xiaojian smiled and insisted on his own ideas.He now has the confidence to be willful. In the past, he would never tinker with such plans that were incompatible with others, and would always go with the flow.

"..."

Old Liu pursed his lips, wanting to continue persuading, but didn't know what to say.The young man's spirits grew within a few days of business, but he still didn't suffer enough.Your soup base is so expensive, ordinary customers will be afraid when they see it, even if other dishes are not expensive, they will still form an impression in their minds that your food is very expensive, which will definitely affect the business in the long run.

Hey, who said that they are now the best business in the entire Beishan Night Market?He also hooked up with a TV reporter, and his tail is going to go up to the sky.

Lao Liu stopped talking, thinking to himself, and decided to wait and see for a few days to see how the situation changed.

During dinner time, customers in cars came here one after another, without even looking at other stalls, they went straight to Xiaolin Malatang. This phenomenon could not help but attract the attention of other bosses.

"Is it true that everyone who is rich is stupid and has a lot of money?"

Old Liu listened with pricked ears. Just what he heard at night, the Devil’s Spicy sold 5 copies. Are there really so many people who are willing to spend this unreasonable money to eat a mouthful of spicy?He really couldn't figure out what these spicy people were thinking.

"Should I also make an Invincible Devil Spicy Stir-fried Melon Seeds?"

He couldn't help thinking that if Lin Xiaojian's business continued to flourish like this, even he would be tempted, and the previous idea of ​​relying on the old to sell the old would suddenly disappear.

"Little boss, we are here, and we will be there in 10 minutes. You can cook first."

At around eight o'clock, the noisy night market returned to calm, and a WeChat voice request rang on Lin Xiaojian's mobile phone.Seeing that it was initiated by "Master Boar", he quickly answered the call.

"Good Le!"

He immediately took out several large casserole pots and started cooking seafood. To ensure efficiency, he bought these seafood and half-processed them first, and then put them in the super fresh-keeping box without moving.

Under normal circumstances, the tasting period of untreated seafood will be longer. If the skin is removed and the internal organs are removed, the deterioration rate will be accelerated after a long time of exposure to air, and they will be processed after they are sold.Only Lin Xiaojian was able to race against time by relying on the black technology props of super crisper to keep fresh.

But he doesn't dare to do this in front of other people. Those who know how to do it will definitely wonder how you, who are obviously processed seafood, should lose their freshness, how can they still be so delicious?Even if the risk of exposing the system is only one in ten thousand, he dare not take it.

"boom!"

An Audi A6 sedan parked arrogantly in front of Lin Xiaojian's stall. Seeing three fashionable young people get out of this old-fashioned sedan, Lin Xiaojian warmly greeted him: "You came just in time!"

"Wild Pig, this is the delicious online celebrity restaurant you mentioned? Malatang? Are you kidding us?"

"I thought you would take us to Lao Bian Tu restaurant. Last time I invited Long Kee Restaurant, you are so kind, just invite a roadside stall?!"

Xiaopang warmly greeted Lin Xiaojian, but his two friends lowered their faces and joked in front of Lin Xiaojian.

"Hehe, what do you guys know? When it comes to eating, can you understand better than me?"

It sounds like the relationship between these three people is good, and they are used to cynicism with each other.For a stranger to ask in such a tone, it would have already made people angry.

"The food is ready, don't worry, both of you, come here, try our stall's specialty, the invincible devil spicy braised seafood! I guarantee you will be satisfied!"

As the business improved, Lin Xiaojian's personality also subtly changed.Faced with doubts, he will now respond with a smile, using his strength to prove that their choice is not wrong.

"Huh? Are you Malatang? Why are there so many seafood?"

The wild boar friend also discussed the matter. When the two of them smelled the rich and spicy boiling in the casserole, they immediately let go of their unhappiness and focused on the food.

"Would you like some beer? There are Budweiser, Tsingtao, and Wusu!"

After experiencing a few customers who gave up drinking because they didn’t have a favorite wine brand, Lin Xiaojian now has a very open mind. He bought a box of several popular beers on the market to meet the needs of customers with different tastes. Anyway, wine It will not deteriorate.

(End of this chapter)