Stall setting starts from Malatang

Chapter 36 Chapter 36, How to Open Reviews
"It's looking more and more formal now."

Together with the delivery driver, he lifted the large freezer to the corner. After turning on the power, Lin Xiaojian wiped off his sweat, feeling a faint sense of accomplishment in his heart.

A considerable part of the satisfaction of doing business comes from the more and more abundant and perfect equipment. It seems that collecting various equipment in the game, the attributes are improved, and the attack power is getting stronger and stronger.

If he is given a store now, he only needs to buy another layer of display cabinets, and the rest can be opened directly by moving from home.

"Now there are a lot of soups to be boiled every day, and I have to watch by myself and stir constantly, otherwise the chicken shreds will stick to the bottom, and it will take two hours to sit, which is a waste of time."

"When the business gets better, I'll see if I can buy a small electric soup pot, preferably with its own stirring blades."

Industry is like playing a game to pass through the checkpoints, find problems, solve them, and gradually climb to the top.A few days ago, Lin Xiaojian vaguely felt that it was inconvenient to buy too many vegetables, so he found an online program to deliver food to his door.I bought too many vegetables, so I went to buy a large freezer for storage.In the future, if the business gets better and better, you will have to find a way to hire people.

"Ding! Your store has received a new review."

"Hey, someone commented again, is it Brother Chao?"

Just after putting all the dishes into the new freezer, Lin Xiaojian received a push from Dianping on his mobile phone. He saw that it was related to system tasks, so he quickly wiped it with a dry towel, otherwise his hands would be too wet to use fingerprints. Unlock the screen.

[Superman 213 publishes comments. 】

[It's very delicious, it's really delicious, everyone come and eat it! 】

[Comprehensive evaluation: five stars.Per capita: 10 yuan]

"...This name, this perfunctory comment, 99% is Brother Chao."

"See if the task progress has been updated."

[Current task: praise from the public]

[Task progress: 0/10]

[Task time limit: 156 hours]

"Sure enough... no?"

Seeing the 0 on the task progress, Lin Xiaojian was disappointed as expected.Although I didn't take the initiative to ask Brother Chao to write a good review for me, but I asked him to understand the Dianping program, secretly thinking about it.How could the system allow the host to take advantage of such loopholes?

"It seems that taking the initiative to ask people to use Dianping is not good. What if it is passive? For example, if you participated in my family's promotional activities and gave a good review, this is not an active invitation, right?"

"Well, let's study this promotion while opening the software now."

He switched to the backend of the merchant, which has many functions, ranging from small bills, wages, reviews, and takeaway management to large purchases and loan applications. In addition to government functions, Dianping can provide all functions.

Lin Xiaojian found that the current program likes to recommend loans to people. In addition to business-related websites like Dianping, even chat software and video websites ask him if he wants a loan from time to time. Do you just want to earn interest money from ordinary people?

In his opinion, unless it is a major life event like buying a car, a house, or getting married, it is understandable that in order to complete it at the right time and in one step, it is understandable to take out a loan. All other forms of loan consumption are very dangerous.I heard Brother Chao say that among the workers in their factory, several of them couldn’t restrain their ever-increasing desire to consume. They had the most fashionable mobile phones and watches. They borrowed a lot of money from online loan platforms and were burdened with debt. Suddenly one day He disappeared and ran away without even asking for wages.

After searching for a long time in the fancy interface, I finally found the option to create promotional activities. Click to enter. There are various forms. Facing the content of the activities and the strength of discounts, Lin Xiaojian thought about the takeaways he had ordered, and boarded the takeaway software for reference. stand up.

Usually, the promotional activities for takeaway are mainly two categories: full discount and discounted products. Dianping is similar to this method. Having said that, Dianping can be regarded as the father of takeaway in theory.The preferential merchants on the reviews either sell coupons at a discount or set meals at a discount.

There are many ways to sell coupons at discounts, such as instant discounts for new customers and repurchases for old customers. The purpose is to set a very low threshold, so that customers feel that this coupon did not fall from the sky, otherwise they will not cherish it.

He felt that it was not fair to other customers to directly issue coupons for discounts.Just because the payment method is different, others will suffer and pay more. Lin Xiaojian, who has been honest since childhood and believes that everyone is equal, cannot accept this kind of behavior of classifying customers.Although he has a keen mind and can understand the elements-customers who are price-sensitive and customers who are not price-sensitive, the payment capabilities of the two are different.

How to sell the same product to different customers at different prices in order to maximize profits is what drives e-commerce to tirelessly launch various promotional activities. In essence, the operating concepts of takeaway, group buying and e-commerce are similar .Customers who are not short of money never look at the current promotional activities, just buy if they want to buy, click, pay, and it’s done in two or three clicks; Reduce the red envelope, give yourself a reason to place an order; poorer customers come up every now and then to see if there is a price reduction, put the product in the shopping cart early, wait for the shopping festival red envelope + deposit expansion + full audience Various activities such as reduction are superimposed, and the discount is maximized before buying; you will not buy the extremely poor customer even if you give him a [-]% discount. For e-commerce, this price is mostly at a loss. Normal channels are definitely not Will sell at this price.

Lin Xiaojian can barely accept the form of preferential set meals. Although customers pay less than the original price to get benefits, they lose the right to choose dishes freely.For Malatang, losing freedom is almost like losing a soul, and to some extent it is an equivalent exchange.

A qualified merchant should maximize profits through operations without significantly reducing quality, such as setting up promotional activities outside popular dining hours to obtain more marginal benefits.But Lin Xiaojian was unwilling to do so. Firstly, his concept was relatively conservative, and secondly, the secret to maintain the good reputation of Xiaolin Malatang—the soup base of universal broth is not inexhaustible. Theoretically, this soup base is a priceless treasure. up
He has repeatedly reduced the proportion of all-purpose stock, purchasing large quantities of chicken racks and beef bones for this purpose, and the costs have continued to rise.Occasionally, I have thought about whether to increase prices, but based on the current calculation, the gross revenue is still quite considerable, so I am not in a hurry to change the business model for fear of affecting the operating logic of the system.

"Well, let's set up a luxury package for one person. The original price is 20, and the group price is 15.8. After deducting the operating expenses, the actual price is less than 15."

“使用时限设置成16:00-17:00，19:00-22:00，和用餐高峰时间错开。如果没有效果，再改成全天通用。”

"It is very troublesome to verify and cancel the group purchase coupon code during peak hours, and it also takes up the space of customers who pay normally. It is thankless. Selling during idle hours is almost the same. For the sake of system tasks, let's try this first."

According to his own understanding, Lin Xiaojian successfully created a group buying project with a discounted package. Looking at the sales number 0 displayed on the background, he began to wonder how many orders this could attract for him?

It’s best to get 10 good reviews before the weekend. He thinks the price of 15.8 is already quite favorable. Who would hold an event with you in a restaurant in the countryside, and you have to pay the operating expenses yourself.

"Jingle Bell!"

Not long after the package was created, the phone rang. Lin Xiaojian took a look and found that it was a landline. Nowadays, 10 landlines have 9 advertisements, and 1 is a scam. He frowned and hung up directly.

"Jingle Bell!"

Unexpectedly, this landline was calling persistently. After a careful look at the number, he found that it was an old number. Seeing that it was ringing persistently, Lin Xiaojian swiped the answer button:

"Hi, hello, is this Boss Lin from Xiaolin Malatang?"

"Huh? It's me, what's the matter?"

As soon as the phone was connected, there was a very standard mandarin voice who even knew his personal information.

"Hi, I'm a staff member of Dianping. You just created a group buying package on our website, right?"

"Yes."

"Hello, boss, I see that your restaurant has never been promoted, and its popularity is not very high. It is estimated that not many users will see it when you launch group buying at this time, and it will not achieve the effect you want. I can ask you Recommend a through-train project, as long as the minimum is 1 cents, you can let a user pay attention to your restaurant..."

"Beep beep..."

As soon as Lin Xiaojian heard that it was a recommended paid promotion, Lin Xiaojian hung up the phone immediately, trying to get money from him, but there was no way.If it wasn't for the system tasks, he wouldn't be bothered to do this group buying package. In his mind, a high-quality restaurant doesn't need to arrange these fancy things at all, as long as the dishes are delicious.

"Let's wait a few days to see the effect of the package."

Originally wanted to delete this call record, thinking that if the drainage effect of the package is not good, for the sake of the task, he might have to spend money on promotion in the future, so he stopped sliding his finger and let this number stay in the phone, it may be too late. Useful for a few days.

"Hey, the difficulty of this task is getting higher and higher, can't you do a few tasks that can be completed while lying down?"

Seeing that it was already noon, Lin Xiaojian, who had been busy all morning, was too lazy to cook, so he lay down on the bed, checked his phone for a while, and started his lunch break.

"If you can't complete the task, there shouldn't be any punishment, right?"

This task is so far the first one that has eluded him. The previous tasks and achievements are rigid and can be completed step by step. However, this time the requirements are more abstract, and the customers will feel satisfied after eating it, and then take the initiative to go to the website. To write good reviews, you must have enough motivation to drive them to the Internet.

[If the task fails, you will lose the chance to get the reward without any punishment]

[It is not easy to trigger random tasks, so the host please treat it seriously]

(End of this chapter)