I am a domestic game design master

Chapter 21 Game Word of Mouth Fermentation!

When he thought of so many debts, Wang Haoran really wanted to give up his life!

The burden on Wang Haoran is very heavy. Perhaps as more and more players play Audition, Wang Haoran's pressure will become less and less, but it may also become greater and greater!
Just like his cheap father, although he is often number one on the richest list in China, he wakes up earlier than a pig every day, at four o'clock every day, four 10 minutes of fitness time plus half an hour of breakfast time It is one of the few private time, and then it is flying all over the world. Although the private jet is very good, it is extremely busy with various business meetings, and the basic work can not be done until after seven or eight in the afternoon!

This is not counting overtime every day!
Closer to home, since Wang Haoran announced the large-scale public beta of the game, many melon players and players who have never played the game have joined the big family of Audition!
Originally, many senior players entered the game with scrutiny, until they felt the charm of dancing and music while playing the game, many people changed their attitudes!

Among the player groups, junior high school and high school students should be the ones who follow the trend the most!
These student parties who have low spending power but are very willing to spend money are not actually the target of Wang Haoran's strategy.The curious student party is attracted by the various pop music of the Audition Company.

When they enter the game, they find that Audition has a lot of free virtual items, and even invite new players, so they can get benefits.

Naturally, in order to play the game for free, the frugal wool party and the student party started the invitation mode to invite classmates!
In just a few days, the number of students in the Audition has increased, and the way students in many places communicate offline and greet each other has changed!

Did you play Audition today?Got a free Angel set?These sentences about Audition are circulating in the student community!
And in the senior game player group, the players who obtained the first batch of internal test qualifications also spontaneously started the tap water offensive in Wang Haoran's publicity offensive!
"I played Audition today. The highest product in the mall is only 99. It's a good game. Moreover, the fashion is only permanent fashion. It's really a game maker for love!"

"I was terrified that the studio behind Audition would go out of business!"

"Audition's VIP privileges are super cheap. They only cost 10 yuan a month, which is many times cheaper than Qiangsheng Entertainment's 20 yuan a month!"

"Although the recharge channel of Audition is a bit troublesome, the replayability is really high. More importantly, I met several girls in the game!"

"Sister! There is actually a girl?"

"Hey, didn't you notice that many things in the public beta have not changed? There is no wealthy list in the rankings, only game rating rankings. Moreover, the love show here is actually rated based on game coordination!"

"This particle studio is indeed a welfare company!"

"Ahem, let's play together, everyone can enter the game through my invitation code!"

"Hey, the costumes of Particle Studio are so beautiful, you only need to invite three people, and you can get permanent angel costumes worth 100 yuan!"

"Everyone, please join me. It's best if you have a girl. I'll take you flying!"

"..."

When players in the game industry are commenting on Audition, some music fans gathering places are also happening!
They are originally attracted by musicians, because there is no full version of music on the Internet, and if they want to listen to songs, they have to download Audition.

After playing the game, many music fans found that the game is really good as a casual game, and they sent news about Audition in their social circles!

"Audition's music is amazing, isn't it? There are more than 50 original pieces of music, each of which is better than the last!"

"Sure enough, Audition is a music company. I like listening to Daoxiang in it the most! The music sounds very relaxing!"

"Princess is the best, everyone can enter the game through my invitation code, first come, first served, I will try to get an angel costume!"

"I'm Wai Nuo Kern, the song Destiny is super touching, and the fashion inside is so beautiful, it's like buying it for nothing!"

"I like Whenever, Wherever Shakira, the song is so good, it's great to dance with girls!"

"I danced 'Marry Me Today' with my girlfriend, and she actually agreed! Hahaha..."

"I'm envious of those who spread dog food upstairs!"

"Rename the game to Music Dance. It's all about dancing to music. It's not good to call it Audition!"

"That's right, this is really good news for our music fans. It's the first time I know that Huaguo's songs are so good, and the country's music is so good!"

"I like to listen to the beta version of 'New Drunken Concubine', my God, this song makes my skin crawl!"

"I would like to ask, who sang the song 'Uneasy', and who was so frantic as to put this song into the game? I was really nervous when I was dancing!"

"Afraid? I just want to know who designed the character model. Not only can game characters pinch their faces for free, but there are also many kawaii tasks for us to choose from!"

"Yes, yes, Audition's game style is so awesome, it's actually compatible with kawaii and has a sense of realism!"

"As a dancer, I want to tell you that many of the dances of the characters in Audition can be performed in real life. Do you know a break dance? I imitated it offline, and it is very touching [attached dance video link]! "

A piece of 666 and appreciation below!
The public beta of the game is continuing to ferment. The low-level Krypton Gold mode of this game has caused quite a stir, but the various music in the game have a greater influence.

However, there are indeed more and more negative news about Audition on the Internet.

For example, on the official website of Particle Studio, a large number of sunspots suddenly appeared, and began to spray Audition, saying that Audition is rubbish.

"Mr. Wang, as you expected, our official website was attacked by hackers for three consecutive hours. They changed their tactics after repeated network attacks failed, and now they are using public opinion to smear the favor of potential players!"

Knocking on the table gently, Wang Haoran showed a trace of disdain on his lips: "Well, turn on message control, close the account permissions of all non-public beta testers, and turn on sensitive word filtering!"

"Yes!"

After issuing the strategy, Wang Haoran looked at Zhang Yun, who was also exhausted, and asked with concern: "Can you still survive? Also, how is the game promotion strategy doing?"

Zhang Yun smiled on his tired face: "The body can resist, Mr. Wang, the promotion strategy you formulated is really perfect. Viral promotion can get a lot of virtual value-added services. According to statistics, many gamers use this method Download the game!"

"That's good!"

Wang Haoran's elaborate promotion strategy is very simple. In his world, it is bad publicity.

When the player promotes to friends, and when friends enter the game through the invitation code, they can permanently obtain various clothing props in the game, and even value-added products.

This promotion method is rarely used in this world!
The effective publicity method has captured the traffic of the day. Under the pressure from many parties, the popularity of Audition has naturally increased instead of falling!

As of the third day of the large-scale public beta, the game has been tested and played by players, and the word-of-mouth has always maintained an excellent pass line!

The game’s 10 public beta quota and peak simultaneous online users have also reached [-]!

It can be said that Audition has become popular with lightning speed!

(End of this chapter)