Cairo Gaming System

Chapter 24 The Road to Sales is Long
Well, once the price has been set, the sale can begin.

There are two main sales channels for domain games, one is to order from the official website, and the other is to sell on the shelves of physical stores of agent sellers.

The official website of the field is naturally not very popular, and there is no advertising, so the sales of the official website are very sluggish.

The bulk of sales still depends on the physical stores of agent sellers.

The model of cooperation with agent sellers is: the field supplies the products to the agents, and the agent sellers sell the products in their own physical stores, and the products are divided according to the sales volume and previous agreements.

Most of the agents sell the goods for free. After selling the game, they keep their share, and the rest of the money is sent to the game company.

Sometimes agents will directly pay to buy games at internal prices, and then sell them themselves, and the money earned has nothing to do with the game company.

However, the games that can get this kind of treatment are the games that are sure to sell well, and the current field does not have that kind of treatment.

In the Cairo world, which attaches great importance to the protection of intellectual property rights, physical stores of various types of optical discs are very popular, and there are also many large chain stores that specialize in selling game discs.

The vast majority of players have the habit of visiting game disc stores, and the sales of this physical store have also become one of the most important sales channels for major game manufacturers.

At present, there are two largest distributors in China who specialize in selling game discs and peripherals.

They are "Game Frontline" and "Fever Tour", both of which have tens of thousands of chain stores in China.

If it can be put on the shelves in these two chain stores, or even get publicity and promotion from the chain stores, it will simply be a big sale with your eyes closed.

Naturally, the boss, Li Ze, had to do this kind of sales channel work by himself.

When he came to the office at the front line of the game, Li Ze proposed his intention to cooperate in sales.

"This is our first game in the rebirth field. To show my sincerity, I am willing to pay 15% of the sales channel fee."

15%, which means that for every 168 yuan "Field Three Kingdoms" sold, the game frontline can get a commission of 25.2 yuan.

The frontline of the game can use the 25.2 yuan to collect all of its profits, or it can use the 25.2 yuan to make a fuss and engage in activities.

For example, if the front line of the game wants to hold discounts and events, he can directly offer 85% off in the field of Romance of the Three Kingdoms without losing money.

As for competitors Fever Games, if their channel fee is 7.5%, then Fever Games can only offer a 9.25% discount at most, otherwise they will lose money and make money.

15% is quite a high channel fee. Generally speaking, the channel fee charged by most game companies is between 7% and 12%.

Even some powerful big game companies directly offer a channel fee of less than 5% when negotiating with small second- and third-tier distributors.

And these small agents, in order to win the sales qualification of the works of big game companies, can only accept it.

After all, a popular masterpiece is available in other stores but not here.It is also very hurtful for agent sellers.

In fact, 15% is not Li Ze's bottom line. Li Ze's negotiation bottom line is actually an astonishing 25%.

Thanks to the low cost of "Three Kingdoms", the profit margin of 168 yuan is very large, so Li Ze had the confidence to pay a high channel fee.

Originally, Li Ze thought that with his channel fee share higher than the market, it would be no problem to win the game frontline market.

But I didn't expect the bad reputation of the field, and its negative effects are really amazing.

Faced with a 15% share of channel fees, the person in charge of the game frontline actually said NO!

"Sorry, we are not interested in your company's "Three Kingdoms"."

"Although the 15% channel fee is indeed very attractive, the number of games that can be launched at the same time on our game frontline is limited. In a limited space, we are more inclined to launch other games that are more popular in the market."

Li Ze was a little disappointed. If Realm of the Three Kingdoms could not be put on the shelves in the stores of super-large chain game agents such as Game Front, it would undoubtedly be fatal to the sales of Realm of the Three Kingdoms.

He smiled self-deprecatingly, "Is it because of the past of the field again?"

The manager at the front line of the game showed a noncommittal expression, "The past poor sales of Realm is indeed a factor, and another reason is that Realm Three Kingdoms is a game on the PC platform. Compared with hardcore game consoles and micron game consoles, the PC platform The share of the market is less than 20%, and it is still sluggish..."

Li Ze understood that what the other party said was the truth.

Compared with the hard-core game consoles that occupy 20% of the market, and the Micron game consoles that grabbed more than [-]% of the market within a few months, the PC platform is just a small piece of cake, and this piece of cake is still shrinking.

However, Romance of the Three Kingdoms itself is most suitable for the PC platform, and the PC platform does not require licensing fees, and the development cost is also the lowest.

The first game of Rebirth Realm Game Studio is almost exclusively on the PC platform.

Okay, Li Ze understands the other party.

Realm's past performance was not good, and Realm Three Kingdoms is a declining PC platform. The game frontline is more inclined to introduce other games, which is understandable.

Despite the disappointment, Li Ze had to keep trying.

After leaving the front line of the game, Li Ze non-stop came to the headquarters of another super-large agency seller - Fever Tour.

This time, Fever Tour gave a different answer.

"We are willing to introduce Domain Three Kingdoms, but we only need to try to introduce a hundred sets for the time being."

One hundred sets?Isn't this just for asking for food?

Seeing that Li Ze's eyes widened and seemed surprised, the manager of Fever Tour said arrogantly: "One hundred sets is the result of the field positioning. In fact, if it weren't for Zhao Ba's composition, we wouldn't even have one hundred sets. Will buy."

The manager with his eyes above the top continued: "Don't be too small. I know that the past seven games in the field have sold less than a thousand sets. This one hundred sets is not bad. If it can be sold, I will consider making additional purchases."

Li Ze left immediately.

One hundred sets?This is purely an insulting quote alright!
Li Ze was really a little angry because he had suffered from both the game frontline and Fever Tour.

Not bothering to find other second- and third-tier agents, Li Ze decided not to use agents. All game discs were sold directly on the official website.

Ship to players yourself!
Li Ze still doesn't believe it!With the quality of Romance of the Three Kingdoms in the field, can it really repeat the mistakes of the previous field?

In this way, "Records of the Three Kingdoms" was officially launched with almost zero publicity.

There is zero publicity, no sales channels, and sales are worrying.

The first day of sales of "Records of the Three Kingdoms" on the official website.

7 sets.

The second day after "Records of the Three Kingdoms" went on sale on the official website.

23 sets.

"Three Kingdoms" is on the third day of sales on the official website.

12 sets.

awkward!

Embarrassingly capitalized!
This sales volume makes Li Ze doubt his life. Are the players in the Cairo world so unappreciative?

(End of this chapter)