my business days in southeast asia

Chapter 73 Planned Acquisition of Businesses
"As a famous tourist city, Phuket Island has many Chinese, Japanese, European and American tourists. I found that they are very interested in our human-level facial mask, so Thailand 77 Fuchu.

The human-level facial masks in Phuket are also the most sold. Out of curiosity, I then investigated the locals and found that most of them use 3-6 baht masks, so although our human-level facial masks have sold nearly 5% off.

But it is still nearly 10 baht a piece, and they will hardly consider a mask at this price. "

Sa Suche has a graceful face, full forehead, thick eyebrows and big eyes. She is a typical Indian white face. Well, her skin is white, as if washed with milk, silky and shiny.

Sha Suche is the kind of "big" beauty with a good figure, but she is big everywhere, with a big frame, big buttocks, big breasts, and broad shoulders, but she has a good figure.

Maybe this is the "best thing in the world".

In contrast to Sasuche is Qian Mei, the general manager of the Chiang Mai branch, which is small and exquisite.

This is a woman who is full of charm in her bones, and her every move is full of charm, seductive.

She said: “So are we going to reduce the price of human-level masks? Now I remember that the production cost of a human-level mask is 0.96 baht.”

After a pause, Qian Mei fiddled with the carbon pen with her left hand, and glanced peacefully at Shen Chen, Huang Wei and the others said back.

"But our publicity and direct sales rebates are very high, especially since we plan to use celebrity groups as endorsements, which is another big expense."

Back in the office, Shen Chen sat down on the boss's chair, loosened his tie, and let out a light breath.

Seeing the fearful and respectful eyes of other people looking at Huang Wei, Shen Chen smiled.

Huang Wei's prestige in the company is much higher than Shen Chen's. Of course, this was deliberately created by Shen Chen.

Shen Chen deliberately created an image of himself as "close to the people" and "equal", acting as a good old man.

"Hannah, what's the plan for the afternoon?"

The river on the small desk seems to be a microcosm of the world. The clever design seems to have moved a river to Chen Chen's desk.

Of course, direct sellers are not considered employees of the company. They are in a cooperative relationship with the company, similar to independent dealers.

Yes, Shen Chen doesn't plan to invite one celebrity to do publicity, but more than 5. This way the publicity effect will be better, but the cost will also be greater.

Well, you can't say "offer", he recommended Hannah to Shen Chen, which was agreed by Hannah herself.

"I know the boss, there are thousands of skin care companies in Thailand, many of them are struggling to survive. Six of them went bankrupt last month, so I'm investigating which ones are suitable for annexation."

Moreover, the human-level masks cannot be sold, and it also involves the problem that they have not occupied the low-end market at all.

Huang Wei's voice was neither hurried nor slow.

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"I suggest to open another series of facial masks. Lowering the price of human-level series of masks will seriously damage the brand image and make people think that human-level products are cheap products.

The skin care company is divided into the headquarters in Bangkok, with 200 employees, and four branches in four cities in Pattaya. The four branches have a total of 400 people, plus 500 people in the production department in the slums, and the R&D department. 20 people, the total number has reached more than 1000 people.

The metal hoses on both sides are connected to the water supply system, so the water in the "curved water cup" in front of Shen Chen's desk is running water.

"I know boss."

"Um."

So Shen Chen found a full-time work secretary - Hannah Smith.

In addition to shaping himself in a good direction, it is also related to Huang Wei's specific management of the company. He is the day-to-day executor, while Shen Chen is a vacant position, handling major events and supervising things.

"Yes." Shen Chen nodded, "But this matter must be done seriously and quickly, and be careful not to be fooled by the company's non-performing assets."

"Okay, then develop another mask with the lowest price, and the price will be around 5 baht per piece." Shen Chen knocked on the table and made a final decision.

A 27-year-old pure American girl.

Looking at Huang Wei who was sitting opposite, Shen Chen said bluntly: "As the facial mask we developed has invaded the market on a large scale, many colleagues are already very unhappy. We must pay close attention to their movements."

In order to share the pressure of secretary Feng Juan, Shen Chen still has to go to school after all, although her postgraduate university is no longer a pheasant.

"Boss, here are your files."

The mask market is just like the mobile phone market, but it is divided into more grades than mobile phones.

The grooved water flow is connected to metal hoses fixed to the sides of the desk on both sides of the table. There is a metal gauze at the connection between the sink and the metal hose to prevent small goldfish from swimming down the table and into the hose.

This is no small number.

Although the profit margin of the low-end market is slightly lower, there is a huge base of people there.

And Huang Wei is a phenomenon of "majesty", "harshness" and "strict rewards and punishments".

Aquatic plants, pebbles, small corals, shoals, sand, small caves, and bright and dark areas.

What's more, if we lower the price of human-level masks, we will automatically give up the crowd who buy 10-20 baht per mask. "

The same is true for facial masks. It is customary to use 10-20 baht per piece of facial mask, so most people will not buy it no matter how effective the mask priced at 5 baht is.

Cutting one's fortune is like killing one's parents. Shen Chen believes that many large and small mask manufacturers and sellers in Thailand are definitely gnashing their teeth at Shen Chen.

Hannah put her legs together and skillfully opened the work arrangement to check it out.

Blonde hair and blue eyes, slim waist and long legs, she is also a master of architecture from Harvard, well, she and Yang Xuanmei should have a common language.

Many people are discussing whether to reduce the price of human-grade facial masks. This is indeed a big issue. There are currently more than 200 million human-grade facial masks in stock, with a value of more than 2000 million baht. Without discounts, it would be worth 4 million baht.

"There is also the matter of acquisitions. What we do is skin care products. We will not always sell a single product such as a mask. All kinds of face creams, face creams, essences, and lotions must be sold. Otherwise, the products in our physical stores will be too thin. up."

After a while Huang Wei came over.

Shen Chen waved his right hand, asking Huang Wei, who was in the presence of the old god, to speak.

"Okay, the next item, according to our company's strategic plan, in terms of sales, we insist on the combination of offline physical stores and online stores, the symbiosis of self-operated sales and agency sales, and the interdependence of ordinary marketing and direct sales, so let's talk about it first. Let’s talk about the problem of offline physical stores.”

"In the afternoon, you will inspect the mask research and development department, then review the performance reports of the three newly opened skin care stores, and then study the company's personnel structure..."

She used to be "Vice General Manager of Curry Restaurant Co., Ltd." - Yao Gang's secretary. Knowing that Shen Chen wanted to find a woman with outstanding ability and elegant appearance as his work secretary, Yao Gang dedicated Hannah to Shen Chen.

In an instant, the conference room was silent.

Just like many people like mid-range phones priced at 2000-3500 yuan, they won’t buy your 800-yuan Xiaomi phone no matter how good it is.

"Phew, how high is the air conditioner? Let's adjust it to 25 degrees."

So unless it was a last resort, Shen Chen felt that no matter how difficult it was, he had to develop the low-end market.

Chen Chen's solid wood desk is very spacious. There is a groove about 10 centimeters wide and 8 centimeters deep at the front of the desk. There is water in the curved groove, and eight small goldfish with a gentle temperament swim happily in it.

The meeting was going on item by item. Although Shen Chen was only responsible for the formulation of big strategies, the myriad of things happening in the skin care product company still gave him a headache.

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Ps: Please recommend and collect………

Thanks to "Xinyueqiqi", "Yanan", "God", "Wuuu", "Xiang Tianwen and Passerby A" for their recommendation votes...

(End of this chapter)